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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
Arjuna Subject : -
Articles 905 Documents
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PENGARUH CITRA MEREK DAN KUALITAS TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Hartono, Anang; Wahyono, Wahyono
Management Analysis Journal Vol 4 No 2 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i2.7824

Abstract

The development of the business world that increasingly stringent demands companies should be able to move quickly and precisely to be able to face the competition. In fact become a leader in the market is not easy. Right marketing strategy is needed for the company to survive and compete with the hope to increase sales and customer satisfaction. Maintain the image and quality of the product is an attempt to attract purchases and customer satisfaction. This study aims to investigate the influence of brand image and quality to customer satisfaction through the purchase decision as an intervening variable. This study population are all consumers daily newspaper Suara Merdeka. Sampling by using incidental sampling technique, the number of respondents were 116 respondents. Data collection method used is the method of observation, interviews, and a questionnaire method. Path analysis Analyse the data using SPSS version 20, which used variables include brand image, quality, purchasing decisions and consumer satisfaction.
ANALISIS KEPUASAN PELANGGAN MENGENAI KUALITAS PELAYANAN SERVICE EXCELLENT KOMPUTER SEMARANG Astuti, Wellyanti Wira
Management Analysis Journal Vol 1 No 1 (2012): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i1.300

Abstract

Tujuan penelitian ini untuk mendeskripsikan dan menganalisis faktor bukti langsung, keandalan, daya tanggap, jaminan, empati menentukan kepuasan pelanggan Excellent Komputer Semarang. Populasi dalam penelitian ini adalah seluruh pelanggan service toko Excellent Komputer Semarang dengan sampel 98 orang dengan menggunakan rumus slovin. Variabel yang digunakan variabel Y (Kepuasan Pelanggan) dan variabel X (Kualitas Pelayanan). Metode pengumpulan data yang digunakan adalah kuesioner dengan menggunakan teknik random sampling. Analisis data yang digunakan adalah Uji Wilcoxon Signed Test. Hasil penelitian pada faktor bukti langsung menunjukkan bahwa dari semua indikator, pelanggan merasa tidak puas dengan pelayanan yang diberikan. Pada faktor keandalan menunjukkan bahwa dari indikator kenyamanan ruangan, pelanggan merasa tidak puas, sedangkan pada indikator kecepatan pelayanan dan kesesuaian pelayanan dengan janji yang ditawarkan, pelanggan merasa puas dengan pelayanan yang diberikan. Pada faktor daya tanggap menunjukkan bahwa dari indikator kesediaan memberikan informasi, pelanggan merasa sangat puas, sedangkan pada indikator kesigapan pegawai dalam menangani pelanggan dan kepedulian terhadap pengaduan pelanggan, pelanggan merasa tidak puas dengan pelayanan yang diberikan. Pada faktor jaminan, menunjukkan bahwa dari semua indikator, pelanggan merasa sangat puas dengan pelayanan yang diberikan. Pada faktor empati, menunjukkan bahwa dari semua indikator, pelanggan merasa puas dengan pelayanan yang diberikanThe purpose of this study to describe and analyze direct evidence, reliability, responsiveness, assurance, empathy determine customer satisfaction Excellent Computer Semarang. The population in this study were all Excellent customer service computer store Semarang with 98 other samples using the formula slovin. Variables used variable Y (Customer Satisfaction) and a variable X (Quality of Service). Data collection methods used are questionnaires by using random sampling techniques. Analysis of the data used is the Wilcoxon Signed Test Test. The results of research on factors direct evidence shows that of all the indicators, customers are not satisfied with the services provided. On the reliability factor of the indicators showed that the comfort room, dissatisfied customers, while the indicator of the speed of service and compliance with the promise of services offered, customers were satisfied with the services provided. At power factor of the response indicates that the willingness to provide information, the customer was very satisfied, while the indicator of the alertness of employees in handling customer complaints and concern for customers, customers are not satisfied with the service provided. On the assurance factor, showed that of all the indicators, the customer was very satisfied with the services provided. In the empathy factor, showed that of all the indicators, the customer was satisfied with the service provided
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN Familiar, Kukuh; Maftukhah, Ida
Management Analysis Journal Vol 4 No 4 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i4.8888

Abstract

This research aims at knowing the direct and indirect influence of product quality and service quality to customer loyalty through customer satisfaction, and the influence of customer satisfaction to customer loyalty. The population of this research is 5001 customer. Slovin formula is used for obtaining 99 respondents as the sample. Questionnaire adn documentation are metode for collecting the data. In analyzing the data, path analysis is applied. The results of this research show that product quality influences customer loyalty, the service quality influences customer loyalty. Then, customer satisfaction influences customer loyalty; and it mediates the influence of product quality and service quality to customer loyalty. The conclusion of this research is that the higher of customer’s satisfaction will increase the customer loyalty although it may make higher product quality and higher service quality for customer perceived quality.
PENGARUH KEPUASAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI VARIABEL INTERVENING Widyastuti, Noni; Palupiningdyah, Palupiningdyah
Management Analysis Journal Vol 4 No 1 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i1.7221

Abstract

The purpose of this study is to determine the influence of job satisfaction, work motivation, and Organizational Citizenship Behavior (OCB)on employees’ performance directly and indirectly that is mediated by Organizational Citizenship Behavior (OCB). The population in this study were all employees of PT Plasa Simpanglima Semarang is 152 employees.Samples used is106 employees.The method of data collection is by quesionares. Data analysis using path analysis. The conclusion of this study areinfluence job satisfaction and work motivation onOCB, the influence OCB on employee performance andOCB has mediate the relationship between job satisfaction and work motivation on employee performance
PENGARUH DIMENSI SALES SKILL TERHADAP KINERJA PENJUALAN Arafat, Rendy
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.2026

Abstract

Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk menganalisis pengaruh dimensi sales skill yang meliputi Interpersonal Skill, Salesmanship Skill, Technical Skill dan Marketing Skill terhadap kinerja penjualan PT Karya Zirang Utama. Pengambilan sampel dengan Purposive sampling, sebanyak 120 sampel. Metode pengumpulan data menggunakan kuesioner dan literatur. Analisis data menggunakan Structural Equation Model (SEM) dengan program IBM SPSS AMOS 21. Hasil penelitian ini menunjukkan ada pengaruh Interpersonal Skill, Salesmanship Skill, Technical Skill dan Marketing Skill secara simultan terhadap kinerja penjualan hal ini dilihat dari nilai chi-square dari model Struktural. Uji parsial dengan melihat nilai Regression Weight pada model, diperoleh hasil nilai C.R. >2 untuk Interpersonal Skill, Technical Skill dan Marketing Skill sedangkan nilai Salesmanship Skill <2. Simpulan dari penelitian ini adalah semakin meningkat Interpersonal Skill, Technical Skill dan Marketing Skill yang dimiliki tenaga penjual akan meningkatan kinerja penjualanya, sedangkan untuk Salesmanship Skill walaupun mengalami kenaikan atau penurunan tidak mempengaruhi kinerja penjualan.Abstract ___________________________________________________________________ This study aimed to analyze the effect of sales skill dimensions that include Interpersonal Skill, Salesmanship Skills, Technical Skills and Marketing Skill on the Sales performance at Karya Utama Utama company. Sampling,technique using Purposive sampling a total of 120 samples. Methods for collecting data using questionnaires and literature. Data analysis using Structural Equation Model (SEM) with the IBM SPSS AMOS 21 program. The results of this study showed effect of Interpersonal Skill, Salesmanship Skills, Technical Skills and Marketing Skill simultaneously on the sales performance of this seen from the chi-square value of structural models. Partial test by looking at the value of Regression Weight on the model, the results obtained C.R. values > 2 for Interpersonal Skill, Technical Skill and Marketing Skill, while Salesmanship Skill values <2. Conclusions from this research are increasing Interpersonal Skills, Technical Skills and Marketing Skill owned salespeople will improve Sales performance, while for Salesmanship Skill despite an increase or decrease does not affect sales performance.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KUALITAS KEHIDUPAN KERJA PADA ORGANIZATIONAL CITIZENSHIP BEHAVIOR MELALUI KOMITMEN ORGANISASIONAL Aisyah, Lilis Nur; Wartini, Sri
Management Analysis Journal Vol 5 No 3 (2016): Managemant Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i3.11519

Abstract

Purpose of this research is to explain transformational leadership, quality of work life, and affect on organizational citizenship behavior trhough organizational commitment. The population in this research was all production employee’s PT Ungaran Indah Busana Semarang with of 94 respondents. Method sampling used by proportional stratified random sampling. Method of data collection used questionnaires that measure used a likert scale. The method of analysis in this research used proggame SPSS 21.0 for windows. Result show that transformational leadership to have influence of organizational citizenship behavior amount 0.013, quality of work life to have influence of organizational citizenship behavior amount 0.041, transformational leadership to have influence of organizational commitment amount 0.015, quality of work life to have influence of organizational commitment amount 0.046, and organizational commitment as a mediating variables influence transformational leadership and quality of work life on organizational citizenship behavior mounted to 0.262. Conclusion from this research was more increase of transformational leadership and quality of work life, so it will be increase organizational commitment so it can increased organizational citizenship behavior. Advice for the company is to increased employee motivation at work
BRAND IMAGE SEBAGAI MEDIASI PENGARUH PROMOSI, HARGA DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN JAMU NYONYA MENEER DI SEMARANG TIMUR Purnamasari, Sinta; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 4 No 3 (2015): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v4i3.8878

Abstract

This research aims to know the existence of pricing and promotion, influence the attitude of consumers against purchasing decisions through the brand image as intervening variable. The population of this research is that consumers do purchase decisions helbal medicine outlets Nyonya Meneer in East Semarang. Sampling by using acidental sampling technique, the number of respondents were 116 respondents. Data collection method used is the method of observation, and a questionnaire method. Path analysis Analyse the data using SPSS version 16. These results indicate that the promotions significantly influence purchase decisions through brand image for a total impact for 0.502, significantly influence the price of purchase  decisions through the brand image for a total of 0.421 and significantly influence the consumer attitudes of purchase  decisions through the brand image for a total of 0.214. The conclusions of this study proved that the brand image has a role as an intervening variable between promotions, price and consumer attitudes to purchase decisions.  
PENGARUH KREATIVITAS IKLAN DAN ENDORSER TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN MIE SEDAAP Faizan, Aklis
Management Analysis Journal Vol 3 No 2 (2014): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v3i2.3954

Abstract

The problem in this research is how creativity and endorsers influence the purchase decision process. The purpose of this study was to investigate the influence of advertising creativity and endorser of the purchase decision process. The population in this study is the Faculty of Economics, University of Semarang and consume ever watched an ad Mie Sedaap. The sample usedis determinedby the cluster sampling a total sample of 98 respondents. Methods of data analysis using descriptive analysis and multiple linear regression are in byusing SPSS22. The results showed that simultaneous hypothesis testing and endorser advertising creativity positive and significant impacton the buying decision process. While the partial test results show that advertising creativity positive and significant impacton the buying decision process while the endorser is also positive and significant impacton the buying decision process.The conclusionsin this study is the better creativity the nadvertising will in crease the purchase decision process and the better the endorser is used, it will increase the purchase decision process and the buying decision process would increase if advertising and endorser creativity is also enhanced
ANALISIS PENGARUH STRUKTUR MODAL TERHADAP KINERJA PERUSAHAAN YANG TERGABUNG DALAM INDEKS KOMPAS 100 Nugraha, Arif Ardhi
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1406

Abstract

Pengaruh Good Corporate Governance terhadap Manajemen Laba pada Perusahaan yang Masuk dalam JII (Jakarta Islamic Index) Tahun 2012-2013 Sutino, Eva Rosa Dewi; Khoiruddin, Moh
Management Analysis Journal Vol 5 No 3 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i3.8274

Abstract

Penelitian ini bertujuan untuk menguji pengaruh good corporate governance terhadap manajemen laba. Good corporate governance diukur dengan indikator kepemilikan institusional, kepemilikan manajerial, ukuran dewan komisaris, proporsi dewan komisaris independen, ukuran komite audit dan manajemen laba dihitung dengan discretionary accruals. Corporate governance merupakan konsep yang didasarkan pada teori keagenan yang diharapkan dapat menurunkan biaya keagenan dan meminimalisir manajemen laba. Penelitian ini merupakan penelitian kuantitatif dan menggunakan data sekunder yang diambil dengan teknik dokumentasi. Populasi dalam penelitian ini adalah perusahaan yang masuk dalam JII selama 2012-2013. Sampel yang diambil melalui teknik purposive sampling berjumlah 38 data. Metode analisis dalam penelitian ini menggunakan analisis regresi berganda dengan bantuan program SPSS 20. Hasil penelitian ini menunjukkan bahwa kepemilikan institusional, kepemilikan manajerial, ukuran dewan komisaris dan ukuran komite audit tidak berpengaruh terhadap manajemen laba karena memiliki nilai signifikansi lebih dari 0,05. Sedangkan proporsi dewan komisaris independen memiliki pengaruh positif dan signifikan terhadap manajemen laba karena memiliki nilai signifikansi kurang dari 0,05. Saran yang berkaitan dengan hasil penelitian ini adalah dapat menambahkan periode penelitian lebih panjang untuk mengetahui konsistensi efek good corporate governance terhadap manajemen laba, membentuk dewan komisaris independen yang dapat menjalankan tanggung jawab dengan baik dan lebih teliti dalam membaca informasi keuangan sehingga dapat mengambil keputusan yang tepat untuk berinvestasi.

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