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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

JAA
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Published by Universitas Udayana

ISSN : 23016523 EISSN : 26853809 DOI : -

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.

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Articles 672 Documents

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Faktor-faktor yang Mempengaruhi Permintaan Konsumen terhadap Cabai Rawit di Kota Denpasar Provinsi Bali NI MADE SRI WEGA YANTI; KETUT BUDI SUSRUSA; IDA AYU LISTIADEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.2, April 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Factors Affecting Consumer Demand for Cayenne Pepper in Denpasar City,Bali ProvinceCayenne pepper is one of the national leading commodities that is needed by thecommunity. Denpasar City, which has a high population density and per capita foodexpenditure, is a potential market for cayenne pepper production centers in BaliProvince. Consumer demand for cayenne pepper is sometimes uncertain due to theinfluence of various factors. This study aims to analyze the factors that influenceconsumer demand for cayenne pepper and analyze its demand elasticity in DenpasarCity, Bali Province.This research was carried out in Badung Market, Kreneng Market,Ketapian Market, and Sanglah Marketwhich were determined intentionally. Samplingused accidental sampling technique. The number of samples was determined by quotasampling as many as 50 respondents. This study used the Cobb-Douglas requestfunction which is transformed into multiple linear forms of natural logarithms (ln).Theresults showed that the factors that influence consumer demand for cayenne pepper inDenpasar City, Bali Province were the number of family members and tastes. Priceelasticity at D = 0 (not interested in cayenne pepper) and D = 1 (interested in cayennepepper) shows that the demand for cayenne pepper is perfectly inelastic. Cross elasticityat D = 0 (not interested in cayenne pepper) and D = 1 (interested in cayenne pepper)showed that large red chilies, tomatoes, and shallots are items that were not related tocayenne pepper. Income elasticity at D = 0 (not interested in cayenne pepper) and D = 1(interested in cayenne pepper) indicates that the demand for cayenne pepper wasinelastic to income.

Strategi Pemasaran Kopi Bubuk Lumbung Mas Kelurahan Beng Kecamatan Gianyar Kabupaten Gianyar I KADEK MARYANA; NYOMAN GEDE USTRIYANA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.3, Juli 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.451 KB)

Abstract Marketing Strategy of Lumbung Mas Coffee Powder Beng Village Gianyar District Gianyar Regency This research is purpose to identify the key internal and external factors that influence the marketing of Lumbung Mas coffee powder and simultaneously formulating alternative strategies that can be selected by the company. This study uses IFAS matrix, EFAS matrix, IE matrix, and SWOT matrix to formulate alternative strategies. The results showed that internal environmental factors that influence is a good quality of coffee powder, product prices cheaper than competitor's product, the company is still conducting independently with simple equipment, as well as a limited amount of capital company. While external environmental factors that affect the availability of sufficient raw materials, demand for the consumption of beverages like coffee, competition with similar companies, as well as the increasing number of product substitution. Alternative strategies that need to be done by the company is developing a marketing network, improve customer service quality, strengthen cooperation with government agencies, improving the quality of human resources through training, improving the promotion and advertising, set prices to face the competition, improve the use of technology, as well as suppress any the possibility of leakage of operating costs. Keywords: coffee, marketing strategy, Lumbung Mas

Peran Gender dalam Pengelolaan Budidaya Tanaman Padi Pada Gapoktan Sumber Rejeki Desa Kalanganyar Kecamatan Karanggeneng Kabupaten Lamongan Jawa Timur PUPUT DEWI PURNAMA; NI WAYAN SRI ASTITI; WAYAN SUDARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Gender Roles in the Management of Rice Cultivation, A Case Study on TheFarmers’ Group of Sumber Rejeki at Kalanganyar Village, Karanggeneng Subdistrict,Lamongan Regency, East Java Most women act as housewives, in addition to being active in household activities,rural women are also participating in rice farming activities from land-processing toharvesting. The study aimed to determine the role of gender in rice farming seenfrom three aspects, namely activity profile, access profile, and control profile(decision making). The research method used is survey method with interviewapproach. Data analysis was conducted descriptivelywith qualitative and quantitativemethods. The findings showed that the role of women and men is different in everyfarming activity. (A) The profile of activity in the outpouring of male labor is greaterthan that of women, the average outpouring of male domestic labor is 199.16 hoursper cultivating season and women is 123.41 hours per season with an average landarea of 6, 64 ares. (B) In the access profile, men have greater access of 78.06% whilewomen of 21.94% ,. (C) The women's participation control profile is very lowcompared with men, it means that the pattern of decision making is dominated bymen up to 96.08%. Based on the results of research, it can be suggested that womenshould play an active role in productive and non productive work. Men are advisedalso to assist in the housework to relieve women's work so that the housework is notneglected. It is also expected to involve women in the extension so that they canincrease participation in their farming activities.

Analisis Pengendalian Persediaan Bahan Baku Serbuk Gergaji Kayu (Studi Kasus di Oka Jamur Bali, Desa Penarungan, Kecamatan Mengwi, Kabupaten Badung) AGUSTINI CITRA DEWI; RATNA KOMALA DEWI; I KETUT SUAMBA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.3, Juli 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.324 KB)

Analysis of Raw Material Inventory Control on the Wood Sawdust(Case Study on Mushroom Oka Bali, Penarungan Village, Mengwi District,Badung Regency)The raw material is an important factor that should be utilized effectively andefficiently. Raw materials that are not available will result the production processwould not be possible. This study aims to determine the amount of raw materialinventory control efficiency in implementing the company raw material inventorycontrol systems are effective. Economic Order Quantity method that should be doneby the company is 15,64 ton, with six times frequency in year of ordering rawmaterial, and the exact reorder point for company is 1,29 ton. The results showedthat the total cost of inventory in the Economic Order Quantity method of Rp1.652.039,00; so that savings are Rp 489.565.00. The suggestions that the authorsrecommend is 1) Oka Mushroom Bali in procuring raw material wood sawdust,should make purchases in large numbers and with a low frequency per productionperiod , this is done with the aim to minimize inventory costs that will be incurredby the company; and 2) companies should determine the magnitude of Safety Stockand the Reorder Point appropriately in the inventory control of raw materials toprotect or preserve the possibility of a shortage or excess materials and preventdelays in raw material ordered.

Pengaruh Store Atmosphere, Kualitas Produk, dan Kualitas Layanan terhadap Kepuasan Konsumen di Seniman Coffee Studio NI WAYAN GIANA KUSUMAWATHI; DWI PUTRA DARMAWAN; I G.A OKA SURYAWARDANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Effect of Store Atmosphere, Product Quality, and Service Quality on Consumer Satisfaction at the Seniman Coffee Studio The rapid development of coffee shops in the Ubud sub-district is certainly the main competitors of the Seniman Coffee Studio to attract consumers. This research was conducted to determine the characteristics of consumers of Seniman Coffee Studio and the effect of store atmosphere, product quality, and service quality on consumer satisfaction at Seniman Coffee Studio. This study uses descriptive analysis and analysis of Structural Equation Modeling (SEM) through the Partial Least Squares (PLS) approach. The method of obtaining data in this study was through distributing questionnaires at Seniman Coffee Studio. The results of this study indicate that store atmosphere has a direct effect of 23.8% on customer satisfaction, product quality has a direct effect of 41% on customer satisfaction, and for service quality it also has a direct effect of 41.7% on consumer satisfaction at the Seniman Coffee Studio. Store atmosphere, both exterior and interior, at Seniman Coffee Studio needs to be improved, seeing its effect is smaller than the quality of the product and the quality service on customer satisfaction.

Faktor-faktor yang Mempengaruhi Kepuasan Konsumen Terhadap Beras Merah Organik di Kota Denpasar JESSY VENY OMBUN SIANTURI; I GEDE SETIAWAN ADI PUTRA; WAYAN GINARSA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.3, Juli 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.221 KB)

ABSTRACT Factors Affecting Consumer Satisfaction Of Organic Red Rice in Denpasar This study aims to find the factors that affect customer satisfaction with organic brown rice in Denpasar and know the level of customer satisfaction with organic brown rice consumed in Denpasar. The research was conducted in Denpasar which took place in two places, gods Tiara Supermarkets and health food stores "Satvika Boga" determined by purposive sampling.The results of this study indicate that the factors that affect customer satisfaction with organic brown rice that is based on the results of a factor analysis of the packaging, taste factors, aroma factors, factors benefits, the availability of, and factors motivating factor perception. The level of customer satisfaction with organic brown rice in the city of Denpasar is, of the 45 respondents, 19 (42.22%) were very satisfied, 15 people (33.33%) were satisfied and 11 (24.45%) were not satisfied . Keywords : satisfaction, consumer, organic

Pola Kemitraan Usaha Tani Kelapa Sawit Kelompok Tani Telaga Biru dengan PT. Sawindo Kencana melalui Koperasi di Kabupaten Bangka Barat Provinsi Bangka Belitung I MADE GANNAL DWI SAPUTRA; I G A A LIES ANGGRENI; I PUTU DHARMA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.2, April 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Farming Partnership of Palm Oil Farmers Group of Telaga Biru, with PT. Sawindo Kencana in West Bangka of Bangka Belitung.This research is to determine the mechanism of partnership between PT. Sawindo Kencana with farmer groups of Telaga Biru through cooperatives, farmers' rights and obligations and the company as well as the role of the position of the institutions concerned, the effectiveness of cooperation, and obstacles encountered in the course of the partnership. Location of research was selected by using purposive sampling. The type of data includes quantitative and qualitative data derived from primary and secondary data. Methods of data collection are interviews and documentation. Data analysis was conducted by using qualitative and quantitative descriptive method. The research results showed that the mechanism of implementation of the partnership based on a written agreement between farmers' groups of Telaga Biru and PT. Sawindo Kencana already realized well. The rights of farmers are to obtain the seeds, fertilizers, crop tool, material of pesticides, and marketing of the crop. The rights of the company is to obtain the harvest from farmers. Obligations of farmers namely provide crop yields of quality palm oil. The company's obligation namely to provide the needs of farmers such as fertilizer, harvesting equipment, materials of pesticides, and crop yields rights. The effectiveness of cooperation, namely the certainty of the role of the farmer groups of Telaga Biru in the company in partnership was not running optimally, but the certainty of the role of the company is already well underway. Obstacles in the farmer group of Telaga Biru namely that the farmers ‘background is different, lacking the discipline of saving money, and lack of participation in the care of smallholdings.

Pengaruh Kepuasan dan Kepercayaan terhadap Loyalitas Konsumen Kedelai Jepang Edamame Pendekatan Structural Equation Modeling NI MADE MARTA NIDYATANTRI; IGA OKA SURYAWARDANI; DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.411 KB)

Abstract Satisfaction Influence and Loyalty Consumer Confidence in Japanese Soy Edamame. Structural Equation Modeling Approach Edamame is a product of horticultural vegetables which are not included nuts. It has a larger size than the size of soybean products. This study was conducted at CV. Bariball Agriculture. This company have business in field of Agribusiness of Edamame product. The purpose of this study is to investigate the influence of satisfaction, trust, and loyalty consumer confidence in Japanese soy Edamame, analyze the relationship of satisfaction and trust on consumer loyalty of Japanese Soybean Edamame, and analyze the impact indicators of taste, price, coverage product, promotion, packaging product, and practical influence of customer satisfaction and believe indicator believe of products, organic products, and the benefits of the product to consumer confidence. Structural equation modelling (SEM) was designed to understand and SPSS 22 and AMOS 22. The result show customer satisfaction has significant influence on customer loyalty of Japanese Soybean Edamame with p = 0.038. Customer trust has significant influence on customer loyalty of Japanese Soybean Edamame with p=0.000. Customer satisfaction has a significant correlation with costumer trust with p=0,000. The result show indicators taste, price, coverage product, promotion, packaging product, and practical has significant influence on satisfaction. Indicators are believe product, organic product, and benefit of product has significant influence on trust. Keywords: Japan soybean Edamame, satisfaction, trust, loyality, SEM

Peran Modal Sosial dalam Melestarikan Subak Bukti Batan Badung di Desa Gulingan Kecamatan Mengwi Kabupaten Badung I GUSTI PUTU SASTRA PUTRA KUSUMA; I WAYAN WINDIA; NI WAYAN SRI ASTITI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.3, Juli 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Role of Social Capital in Preserving Subak Bukti Batan Badung in GulinganVillage, Mengwi Sub-district, Badung Regency Subak Bukti Batan Badung is one of the subaks found in Bali. The area of Subak BuktiBatan Badung was previously 65,25 hectares and had undergone land conversion of7,25 hectares. Seeing the current development, it is highly likely that the existence ofSubak Bukti Batan Badung could be threatened. Thus, there is a need for the role ofsocial capital is preserving Subak Bukti Batan Badung. The data analysis method usedwas descriptivr qualitative.The results of this study showed that social capital owned bySubak Bukti Batan Badung to keep its sustainability was good which could be seen in:(1) the farmer’s belief in other farmers, the farmer’s belief in subak administrators,farmer’s belief in the government program and religious rituals, and the farmer’e beliefin the cooperatives, (2) the norms; awig-awig owned was not strong enough to suppressland conversion. Other norms were still strong and obeyed by all the subak member. (3)The social network owned could br said to be good, it could be seen from subak’srelationship with banjar/adat village, subak relationship with Public Work andAgricultural Departements.The suggestion that can be made from this research is toreinforce regulation accompanied bu sanction for related parties violating the awig-awigand awareness of subak members not to do land conversion.

Profil Usaha Pengolahan Kopi Bali Tugu Sari Pajahan di Desa Pajahan, Kecamatan Pupuan, Kabupaten Tabanan SANG AYU DYAH ORCHID WULANDARI; I WAYAN WIDYANTARA; I DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.409 KB)

Business Profile of Bali Processing Coffee of Tugu Sari Pajahan in Pajahan Village, Pupuan Sub-District, Tabanan Regency. Tugu Sari Pajahan Bali Coffee Business is a coffee processing business that is accommodated by the Village Owned Enterprise. This study aims to determine theprofile, income, and marketing of Tugu Sari Pajahan Bali Coffee business. Thisresearch was conducted at Tugu Sari Pajahan Bali Coffee Business. The time of thisstudy was carried out for four weeks, namely in May to June 2018. The data used werequalitative and quantitative data with primary and secondary data sources and methodsof data collection by interview, documentation, and library research.The profile in thisstudy is a general description of Tugu Sari Coffee Business. The investment cost wasRp. 159,600,000.00, and the total cost used by Tugu Sari Coffee in 2017 was Rp.133,883,500.00. Tugu Sari's Bali Coffee business production usually produces anaverage of 10 tons in one year. The large net income of Tugu Sari Pajahan Coffeebusiness in 2017 was Rp. 45,225,950.00. Tugu Sari Pajahan Coffee Business in sellingits products is by using re-sellers and directly selling to shops, stalls, and mini marketsin the Tabanan, Denpasar, Badung and Buleleng areas.

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