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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 672 Documents
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Strategi Pemasaran Online Produk Buah Beku di Tokopedia (Studi Kasus Freshjus Jakarta) RIAMBARA ABDILLAH HAZAZI; MADE ANTARA; RATNA KOMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Online Marketing Strategies of Frozen Fruit in Tokopedia (A Case Study of Freshjus Jakarta) The marketing of frozen fruit in traditional and modern markets is still very rare in Indonesia. This study aims to identify internal and external factors, namely the strengths, weaknesses, threats, and opportunities for the development of the marketing business of frozen fruit of Freshjus in Tokopedia. In addition, it aims to formulate general and alternative strategies, and appropriate development programs to be applied to the marketing business of frozen fruit products of Freshjus at Tokopedia. This research is a descriptive, qualitative and quantitative research. General strategies for online marketing of Freshjus frozen fruit products in Tokopedia which are produced based on the IE matrix are in the first position, namely intensive strategies (market penetration, market development and product development). Meanwhile, SWOT analysis found 12 alternative strategies including (1) Structuring an electronic storage system that is updated all the time, (2) Adjusting margins and making prices more competitive, (3) Promotions in Tokopedia, (4) Increasing sales, (5) Offering bonuses to customers, (6) Utilizing increasingly sophisticated technology, (7) Participating in certain events, (8) Making direct sales with customers, (9) Advertising in other media.
Efektivitas Kemitraan dalam Pengembangan Agrowisata Studi Kasus di Agrowisata Bali Pulina Desa Sebatu Kecamatan Tegallalang Kabupaten Gianyar PANDE KOMANG HARRY SUDEWA; DWI PUTRA DARMAWAN; WIDHIANTHINI WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Effectiveness of Agritourism Development in The Case of Bali Pulina Agritourism, Sebatu Village, Tegallalang District, Gianyar Regency Bali Pulina Agritourism is an agritourism business that partners with farmers, especially coffee farmers. The partnership between Bali Pulina Agritourism and the Gunung Catur coffee farmers is only based on trust without any legal agreement specifying each party’s rights and obligations. In general, a partnership without legal agreement may become detrimental to both parties. This study looks at the effectiveness of the partnerships and the influencing faktors in order to establish a sustainable partnership. Respondents involved in this study include respondents for census and respondents for purposive sampling. The method used in this study is Interpretive Structural Modeling (ISM) method. The result shows the effectiveness level of partnership is 76,30%, which is in the effective category. The four main factors that influence the partnership effectiveness include the decreasing number of farmers and the lack of infrastructure, cooperatives, and tourism actors. It is recommended that Bali Pulina Agritourism and Gunung Catur Coffee Farmers develop a legal partnership agreement for a sustainable partnership.
Analisis Risiko Usahatani Kopi Robusta di Desa Munduktemu, Kecamatan Pupuan, Kabupaten Tabanan GUSTI AYU PUTU WIDHI ASTUTI; I WAYAN WIDYANTARA; A.A.A. WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Risk Analysis of Robusta Coffee Farming in Munduktemu Village, Pupuan Sub-District of Tabanan Regency. Coffee commodity is a species of small tree plantations belonging to the family of Rubiaceae and the genus of Coffea. Munduktemu Village is one of Robusta coffee producing villages in Tabanan. This study aims to determine the level of production and income risks in Robusta coffee farming if analyzed based on farm risk analysis. Based on the results of farm risk analysis, the risk of production is quite high as seen from the standard deviation of 753,45 kg / year and the coefficient of variation value of 0,33. Robusta coffee farmers can avoid production risks with a risk threshold of 753,84 kg / year. The risk of income is quite high as seen from the standard deviation value of Rp. 17,42 / year and the coefficient of variation value is 0,33. Robusta coffee farmers can avoid risk with a risk threshold of Rp 17,85 / year. The Robusta coffee farmers in Munduktemu Village are expected to pay attention to fertilizers and seeds, in order to be able to increase productivity. Alternative ways of handling risks that can be done by respondents in producing Robusta coffee is by conducting partnership farming contracts and conducting agricultural counseling or training in plant cultivation techniques of Robusta coffee, with the expectation that the respondents' Robusta coffee production yields in Munduktemu Village will be higher and more stable in the future.
Saluran Pemasaran Labu Siam pada Kelompok Tani Setia Makmur di Desa Antapan, Kecamatan Baturiti, Kabupaten Tabanan I WAYAN ANGGARIANA; NI WAYAN SRI ASTITI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Pumpkin Marketing Channel Saluran at the Setia Makmur Farmer's Group inAntapan Village, Baturiti District, Tabanan Regency Increased production results without the support of good marketing channels will cause obstacles to producers (farmers) so the chayote farmers in the village of Antapan form a farmer group. The Setia Makmur Farmer Group in Antapan Village markets its products in several marketing institutions that finally reach the end consumer. To be able to find out which marketing channels provide the best benefits for this farmer group, it is necessary to conduct research on the marketing channels of chayote applied by the Setia Makmur Farmer Group, Antapan Village, Baturiti Sub-District, Tabanan Regency. The purpose of this research is to find out the pattern of chayote marketing channels and how much profit, costs, and marketing margins of the Farmers Group of SetiaMakmur. The method used for determining the sample in this study is the snowball sampling method. The results showed that the chayote marketing channel pattern in the Setia Makmur Farmer Group consisted of three patterns, consisting of (I) farmers - collectors / middlemen - retailers - consumers, (II) farmers - retailers - consumers and (III) farmers - consumers. The pattern of the first marketing channel shows that the costs, profits and margins of the collectors / middlemen for class A chayote is the most profitable because of its best quality compared to class B and C chayote, then the cost of a class A chayote is Rp. 13,160, profit is Rp 3,040 and margin of IDR 25,400. The second marketing channel pattern, namely costs, profits and margins for retailers for class A costs Rp 4,500, profits Rp 1,900, margins Rp 6,400 where in the second channel pattern, retailers sell directly to consumers. The pattern of the third marketing channel does not cost anything because the farmer sells them directly to consumers without an intermediary institution, this shows that the margin on the third marketing channel is zero.
Pengaruh Dosis Pemupukan terhadap Pendapatan Usahatani Padi pada Lahan Marginal di Kecamatan Pademawu Kabupaten Pamekasan MOHAMMAD SHOIMUS SHOLEH; DEWO RINGGIH
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Effect of Fertilizer Dosage on Income of Rice Farming at Marginal Land in Pademawu District, Pamekasan Regency In carrying out farming activities, production factors, especially the use of fertilizers, have an important role to increase the production and income of farmers, especially rice farming on marginal land. The main problem is how to combine the use of organic and inorganic fertilizers that highest income. The method used is the analysis of Multiple Linear Regression and Revenue Cost Rasio (R/C) value to determine the level of efficiency of each fertilizer treatment. The cost of using organic and inorganic fertilizers has a significant and significant effect on the increase in income of rice farming. The highest income was on treatment 9 with the use of urea 200 kg ha-1 + NPK 200 kg ha-1 + organic 1,000 kg ha-1 with R/C value of 1.34 with an increase of 32.77% compared to without the treatment of organic fertilizer.
Perbandingan Pendapatan Usahatani Paprika dengan Rumah Kaca dan Tanpa Rumah Kaca di Desa Pancasari dan Desa Gobleg KOMANG AGUS PUTRA SARASWATI; KETUT BUDI SUSRUSA; DWI PUTRA DARMAWAN
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Comparison of Paprika Farming Income in the Greenhouse and Open-Field in Pancasari and Gobleg Village Cost and income analysis is the first step in determining the following activities in the whole farming processes, including in paprika farming. In the past, paprika cultivation has been commonly carried out in open-field. Nowadays, farmers have begun cultivating paprika with hydroponic method in greenhouses. However, such cultivation method requires higher investment and operation costs than open-field farming. This research aims to find out the comparison of paprika farming revenue and the income of paprika farmers who work as operators in greenhouses and open-field farms. This study was conducted in Pancasari and Gobleg village, Buleleng regency. The site selection was done purposely. The selection of respondents was done by census, namely, 24 greenhouse paprika farmers and 4 open-field paprika farmers. The method of analysis used in this study is comparative analysis of farm income and Mann-Whitney test to compare paprika farming revenue and the income of paprika operator farmers in greenhouse and open-field farms. The study suggests greenhouse paprika farming revenue and the income of greenhouse paprika operator farmers in a period of 8 months are Rp. 77,826,081/10 acre/MT and Rp. 101,085,543/10acre/MT. Meanwhile, the open-field paprika farming revenue and the income of open-field paprika operator farmers within the same period are Rp. 23,893,892/10 acre/MT and Rp. 32,024,389/10 acre/MT. The results of the Mann-Whitney Test analysis of the average paprika farming revenue and the income of paprika operator farmers in greenhouse and open-field per 10 acre are statistically significantly different.
Risiko Produksi dan Pendapatan Usahatani Padi di Desa Simbolon Purba Kecamatan Palipi Kabupaten Samosir Provinsi Sumatra Utara RANDA FAUSTIN SIMARMATA; I WAYAN WIDYANTARA; I DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Risk Of Rice Farming Production And Income In Simbolon Purba Village Palipi District Samosir Regency North Sumatra Province Rice farming on Samosir Island has the potential to become food self-sufficiency. However, agriculture in the village of Simbolon Purba only produces in one growing season, which is in the rainy season and automatically fails to harvest during the dry season. This is because agriculture in the village of Simbolon Purba only relies on rainwater for irrigating paddy fields. This study aims to determine how the risk of production and the income earned in rice farming in the Village of Simbolon Purba, Palipi Sub-District. The study was conducted in the Village of Simbolon Purba, Palipi Sub-District, Samosir Regency, North Sumatra Province. Sampling was conducted by taking data from the village office and the number of respondents taken is as many as 50 rice farmers who use rain-fed irrigation and sharecropping. The data used in this study are primary and secondary data. Data processing starts from analyzing risk and proceed with revenue analysis. In calculating the risk, the standard deviation, variance and coefficient of variation are calculated beforehand, while for the calculation of income, the revenue and costs are calculated beforehand to get the income. The average grain production at the study site was 5,910.2 kg / hectare with a coefficient of variation of 0.25 so that the risk of rice farming production at the study site was not critical. The average income of rice farming in Simbolon Purba Village, Palipi Sub-District is Rp. 20.396.634/ha/MT Planting Season with an R/C ratio of 2,14, which means the farm income of the respondent farmers, is efficient. The government needs to provide financial assistance for irrigation so farmers can increase production in two growing seasons and at the same time increase income.
Pengaruh Kompetensi Sumber Daya Manusia dan Insentif terhadap Kinerja Karyawan Koperasi Sari Gadung LUH GEDE PITAWATI; I GUSTI AGUNG AYU AMBARAWATI; WIDHIANTHINI WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Effect of Human Resources Competencies and Incentives on the Performance of Cooperative Sari Gadung Employees Competencies and incentives are directly related to employee performance. Employees who feel satisfied with their jobs will indirectly affect the performance of employees and will affect the development and progress of the cooperative. The purposes of the study: (1) to determine the effect of human resource competence on the performance of Sari Gadung Cooperative employees. (2) to determine the effect of incentives on the performance of Cooperative of Sari Gadung employees. The population is all employees of 30 people. Determination of the sample using the census method, i.e. all cooperative employees are samples in the study. The study measures competence, incentives and performance in ordinal by using a Likert Scale. The data analysis method used is SEM-PLS, with the help of the Smart PLS V.3.0 application. The results showed that competence and incentives had a positive and significant effect on the performance of Sari Gadung cooperative employees. The most influential competency construct is an indicator of employee knowledge in accordance with their main tasks and responsibilities. The incentive construct that has the most influence on employee performance is an indicator of compensation payments during overtime or assignments out of the office. Suggestions for the manager and chairman of the Sari Gadung Cooperative are to pay more attention to incentives and employee salaries, especially when employees take sick leave so that employee performance improves.
Adopsi Inovasi Kawasan Rumah Pangan Lestari oleh Kelompok Wanita Tani Pangan Sari di Desa Peguyangan Kangin, Denpasar Utara LUKMAN FAUZI; I GEDE SETIAWAN ADI PUTRA; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Adoption of Kawasan Rumah Pangan Lestari Innovation by Pangan Sari Woman Farming Group at Peguyangan Kangin village, North Denpasar Kawasan Rumah Pangan Lestari is a yard utilization model of friendly agriculture cultivation that designed for fulfilling the family food needs, food diversification based of local resources, the future crops preservation, and people income enhancement to improve people welfare. The purposes of this research is to find out the Kawasan Rumah pangan Lestari adoption process and its level by using descriptive qualitative analisys and measuring the likert scale. The study found the adoption process is began from awareness, insterest, evalualuation, trial, confirmation and finally to adoption stage. The adoption level of Kawasan Rumah Pangan Lestari innovation by Pangan Sari woman farming group classified to medium level with 65,5% from the maximum score. The research recommend the farmer to adopt the inovation in accordance with the technical guidance. In addition, the government and other stakeholders have to continue motivating their people to improve their welfare.
Partisipasi Masyarakat dalam Program Urban Farming Gang Hijau di RW 03 Kelurahan Cempaka Putih Timur, Jakarta ENI PERMATASARI; NYOMAN PARINING; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Community Participation in the Urban Farming Program Gang Hijau at RW 03 Kelurahan Cempaka Putih Timur, Jakarta The trend of population growth in urban areas is very rapid, it is estimated that by 2025 there will be around 68% of Indonesia's population living in cities. Population growth due to urbanization creates new problems, namely the amount of food availability decreases and air pollution increases. The urban farming program Gang Hijau is an agricultural program designed by the DKI Jakarta Provincial Government which is suitable to be applied in urban areas because it does not require large tracts of land for its application. Community participation is needed to achieve the objectives of the urban agriculture program. This research was conducted with the aim of expressing community participation in the implementation and enjoying the results of the Green Gang urban farming program. This research was conducted in the area of ??RW 03, Kelurahan Cempaka Putih Timur by taking a sample of 44 people using the probability sampling method, which is simple random sampling. Data analysis method used is qualitative descriptive analysis. The results showed that the overall community participation in the urban farming program of the Gang Hijau in the RW 03 area is in the high category assessed based on the combined score between participation at the stage of implementation. Physical participation and non-physical participation and participation at the stage of enjoying the outcome with three aspects of social aspects, economic aspects and environmental aspects.

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