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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Humaniora J-Dinamika: Jurnal Pengabdian Kepada Masyarakat JURNAL PUSTAKA KOMUNIKASI Communication Avant Garde Warta Ikatan Sarjana Komunikasi Indonesia International Journal of Organizational Business Excellence (IJOBEX) Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Jurnal Signal Jurnal Spektrum Komunikasi Journal of Communication and Public Relations (JCPR)

Yunus, Ulani

LSPR Institute Of Communication & Business

Author-ID : 1008551

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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KEEPING HARMONY OF INDONESIAN-JAPANESE INTERCULTURAL MARRIAGE INTERACTIONS Ulani Yunus; Joice Yulinda Luke; Bhernadetta Pravita Wahyuningtyas; Gayes Mahestu; Yuni Ayu
International Journal of Organizational Business Excellence Vol. 1 No. 1 (2018): June 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v1i1.7159

The purpose of this study is to explain how intercultural families interact in maintaining harmony within the family, especially the interaction between Indonesian Moms and Japanese Fathers. The method used in this study is qualitative with primary sources through in-depth interviews.Data analysis is done by reducing the data that has been obtained from the interviews, compared with the concept of intercultural communication and acculturation. The data is validated with secondary data that is the result of previous research. The results obtained show that the couple of Indonesian wives and Japanese husbands keep each other harmony interaction by choosing the appropriate language situation required. They use everyday language are: English, Japanese and Indonesian. The dominant language is the language in where they live. This result shows that they are showing respect for each other. The use of the chosen language as an effort to adapt to the culture in where they live includes also invited their children to always appreciate the cultureof their fathers and mothers equally in influence. So the three behavioral barriers do not occur as a priori, prejudice and authority that one against the other. There is a trust between them. Acculturation in this family is seen as a cultural enrichment,cultural differences do not create barriers to family interaction and with the environment. Father and Mother bequeathed culture to their children in a balanced and without dominance, there is balance in power.

KAJIAN KEGIATAN PROGRAM CSR PERIODE 2010 PADA MASYARAKAT RIAU DALAM MENINGKATKAN CORPORATE IMAGE EMP MALACCA STRAIT S.A. Pentasari Yuniasih; Ulani Yunus
Avant Garde Vol 3, No 1 (2015): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Hasil penelitian ini diketahui bahwa Program kegiatan CSR yang diadakan EMP diantaranya yaituPemberian Makanan Tambahan sebagai program kesehatan dan Pembuatan Pangan PengolahanSagu sebagai program pemberdayaan ekonomi masyarakat. Pemberian makanan tambahankegiatannya adalah memberikan makanan tambahan berupa vitamin C, susu, kue, bubur kacanghijau, serta produk olahan sagu , pemeriksaan kesehatan anak dan pendataan. Pembuatan panganolahan sagu kegiatannya adalah pelatihan pembuatan makanan dari sagu, dan pemasaran hasilpembuatan olahan sagu. Program kegiatan ini termasuk dalam Responsible Business Practicekarena perusahaan melaksanakan aktivitas bisnis melampaui yang diwajibkan oleh hukum bukan hanyamelakukan tanggung jawab sosial tapi berkelanjutan seperti menumbuhkan pelaku usaha baru di luarperusahaan serta melaksanakan investasi yang mendukung kegiatan sosial dengan tujuanmeningkatkan kesejahteraan komunitas dan memelihara lingkungan hidup seperti menurunkanangka kematian pada ibu hamil dan balita dengan pemberian makanan tambahan kepada balita, danibu hamil. Simpulan Kegiatan CSR EMP Malacca Strait S.A dalam meningkatkan citra perusahaanmelalui Responsible Business Practice, menarik perhatian masyarakat dan sesuai dengan tujuanperusahaan dan harapan masyarakat, dapat bekerjasama dan disukai masyarakat, serta cerdas dalammelihat peluang bisnis.Kata Kunci: Public Relations, CSR , Corporate Image

Website dan Instagram : Media Digital Efektif dalam Meningkatkan Brand Image Lembaga Pelatihan Agam Syah Putra; Ulani Yunus
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Peran media digital seperti media social Instagram dan website telah banyak dimanfaatkan oleh perusahaan dalam melakukan kegiatan promosi sekaligus meningkatkan citra perusahaan. Metode yang digunakan ialah deskriptif kuantitatif, populasi pada penelitian ini ialah mahasiswa aktif pada di BINUS University di Jakarta. Jumlah sampel yang diambil sebanyak 427 responden dipilih secara acak dengan proses penyebaran kuesioner secara online yang dilakukan dalam kurun waktu 7 September 2021 hingga 11 September 2021. Data dianalisis menggunakan statistik deskriptif dan regresi linier sederhana. Hasil dari penelitian ini ialah aktifitas promosi menggunakan media sosial dan website berpengaruh signifikan, akan tetapi perlu adanya strategi lainnya agar lebih memaksimalkan kegiatan promosi agar citra perusahaan lebih meningkat lagi.

Branding the Police Institution on the Youth Santri through Traditional Music and Puppets Stories in Central Java Indonesia Ulani Yunus; Tri Adi Sumbogo; Bhernadetta Pravitta Wahyuningtyas; Mario N. Willyarto; Rubiyanto
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.418

The purpose of this study is to illustrate how branding activities can do by the police institution through traditional music art performances and puppet stories can do on youth santri in Indonesia to coincide with National Santri Day in Indonesia. The research methods carried out are qualitative with data suber, in-depth interviews, direct observations, and literature studies. The results of the study mentioned problems with police imagery and puppet art imagery. Both of these issues actually become artistic creativity that becomes police branding activities and maintains traditional puppet art, which is also almost abandoned by Z Generation in Indonesia even though puppetry is also an ancestral heritage that received recognition from UNESCO. In conclusion, branding about the police through traditional art performances and puppet stories has been able to make the activity as entertainment and at the same time a disheartce in the hearts of youth students who are studied.

Komunikasi Pemasaran Offline to Digital (O2O) PT. Bank Aladin Syariah Tbk. Safaruddin Husada; Ulani Yunus
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3896

This study investigates PT Bank Aladin Syariah Tbk's marketing communication strategy transitioning from online to offline (O2O) channels, aiming to enhance customer engagement. Employing qualitative descriptive methodology, data were collected through non-participant observation, literature review, and archival analysis, utilizing purposive sampling for key informant selection. Data analysis involved reduction, presentation, and verification. Findings reveal Bank Aladin's active utilization of digital promotional mix via social media platforms and partnership collaborations with Alfamart convenience stores, employing a co-branding strategy to maintain hard-selling approaches for customer acquisition and third-party funds. Moreover, Bank Aladin launched a Shariah-compliant banking application with user-friendly and seamless features, garnering 3.2 million downloads and over 1.7 million registered users since December 2022. This study underscores the efficacy of integrating online platforms and strategic partnerships in enhancing customer outreach and service delivery within the Islamic banking sector.

Branding Indonesia with Agrotourism In Ciwidey Indonesia and Perth Australia Sjarif, Safaruddin Husada; Yunus, Ulani; Limarandani, Ni Putu; Ramonita, Latifa; Shiong, Pong Kok
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1161

This study examines the implementation of Indonesian branding in the agrotourism sector in Ciwidey, Indonesia, and Perth, Australia. Agrotourism is chosen for its potential to introduce and promote Indonesia's natural resources, culture, and quality products to local and international tourists. Utilizing a qualitative method with a descriptive approach, the research involves case studies with open interviews and observed data collection. Data is gathered through interviews with key stakeholders and the study of materials related to the agrotourism industry in both locations, participant observation, content analysis, focus group discussions, data collection methods with semi-structured surveys and examining documents such as government regulations and promotional materials. Findings indicate that interactions between Indonesians and the Indonesian diaspora in Perth have positively influenced Indonesia's branding. The study highlights the importance of a unified strategy that integrates Ciwidey's agrotourism with the promotion of Indonesian culture in Perth. Real implications include developing a comprehensive marketing strategy, enhancing stakeholder engagement, implementing cultural exchange programs, improving visitor experiences, creating targeted marketing campaigns, increasing digital promotion and social media engagement, and promoting sustainable practices with community involvement. These actions can strengthen Indonesian branding in the agrotourism sector, enhance visitor experiences, and promote cultural exchange, ultimately boosting tourism and economic growth in both regions.

Impact of Green Advertising and Packaging on Purchase Decisions via Green Perceived Value Inggrid; Puspasari, Tri Ratih; Yunus, Ulani
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1354

This study seeks to explore the impact of green advertising, eco-friendly packaging, and perceived green value on consumer purchasing decisions within the beverage industry, particularly in the bubble tea sector. Most bubble tea beverages are served in disposable plastic cups, lids, and straws, contributing to the accumulation of waste in Indonesia. Observing this issue, the Indonesian public has begun to feel a sense of guilt associated with the use of plastic packaging and prefers brands that incorporate sustainability in their packaging. Consequently, Chatime has initiated the implementation of green marketing by introducing the Eco Cup as an environmentally friendly alternative beverage packaging made from paper. Chatime promotes its Eco Cup to consumers through green advertising on Instagram. This study employs the SOR theory to explain how green advertising and green packaging serve as stimuli that partially influence green perceived value (the organism), ultimately leading to purchase decisions .(the response). Using a quantitative approach with a survey method, questionnaires were distributed to 400 respondents. The findings indicate that while green perceived value has an indirect impact, the direct influence of green advertising and green packaging on purchase decisions is more significant. The indirect effect of green packaging on purchase decisions through green perceived value is notable, as is the direct influence of green packaging on both green perceived value and purchase decisions. Green packaging plays a crucial role in shaping positive perceptions before individuals make a purchase

Consumer response due the social media marketing activities of Indonesia top brand healthy snack Novrima, Veira Dwi; Yunus, Ulani
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 9 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Purpose: A healthy lifestyle is being carried out by many people, including in Indonesia, especially during the shifting era of COVID-19. Everyone is consuming nutritious food, one of which can be done by consuming healthy snacks. The purpose of this study was to determine the impact of social media marketing activity carried out by Soyjoy, as a Top Brand Healthy Snack in Indonesia, especially on awareness and purchase intention from consumers. Research design, data, and methodology: A quantitative approach with the type of survey research through distributing questionnaires to 400 consumers as well as Soyjoy Instagram followers, sent via direct messages feature, using purposive sampling technique for 3 months. 89.5 persen or a total of 358 respondents filled out the questionnaire. Data analysis based on PLSSEM. Results: This study shows that social media marketing activities have a positive effect on brand awareness and purchase intention directly, and indirectly brand awareness can mediate the relationship between social media marketing and purchase intention. Significantly, Soyjoy's social media marketing is more capable of influencing brand awareness than purchase intention. Conclusions: This study also proposes that brands can develop social media marketing activities to increase the significance value of consumer awareness and purchase intention, especially in the pandemic era, the promotional media that can be maximized is social media.

Analysis of YouTube Content about Konjac as an Education of Indonesian Farmers in the Disruption Era Yunus, Ulani; Rizkiansyah, Mariko; Ariestyani, Arleen; Sukandar, Rudi
Journal of Communication and Public Relations Vol. 2 No. 2 (2023): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105002220243

The konjac plant is thought to be a nutritious meal that is good for both beauty and health. Konjac exports from Indonesia to other countries grew as a result in 2020. Nevertheless, a sharp fall was observed at the end of 2021, despite the fact that many Indonesian farmers had shifted to Konjac plants. The researcher will continue the research series with Konjac plant objects in 2022 because there are so many questions and rumors surrounding this plant. The purpose of this study is to interpret the meaning of YouTube accounts that talk about konjac plants. By generating codes from all the words collected from the 30 YouTube accounts examined, the study employed a qualitative content analysis methodology. Three code frameworks were identified as being relevant to the Konjac problem: Konjac, the Government, and Export. The Government of Indonesia appealed the findings of these three regulations regarding the attitudes of farmers who support and oppose the growing of konjac. The Indonesian government is viewed as being unprepared to deal with both the farmers themselves and the global market, and thus disregards the quality of Konjac crops for export. Conclusion: In order to improve the quality of products that will be exported and brand Konjac plants for the global market, coordination and engagement between farmers and the Indonesian government are required, as well as the involvement of academics.

Instagram Endorsement Content Analysis: Depiction of Luxury Lifestyle Representation Fajrin Ramadanti; Nabila Putri Darsono; Ulani Yunus
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1192

The lifestyle portrayed by an influencer in endorsement content encourages the audience to adopt similar behaviors by using the same products or services. Therefore, influencers with a large follower base can help marketers expand their target audience and potential customer base. Building on previous research, this study aims to examine how Maria Rahajeng's endorsement content on Instagram represents lifestyle. Researchers used the concept of lifestyle and 4R concept (reach, relevance, resonance, and relationship). This research uses a descriptive qualitative approach with content analysis techniques. The results of this study show that there is high engagement in the content uploaded by Maria Rahajeng with topics associated with everyday life which makes the content message acceptable to the audience. In addition, Maria Rahajeng's instagram content also shows interactive elements through the comment column feature. Maria Rahajeng also shows a luxurious lifestyle through the products she advertises and the elegant concept in wrapping her endorsement content. Apart from the luxury products she advertises, Maria Rahajeng also shows a luxurious lifestyle through documentation of her attending exclusive events for influencers.

Co-Authors Agam Syah Putra Angelica, Aurel Ariestyani, Arleen Bhernadetta Pravita Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas CHAIRANI, PUTTI NURUL Erni Herawati Fajrin Ramadanti Gayes Mahestu Gustina Gustina Herawati, Erni Husada, Safaruddin Inggrid Joice Yulinda Luke Lea Simek Limarandani, Ni Putu Mario N. Willyarto Mario N. Willyarto McMahon, Mark Nabila Putri Darsono Novrima, Veira Dwi Pentasari Yuniasih Puspasari, Tri Ratih Ramonita, Latifa Rizkiansyah, Mariko Rubiyanto Rubiyanto Safaruddin Husada Shiong, Pong Kok Sjarif, Safaruddin Husada Sukandar, Rudi Tri Adi Sumbogo Tri Adi Sumbogo Willyarto, Mario Nugroho Yuni Ayu

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