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Pengembangan Agrowisata dan Pemberdayaan Petani Kopi di Ciwidey, Jawa Barat Melalui Pendampingan oleh Akademisi Ramonita, Latifa; Yunus, Ulani; Husada, Safaruddin
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 10 No 1 (2025): April
Publisher : Politeknik Negeri Jember

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Abstract

Ciwidey as a coffee-producing highland in West Java that has beautiful panorama offers opportunities for agro-tourism development. Unfortunately, this potential has not yet been developed optimally. This research seeks to explore collaboration between academics and stakeholders in the development of sustainable agro-tourism in the Ciwidey area. Through on-site training related to agro-tourism and in-depth interviews with the community, this study seeks to reveal the importance of sharing knowledge and resources, as well as joint learning to encourage innovation and involvement of local communities. Through efforts to bridge the gap between academia and industry, it is hoped that this collaborative model can help develop the socio-economic prospects of the Ciwidey community, contributing to the efforts to preserving Sundanese culture and its environment. Descriptive qualitative methods by applying Rogers' Diffusion of Innovation theory is applied for this research methodology, involving 11 informants. The results of this activity help provide a roadmap for stakeholders who want to develop agro-tourism in Ciwidey, encouraging sustainable empowerment and partnerships between academia and industry.
Branding the Police Institution on the Youth Santri through Traditional Music and Puppets Stories in Central Java Indonesia Yunus, Ulani; Tri Adi Sumbogo; Bhernadetta Pravitta Wahyuningtyas; Mario N. Willyarto; Rubiyanto
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.418

Abstract

The purpose of this study is to illustrate how branding activities can do by the police institution through traditional music art performances and puppet stories can do on youth santri in Indonesia to coincide with National Santri Day in Indonesia. The research methods carried out are qualitative with data suber, in-depth interviews, direct observations, and literature studies. The results of the study mentioned problems with police imagery and puppet art imagery. Both of these issues actually become artistic creativity that becomes police branding activities and maintains traditional puppet art, which is also almost abandoned by Z Generation in Indonesia even though puppetry is also an ancestral heritage that received recognition from UNESCO. In conclusion, branding about the police through traditional art performances and puppet stories has been able to make the activity as entertainment and at the same time a disheartce in the hearts of youth students who are studied.
Community engagement in digital banking: Insights from Jakarta and Perth Husada, Safaruddin; Yunus, Ulani; Ramonita, Latifa; McMahon, Mark
Jurnal Kajian Komunikasi Vol 13, No 1 (2025): June 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i1.61278

Abstract

Background: In the digital era, community engagement plays a pivotal role in driving market share expansion in the banking sector, yet the impact of such initiatives across diverse regulatory and cultural contexts remains underexplored. Purpose: This study examines the influence of community engagement on the digital bank market share in Jakarta, Indonesia, and Perth, Australia, while addressing disparities in digital access and customer experience. Methods: Employing a quantitative methodology, the study analyzed structured surveys from 300 respondents (150 each from Jakarta and Perth) to uncover relationships between community engagement and market expansion. Results: Findings reveal that robust community engagement significantly enhances customer loyalty and market share in Jakarta, with digital literacy and infrastructure playing a critical role. In Perth, the effect is moderated by regulatory environments emphasizing innovation and consumer trust. These outcomes are inferred through improvements in technical capability, information/media literacy, and user experience, which serve as foundational mediators fostering customer trust, loyalty, and ultimately market expansion. Conclusion: Community engagement is a vital strategy for expanding digital banking market share, yet its effectiveness is contingent on contextual factors such as digital literacy, regulatory frameworks, and customer preferences. Implications: Practically, banks should tailor engagement strategies to local needs, focusing on building trust and addressing digital divides. Theoretically, this research extends the application of Digital Divide Theory in understanding digital banking adoption across contrasting contexts.
DIET AND GENERATION Z PERSONALITY: A SEMIOTIC ANALYSIS OF YULIA BALTSCHUN’S YOUTUBE CONTENT Angelica, Aurel; Yunus, Ulani; Rubiyanto
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

This study analyzed the diet failure of Generation Z through the lens of Roland Barthes's semiotic analysis using Yulia Baltschun's YouTube content as a case study. The purpose of this study is to identify the meanings shown through the symbols contained in Yulia Baltschun's YouTube account. The research method used is Roland Barthes's semiotic analysis. The results obtained show that the meaning of the denotation displayed on Yulia Baltschun's YouTube account is through diet, exercise patterns, and daily habits. The meaning of the connotation that can be explored from Yulia Baltschun's YouTube account is that a person's attitude in living life determines the success of their diet. In conclusion, revealing the symbols revealed on Yulia Baltschun's account give insight to those who want to have an ideal body with healthy habits. The study also highlights the importance of semiotic analysis in understanding the implicit messages conveyed by influencers on social media. Additionally, the study emphasizes that the interpretation of the meaning of these symbols can vary depending on the cultural background and personal experiences of the audience.
Co-Authors Agam Syah Putra Angelica, Aurel Ariestyani, Arleen Bhernadetta Pravita Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas CHAIRANI, PUTTI NURUL Erni Herawati Fajrin Ramadanti Gayes Mahestu Gustina Gustina Herawati, Erni Husada, Safaruddin Inggrid Joice Yulinda Luke Lea Simek Limarandani, Ni Putu Mario N. Willyarto Mario N. Willyarto McMahon, Mark Nabila Putri Darsono Novrima, Veira Dwi Pentasari Yuniasih Puspasari, Tri Ratih Ramonita, Latifa Rizkiansyah, Mariko Rubiyanto Rubiyanto Safaruddin Husada Shiong, Pong Kok Sjarif, Safaruddin Husada Sukandar, Rudi Tri Adi Sumbogo Tri Adi Sumbogo Willyarto, Mario Nugroho Yuni Ayu