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Yunus, Ulani
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Community engagement in digital banking: Insights from Jakarta and Perth Husada, Safaruddin; Yunus, Ulani; Ramonita, Latifa; McMahon, Mark
Jurnal Kajian Komunikasi Vol 13, No 1 (2025): June 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i1.61278

Abstract

Background: In the digital era, community engagement plays a pivotal role in driving market share expansion in the banking sector, yet the impact of such initiatives across diverse regulatory and cultural contexts remains underexplored. Purpose: This study examines the influence of community engagement on the digital bank market share in Jakarta, Indonesia, and Perth, Australia, while addressing disparities in digital access and customer experience. Methods: Employing a quantitative methodology, the study analyzed structured surveys from 300 respondents (150 each from Jakarta and Perth) to uncover relationships between community engagement and market expansion. Results: Findings reveal that robust community engagement significantly enhances customer loyalty and market share in Jakarta, with digital literacy and infrastructure playing a critical role. In Perth, the effect is moderated by regulatory environments emphasizing innovation and consumer trust. These outcomes are inferred through improvements in technical capability, information/media literacy, and user experience, which serve as foundational mediators fostering customer trust, loyalty, and ultimately market expansion. Conclusion: Community engagement is a vital strategy for expanding digital banking market share, yet its effectiveness is contingent on contextual factors such as digital literacy, regulatory frameworks, and customer preferences. Implications: Practically, banks should tailor engagement strategies to local needs, focusing on building trust and addressing digital divides. Theoretically, this research extends the application of Digital Divide Theory in understanding digital banking adoption across contrasting contexts.
DIET AND GENERATION Z PERSONALITY: A SEMIOTIC ANALYSIS OF YULIA BALTSCHUN’S YOUTUBE CONTENT Angelica, Aurel; Yunus, Ulani; Rubiyanto
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzed the diet failure of Generation Z through the lens of Roland Barthes's semiotic analysis using Yulia Baltschun's YouTube content as a case study. The purpose of this study is to identify the meanings shown through the symbols contained in Yulia Baltschun's YouTube account. The research method used is Roland Barthes's semiotic analysis. The results obtained show that the meaning of the denotation displayed on Yulia Baltschun's YouTube account is through diet, exercise patterns, and daily habits. The meaning of the connotation that can be explored from Yulia Baltschun's YouTube account is that a person's attitude in living life determines the success of their diet. In conclusion, revealing the symbols revealed on Yulia Baltschun's account give insight to those who want to have an ideal body with healthy habits. The study also highlights the importance of semiotic analysis in understanding the implicit messages conveyed by influencers on social media. Additionally, the study emphasizes that the interpretation of the meaning of these symbols can vary depending on the cultural background and personal experiences of the audience.
Instagram Endorsement Content Analysis: Depiction of Luxury Lifestyle Representation Ramadanti, Fajrin; Darsono, Nabila Putri; Yunus, Ulani
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1192

Abstract

The lifestyle portrayed by an influencer in endorsement content encourages the audience to adopt similar behaviors by using the same products or services. Therefore, influencers with a large follower base can help marketers expand their target audience and potential customer base. Building on previous research, this study aims to examine how Maria Rahajeng's endorsement content on Instagram represents lifestyle. Researchers used the concept of lifestyle and 4R concept (reach, relevance, resonance, and relationship). This research uses a descriptive qualitative approach with content analysis techniques. The results of this study show that there is high engagement in the content uploaded by Maria Rahajeng with topics associated with everyday life which makes the content message acceptable to the audience. In addition, Maria Rahajeng's instagram content also shows interactive elements through the comment column feature. Maria Rahajeng also shows a luxurious lifestyle through the products she advertises and the elegant concept in wrapping her endorsement content. Apart from the luxury products she advertises, Maria Rahajeng also shows a luxurious lifestyle through documentation of her attending exclusive events for influencers.
Komunikasi Pemasaran Offline to Digital (O2O) PT. Bank Aladin Syariah Tbk. Husada, Safaruddin; Yunus, Ulani
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3896

Abstract

This study investigates PT Bank Aladin Syariah Tbk's marketing communication strategy transitioning from online to offline (O2O) channels, aiming to enhance customer engagement. Employing qualitative descriptive methodology, data were collected through non-participant observation, literature review, and archival analysis, utilizing purposive sampling for key informant selection. Data analysis involved reduction, presentation, and verification. Findings reveal Bank Aladin's active utilization of digital promotional mix via social media platforms and partnership collaborations with Alfamart convenience stores, employing a co-branding strategy to maintain hard-selling approaches for customer acquisition and third-party funds. Moreover, Bank Aladin launched a Shariah-compliant banking application with user-friendly and seamless features, garnering 3.2 million downloads and over 1.7 million registered users since December 2022. This study underscores the efficacy of integrating online platforms and strategic partnerships in enhancing customer outreach and service delivery within the Islamic banking sector.
Exploring Indonesia’s Diaspora Branding through Healthcare: A Gendered Communication Perspective in Perth, Australia Ramonita, Latifa; Husada, Safaruddin; Yunus, Ulani; Keliat, Cynthia; Moannissa, Anggi
Sawwa: Jurnal Studi Gender Vol. 20 No. 2 (2025): October
Publisher : Pusat Studi gender dan Anak (PSGA) Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/sa.v20i2.28419

Abstract

Healthcare professionals, especially Indonesian women health workers in Perth, Australia, play a important role as unofficial cultural ambassadors in the diaspora. This study examines how Indonesian women in Perth's healthcare industry negotiate their identities as women, migrants, and medical professionals and demonstrate cultural values, using qualitative methodology, with social identity theory and transnational feminist as the theoretical framework. Interviews were conducted to Indonesian women healthcare workers in Perth, as the study prioritizes depth, experiential richness, and identity negotiation, consistent with exploratory qualitative and phenomenological approaches. The results demonstrate how participants build interpersonal communication and multicultural engagement by incorporating Indonesian values—such as empathy, collectivism, and cultural sensitivity—into patient care. These women exhibit perseverance that supports Indonesia’s branding in healthcare, their resilience in overcoming challenges related to language and maintain work-life balance. The findings highlight the significance of communication in shaping national identities in diverse environments and contribute to the understanding of gendered diaspora experiences.
The Role of AI in Academic Activities: A Comparative Analysis of Communication Dynamics in Jakarta and Perth Yunus, Ulani; Ramonita, Latifa; Husada, Safaruddin; Allmark, Panizza
Jurnal Manajemen Teknologi Vol. 24 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.3.4

Abstract

Abstract.  This study explores how Artificial Intelligence has been adopted in communication at the higher education level by comparing institutions in Jakarta, Indonesia, and Perth, Australia. Grounded in Media Richness Theory and Cognitive Dissonance Theory, this study investigates how AI-based tools reshape communications practices, personalization of learning, and institutional adaptation in two divergent cultural and infrastructural contexts. The qualitative design involved collecting data through in-depth interviews with 32 participants —16 in each city —along with non-participant observations and document analysis of AI policies and institutional reports. All interview transcripts were thematically analyzed using NVivo 14 software, supported by Braun and Clarke's (2023) six-phase framework. Coding revealed four key themes: (1) AI as an administrative enabler, (2) pedagogical personalization and engagement, (3) cultural and ethical preparedness, and (4) institutional and policy alignment. Triangulating interview, observation, and document data further enhanced the credibility and depth of interpretation. For instance, results from Perth indicate a higher use of AI, with richer media interactions and greater readiness for institutional adaptation, compared to the fairly fragmentary, administratively inspired development of such use in Jakarta. The study adds to the theory by connecting communication richness and dissonance reduction mechanisms with specific AI adoption behaviors. It sets out some empirically based policy, training, and ethics governance recommendations for education.  Keywords: Artificial Intelligence; Academic Communication; NVivo; Thematic Analysis; Comparative Study; Jakarta and Perth
AI-Driven Marketing Communication and Customer Satisfaction in Jakarta’s Digital Banks Sjarif, Safaruddin Husada; Yulianti, Wulan; Yunus, Ulani; Nugraha, Tuhu
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1986

Abstract

The rapid integration of artificial intelligence (AI) has transformed digital banking practices, particularly through the adoption of hyper-personalised customer experiences. Despite this growth, comparative empirical evidence on how customers perceive AI-driven strategies across competing digital banks remains limited. This study investigates differences in customer perceptions of Integrated Marketing Communication (IMC), AI Personalization, Technology Acceptance Model (TAM) attributes, Kano needs categories, and overall customer satisfaction among users of three digital banks in Jakarta (Bank X, Bank Y, and Bank Z). A comparative quantitative approach was employed, involving 300 respondents selected through purposive and quota sampling. Data were analysed using descriptive statistics, ANOVA, and Tukey HSD tests. The findings indicate that Bank Y consistently achieves the highest mean scores across all constructs, reflecting strong perceptual leadership. Significant differences among the banks were confirmed, with further analysis revealing that TAM-related attributes and performance needs have become parity factors for certain bank pairs. In contrast, AI Personalization and excitement needs emerge as key differentiators. These results suggest that in increasingly mature digital banking markets, competitive advantage is no longer determined by basic functional performance, but by the ability to deliver proactive, contextual, and emotionally engaging AI-based experiences. This study contributes to the IMC, TAM, and Kano literature by highlighting a shift in customer expectations, where AI Personalization plays a central role in generating attractive quality and enhancing customer satisfaction.
Negotiating the Cultural Values in Indonesian Mixed Nationality Marriage toward Society 5.0 Yunus, Ulani; Wahyuningtyas, Bhernadetta Pravita; Simek, Lea
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.623

Abstract

Indonesia has become integrated into the global economy. As a result, many expatriates are employed in Indonesia and married Indonesian women.  This research aims to find out how is cross-cultural communication among members of PERCA (intermarriage community) toward society 5.0. The methodology of this research is descriptive qualitative based on interviews with primary sources, literature and observation and analysis based on the existing concept. This research was conducted by comparing it with previous studies conducted in other countries. The results of this research show there are diverse languages and cultures, including those of Java, Bali, and Padang used in intermarriage. This research concluded that families use both English and Indonesia language in daily activities, these women accept their fate to marry foreign men on condition that they follow their wives’ religion, although in practice the husbands are not supposed to run with obedience as her. Children are educated according to their mother's religion and study in an international school with the ultimate goal of studying and working abroad such as in the United States or their father’s country of origin.
Co-Authors Agam Syah Putra Allmark, Panizza Angelica, Aurel Ariestyani, Arleen Baehaqi Bhernadetta Pravita Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas CHAIRANI, PUTTI NURUL Darsono, Nabila Putri Erni Herawati Gustina Gustina Herawati, Erni Inggrid Joice Yulinda Luke Keliat, Cynthia Lea Simek Limarandani, Ni Putu Mahestu, Gayes Mario N. Willyarto Mario N. Willyarto McMahon, Mark Moannissa, Anggi Novrima, Veira Dwi Nugraha, Tuhu Pentasari Yuniasih Puspasari, Tri Ratih Ramadanti, Fajrin Ramonita, Latifa Rizkiansyah, Mariko Rubiyanto Rubiyanto Safaruddin Husada Shiong, Pong Kok Simek, Lea Sukandar, Rudi Sumbogo, Tri Adi Willyarto, Mario Nugroho Yulianti, Wulan Yuni Ayu