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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Manajemen Teknologi Jurnal Kajian Komunikasi Jurnal Studi Komunikasi PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Humaniora J-Dinamika: Jurnal Pengabdian Kepada Masyarakat JURNAL PUSTAKA KOMUNIKASI Communication Avant Garde Warta Ikatan Sarjana Komunikasi Indonesia International Journal of Organizational Business Excellence (IJOBEX) Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Jurnal Signal Jurnal Spektrum Komunikasi Journal of Communication and Public Relations (JCPR)
Yunus, Ulani
LSPR Institute Of Communication & Business
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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DIET AND GENERATION Z PERSONALITY: A SEMIOTIC ANALYSIS OF YULIA BALTSCHUN’S YOUTUBE CONTENT Angelica, Aurel; Yunus, Ulani; Rubiyanto
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzed the diet failure of Generation Z through the lens of Roland Barthes's semiotic analysis using Yulia Baltschun's YouTube content as a case study. The purpose of this study is to identify the meanings shown through the symbols contained in Yulia Baltschun's YouTube account. The research method used is Roland Barthes's semiotic analysis. The results obtained show that the meaning of the denotation displayed on Yulia Baltschun's YouTube account is through diet, exercise patterns, and daily habits. The meaning of the connotation that can be explored from Yulia Baltschun's YouTube account is that a person's attitude in living life determines the success of their diet. In conclusion, revealing the symbols revealed on Yulia Baltschun's account give insight to those who want to have an ideal body with healthy habits. The study also highlights the importance of semiotic analysis in understanding the implicit messages conveyed by influencers on social media. Additionally, the study emphasizes that the interpretation of the meaning of these symbols can vary depending on the cultural background and personal experiences of the audience.
Instagram Endorsement Content Analysis: Depiction of Luxury Lifestyle Representation Ramadanti, Fajrin; Darsono, Nabila Putri; Yunus, Ulani
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1192

Abstract

The lifestyle portrayed by an influencer in endorsement content encourages the audience to adopt similar behaviors by using the same products or services. Therefore, influencers with a large follower base can help marketers expand their target audience and potential customer base. Building on previous research, this study aims to examine how Maria Rahajeng's endorsement content on Instagram represents lifestyle. Researchers used the concept of lifestyle and 4R concept (reach, relevance, resonance, and relationship). This research uses a descriptive qualitative approach with content analysis techniques. The results of this study show that there is high engagement in the content uploaded by Maria Rahajeng with topics associated with everyday life which makes the content message acceptable to the audience. In addition, Maria Rahajeng's instagram content also shows interactive elements through the comment column feature. Maria Rahajeng also shows a luxurious lifestyle through the products she advertises and the elegant concept in wrapping her endorsement content. Apart from the luxury products she advertises, Maria Rahajeng also shows a luxurious lifestyle through documentation of her attending exclusive events for influencers.
Komunikasi Pemasaran Offline to Digital (O2O) PT. Bank Aladin Syariah Tbk. Husada, Safaruddin; Yunus, Ulani
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3896

Abstract

This study investigates PT Bank Aladin Syariah Tbk's marketing communication strategy transitioning from online to offline (O2O) channels, aiming to enhance customer engagement. Employing qualitative descriptive methodology, data were collected through non-participant observation, literature review, and archival analysis, utilizing purposive sampling for key informant selection. Data analysis involved reduction, presentation, and verification. Findings reveal Bank Aladin's active utilization of digital promotional mix via social media platforms and partnership collaborations with Alfamart convenience stores, employing a co-branding strategy to maintain hard-selling approaches for customer acquisition and third-party funds. Moreover, Bank Aladin launched a Shariah-compliant banking application with user-friendly and seamless features, garnering 3.2 million downloads and over 1.7 million registered users since December 2022. This study underscores the efficacy of integrating online platforms and strategic partnerships in enhancing customer outreach and service delivery within the Islamic banking sector.
The Role of AI in Academic Activities: A Comparative Analysis of Communication Dynamics in Jakarta and Perth Yunus, Ulani; Ramonita, Latifa; Husada, Safaruddin; Allmark, Panizza
Jurnal Manajemen Teknologi Vol. 24 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.3.4

Abstract

Abstract.  This study explores how Artificial Intelligence has been adopted in communication at the higher education level by comparing institutions in Jakarta, Indonesia, and Perth, Australia. Grounded in Media Richness Theory and Cognitive Dissonance Theory, this study investigates how AI-based tools reshape communications practices, personalization of learning, and institutional adaptation in two divergent cultural and infrastructural contexts. The qualitative design involved collecting data through in-depth interviews with 32 participants —16 in each city —along with non-participant observations and document analysis of AI policies and institutional reports. All interview transcripts were thematically analyzed using NVivo 14 software, supported by Braun and Clarke's (2023) six-phase framework. Coding revealed four key themes: (1) AI as an administrative enabler, (2) pedagogical personalization and engagement, (3) cultural and ethical preparedness, and (4) institutional and policy alignment. Triangulating interview, observation, and document data further enhanced the credibility and depth of interpretation. For instance, results from Perth indicate a higher use of AI, with richer media interactions and greater readiness for institutional adaptation, compared to the fairly fragmentary, administratively inspired development of such use in Jakarta. The study adds to the theory by connecting communication richness and dissonance reduction mechanisms with specific AI adoption behaviors. It sets out some empirically based policy, training, and ethics governance recommendations for education.  Keywords: Artificial Intelligence; Academic Communication; NVivo; Thematic Analysis; Comparative Study; Jakarta and Perth
AI-Driven Marketing Communication and Customer Satisfaction in Jakarta’s Digital Banks Safaruddin Husada; Wulan Yulianti; Ulani Yunus; Tuhu Nugraha
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1986

Abstract

The rapid integration of artificial intelligence (AI) has transformed digital banking practices, particularly through the adoption of hyper-personalised customer experiences. Despite this growth, comparative empirical evidence on how customers perceive AI-driven strategies across competing digital banks remains limited. This study investigates differences in customer perceptions of Integrated Marketing Communication (IMC), AI Personalization, Technology Acceptance Model (TAM) attributes, Kano needs categories, and overall customer satisfaction among users of three digital banks in Jakarta (Bank X, Bank Y, and Bank Z). A comparative quantitative approach was employed, involving 300 respondents selected through purposive and quota sampling. Data were analysed using descriptive statistics, ANOVA, and Tukey HSD tests. The findings indicate that Bank Y consistently achieves the highest mean scores across all constructs, reflecting strong perceptual leadership. Significant differences among the banks were confirmed, with further analysis revealing that TAM-related attributes and performance needs have become parity factors for certain bank pairs. In contrast, AI Personalization and excitement needs emerge as key differentiators. These results suggest that in increasingly mature digital banking markets, competitive advantage is no longer determined by basic functional performance, but by the ability to deliver proactive, contextual, and emotionally engaging AI-based experiences. This study contributes to the IMC, TAM, and Kano literature by highlighting a shift in customer expectations, where AI Personalization plays a central role in generating attractive quality and enhancing customer satisfaction.
Empowering Indonesian Coffee: A Transnational Community-Based Branding Model for Sustainable Livelihoods in the Global South Safaruddin Husada; Ulani Yunus; Nadine Yasminah
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2064

Abstract

Introduction: Indonesian specialty coffee holds strong production capacity and geographical indication (GI) potential, yet remains underrepresented in global consumer markets. This condition reflects a structural gap in agrifood value chains, where smallholder farmers are positioned primarily as raw material suppliers rather than participants in downstream branding and value creation. This study examines how community-based branding can function as an upstream capacity-building approach to address this imbalance. The research investigates the question: How can participatory branding interventions enhance branding capacity among smallholder coffee farmers prior to market activation? Novelty: This paper introduces community-based branding as an intermediate capacity-building mechanism in agrifood contexts, rather than as a market-ready branding strategy. Unlike existing studies that focus on certification, price premiums, or downstream branding actors, this research integrates participatory action research with branding and GI discourse to foreground farmers’ branding literacy, narrative ownership, and collective agency—an area that remains insufficiently explored in current literature. Methods: The study employs a participatory action research (PAR) design involving smallholder coffee farming communities in Indonesia. Data were collected through pre- and post-intervention assessments, participatory observation, and facilitated branding workshops. An exploratory consumer awareness survey conducted in Sydney, Australia (n = 57) was used to provide contextual insight into downstream brand awareness. Results: The findings indicate observable improvements in farmers’ understanding of branding concepts, geographical indication, and collective brand ownership. The exploratory survey reveals limited consumer awareness of Indonesian coffee brands, underscoring the relevance of upstream branding capacity development. Conclusion: The study concludes that community-based branding can support early-stage branding capacity development among smallholder farmers, serving as a foundation for more equitable participation in branding processes. The main implication is that branding initiatives in agrifood systems should prioritize community-level capacity building alongside regulatory and market-oriented strategies.
Negotiating the Cultural Values in Indonesian Mixed Nationality Marriage toward Society 5.0 Ulani Yunus; Bhernadetta Pravita Wahyuningtyas; Lea Simek
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.623

Abstract

Indonesia has become integrated into the global economy. As a result, many expatriates are employed in Indonesia and married Indonesian women.  This research aims to find out how is cross-cultural communication among members of PERCA (intermarriage community) toward society 5.0. The methodology of this research is descriptive qualitative based on interviews with primary sources, literature and observation and analysis based on the existing concept. This research was conducted by comparing it with previous studies conducted in other countries. The results of this research show there are diverse languages and cultures, including those of Java, Bali, and Padang used in intermarriage. This research concluded that families use both English and Indonesia language in daily activities, these women accept their fate to marry foreign men on condition that they follow their wives’ religion, although in practice the husbands are not supposed to run with obedience as her. Children are educated according to their mother's religion and study in an international school with the ultimate goal of studying and working abroad such as in the United States or their father’s country of origin.
CROSS CULTURAL COMMUNICATION TO ACCOMODATE GENERATION GAP IN DISRUPTIVE ERA Bhernadetta Pravita Wahyuningtyas; Ulani Yunus; Mario Nugroho Willyarto
Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 2 (2021): December 2021
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.10.2.177-186

Abstract

This research described about how Cross-Cultural Communication contributes its influence on accommodating the generation gap to improve a social structure in Indonesia, especially on Disruptive Era. In accommodating the generation gap, the cross-cultural communication focus on the patterns of convergence and divergence of communication behaviors, particularly as they relate to the goals of the people for social approval, communication efficiency, and identity. This research was done in Bina Nusantara (BINUS) University, and used a descriptive qualitative method with constructivism paradigm, and coding to analyze the data. The results showed that accommodation in cross-cultural communication can improved the ability on problem-solving skills, collective decisions and can resolved the problem that arise from generation gap to make it become harmonious interactions. The lack of the role in providing information from generation to another generation usually based on the assumption that the other generation already knew the condition, situation and also the meaning behind it as well without any discussion and deeper communication further. Due to the changes in social structure, BINUS creating a cross cultural communication model to accommodate the generation gap in social structure: openness, and engagement, through (for example) creative furniture arrangemement in some classes. The result also shown that engagement between the students and the lecturer will be more powerful in creating values to have a better social condition. The people who willing to build the communication instead of assumed will be more successful in all aspects of cross-cultural communication.
Cross cultural public relations and algorithmic transparency in AI-Driven fintech Husada, Safaruddin; Yunus, Ulani; Chaidaroon, Suwichit Sean; Akbar, Nagiza
PRofesi Humas Vol 11, No 1 (2026): August 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v11i1.69801

Abstract

Background: The rapid adoption of Artificial Intelligence (AI) in the fintech industry has resulted in changes in organizational and management communication models, stakeholder relations, and concerns about algorithm transparency, accountability, and institutional trust. Existing research on AI implementation in fintech has focused largely on technology acceptance and system usability, leaving a gap in understanding transparency as a strategic issue of public relations (PR) in a cross-cultural context. Purpose: This paper aims to examine how cross-cultural PR practices can maintain institutional trust through algorithmic transparency and Explainable Artificial Intelligence (XAI) in the AI-driven fintech industry. Methods: This study employed a cross-cultural qualitative approach, involving 24 participants from Jakarta and Melbourne, consisting of fintech users, PR practitioners, and digital banking professionals. Data were collected through semi-structured interviews and analyzed thematically using Relationship Management Theory (RMT) and the Two-Way Symmetric Communication Model. Results: This study found that participants in Jakarta, representing a culture with a high Power Distance Index (PDI), prioritized institutional openness, accountability, and transparency as key determinants of trust. In contrast, participants in Melbourne endorsed user autonomy, efficiency, and functional performance. This study further demonstrates that XAI functions as a form of digitally-mediated symmetric communication that reduces information asymmetry and strengthens organizational legitimacy across cultural contexts. Conclusions: Algorithmic transparency has evolved beyond a technical feature to become a strategic communication mechanism that shapes institutional legitimacy and public trust in the AI-mediated fintech ecosystem. Implications: Theoretically, this study extends the RMT and the Two-Way Symmetric Communication Model to the context of AI-mediated communication. Practically, fintech organizations must integrate communication ethics and transparency into AI governance to maintain long-term stakeholder trust and organizational legitimacy.
Co-Authors Agam Syah Putra Akbar, Nagiza Allmark, Panizza Angelica, Aurel Ariestyani, Arleen Baehaqi Bhernadetta Pravita Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas Bhernadetta Pravitta Wahyuningtyas Chaidaroon, Suwichit Sean CHAIRANI, PUTTI NURUL Darsono, Nabila Putri Erni Herawati Gustina Gustina Herawati, Erni Inggrid Joice Yulinda Luke Lea Simek Mahestu, Gayes Mario N. Willyarto Mario N. Willyarto McMahon, Mark Nadine Yasminah Ni Putu Limarandani Novrima, Veira Dwi Pentasari Yuniasih Puspasari, Tri Ratih Ramadanti, Fajrin Ramonita, Latifa Rizkiansyah, Mariko Rubiyanto Rubiyanto Safaruddin Husada Safaruddin Husada Shiong, Pong Kok Sukandar, Rudi Sumbogo, Tri Adi Tuhu Nugraha Willyarto, Mario Nugroho Wulan Yulianti Yuni Ayu