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Pengembangan Produk dan Analisis Sensori Abon Bandeng dengan Substitusi Bonggol Pisang Ulin di Kabupaten Sidoarjo, Indonesia Sekar Ayu Wulandari; Akbar Maulana Firmansyah; Dini Nafisatul Mutmainah; Taufiq Rahman Humaidi; Fairuz Nadhifah; Imaroh Nurul Izzah
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2511

Abstract

This study developed an innovative shredded milkfish product (abon bandeng) incorporating banana pseudostem (bonggol pisang ulin) in Sidoarjo Regency. Although local milkfish production and available banana biomass are substantial, empirical evidence on hybrid formulations combining animal protein and pseudostem-derived fiber, along with market-based price assessment, remains limited. The study therefore aimed to (1) develop and select the optimal milkfish: banana pseudostem formulation for sensory acceptance, (2) identify the consumer preference drivers for the selected product, and (3) assess preliminary commercial viability using the Price Sensitivity Meter (PSM). Four formulations (100:0, 70:30, 50:50, 30:70) were evaluated via organoleptic testing with 70 respondents; subsequent consumer preference and PSM analyses were conducted. The 50:50 formulation achieved the highest acceptance (mean = 4.014; like rate = 81.43%). ANOVA showed significant differences (p < 0.05) in aroma, texture, and taste across formulations. PSM indicated an acceptable price range of IDR 14,500–20,000 and an optimal price point at IDR 15,500. Taste and nutritional value were key purchase drivers (88.6%), and online marketplaces were the principal distribution channel (45.7%). Findings demonstrate sensory viability and preliminary commercial potential for this hybrid product. This study contributes by integrating sensory optimization and price modeling into hybrid animal–plant product development, while providing an empirically validated formulation and an optimal pricing reference to support circular-economy-based agro-innovation.
Morpho-Physiological Response of Sweet Corn (Zea mays L. Var saccharata Sturt) Bonanza F1 Variety to Drought Stress and Potassium Fertilizer Application Datik Lestari; Akbar Maulana Firmansyah; Rizal Perlambang CNAWP; Mira Andriani; Theo Mahiseta Syahniar; Putri Rahayu Ratri
JURNAL AGRONOMI TANAMAN TROPIKA (JUATIKA) Vol. 7 No. 2 (2025): Vol. 7 No. 2 Mei (2025): Jurnal Agronomi Tanaman Tropika (JUATIKA)
Publisher : LPPM UNIVERSITAS ISLAM KUANTAN SINGINGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/juatika.v7i2.4620

Abstract

Sweet corn (Zea mays L. Var saccharata Sturt) has a high demand in Indonesia, but its productivity is threatened by drought; therefore, it is necessary to analyze its growth under drought stress conditions. This study aims to observe the morphological and physiological responses of sweet corn plants to drought stress and potassium administration. The research was conducted over a three-month period at the experimental garden of the Faculty of Agriculture, University of Riau. A Factorial Completely Randomized Design (RA LF) was used with two factors: drought stress and potassium fertilization. The study consisted of three levels of potassium fertilization, with three replications, resulting in a total of 18 experimental units. The first factor: A1 = everyday; A2 = drought stress. The second factor: K 1 = 2.3 g K 2 O plant -1; K 2 = 2.8 g K 2 O plant -1; K 3 = 180 kg K 2 O ha -1. Analysis of Variance was continued with the Honestly Significant Difference (HSD) test at 5% level. The observed parameters consisted of physiological and morphological factors in sweet corn plants. The study found that drought stress negatively impacted the physiological parameters of sweet corn, including reduced plant water content and increased proline levels. Additionally, drought stress decreased key morphological traits, including plant height, root condition, cob husk weight, cob husk length, and cob husk diameter. However, the application of potassium fertilizer, particularly at a dose of 3.4 g K₂O plant-1, significantly improved the length of the cob husk. Overall, increasing potassium application under drought stress conditions tended to enhance both morphological and physiological parameters of sweet corn.
Pelatihan Public Speaking bagi Mahasiswa sebagai Strategi Persiapan Dunia Kerja Canggih Nailil Maghfiroh; Estin Roso Pristiwaningsih; Dian Rizky; Akbar Maulana Firmansyah
Buletin Dharmas Andalas Vol. 2 No. 1 (2025): Buletin Dharmas Andalas
Publisher : Departemen Budidaya Tanaman Perkebunan, Fakultas Pertanian, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bda.v2i1.34

Abstract

Persaingan di dunia kerja yang semakin kompetitif menuntut lulusan perguruan tinggi tidak hanya memiliki kompetensi teknis, tetapi juga keterampilan komunikasi yang baik, termasuk public speaking. Mahasiswa sering mengalami kendala dalam berbicara di depan umum akibat kurangnya pelatihan dan pengalaman. Program pelatihan public speaking bagi mahasiswa Manajemen Agribisnis dirancang sebagai strategi persiapan dunia kerja guna meningkatkan kepercayaan diri, keterampilan komunikasi, serta kemampuan menyampaikan informasi secara efektif. Metode pelaksanaan program ini menggunakan pendekatan berbasis praktik dan partisipatif yang melibatkan tiga tahap utama, yaitu perencanaan, pelaksanaan, serta evaluasi dan monitoring. Evaluasi dilakukan melalui pre-test dan post-test, observasi langsung, serta simulasi wawancara kerja. Hasil pelatihan menunjukkan peningkatan signifikan dalam berbagai aspek, seperti kepercayaan diri yang meningkat dari 67% menjadi 89%, kemampuan menyusun materi dari 67% menjadi 90%, serta teknik komunikasi verbal dan nonverbal yang mengalami perbaikan. Selain itu, kesiapan peserta dalam menghadapi wawancara kerja meningkat dari 50% menjadi 92%. Pelatihan ini terbukti efektif dalam membangun keterampilan public speaking mahasiswa, namun masih ditemukan kendala seperti rasa malu dan keterbatasan waktu latihan. Strategi tambahan seperti mentoring lanjutan dan komunitas latihan berbicara agar hasil pelatihan lebih optimal. Dengan adanya program pelatihan yang berkelanjutan, diharapkan mahasiswa dapat semakin siap menghadapi tantangan komunikasi di dunia kerja dan memiliki daya saing yang lebih tinggi. 
Framework for Rural Development through an Modern Agribusiness System Based on Local Commodities: A Pilot Study in Suci Village, Jember Regency, East Java, Indonesia Linda Ekadewi Widyatami; Luluk Cahyo Wiyono; Moh. Munih Dian Widianta; Datik Lestari; Akbar Maulana Firmansyah
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.183

Abstract

The development of agribusiness based on village level flagship commodities cannot be carried out in a partial or fragmented manner. It requires an integrated agribusiness system approach that encompasses the entire value chain from upstream to downstream. The objective of this study is to identify the potential of village flagship commodities within an integrated agribusiness system and to develop an Agribusiness Modernization System (AMS) through a case study conducted in Suci Village, Panti Subdistrict, Jember Regency, East Java. Agribusiness modernization has been shown to facilitate the introduction of appropriate technologies, enhance value-chain efficiency for agricultural products, and strengthen the capacities of farmers and local enterprises. Flagship commodities can be determined not merely by historical quantitative advantages but by competitive potential validated through four empirical domains: (1) biophysical contextuality verification, (2) sensory quality validation, (3) market valuation assessment, and (4) institutional readiness analysis. This study demonstrates that integrating the pillars of socio-economic governance with biophysical potential yields a comprehensive approach to rural development. The Place-Based Commodity Selection Framework provides a definitive answer to the fundamental question of commodity selection by moving beyond descriptive–historical methods toward a prescriptive–strategic paradigm. The four-domain analysis convincingly identifies coffee as the flagship commodity of Suci Village, with validation supported by convergent evidence on biophysical suitability, sensory quality potential, significant economic value opportunities, and institutional preparedness. Thus, this study makes a practical contribution to the development of sustainable and competitive rural agribusiness.
Halal, Health, or Hype? Generational Shifts in Ready-to-Drink Coffee Preferences in Indonesia’s Semi-Urban Markets: Halal, Kesehatan, atau Tren? Pergeseran Preferensi Kopi Siap Minum Antar Generasi di Pasar Semi-Urban Indonesia Akbar Maulana Firmansyah; Fariza Rachman
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.30

Abstract

The rapid growth of Indonesia’s ready-to-drink (RTD) coffee market, fueled by urbanization and shifting consumer lifestyles, underscores the need to understand how cultural, religious, and globalized factors shape purchasing decisions, particularly among younger generations in semi-urban regions. This study investigates the relative influence of Halal certification, health labels, and brand origin (international versus local) on Gen Y and Gen Z consumers in Jember, East Java, a Muslim-majority semi-urban market. Using a quantitative cross-sectional design with a sizeable number of respondents, the research combined validated Likert-scale surveys and statistical analyses, including logistic regression and factor analysis, to test hypotheses derived from consumer behavior theories. Results revealed Halal certification as the strongest predictor for both generations, although Gen Z reinterpreted Halal as a quality marker rather than a religious obligation. Health labels demonstrated a negligible impact that was overshadowed by taste and price preferences. Brand origin preferences diverged sharply, with Gen Y favoring international brands while Gen Z exhibited a hybrid glocal identity that balances local cultural resonance with global trends. These findings highlight generational shifts in religiosity, the legacy of globalization, and the challenges of health positioning in indulgence-driven markets. The study offers actionable insights for marketers to tailor RTD coffee strategies by prioritizing Halal compliance for trust, leveraging Gen Z’s digital engagement for glocal branding, and innovating sensory-driven health claims. Theoretically, it advances consumer behavior literature in emerging markets by contextualizing the interplay of cultural authenticity, generational identity, and ethical consumption.