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All Journal Elektriese: Jurnal Sains dan Teknologi Elektro Journal of Business Management Buletin Dharmas Andalas Futures in Agro-Food Economics and Logistics Analytics Journal
Dian Rizky
Politeknik Negeri Jember
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Transformasi Digital di Industri Manufaktur: Dampak pada Efisiensi Operasional Estin Roso Pristiwaningsih; Dian Rizky; Titin Andriyani Atmojo; Fairuz Nadhifah
Elektriese: Jurnal Sains dan Teknologi Elektro Vol. 14 No. 02 (2024): Artikel Riset Edisi Oktober 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/elektriese.v14i02.4809

Abstract

Munculnya teknologi digital telah mendorong industri di seluruh dunia untuk melakukan transformasi digital, tetapi penelitian empiris yang menghubungkan adopsi teknologi digital dan efisiensi operasional dalam manufaktur skala kecil masih terbatas. Penelitian ini berupaya mengeksplorasi hubungan antara adopsi teknologi digital dan efisiensi operasional di perusahaan manufaktur skala kecil, dengan fokus pada perusahaan yang menerapkan teknologi ini setelah tahun 2022. Penelitian menggunakan pendekatan kuantitatif, survei terhadap 150 perusahaan manufaktur skala kecil dilakukan, diikuti dengan analisis regresi linier berganda untuk menguji dampak berbagai teknologi digital, seperti otomatisasi, cloud computing, dan analisis data, terhadap efisiensi operasional. Hasilnya menunjukkan korelasi positif yang signifikan antara adopsi teknologi dan peningkatan indikator kinerja utama, termasuk kecepatan produksi, pengurangan biaya, dan kualitas produk. Temuan ini berkontribusi dalam mengisi kesenjangan penelitian yang ada dan memberikan wawasan yang dapat ditindaklanjuti untuk produsen skala kecil dan pembuat kebijakan yang bertujuan untuk mengoptimalkan manfaat transformasi digital.
Pelatihan Public Speaking bagi Mahasiswa sebagai Strategi Persiapan Dunia Kerja Canggih Nailil Maghfiroh; Estin Roso Pristiwaningsih; Dian Rizky; Akbar Maulana Firmansyah
Buletin Dharmas Andalas Vol. 2 No. 1 (2025): Buletin Dharmas Andalas
Publisher : Departemen Budidaya Tanaman Perkebunan, Fakultas Pertanian, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bda.v2i1.34

Abstract

Persaingan di dunia kerja yang semakin kompetitif menuntut lulusan perguruan tinggi tidak hanya memiliki kompetensi teknis, tetapi juga keterampilan komunikasi yang baik, termasuk public speaking. Mahasiswa sering mengalami kendala dalam berbicara di depan umum akibat kurangnya pelatihan dan pengalaman. Program pelatihan public speaking bagi mahasiswa Manajemen Agribisnis dirancang sebagai strategi persiapan dunia kerja guna meningkatkan kepercayaan diri, keterampilan komunikasi, serta kemampuan menyampaikan informasi secara efektif. Metode pelaksanaan program ini menggunakan pendekatan berbasis praktik dan partisipatif yang melibatkan tiga tahap utama, yaitu perencanaan, pelaksanaan, serta evaluasi dan monitoring. Evaluasi dilakukan melalui pre-test dan post-test, observasi langsung, serta simulasi wawancara kerja. Hasil pelatihan menunjukkan peningkatan signifikan dalam berbagai aspek, seperti kepercayaan diri yang meningkat dari 67% menjadi 89%, kemampuan menyusun materi dari 67% menjadi 90%, serta teknik komunikasi verbal dan nonverbal yang mengalami perbaikan. Selain itu, kesiapan peserta dalam menghadapi wawancara kerja meningkat dari 50% menjadi 92%. Pelatihan ini terbukti efektif dalam membangun keterampilan public speaking mahasiswa, namun masih ditemukan kendala seperti rasa malu dan keterbatasan waktu latihan. Strategi tambahan seperti mentoring lanjutan dan komunitas latihan berbicara agar hasil pelatihan lebih optimal. Dengan adanya program pelatihan yang berkelanjutan, diharapkan mahasiswa dapat semakin siap menghadapi tantangan komunikasi di dunia kerja dan memiliki daya saing yang lebih tinggi. 
Scaling Up Small-Scale Agro-Industries: Strategic Marketing Priorities for Sustainable Competitive Advantage Bagus Putu Yudhia Kurniawan; Dian Rizky; Datik Lestari; Andarula Galushasti; Retno Sari Mahanani; Ida Adha Anrosana Pongoh
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.142

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the agroindustry sector play a vital role in economic growth in developing countries. Although capable of producing high-quality, preservative-free food commodities, many traditional agroindustries face stagnation in business scaling up due to limited human resource capabilities, particularly in the field of digital marketing. This study aims to formulate the most optimal marketing strategy priorities for a local banana chip agroindustry in East Java, Indonesia. Using a quantitative descriptive approach, this study integrates the Internal Factor Evaluation (IFE) matrix, the External Factor Evaluation (EFE) matrix, the Internal-External (IE) matrix, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). Data collection involved assessments by experts and practitioners, with instrument weighting using the Paired Comparison technique to ensure evaluation precision. The research results validate solid internal strengths with an IFE score of 2.96 and the ability to respond to external conditions with an EFE score of 2.69, positioning the agroindustry in Quadrant V (Hold and Maintain / Grow and Build) on the IE Matrix. The most crucial finding from the QSPM analysis demonstrates that the highest-priority strategy, with a Total Attractiveness Score (TAS) of 7.42, is not the modification of physical products but rather the addition of specialized personnel in the field of marketing. This finding contributes to the literature on SME strategic management by confirming that a shift from conventional operational management toward functional specialization (digital marketing) is an absolute prerequisite for expanding market reach and maintaining a competitive advantage.
Sustainable Fertilizer Management and Economic Performance of Peanut (Arachis hypogaea L.) Farms: Evidence from Guano and KCL Use in Jember, Indonesia Andarula Galushasti; Anggi Dwi Rahmawati; Ilham Muhklisin; Dewi Puspa Arisandi; Bagus Putu Yudhia Kurniawan; Oktanita Jaya Anggraeni; Dian Rizky
Futures in Agro-Food Economics and Logistics Analytics Journal Vol. 2 No. 2 (2026): June
Publisher : PT Litera Integra Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67580/fafela.v2i2.31

Abstract

Peanut (Arachis hypogaea L.) is a strategic source of plant-based protein and an industrial raw material in Indonesia; however, national and local production in Jember Regency has declined in recent years, while fertilizer costs continue to rise. This study aims to evaluate the agronomic and economic effects of combining guano and KCL fertilizers on peanut growth, yield components, biomass, and partial farm profitability under smallholder conditions in East Java. A field experiment was conducted from July to October 2025 in Krajan, Slawu, Patrang District, using a 4×2 factorial Randomized Block Design with three replications on peanut variety Katana 2. The treatments consisted of four guano rates (0, 5, 10, and 15 ton/ha) and two KCL rates (75 and 100 kg/ha), applied one week before sowing, followed by standard NPK fertilization and recommended crop management practices. Growth traits (plant height, leaf stalk number, branch number), yield components (sound and empty pods, pod and seed weight, 100‑seed weight), and biomass were subjected to two-way ANOVA and DMRT. Guano significantly increased branch number, whereas 100 kg/ha KCL improved sound pods and biomass; however, most yield variables did not differ statistically, making the low-input package without guano and 75 kg/ha KCL the option with the highest partial gross margin. The findings indicate that optimizing guano–KCL combinations can support cost-efficient and more sustainable fertilizer management in peanut agribusiness and agro-industrial supply chains in Indonesia.
Co-Authors Akbar Maulana Firmansyah Andarula Galushasti Anggi Dwi Rahmawati Bagus Putu Yudhia Kurniawan Canggih Nailil Maghfiroh Datik Lestari Dewi Puspa Arisandi Estin Roso Pristiwaningsih Fairuz Nadhifah Ida Adha Anrosana Pongoh Ilham Muhklisin Oktanita Jaya Anggraeni Retno Sari Mahanani Titin Andriyani Atmojo