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Muhammad Novrizal Ramadhan
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Interpreting Siri’, Lempu’, Getteng, Warani, and Reso Values in Women’s Business Governance in Lawallu Village Muhammad Novrizal Ramadhan; Zulfikar
Business Research and Administration Innovation Vol. 3 No. 2 (2026): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/brain.v3i2.76

Abstract

This study aims to understand the meanings attributed to the values of siri’, lempu’, getteng, warani, and reso in women’s business governance in Lawallu Village. Local cultural values are viewed not only as integral components of social life but also as relevant sources of behavioral orientation in conducting business activities. The study employed a descriptive qualitative approach, with data collected through semi-structured interviews, observation, and documentation and analyzed through the stages of data condensation, data display, and conclusion drawing and verification. The findings indicate that siri’ is interpreted as a foundation for maintaining business honor and reputation; lempu’ is associated with honesty and integrity in business relationships; getteng reflects consistency and steadfastness in maintaining commitments; warani is associated with the courage to confront challenges and uncertainty; while reso reflects perseverance in conducting and sustaining business activities. These five values demonstrate the interconnectedness of cultural values, social relationships, and business management practices. The findings further indicate that cultural values can function as sources of informal governance that provide orientation for behavior and decision-making in women’s businesses. Accordingly, locally based business development should not be directed solely toward strengthening managerial skills but may also incorporate cultural values as social resources for developing sustainable business governance
Co-Authors Aditya Sulthony Ahmad Khan Andhi Febisatria Aris Baharuddin Aryan Agus Pratama Ayunytyah Eka Wardani Eureka Try Zarazwanty R Laega Eureka Try Zarazwanty R.L Fahrian Arsyam Gulthom Fahrian Arsyam Gultom Fatimah Akbal Leonardo Davidsi Sipayung Muhammad Nurfajri Rezal Hadi Basalamah Rivai, Andi Muhammad S, Muh. Rizal Tri Cahyo Nugroho Zulfikar Zulfikar Zulfikar