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All Journal ANDHARUPA Journal of Architectural Research and Design Studies Jurnal Arsitektur ZONASI Idealog: Ide dan Dialog Desain Indonesia PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Indonesian Journal for Social Responsibility BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Indonesian Community Journal Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) eProceedings of Art & Design Journal of Industrial Product Design Research and Studies Bali-Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara Journal of Aesthetics, Design, and Art Management Jurnal Desain
Rizka Rachmawati
Universitas Telkom
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Visual semiotic analysis of Nusantara cultural elements in the Aniwayang Desa Timun animation opening song Daru Ramadinoto, Raden; Wiba Pamela, Apsari; Rachmawati, Rizka
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.841

Abstract

This study is motivated by concerns over the erosion of local cultural values among Indonesian youth due to the massive influx of foreign popular culture. Meanwhile, Aniwayang Studio has successfully adapted traditional wayang culture into a contemporary medium of animation. This innovative success is validated by significant global achievements, including appearances at the World Osaka Expo 2025 and the Kineko International Children's Film Festival in Japan, alongside recognition and support from the Indonesian Ministry of Education and Culture. Employing a qualitative descriptive method and the Charles Sanders Peirce semiotic approach the research seeks to understand how the studio adapts wayang and Nusantara culture by analyzing the visual and auditory signs within the animation. Data were collected through observation and documentation of the “Opening Song” episode of Serial Desa Timun. The findings indicate that the visual design, including the two-dimensional profiled characters, batik motifs, and a limited black color palette on a cream-brown background, effectively function as icons and indices of traditional wayang kulit (shadow puppet) theater. The appearance of various objects, along with the use of gamelan music acts as a strong index and symbol of Nusantara cultural heritage. The analysis suggests that the animation recontextualizes traditional wayang elements into a modern, accessible, and culturally rich format. The study concludes that this innovative approach positions "Aniwayang" as a good reference for cultural preservation, evidenced by its significant achievements. This research serves as a globally recognized case study for understanding how to revitalize cultural identity through digital media.
Co-Authors Adhitya Wardhana Akifah, Nabila Andi Ade Fitri Andreas Rio Adriyanto Andrianto Andrianto Apsari Wiba Pamela Batti, Patrisia Bayu Kharisma Daru Ramadinoto, Raden Djoko Murdowo Doddy Friestya Asharsinyo Fajarsani Retno Palupi Farida, Ariesa Fayyaza, Naira Rizqa hasby muhammad ihwan Imtihan Hanom Irwan Sudarisman Irwana Zulfia Budiono Naura Sujana Niswah, Nailah Khairun Nuryani Listyapratiwi Prahara, Gema Aria Putri Rahmawati Rahmadi Rahmadi Rahmah, Githa Desyana Nur Ramdhani, Asrul Sugih Rara Siti Raudhoh Reza Ramadani Firman Rizki Syafira, Tiara Rysanti, Alya Seshariana Rahma Melati Syifa Nurgaida Yutia Thiflani Nurfauziyyah Ramadhanti Titihan Sarihati Tri Gustina Napitupulu Ulandari, Fitri Dwi Vika Haristianti Vivi Monita Wibiseno, Qisthio Wirania Swasty Yudiansyah Yudiansyah Yudistira, A. Muhammad Arya