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Pelatihan Public Speaking untuk Meningkatkan Kepercayaan Diri dan Efektivitas Komunikasi Anggota PKK Bojongsoang Almira Shabrina; Husnita Husnita
Jurnal Pustaka Dianmas Vol 6, No 1 (2026)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v6i1.7599

Abstract

Public communication skills are essential in strengthening community-based organizations, including the Family Welfare Empowerment Organization (PKK) as a grassroots platform for women's empowerment. However, PKK members in Bojongsoang still face communication barriers, such as limited self-confidence, public speaking anxiety, and difficulty structuring messages in formal and community forums. This community service program aimed to improve the self-confidence and communication effectiveness of PKK Bojongsoang members through experiential public speaking training. The program involved 43 participants consisting of housewives, Posyandu volunteers, and village officials. The method consisted of need assessment, training design, workshop implementation, performance observation, and post-activity evaluation. The training applied a 30% theory and 70% practice composition through simulations, role play, short speeches, MC practice, peer feedback, and facilitator coaching. Data were analyzed descriptively using frequency and percentage calculations from post-test questionnaires, supported by qualitative interpretation of observation notes and participants' reflections. The findings show that all respondents gave positive responses, with most participants strongly agreeing that the training materials were relevant, clearly delivered, and useful for their communication roles. The activity also produced practical outputs in the form of a public speaking module, participant practice experience, and a follow-up communication group. This program contributes to strengthening the communication capacity and institutional effectiveness of PKK as a community-based organization.
Omnichannel Bot Communication, Brand Awareness, and Purchase Intention: A Descriptive S-O-R Analysis in the GraPARI KBP Service Context Husnita Husnita; Shanty Dewi Fauzy
Ilomata International Journal of Social Science Vol. 7 No. 4 (2026): October 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i4.2801

Abstract

Digital transformation has increased the demand for fast, accessible, and personalized service communication, making omnichannel bot communication increasingly relevant to telecommunications customer service. This study aimed to describe response patterns related to omnichannel bot communication, brand awareness, and purchase intention among Telkomsel customers in the Kota Baru Parahyangan (KBP) service context and to organize these findings using the Stimulus–Organism–Response (S-O-R) framework. A cross-sectional descriptive quantitative survey was conducted in March 2026 using Google Forms distributed through WhatsApp. Respondents included Telkomsel customers who visited GraPARI KBP and customers from the surrounding KBP community. Non-probability recruitment resulted in 133 complete responses. Thirteen researcher-developed items were analyzed at the individual-item level using frequencies, percentages, means, and standard deviations. The findings showed that personalization had the largest observed mean among the stimulus items (M = 4.73), while ease of access recorded a lower mean (M = 3.20). Brand recall showed a highly concentrated response pattern (M = 4.96). Purchase-intention responses were less uniform, particularly for preferential/consideration intention (M = 3.11), while exploratory intention showed no response variation. The study provides context-specific empirical evidence by using S-O-R as a conceptual framework for organizing descriptive findings rather than testing causal relationships. The findings highlight the relevance of personalization and service communication while also emphasizing the need for validated multi-item measures and inferential research to examine relationships among the S-O-R domains.
Co-Authors Almira Shabrina Amin, Farhan Anissa Lestari Kadiyono Ayustia Puspita Handayani Fakhriah, Nayli Hanun, Salma Fadhilah Herman Fithra Husaini, Fuji Innocentia Magda Iqbal Juan Ramadheni Hermawan Jufandi Jufriza Lusy Mukhlisiana M. Faisal Maisarah Maizuar Maylanny Christin Mogot, Yuni Dahlia Muhammad Farhan Naufal Nadia Ayu Safira Nafisah Nurul Amani Nila Armelia Windasari Qadri, Lailatul Rahman, Yulia Rahmi, Rina Ramadhani, Delivo Suci Ricardo Indra Sajim Shanty Dewi Fauzy Siswahyudianto Suparno Suparno Syifaurrahma Teguh Budi Prasetyo Wulandari, Ajeng Ayu Yana, Nurfitri Yus Nugraha