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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pustaka Dianmas
Husnita Husnita
Telkom University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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UNDERSTANDING CONSUMER SWITCHING INTENTIONS TOWARD TELKOMSEL ONE IN WEST JAVA : A PUSH-PULL-MOORING MODEL APPROACH Juan Ramadheni Hermawan; Nila Armelia Windasari; Husnita Husnita
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5947

Abstract

In the Society 5.0 era, seamless digital connectivity is essential. Telkom, through its “Five Bold Moves” transformation agenda, integrated IndiHome into its mobile subsidiary, Telkomsel, to streamline operations and enhance customer experience. Following this, Telkomsel launched Telkomsel One, a Fixed Mobile Convergence (FMC) product that combines mobile and fixed broadband into a single platform. The service offers a bundled package of internet, voice, and entertainment for a unified experience at home and on the go. Despite its strategic potential, adoption has not yet reached its potential in West Java, highlighting the need to understand consumer behavior better. This study applies the Push – Pull – Mooring (PPM) model to examine switching intentions toward Telkomsel One. Push factors include dissatisfaction, pull factors reflect perceived benefits and convenience, and mooring factors involve loyalty and switching costs. The study also explores generational differences among Generation Z, Millennials, and Generation X. Using SEM-PLS with 300 respondents in West Java, findings show that pull factors have the strongest influence on switching intentions, followed by moderate push effects, while mooring factors act as a significant barrier, particularly for older users. Gen Z is digitally open and engaged, but they are not typically the main decision-makers when it comes to household connectivity products. Millennials show a strong intent to adopt customizable services that offer clear value and fairness. Gen X is the most resistant due to attachment and complexity, requiring trust-driven and personalized support.
Pelatihan Public Speaking untuk Meningkatkan Kepercayaan Diri dan Efektivitas Komunikasi Anggota PKK Bojongsoang Almira Shabrina; Husnita Husnita
Jurnal Pustaka Dianmas Vol 6, No 1 (2026)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v6i1.7599

Abstract

Public communication skills are essential in strengthening community-based organizations, including the Family Welfare Empowerment Organization (PKK) as a grassroots platform for women's empowerment. However, PKK members in Bojongsoang still face communication barriers, such as limited self-confidence, public speaking anxiety, and difficulty structuring messages in formal and community forums. This community service program aimed to improve the self-confidence and communication effectiveness of PKK Bojongsoang members through experiential public speaking training. The program involved 43 participants consisting of housewives, Posyandu volunteers, and village officials. The method consisted of need assessment, training design, workshop implementation, performance observation, and post-activity evaluation. The training applied a 30% theory and 70% practice composition through simulations, role play, short speeches, MC practice, peer feedback, and facilitator coaching. Data were analyzed descriptively using frequency and percentage calculations from post-test questionnaires, supported by qualitative interpretation of observation notes and participants' reflections. The findings show that all respondents gave positive responses, with most participants strongly agreeing that the training materials were relevant, clearly delivered, and useful for their communication roles. The activity also produced practical outputs in the form of a public speaking module, participant practice experience, and a follow-up communication group. This program contributes to strengthening the communication capacity and institutional effectiveness of PKK as a community-based organization.
Co-Authors Almira Shabrina Juan Ramadheni Hermawan Nila Armelia Windasari