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All Journal Journal The Winners Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum IJEBD (International Journal Of Entrepreneurship And Business Development) International Journal of English Education and Linguistics (IJoEEL) Jurnal Bisnis Mahasiswa Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam BISMA (Bisnis dan Manajemen) CARE: Jurnal Pengabdian Multi Disiplin Riwayat: Educational Journal of History and Humanities
Syafri Naldi
Politeknik Negeri Batam
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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PENDAMPINGAN TEKNIS PENCATATAN KEUANGAN DAN LEGALITAS USAHA BAGI USAHA MIKRO PEMULA DI KEPULAUAN RIAU Al Amany, Sarah Ulfah; Mutia Ulfah; Sri Zuliarni; Rahmat Hidayat; Riza Khusniah; Fuad Arif Rahman; Multhahada Ramadhani Siregar; Aprizal Putra; Syafri Naldi; Alrido Martha Devano; Eddo Nanda Oktarici; Ancala Laras Putri; Himawan Mochtoha
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v7i1.9622

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an essential role in the Indonesian economy, but still face significant challenges in financial management and business legality, especially in the Riau Islands with limited access to training. This community service program aims to provide technical assistance in financial recording and business legality for budding micro businesses in the Riau Islands to create independent and sustainable entrepreneurs. Through the Project-Based Learning (PBL) approach, Batam State Polytechnic students accompany micro business actors in simple financial recording and processing legalities such as Business Identification Number (NIB), Taxpayer Identification Number (NPWP), and halal certification. As a result, 80% of participants succeeded in implementing daily transaction recording and 70% in compiling simple financial reports. In comparison, 75% of participants managed business legality through the Online Single Submission (OSS) platform, which increased access to formal financing. This program also changes the participants' mindset towards more professional business management, although further assistance is needed to ensure consistent implementation. This program has the potential to be replicated in other regions to support more competitive and sustainable empowerment of MSMEs, as well as contribute to local economic growth.
Product attractiveness and promotional messages: An analysis of their influence on consumer purchase volume Putra, Aprizal; Naldi, Syafri; Rifansyah, Ogi
Jurnal Bisnis Mahasiswa Vol 5 No 6 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.890

Abstract

Companies in the automotive industry need to continually refine their marketing strategies to attract more customers and increase sales as competition intensifies. The goal of this study is to examine how advertising and product quality affect the number of Toyota Raize buyers at Agung Toyota Soetomo Pekanbaru. A quantitative method was applied utilizing an explanatory research design.  We got the data by giving surveys to 98 people who had bought a Toyota Raize. We then used Structural Equation Modeling with the Partial Least Square approach to look at the data. The data reveal that promotion has a strong, favorable effect on both how people perceive the product's quality and how many they buy. Likewise, product quality strongly influences sales volume, particularly through performance, durability, and design characteristics.  These results show that marketing not only helps people decide to buy something, but also changes how they think about the product's quality, leading to more sales. The corporation should step up its advertising that highlights the benefits of its products and ensure customers know more about them.
Analisis risiko proses pengadaan menggunakan metode Failure Mode and Effects Analysis (FMEA) di PT Citra Lautan Biru Batam Fatma Saqdiah; Syafri Naldi; Ray Octa Firdaus
Jurnal Bisnis Mahasiswa Vol 6 No 3 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.1147

Abstract

Tujuan – Penelitian ini bertujuan untuk mengidentifikasi, menganalisis, dan menetapkan prioritas risiko pada proses pengadaan di PT. Citra Lautan Biru menggunakan metode Failure Mode and Effect Analysis (FMEA). Desain/metodologi/pendekatan – Penelitian ini menggunakan pendekatan kualitatif-deskriptif dengan analisis semi-kuantitatif melalui kerangka studi kasus. Pengumpulan data dilakukan melalui Focus Group Discussion (FGD) dan penilaian ahli (expert judgement) yang melibatkan direktur operasional beserta staf terkait. Penilaian tingkat risiko diukur menggunakan parameter Severity (S) dan Occurrence (O) untuk menghasilkan nilai Risk Priority Number (RPN) Temuan – Hasil analisis berhasil mengidentifikasi 12 risiko yang dikelompokkan ke dalam lima kategori pengadaan. Dari keseluruhan risiko tersebut, tujuh risiko ditetapkan sebagai prioritas utama, dengan risiko yang paling kritis adalah ketidaktersediaan transportasi untuk pengantaran unit rental, yang memperoleh nilai RPN tertinggi sebesar 25. Keterbatasan penelitian – Penilaian risiko dalam penelitian ini mengandung unsur subjektivitas karena murni bersumber dari expert judgement pihak internal perusahaan tanpa melibatkan pihak eksternal. Selain itu, perhitungan RPN hanya menggunakan parameter Severity (S) dan Occurrence (O) tanpa menyertakan parameter Detectability (D), sehingga aspek kemudahan dalam mendeteksi kegagalan belum tercakup dalam analisis. Implikasi – Secara praktis, penelitian ini memberikan panduan berbasis bukti bagi manajemen perusahaan untuk mengalokasikan sumber daya pengendalian risiko secara proporsional, khususnya untuk penguatan armada pengantaran dan digitalisasi proses. Secara teoritis, penelitian ini berkontribusi pada pengembangan literatur manajemen risiko pengadaan di sektor industri rental peralatan berat di Indonesia. Kebaruan – Penelitian ini menawarkan kebaruan berupa penerapan FMEA secara serentak pada lima kategori proses pengadaan dalam konteks perusahaan rental alat berat di kawasan Free Trade Zone (FTZ) Batam, yang menghasilkan matriks risiko sebagai kerangka acuan bagi perusahaan sejenis.
Co-Authors Al Amany, Sarah Ulfah Almany, Sarah Ulfa Alrido Martha Devano Ancala Laras Putri Aprizal Putra Dapit Alexsander Diki Akhwan Mulya Dwi Tiara Kurnilasari Eddo Nanda Oktarici Erdianto Effendi Erna Maulina Fatma Saqdiah Fuad Arif Rahman Gusty, Ryndian Himawan Mochtoha Khusniah, Riza Margo Purnomo Multhahada Ramadhani Siregar Mutia Ulfah Nursamsi, Nursamsi Ogi Rifansyah, Ogi Putri, Ancala Laras Rahman, Fuad Arif Rahmat Hidayat Ray Octa Firdaus Riza Khusniah Rusda Irawati Seno Andri Sri Zuliarni Tetty Herawaty Tetty Herawaty Widia Edorita