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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Edunomika (JIE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekobis : Ekonomi Bisnis & Manajemen Journal Of Human And Education (JAHE) Reviu Akuntansi, Manajemen, dan Bisnis Dinamika JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Manajemen, Bisnis dan Kewirausahaan
Asri Winanti Madyoningrum
Sekolah Tinggi Ilmu Ekonomi Al-Madani
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern Zusrony, Edwin; Sulistyowati, Pemilia; Kusumaningtyas, Dhevi Dadi; Manalu, Gibson; Jaelani, Jaelani; Madyoningrum, Asri Winanti; Kustami, Endang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.
Determinan Pengungkapan Corporate Social Responsibility Pada Industri Manufaktur Dwi Astutik; Daniel Adi Setya Rahardjo; Ivan Permana; Asri Winanti Madyoningrum; Zahra Dinul Khaq
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7806

Abstract

This study aims to examine the influence of corporate governance determinants, particularly the presence of an independent board of commissioners and an audit committee, on the level of Corporate Social Responsibility (CSR) disclosure. The study focuses on manufacturing sector companies listed on the Indonesia Stock Exchange. Using a quantitative approach, the study population included 228 companies, and through purposive sampling technique, 92 companies met the criteria during a three-year observation period, resulting in a total of 276 observational data. Data analysis was conducted using multiple linear regression with a least squares approach, preceded by classical assumption testing to ensure model validity. The results show that the presence of an independent board of commissioners and an audit committee significantly influences CSR disclosure. This finding indicates that both elements can serve as instruments for implementing Good Corporate Governance (GCG) principles, encouraging companies to be more transparent and responsible in communicating their social activities to stakeholders. The implications of these results emphasize the importance of strengthening governance structures in encouraging more optimal CSR practices, as well as contributing to academic literature and managerial practice in the fields of accounting and sustainability management.
Pelatihan Pembuatan Detergen Cair Berbasis Determat: Solusi Hemat Untuk Ibu Rumah Tangga di Desa Waylunik Kabupaten Lampung Utara Rahmawati Azizah; Syara Purnama Sari; Ria Octavia; Asri Winanti Madyoningrum
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7867

Abstract

The Community Service Program of STIE Al-Madani in Waylunik Village, North Lampung, focused on improving household economic skills through Determat-Based Liquid Detergent Making Training for 20 housewives. This training is intended to overcome long-term problems and meet basic household needs while creating independent business opportunities. The method used is a demonstration followed by the practice of making liquid detergent and an interactive discussion of the effectiveness and safety of Determat-based materials. Participant evaluation was carried out through observation and questionnaires to measure the understanding gained and the potential for application in everyday life. The results of the activity showed that all participants were able to mix liquid detergent using easily accessible and economical ingredients. Post-training assistance through online discussion forums is expected to encourage the sustainability of the program and encourage the development of community-based business models. Thus, this activity not only contributes to household economic empowerment but also educates and fosters innovation in managing household food needs.
KEUNGGULAN BERSAING, PROMOSI PEMASARAN MEDIA SOSIAL DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PELAKU USAHA UMKM KECAMATAN TUNTANG KABUPATEN SEMARANG Tri Imaliya; Asri Winanti Madyoningrum; Widya Nurcahyaningsih
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i3.3379

Abstract

Penelitian ini bertujuan untuk mengidentifikasi keunggulan bersaing, promosi pemasaran media sosial dan inovasi produk terhadap kinerja pemasaran pelaku usaha UMKM di Kecamatan Tuntang Kabupaten Semarang. Penelitian dan survei dilakukan di Desa Tomplakan Kecamatan Tuntang Kabupaten Semarang terhadap pemilik atau pengelola UMKM. Besar sampel dalam penelitian ini adalah 30 pelaku usaha UMKM dengan menggunakan metode purposive sampling. Data dikumpulkan dengan menyebar kuersioner. Hasil penelitian menunjukkan keunggulan bersaing berpengaruh terhadap kinerja pemasaran; promosi pemasaran media sosial berpengaruh positif terhadap kinerja pemasaran; inovasi produk secara positif dan signifikan berpengaru terhadap kinerja pemasaran. Hasil nilai F hitung sebesar 90,314 > nilai F tabel yaitu 2,9752 dan nilai sig yaitu 0,000 < 0,05 maka H0 ditolak Ha diterima artinya variabel keunggulan bersaing, promosi pemasaran media sosial, inovasi produk berpengaruh terhadap kinerja pemasaran.
Co-Authors Azizah, Rahmawati Daniel Adi Setya Rahardjo Dewi Widyaningsih Dwi Astutik Edwin Zusrony Endang Kustami Gibson Manalu Gibson Manalu Ivan Permana Jaelani Jaelani Jaelani, Jaelani Kustami, Endang Kusumaningtyas, Dhevi Dadi Nur Aini Octavia, Ria Pemilia Sulistyowati Permataningsih, Farrah Febryanti Purnama, Syara Rahmawati Azizah Rahmawati Azizah Recha Silvilia Lorenza Ria Octavia Ria Octavia Ria Octavia Sari, Syara Shafitra Nata Nata Sulistyowati, Pemilia Syara Purnama Sari Tri Imaliya WIDYA NURCAHYANINGSIH Zahra Dinul Khaq