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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Sakila Putri
Universitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PERSEPSI MASYARAKAT DAN PENGURUS TERHADAP EFEKTIVITAS KOPERASI MERAH PUTIH DALAM PEMBERDAYAAN UMKM DI BANDAR KHALIPAH Ika Khairi Dzaky Nasution; Parlaungan Gabriel Siahaan; Laura Natalia Naibaho; Sakila Putri; Yulan Hutabarat; Zaskia Maghfirah Ramadhani Siregar
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 13, No 7 (2026): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v13i7.2026.1609-1618

Abstract

Koperasi merupakan lembaga ekonomi rakyat yang memiliki peran penting dalam pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk menganalisis persepsi masyarakat dan pengurus terhadap efektivitas Koperasi Merah Putih dalam pemberdayaan UMKM di Desa Bandar Khalipah, Kabupaten Deli Serdang. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara kepada masyarakat dan anggota koperasi. Hasil penelitian menunjukkan bahwa masyarakat memiliki pandangan yang cenderung positif terhadap keberadaan Koperasi Merah Putih karena koperasi dianggap mampu membantu masyarakat dalam memperoleh modal usaha dan meningkatkan perekonomian masyarakat kecil. Namun, persepsi positif tersebut masih bersifat umum dan belum didasarkan pada pemahaman yang mendalam mengenai sistem serta mekanisme pelaksanaan koperasi. Masyarakat pada umumnya hanya mengetahui koperasi sebagai lembaga yang identik dengan bantuan ekonomi dan kesejahteraan masyarakat. Selain itu, pelaksanaan koperasi belum berjalan secara maksimal karena masih menghadapi kendala berupa keterbatasan pendanaan, kurangnya sosialisasi, rendahnya partisipasi masyarakat, dan belum optimalnya pengelolaan organisasi. Dalam perspektif Pendidikan Kewarganegaraan, koperasi mencerminkan implementasi nilai demokrasi ekonomi, partisipasi warga negara, dan semangat gotong royong dalam pembangunan ekonomi masyarakat. Penelitian ini menyimpulkan bahwa efektivitas Koperasi Merah Putih masih berada pada tahap pengembangan sehingga diperlukan peningkatan transparansi, sosialisasi, dan penguatan manajemen koperasi agar mampu meningkatkan kepercayaan masyarakat serta pemberdayaan UMKM secara optimal.
Strategi Pengelolaan Persediaan Barang pada UMKM Retail Bangunan: Sebuah Tinjauan Pustaka Sistematis Syukria Resti Haq; Sakila Putri
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1473

Abstract

Operational activities in the building retail business are greatly influenced by effective inventory management. Inventory that is not managed properly can cause shortages or excess stock which has an impact on increasing operational costs and disrupting service to customers. This study aims to analyze various inventory management strategies in building retail MSMEs through a literature review of various previous studies. The research method used is a systematic literature review by analyzing a number of scientific articles related to inventory management, the Economic Order Quantity (EOQ) method, inventory information systems, and inventory control strategies in MSMEs. The results of the study show that the application of inventory management strategies such as EOQ, safety stock, reorder points, classification of goods, and the use of inventory information systems can help improve operational efficiency and reduce the risk of shortages and excess inventory. Therefore, building retail MSMEs need to implement a more structured inventory management strategy so that business operations can run more effectively and efficiently.
Pengaruh Kenaikan Harga Gadget terhadap Keputusan Pembelian Konsumen di Era Digital Muhammad Taruna Sakti Batubara; Ika Khairi Dzaky Nasution; Shella Anjelika Br Tampubolon; Delila Lumban Raja; Sakila Putri; Winadya Norma Septelina Simare Mare; Radhitya Dava Gurusinga; Nurul Wardani Lubis
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i3.2133

Abstract

The continuous increase in gadget prices has become an important issue in the digital era because these devices are no longer considered luxury products but essential tools for education, work, communication, and daily activities. Rising production costs, technological innovation, exchange rate fluctuations, and global economic conditions have contributed to higher market prices, potentially influencing consumer purchasing decisions. This study aims to examine the effect of increasing gadget prices on consumer purchasing decisions. A quantitative survey was conducted using purposive sampling involving 60 respondents who had purchased or used gadgets. Data were collected through an online questionnaire and analyzed using validity and reliability tests, descriptive statistics, and simple linear regression. The findings reveal that consumers are increasingly selective when purchasing gadgets. Many respondents prefer delaying purchases, waiting for promotional offers, or considering more affordable alternatives. Nevertheless, gadgets remain essential products, encouraging consumers to continue purchasing them despite higher prices. Statistical analysis indicates that rising gadget prices have a positive and significant effect on purchasing decisions and explain a moderate proportion of consumer decision variability. These findings suggest that consumers evaluate not only price but also product usefulness, quality, features, and overall value before making purchasing decisions.
Co-Authors Delila Lumban Raja Ika Khairi Dzaky Nasution Laura Natalia Naibaho Muhammad Taruna Sakti Batubara Nurul Wardani Lubis Parlaungan Gabriel Siahaan Radhitya Dava Gurusinga Shella Anjelika Br Tampubolon Syukria Resti Haq Winadya Norma Septelina Simare Mare Yulan Hutabarat Zaskia Maghfirah Ramadhani Siregar