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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis QISTINA: Jurnal Multidisiplin Indonesia
Muhammad Taruna Sakti Batubara
Universitas Negeri Medan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing

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Peran Research and Development (R&D) dalam Pengembangan Produk dan Relokasi Usaha: Studi Kasus Rumah Makan Iko Denai Muhammad Taruna Sakti Batubara; Laura Natalia Naibaho; Lucky Sanjaya Rajagukguk; Lilis Elita Sinaga; Dionisius Sihombing; Marito Ritonga
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1475

Abstract

Small and medium enterprises (SMEs) often face limitations in implementing formal Research and Development (R&D), leading to reliance on informal practices based on experience and customer interaction. This study aims to examine how informal R&D contributes to product development and operational improvement in a small culinary business, namely Iko Denai Restaurant in Medan, Indonesia. A qualitative case study approach was employed, with data collected through in-depth interviews with the business owner and direct field observations. Source triangulation was applied to enhance data validity by comparing findings from different data sources. The results indicate that R&D activities are carried out informally through continuous interaction with customers, small-scale product trials, and ongoing evaluation of product quality and service. This approach enables the business to introduce new menu items with lower risk and adapt quickly to customer preferences. In addition, the decision to relocate the business to a more strategic location reflects a form of process innovation aimed at improving accessibility and customer convenience. The study highlights that informal R&D practices can effectively support innovation and business sustainability in SMEs, offering practical insights for small business development.
Strategi Manajemen Human Capital Pascamerger pada PT GoTo Gojek Tokopedia Tbk Hilma Harmen; Muhammad Taruna Sakti Batubara; Laura Natalia Naibaho; Lilis Elita Sinaga; Lucky Sanjaya Rajagukguk; Melvin Dominic Prapta Girsang; Misael Artur Tarigan; Chelsy Nainggolan
QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7497

Abstract

Penelitian ini bertujuan untuk menganalisis strategi manajemen human capital setelah merger GoTo dengan fokus pada isu integrasi budaya, kepemimpinan, dan retensi karyawan. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui studi literatur (literature review), dengan menelaah berbagai sumber akademik nasional dan internasional yang relevan. Hasil kajian menunjukkan bahwa permasalahan utama pascamerger GoTo meliputi benturan budaya kerja antara Gojek yang kompetitif dan Tokopedia yang kolaboratif, dualisme kepemimpinan yang memengaruhi arah organisasi, serta menurunnya loyalitas dan produktivitas karyawan akibat ketidakpastian struktural. Untuk mengatasi hal tersebut, strategi yang disarankan meliputi pembentukan program integrasi budaya dan nilai bersama, penerapan kepemimpinan kolaboratif berbasis komunikasi terbuka, serta penguatan sistem manajemen talenta dan retensi karyawan melalui penghargaan dan pengembangan karier yang adil. Dengan menempatkan manusia sebagai inti dari proses transformasi organisasi, GoTo dapat mempertahankan keunggulan kompetitif sekaligus memperkuat keberlanjutan bisnisnya di era ekonomi digital.
Analisis Etika di Tempat Kerja terhadap Kasus Pelecehan Verbal dan Catcalling pada Pekerja Perempuan Hilma Harmen; Laura Natalia Naibaho; Lilis Elita Sinaga; Muhammad Taruna Sakti Batubara; Lucky Sanjaya Rajagukguk; Albert Tunggul Ardiansyah; Radhitya Dava Gurusinga
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i3.2130

Abstract

Catcalling remains a common form of verbal sexual harassment experienced by women in the workplace and is frequently normalized as harmless humor or casual interaction. Such perceptions weaken efforts to create safe, respectful, and professional working environments while exposing female employees to psychological distress and reduced work performance. This study aims to examine workplace ethics in addressing verbal harassment and catcalling directed at female workers and to identify preventive measures from ethical and legal perspectives. The research employed a qualitative library research approach by reviewing relevant books, scientific journal articles, laws and regulations, and institutional reports published between 2021 and 2025. The collected literature was analyzed using descriptive content analysis to identify recurring themes related to workplace ethics, legal protection, and organizational responsibility. The findings indicate that catcalling constitutes a violation of professional ethics and personal dignity rather than a form of harmless communication. The practice is sustained by gender stereotypes, weak organizational oversight, and limited awareness of ethical workplace behavior. Strengthening anti-harassment policies, promoting ethical communication, providing secure reporting mechanisms, and enforcing legal protections are essential to fostering a safer and more inclusive workplace for female employees.
Pengaruh Kenaikan Harga Gadget terhadap Keputusan Pembelian Konsumen di Era Digital Muhammad Taruna Sakti Batubara; Ika Khairi Dzaky Nasution; Shella Anjelika Br Tampubolon; Delila Lumban Raja; Sakila Putri; Winadya Norma Septelina Simare Mare; Radhitya Dava Gurusinga; Nurul Wardani Lubis
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i3.2133

Abstract

The continuous increase in gadget prices has become an important issue in the digital era because these devices are no longer considered luxury products but essential tools for education, work, communication, and daily activities. Rising production costs, technological innovation, exchange rate fluctuations, and global economic conditions have contributed to higher market prices, potentially influencing consumer purchasing decisions. This study aims to examine the effect of increasing gadget prices on consumer purchasing decisions. A quantitative survey was conducted using purposive sampling involving 60 respondents who had purchased or used gadgets. Data were collected through an online questionnaire and analyzed using validity and reliability tests, descriptive statistics, and simple linear regression. The findings reveal that consumers are increasingly selective when purchasing gadgets. Many respondents prefer delaying purchases, waiting for promotional offers, or considering more affordable alternatives. Nevertheless, gadgets remain essential products, encouraging consumers to continue purchasing them despite higher prices. Statistical analysis indicates that rising gadget prices have a positive and significant effect on purchasing decisions and explain a moderate proportion of consumer decision variability. These findings suggest that consumers evaluate not only price but also product usefulness, quality, features, and overall value before making purchasing decisions.
Co-Authors Albert Tunggul Ardiansyah Chelsy Nainggolan Delila Lumban Raja Dionisius Sihombing Hilma Harmen Ika Khairi Dzaky Nasution Laura Natalia Naibaho Lilis Elita Sinaga Lucky Sanjaya Rajagukguk Marito Ritonga Melvin Dominic Prapta Girsang Misael Artur Tarigan Nurul Wardani Lubis Radhitya Dava Gurusinga Sakila Putri Shella Anjelika Br Tampubolon Winadya Norma Septelina Simare Mare