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Pengaruh Sikap Mandiri, Motivasi dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa di Kota Jember Merlin Rohimah; Haris Hermawan; Wahyu Eko Setianingsih
Manajemen: Jurnal Ekonomi Vol. 7 No. 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/wk745047

Abstract

Kewirausahaan di pandang sebagai elemen penting dalam mendorong pertumbuhan dan kemajuan suatu negara. Baik di negara maju maupun berkembang, kewirausahaan memainkan peran signifikan dalam menciptakan dinamika ekonomi. Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel sikap mandiri, motivasi, dan pengetahuan kewirausahaan terhadap minat berwirausaha mahasiswa di Kota Jember. Objek pada penelitian ini adalah mahasiswa aktif perguruan tinggi di kota jember. Dalam penelitian ini menggunakan metode kuantitatif dan jumlah sampel yang digunakan sebanyak 100 responden. Teknik pengambilan sampel adalah probability sampling menggunakan metode Propotionate Stratified Random Sampling. Dengan Teknik pengumpulan data menggunakan Koesoner yang disebarkan kepada responden. Analis data yang digunakan adalah uji instrument, uji asumsi klasik, uji analisis regresi linier berganda, uji hipotesis t (parsial), dan uji koefisien determinasi (R2). Hasil dari pengujian pada variabel sikap mandiri, motivasi, dan pengetahuan kewiraushaan berpengaruh secara positif dan signifikan terhadap minat berwirausaha mahasiswa di Kota Jember. Berdasarkan pada hasil uji koefisien determinasi memberikan kontribusi yang diperoleh adalah sebesar 76%.
PENGARUH KUALITAS PRODUK, DESAIN DAN FITUR TERHADAP KEPUASAN KONSUMEN PRODUK SMARTPHONE PADA GEN Z(Study pada mahasiswa di kabupaten Jember) Moh Fajar; Haris Hermawan; Tatit Diansari Reskiputri
Manajemen: Jurnal Ekonomi Vol. 7 No. 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/y38qc434

Abstract

Abstract : Business competition in the world of digital technology is very tight, there are factors that influence the world of digital business, for example consumer satisfaction which is very important in influencing the sustainability of digital technology business, especially in the electronics sector, in the companies Apple Inc, Oppo Electronics Crop, Samsung Electronics Co., Ltd, Vivo and Xiomi Corporation, is one of the biggest challenges for these companies that provide smartphones, This study is to determine the quality of products, design and features on consumer satisfaction of smartphones among Gen Z students in Jember Regency. The research method used in this study uses a quantitative method with an Accidental Sampling sampling technique of 100 respondents, the data collected will be analyzed using multiple linear regression analysis techniques to determine the relationship between independent and dependent, the results of the study show that product quality variables do not have a positive and insignificant effect on consumer satisfaction, design and feature variables have a positive and significant effect on consumer satisfaction, these findings are expected to provide insight for Apple Inc, Oppo Electronics Crop, Samsung Electronics Co., Ltd, Vivo and Xiomi Corporation in finding more effective and efficient marketing strategies for the company. Keyword: Product Quality, Design, Consumer Satisfaction, Marketing
EXPLORING THE NEXUS BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT (CRM), CUSTOMER BONDING, PATIEN SATISFACTTION AND PATIENT LOYALTY Reni Septa Anggraeni; Haris Hermawan; Mohammad Thamrin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3597

Abstract

Loyalty is very important because the health center (Puskesmas) is a primary healthcare facility that provides basic services, both for patients enrolled in the BPJS Kesehatan program and for the general public. Patient loyalty depends on the implementation of customer relationship management and the creation of customer bonding, which will foster patient satisfaction. This study aims to examine the influence of customer relationship management and customer bonding on loyalty mediated by satisfaction. The research population consists of all patients visiting the health center from January to December 2024. The number of respondents is determined using Slovin's formula, totaling 100 individuals. The method used is partial least squares for analyzing the outer model and inner model tests. The results of the direct influence tests indicate that: CRM has a positive and significant effect on patient satisfaction, customer bonding has a positive and significant effect on patient satisfaction, CRM has a positive and significant effect on patient loyalty, customer bonding has a positive but not significant effect on patient loyalty, and patient satisfaction has a positive and significant effect on patient loyalty. The indirect effect test shows that patient satisfaction plays a positive and significant role in strengthening the influence of CRM on patient loyalty, and patient satisfaction also plays a positive and significant role in strengthening the influence of customer bonding on patient loyalty.
Pengaruh Pengetahuan Kewirausahaan, Motivasi Berwirausaha, dan Kreativitas terhadap Minat Berwirausaha Mahasiswa Universitas Muhammadiyah Jember M. Alfian Muzammil; Haris Hermawan; Maheni Ika Sari
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1304

Abstract

Student interest in entrepreneurship is very important to produce a creative and independent young generation. However, the level of interest is still relatively low, which is often caused by lack of funds, fear of failure, and the time needed to launch and operate a company is very short. The purpose of this study was to investigate how students' interest in entrepreneurship at the University of Muhammadiyah Jember is influenced by their entrepreneurial knowledge, motivation, and creativity. By distributing questionnaires, this study used survey techniques and quantitative approaches. Purposive sampling procedures and proportional stratified random sampling were used to select 200 respondents as samples from a total population of 8,362 students. Multiple linear regression was used to examine the data after the classical assumptions were tested. According to the results of the study, students' interest in entrepreneurship at the University of Muhammadiyah Jember is positively and significantly influenced by three independent variables, namely entrepreneurial knowledge, entrepreneurial motivation, and creativity.