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Leisure Economy: Digitalisasi Event Desa Wisata Mangrove Mayangan Haris Hermawan; Ahmad Nur Mahfuda
Journal of Community Development Vol. 3 No. 3 (2023): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v3i3.106

Abstract

The development of tourist destinations in the village, as well as the promotion and marketing of culture, arts, and tourism are one of the flagship programs in Jember Regency, however, intense competition in the tourism world due to the impact of the COVID-19 pandemic, has forced villages to change the way they plan their tourism business. In order to survive, villages need to change from a resource-based business to a knowledge-based business/company (business based on knowledge), with the main characteristics of Technology, Information, Communication (ICT). When the main achievement of the village is sustainable competitive advantage or the achievement of sustainable business competitiveness, assistance is needed, assistance is aimed at encouraging village management in the process of achieving and developing knowledge as a village competitive strategy, then human resources need to be directed and fostered to utilize digital technology as a marketing medium at the same time. conduct direct interaction for tourism managers to interact with their customers.
EXAMINE THE ROLE OF WORK ETHIC IN STRENGTHENING THE INFLUENCE OF WORK-LIFE BALANCE AND COMPETENCE ON EMPLOYEE PERFORMANCE Reky Arif Rahman; Budi Santoso; Haris Hermawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.9337

Abstract

The Probolinggo Correctional Institution Class IIB plays a vital role in the implementation of correctional functions. Employee performance is a key factor in the success of any institution; therefore, work-life balance and competence are considered crucial in influencing work ethic and overall productivity. This study aims to examine the impact of work-life balance and competence on the performance of employees at Probolinggo Class IIB Prison, as well as the mediating role of work ethic in this relationship. The research employed a quantitative survey approach, involving a sample of employees from Probolinggo Class IIB Prison. Data were analyzed using Structural Equation Modeling (SEM) with the WarpPLS statistical tool. The results indicate that work-life balance and competence have a positive and significant effect on employee performance. Additionally, work-life balance and competence positively and significantly influence employee work ethic. Work ethic was found to mediate and strengthen the relationship between work-life balance, competence, and performance improvement. Therefore, work ethic is a critical factor linking competence and work-life balance to the performance of prison employees. It is recommended that prison management implement ongoing programs that support work-life balance and competency training to achieve optimal professionalism and productivity.
ENHANCING STROKE PATIENT SATISFACTION THROUGH SERVICE QUALITY, TRUST, AND PATIENT-CENTERED CARE Zaim Tsaqif Qisthi Haidi; Diyah Probowulan; Haris Hermawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.9952

Abstract

Patient satisfaction is an essential indicator of healthcare performance, particularly in stroke care, which involves complex and long-term treatment. This study examines the effects of service quality and trust on stroke patient satisfaction, with Patient-Centered Care (PCC) as a mediating variable, at RSI PKU Muhammadiyah Pekajangan Pekalongan. Using a quantitative explanatory approach, data were collected from 150 stroke patients through structured questionnaires selected via proportional and purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that service quality has a significant positive effect on patient satisfaction and PCC. Trust significantly influences PCC but does not directly affect patient satisfaction. PCC has a significant positive effect on patient satisfaction and mediates the relationships between service quality and satisfaction as well as between trust and satisfaction. These results emphasize the importance of enhancing service quality and trust through patient-centered care implementation to improve stroke patient satisfaction and healthcare service outcomes.
The Role of Artificial Intelligence in Improving the Performance of Green Marketing for SMEs Fills Prayoga; Diah Probowulan; Haris Hermawan
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1169

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Artificial Intelligence (AI) has emerged as a transformative force in the evolution of digital marketing, particularly for small and medium-sized enterprises (SMEs) striving to integrate sustainability into their competitive strategies. This study analyses the contribution of AI technologies to enhancing the performance and efficiency of green marketing initiatives within SMEs operating in the digital economy. The research employs a systematic literature review method by synthesizing peer-reviewed publications from 2020 to 2025. The findings demonstrate that AI-driven applications—such as machine learning, predictive analytics, and automated engagement systems—enable SMEs to personalize eco-oriented messages, identify environmentally conscious consumer segments, and measure campaign outcomes with higher precision. Moreover, the adoption of AI supports improvements in resource efficiency, targeting accuracy, and assessment of both social and environmental impacts. The evidence further indicates that SMEs utilizing AI in sustainable marketing experience increased customer loyalty, stronger brand reputation, and greater long-term competitiveness. Despite these benefits, several challenges remain, including limited digital readiness, high implementation costs, and insufficient technological capabilities among SMEs. Overall, integrating AI into green marketing practices presents a promising pathway for SMEs to achieve sustainable growth while meeting the expectations of environmentally aware consumers in the digital era. Future research is encouraged to develop affordable and user-friendly AI tools tailored to the marketing needs of small businesses.
Pengaruh Pelatihan dan Pengembangan Karir Terhadap Kinerja Personel Puspenerbal Melalui Profesionalisme Aditya Aryayuda Putra Pradana; Haris Hermawan; Ni Nyoman Putu Martini
Jurnal Manajemen dan Bisnis Indonesia Vol. 12 No. 1 (2026): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh pelatihan dan pengembangan karier terhadap kinerja personel TNI Angkatan Laut Puspenerbal Juanda Surabaya dengan profesionalisme sebagai variabel mediasi. Penelitian menggunakan desain kuantitatif eksplanatori untuk menguji hubungan kausal antarvariabel. Populasi penelitian mencakup seluruh 82 personel TNI AL Puspenerbal Skuadron 100 Juanda Surabaya dan diambil dengan metode sensus (total sampling). Analisis data dan pengujian hipotesis dilakukan menggunakan Variance-Based Structural Equation Modeling (SEM-PLS) melalui aplikasi WarpPLS. Hasil penelitian menunjukkan bahwa pelatihan dan pengembangan karier berpengaruh positif signifikan terhadap profesionalisme. Pelatihan tidak berpengaruh signifikan langsung terhadap kinerja, sedangkan pengembangan karier berpengaruh positif signifikan terhadap kinerja. Profesionalisme juga berpengaruh positif signifikan terhadap kinerja serta berperan sebagai mediator dalam hubungan antara pelatihan, pengembangan karier, dan kinerja. Temuan ini menegaskan peran profesionalisme sebagai mekanisme kunci dalam memperkuat pengaruh pengelolaan sumber daya manusia terhadap kinerja personel TNI AL.
The Effect of Workload, Work Discipline, and Competence on the Performance of Police Officers at the Banyuwangi Regional Police through Job Satisfaction as an Intervening Variable Suwandono; Budi Santoso; Haris Hermawan
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 5 No. 1 (2026): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v5i1.2558

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This study aims to analyze the effect of workload, work discipline, and competence on the performance of police officers at Polresta Banyuwangi, with job satisfaction as an intervening variable. This research uses a quantitative approach with a survey method involving 219 respondents selected using proportional random sampling.Data were analyzed using Structural Equation Modeling (SEM) with WarpPLS. The results show that work discipline and competence have a positive and significant effect on job satisfaction and performance, while workload does not significantly affect job satisfaction or performance. Job satisfaction is proven to mediate the effect of discipline and competence on performance, but it does not mediate the effect of workload on performance.This study concludes that improving police officers’ performance is more influenced by competence and work discipline than workload.
Pengaruh Sikap Mandiri, Motivasi dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa di Kota Jember Merlin Rohimah; Haris Hermawan; Wahyu Eko Setianingsih
Manajemen: Jurnal Ekonomi Vol. 7 No. 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/wk745047

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Kewirausahaan di pandang sebagai elemen penting dalam mendorong pertumbuhan dan kemajuan suatu negara. Baik di negara maju maupun berkembang, kewirausahaan memainkan peran signifikan dalam menciptakan dinamika ekonomi. Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel sikap mandiri, motivasi, dan pengetahuan kewirausahaan terhadap minat berwirausaha mahasiswa di Kota Jember. Objek pada penelitian ini adalah mahasiswa aktif perguruan tinggi di kota jember. Dalam penelitian ini menggunakan metode kuantitatif dan jumlah sampel yang digunakan sebanyak 100 responden. Teknik pengambilan sampel adalah probability sampling menggunakan metode Propotionate Stratified Random Sampling. Dengan Teknik pengumpulan data menggunakan Koesoner yang disebarkan kepada responden. Analis data yang digunakan adalah uji instrument, uji asumsi klasik, uji analisis regresi linier berganda, uji hipotesis t (parsial), dan uji koefisien determinasi (R2). Hasil dari penelitian ini menunjukkan (1) variabel sikap mandiri menunjukkan nilai thitung sebesar 4.516 dengan taraf signifikansi 0,00 nilai itu menunjukkan berpengaruh secara positif dan signifikan terhadap minat berwirausaha mahasiswa di Kota Jember, (2) variabel motivasi menunjukkan nilai thitung sebesar 6.089 dengan taraf signifikansi 0,00 nilai itu menunjukkan berpengaruh secara positif dan signifikan terhadap minat berwirausaha mahasiswa di Kota Jember, (3) variabel pengetahuan kewirausahaan menunjukkan nilai thitung sebesar 4.165 dengan taraf signifikansi 0,00 nilai itu menunjukkan berpengaruh secara positif dan signifikan terhadap minat berwirausaha mahasiswa di Kota Jember. Berdasarkan pada hasil uji koefisien determinasi memberikan kontribusi yang diperoleh adalah sebesar 76% Adapun sisanya 24%.
PENGARUH KUALITAS PRODUK, DESAIN DAN FITUR TERHADAP KEPUASAN KONSUMEN PRODUK SMARTPHONE PADA GEN Z(Study pada mahasiswa di kabupaten Jember) Moh Fajar; Haris Hermawan; Tatit Diansari Reskiputri
Manajemen: Jurnal Ekonomi Vol. 7 No. 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/y38qc434

Abstract

Persaingan bisnis dalam dunia teknologi digital sangat ketat, adapun faktor-faktor yang mempengaruhi dalam dunia bisnis digital contohnya kepuasan konsumen yang menjadi sangat penting mempengaruhi di dalam keberlangsungan bisnis teknolgi digital, terutama pada sektor elektronik, pada perusahaan Apple Inc, Oppo Electronics Crop, Samsung Electronics Co., Ltd, Vivo dan Xiomi Corporation, menjadi salah satu tantangan terbesar bagi perusahaan tersebut yang menyediakan smartphone, Penelitian ini bertujuan untuk mengetahui kualitas produk, desain dan fitur terhadap kepuasan konsumen smartphone pada Gen Z kalangan mahasiswa di kabupaten jember. Metode penelitian yang digunakan pada penelitian ini menggunakan metode kuantitatif dengan teknik penambilan sampel accidental sampling sebanyak 100 responden, data yang dikumpulkan akan dianalisis menggunakan teknis analisis regresi linier berganda untuk mengetahui hubungan antara independen dan dependen, hasil penelitian menujukkan variabel kualitas produk tidak berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen, variabel desain dan fitur  berpengaruh positif dan signifikan terhadap kepuasan konsumen, temuan ini diharapkan dapat memberikan wawasan bagi perusahaan Apple Inc, Oppo Electronics Crop, Samsung Electronics Co., Ltd, Vivo dan Xiomi Corporation dalam menemukan strategi pemasaran yang lebih efektif dan efisien bagi perusahaan
Determination of Product Life Cycle (PLC) for Formulation of Marketing Strategy UD. Matt Coffee Bondowoso Sonnia Pritantiwi; Feti Fatimah; Haris Hermawan
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 1 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i1.255

Abstract

UD Matt Coffee is an agroindustry that produces various processed coffees, including green beans, roasted coffee, and ground coffee. Owner of UD. Matt Coffee took the initiative to establish this agro-industry to improve the welfare of smallholder coffee farmers in Sumberwringin District because the trading process for green bean is considered unprofitable and does not yet have added value. This study aims to determine and analyze the position of UD. Matt Coffee Arabica Coffee products uses a Product Life Cycle (PLC) approach based on the Polli and Cook method and to determine and analyze marketing strategies in developing its business based on the Product Life Cycle (PLC) for UD. Matt Coffee Arabica Coffee products. The analytical method used in this study is the Polli and Cook method to determine the position of UD. Matt Coffee Arabica Coffee products based on the product life cycle. The data collection technique used interview techniques with resource persons, namely the owner of UD. Matt Coffee. The results showed that at the growth stage through the Product Life Cycle approach at UD. Matt Coffee Bondowoso. The growth stage is characterized by rapid market acceptance and a substantial increase in UD. Matt Coffee Bondowoso’s profits and research results also show that the strategy adopted by UD. Matt Coffee Bondowoso in accordance with its position in the product life cycle, namely UD. Matt Coffee Bondowoso is looking for innovative strategies to maintain and even increase sales growth which includes market, product and marketing mix modifications. Keywords: Marketing, Product Life Cycle (PLC), Strategy.
Penerapan Hasil IPTEKS Aplikasi Warungmu melalui Pendirian Stock Point Pangan pada Bina Usaha Ekonomi Keluarga Aisyiyah PDA Kabupaten Jember Haris Hermawan; Ahmad Nur Mahfudza
Jurnal Pengabdian Masyarakat Manage Vol. 7 No. 1 (2026): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v7i1.5110

Abstract

Penelitian ini dilatarbelakangi oleh permasalahan usaha mikro dan usaha keluarga berbasis komunitas yang memiliki peran strategis dalam penguatan ekonomi lokal, namun masih menghadapi berbagai keterbatasan dalam pengelolaan usaha dan pemanfaatan teknologi digital. Transformasi digital menjadi kebutuhan penting bagi pelaku usaha mikro untuk meningkatkan efisiensi, daya saing, dan keberlanjutan usaha. Namun, rendahnya literasi digital, sistem manajemen usaha yang belum standar, serta keterbatasan akses pasar masih menjadi kendala utama. Di Kabupaten Jember, Bina Usaha Keluarga Aisyiyah (BUEKA) sebagai bagian dari ekonomi komunitas menghadapi tantangan dalam manajemen stok, pencatatan keuangan yang masih manual, serta pola pemasaran yang konvensional. Program ini bertujuan meningkatkan kapasitas usaha BUEKA PDA di Kabupaten Jember melalui penerapan teknologi digital WarungMU dan pendirian Stock Point Pangan sebagai pusat distribusi komunitas. Pendampingan dilakukan untuk mengatasi permasalahan usaha kecil menengah mitra yang meliputi manajemen stok yang tidak standar, pencatatan manual, rendahnya akses pemasaran, dan kurangnya literasi digital bisnis. Metode yang digunakan meliputi pelatihan, praktik langsung, serta evaluasi partisipatif yang berorientasi pada peningkatan kapasitas mitra. Hasil kegiatan menunjukkan adanya peningkatan kemampuan pencatatan usaha berbasis digital, penerapan standar operasional