Claim Missing Document
Check
Articles

Found 34 Documents
Search

Leisure Economy: Digitalisasi Event Desa Wisata Mangrove Mayangan Haris Hermawan; Ahmad Nur Mahfuda
Journal of Community Development Vol. 3 No. 3 (2023): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v3i3.106

Abstract

The development of tourist destinations in the village, as well as the promotion and marketing of culture, arts, and tourism are one of the flagship programs in Jember Regency, however, intense competition in the tourism world due to the impact of the COVID-19 pandemic, has forced villages to change the way they plan their tourism business. In order to survive, villages need to change from a resource-based business to a knowledge-based business/company (business based on knowledge), with the main characteristics of Technology, Information, Communication (ICT). When the main achievement of the village is sustainable competitive advantage or the achievement of sustainable business competitiveness, assistance is needed, assistance is aimed at encouraging village management in the process of achieving and developing knowledge as a village competitive strategy, then human resources need to be directed and fostered to utilize digital technology as a marketing medium at the same time. conduct direct interaction for tourism managers to interact with their customers.
EXAMINE THE ROLE OF WORK ETHIC IN STRENGTHENING THE INFLUENCE OF WORK-LIFE BALANCE AND COMPETENCE ON EMPLOYEE PERFORMANCE Reky Arif Rahman; Budi Santoso; Haris Hermawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.9337

Abstract

The Probolinggo Correctional Institution Class IIB plays a vital role in the implementation of correctional functions. Employee performance is a key factor in the success of any institution; therefore, work-life balance and competence are considered crucial in influencing work ethic and overall productivity. This study aims to examine the impact of work-life balance and competence on the performance of employees at Probolinggo Class IIB Prison, as well as the mediating role of work ethic in this relationship. The research employed a quantitative survey approach, involving a sample of employees from Probolinggo Class IIB Prison. Data were analyzed using Structural Equation Modeling (SEM) with the WarpPLS statistical tool. The results indicate that work-life balance and competence have a positive and significant effect on employee performance. Additionally, work-life balance and competence positively and significantly influence employee work ethic. Work ethic was found to mediate and strengthen the relationship between work-life balance, competence, and performance improvement. Therefore, work ethic is a critical factor linking competence and work-life balance to the performance of prison employees. It is recommended that prison management implement ongoing programs that support work-life balance and competency training to achieve optimal professionalism and productivity.
ENHANCING STROKE PATIENT SATISFACTION THROUGH SERVICE QUALITY, TRUST, AND PATIENT-CENTERED CARE Zaim Tsaqif Qisthi Haidi; Diyah Probowulan; Haris Hermawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.9952

Abstract

Patient satisfaction is an essential indicator of healthcare performance, particularly in stroke care, which involves complex and long-term treatment. This study examines the effects of service quality and trust on stroke patient satisfaction, with Patient-Centered Care (PCC) as a mediating variable, at RSI PKU Muhammadiyah Pekajangan Pekalongan. Using a quantitative explanatory approach, data were collected from 150 stroke patients through structured questionnaires selected via proportional and purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that service quality has a significant positive effect on patient satisfaction and PCC. Trust significantly influences PCC but does not directly affect patient satisfaction. PCC has a significant positive effect on patient satisfaction and mediates the relationships between service quality and satisfaction as well as between trust and satisfaction. These results emphasize the importance of enhancing service quality and trust through patient-centered care implementation to improve stroke patient satisfaction and healthcare service outcomes.
The Role of Artificial Intelligence in Improving the Performance of Green Marketing for SMEs Fills Prayoga; Diah Probowulan; Haris Hermawan
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1169

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in the evolution of digital marketing, particularly for small and medium-sized enterprises (SMEs) striving to integrate sustainability into their competitive strategies. This study analyses the contribution of AI technologies to enhancing the performance and efficiency of green marketing initiatives within SMEs operating in the digital economy. The research employs a systematic literature review method by synthesizing peer-reviewed publications from 2020 to 2025. The findings demonstrate that AI-driven applications—such as machine learning, predictive analytics, and automated engagement systems—enable SMEs to personalize eco-oriented messages, identify environmentally conscious consumer segments, and measure campaign outcomes with higher precision. Moreover, the adoption of AI supports improvements in resource efficiency, targeting accuracy, and assessment of both social and environmental impacts. The evidence further indicates that SMEs utilizing AI in sustainable marketing experience increased customer loyalty, stronger brand reputation, and greater long-term competitiveness. Despite these benefits, several challenges remain, including limited digital readiness, high implementation costs, and insufficient technological capabilities among SMEs. Overall, integrating AI into green marketing practices presents a promising pathway for SMEs to achieve sustainable growth while meeting the expectations of environmentally aware consumers in the digital era. Future research is encouraged to develop affordable and user-friendly AI tools tailored to the marketing needs of small businesses.