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Pengaruh Diferensiasi Harga dan Word Of Mouth terhadap Minat Beli Konsumen pada Toko Daih Collection Garut Somantri, Asep; Hermina, Tinneke; Kurnaeli, Kurnaeli
Journal of Knowledge Management Vol 13 No 2 (2019): JOURNAL OF KNOWLEDGE MANAGEMENT
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v13i2.2194

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Diferensiasi Harga, Word Of Mouth dan Minat Beli Konsumen serta pengaruh Diferensiasi Harga dan Word Of Mouth terhadap Minat Beli Konsumen pada Toko Daih Collection Garut. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan metode kausal asosiatif, dimana metode deskriptif digunakan untuk menjelaskan bagaimana kondisi Diferensiasi Harga, Word Of Mouth dan Minat Beli Konsumen, sedangkan metode kausal asosiatif untuk menjelaskan sebab akibat dari ketiga variabel tersebut. Adapun jumlah populasi dalam penelitian ini 96 responden dengan teknik pengambilan sampel dalam penelitian ini menggunakan teknik aksidental. Sedangkan alat analisis yang digunakan adalah Analisis Regresi Berganda. Berdasarkan hasil penelitian maka secara keseluruhan tanggapan responden mengenai Diferensiasi Harga, Word Of Mouth, dan Minat Beli Konsumen dapat dikatakan baik, hal ini menunjukkan bahwa pemberian informasi yang disampaikan serta penawaran harga yang diberikan mampu meningkatkan minat beli konsumen terhadap produk Toko Daih Collection Garut. Sedangkan berdasarkan pengujian hipotesis yang dilakukan, dapat disimpulkan bahwa secara signifikan Diferensiasi Harga berpengaruh terhadap Minat Beli, Word Of Mouth berpengaruh terhadap Minat Beli, dan secara bersama-sama Diferensiasi Harga dan Word Of Mouth berpengaruh terhadap Minat Beli Pada Toko Daih Collection Garut.
E-Service Quality dan Brand Image terhadap Repurchase Intention Studi Kasus pada Penggunaan Aplikasi Reddoorz Yusup, Mochamad Rifaldi; Hermina, Tinneke; Rismanto, Hilman
Journal of Knowledge Management Vol 15 No 1 (2021): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v15i1.2212

Abstract

Penelitian ini membahas tentang e-service quality dan brand image, yang diduga mempengaruhi repurchase intention pada aplikasi RedDoorz. Dalam penelitian ini variabel e-service quality diukur melalui dimensi access, eashentice, assurance/trust, price knowledge, efficiency, flexibility dan customization/personalization, Sedangkan variabel brand image diukur melalui dimensi strength of brand associations, favorability of brand associations, dan uniqueness of brand associations, Sedangkan variabel repurchase intention diukur melalui dimensi transaksional, referensial, preferensial dan eksploratif. Penelitian ini menggunakan metode deskriptif. Teknik analisis yang menggunakan dalam penelitian ini adalah analisis regresi berganda. Hasil dari penelitian ini menunjukan bahwa variabel e-service quality dan brand image secara simultan dan parsial berpengaruh signifikan terhadap repurchase intention. Kesimpulan dari penelitian ini bahwa terdapat pengaruh e-service quality terhadap repurchase intention dan brand image terhadap repurchase intention.
Strategies to Enhance the Productivity of Yellow Bean Coffee Through Seed Certification and Value-Added Nursery Practices Hermina, Tinneke; Alkautsar, Muslim; Romdhon, Mochamad; Fauziah, Hanifah; Basit, Acep Abdul
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to develop strategic approaches to enhance the productivity of Yellow Caturra coffee cultivated in Mount Mandalagiri, Garut Regency, Indonesia. Since 2012, Mandalagiri coffee farmers have experienced a decline in yields, primarily due to the use of seedlings that are not well-suited to the volcanic soil conditions of the region. Although the area possesses significant potential for coffee cultivation expansion through the national social forestry programme, the availability of certified Yellow Caturra seedlings remains limited. This research employed a qualitative descriptive approach to obtain an in-depth understanding of the certification process for Yellow Caturra nurseries and the potential value added from nursery activities to improve productivity. Data were analysed using the SOAR framework (Strengths, Opportunities, Aspirations, and Results) to identify strategic priorities for sustainable productivity enhancement. The findings highlight three main strategies: (1) the selection of superior Yellow Caturra parent plants and the integration of Good Agricultural Practices (GAP) within nursery operations to ensure seed certification; (2) capacity building and skill enhancement for seed breeders to strengthen the quality and scalability of seedling production; and (3) the promotion of Yellow Caturra coffee as Garut’s distinctive specialty product. These strategies underline the critical roles of certification, human resource development, and regional branding in improving productivity and ensuring the long-term sustainability of coffee cultivation in Mandalagiri.
Strategies to Enhance the Productivity of Yellow Bean Coffee Through Seed Certification and Value-Added Nursery Practices Hermina, Tinneke; Alkautsar, Muslim; Romdhon, Mochamad; Fauziah, Hanifah; Basit, Acep Abdul
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to develop strategic approaches to enhance the productivity of Yellow Caturra coffee cultivated in Mount Mandalagiri, Garut Regency, Indonesia. Since 2012, Mandalagiri coffee farmers have experienced a decline in yields, primarily due to the use of seedlings that are not well-suited to the volcanic soil conditions of the region. Although the area possesses significant potential for coffee cultivation expansion through the national social forestry programme, the availability of certified Yellow Caturra seedlings remains limited. This research employed a qualitative descriptive approach to obtain an in-depth understanding of the certification process for Yellow Caturra nurseries and the potential value added from nursery activities to improve productivity. Data were analysed using the SOAR framework (Strengths, Opportunities, Aspirations, and Results) to identify strategic priorities for sustainable productivity enhancement. The findings highlight three main strategies: (1) the selection of superior Yellow Caturra parent plants and the integration of Good Agricultural Practices (GAP) within nursery operations to ensure seed certification; (2) capacity building and skill enhancement for seed breeders to strengthen the quality and scalability of seedling production; and (3) the promotion of Yellow Caturra coffee as Garut’s distinctive specialty product. These strategies underline the critical roles of certification, human resource development, and regional branding in improving productivity and ensuring the long-term sustainability of coffee cultivation in Mandalagiri.