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All Journal Jurnal Teknologi JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Martabe : Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal ARTI : Aplikasi Rancangan Teknik Industri Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA) Jurnal Polimesin Jurnal Industri Samudra JMTSS
Nadya, Yusri
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Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Transportation

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OPTIMALISASI KEMASAN PRODUK SUSU KAMBING SULIS ETAWA SEBAGAI STRATEGI PEMASARAN Nadya, Yusri; Yusnawati; Dewi, Meutia; Aulia, Yuke
Jurnal Masyarakat Berdikari dan Berkarya (Mardika) Vol 3 No 2 (2025): Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Publisher : Fakultas Teknik, Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55377/mardika.v3i2.13436

Abstract

Susu kambing etawa memiliki potensi besar untuk meningkatkan ekonomi lokal, khususnya di Aceh Tamiang. Usaha Sulis Etawa, yang didirikan pada 2018, menghadapi tantangan dalam pemasaran karena kemasan yang sederhana dan penjualan yang terbatas pada platform offline, seperti WhatsApp. Desain kemasan yang menarik dan informatif sangat dibutuhkan untuk meningkatkan daya saing produk di pasar lokal dan nasional. Permasalahan utama yang dihadapi mitra adalah kemasan yang kurang menarik dan pemasaran yang masih bersifat offline. Solusi yang diusulkan adalah perbaikan desain kemasan dengan mencantumkan informasi penting seperti logo halal, komposisi, dan tanggal kedaluwarsa. Beberapa tahapan telah berhasil dilaksanakan, termasuk sosialisasi kegiatan, koordinasi dengan mitra terkait desain kemasan, dan implementasi kemasan baru. Evaluasi awal menunjukkan peningkatan minat konsumen terhadap produk setelah perubahan kemasan, yang diharapkan dapat memperluas jangkauan pasar dan meningkatkan penjualan.
Desain Aplikasi Pemasaran Menggunakan E-Commerce di UMKM Batu Bata Riana: Design of a Marketing Application Using E-Commerce for the Batu Bata Riana MSMEs Yusnawati, Yusnawati; Adlie, Taufan Arif; Masthura, Lely; Nadya, Yusri; Dewiyana, Dewiyana; Andriani, Meri; Handayani, Nurlaila; Zeki, Muhammad; Nurmalawati, Nurmalawati; Fadilah, Nahdah; Amalia, Sastika; Khatami, Muhammad; Nugraha, Aidil Rizky
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. Suppl-1 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11iSuppl-1.10485

Abstract

The Batu Bata Riana MSMEs located in Padang Langgis Village, Seruway Subdistrict, Aceh Tamiang Regency, is a micro-enterprise engaged in the production of red bricks using conventional production methods. Up until now, product marketing has primarily been carried out manually through word of mouth, resulting in limited market reach and low sales volume. This study aims to design and implement an online e-commerce-based marketing application, thereby expanding market reach and enhancing marketing effectiveness. The methodology includes partner needs analysis, user interface design, web-based application development, functionality testing, and user satisfaction evaluation. The resulting application features a product catalog, online ordering form, direct contact integration with the business owner, and location information display. The application has been implemented and is accessible via both mobile devices and desktop computers. Evaluation results indicate increased interest from new customers and potential sales volume growth of up to 30% compared to conventional marketing methods. These findings demonstrate that the application of e-commerce technology in brick-producing MSMEs has a positive impact on market expansion, transaction process efficiency, and business competitiveness in the digital era.
Anthropometry–Kansei for ergonomic assistive device design Andriani, Meri; Dewiyana, Dewiyana; Adlie, Taufan Arif; Nurmalawati, Nurmalawati; Nadya, Yusri; Sari, Leni Putma; Revanza, Bayu; Novianda, Novianda; Yusnawati, Yusnawati
Jurnal Polimesin Vol 24, No 1 (2026): February
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/jpl.v24i1.8345

Abstract

Manual work using non-ergonomic tools at the packaging station causes workers to bend over for long periods. This condition can increase the risk of Musculoskeletal Disorders (MSDs), thereby reducing worker productivity. The objectives of this study were to determine the greatest pain complaints from workers, design ergonomic aids to reduce MSDs complaints, and analyze worker responses to the ergonomic aids created. The methods used included worker anthropometric measurements, percentile determination, statistical tests to ensure data usability, and Kansei Engineering to identify worker interest in the tool. Results and discussion, popliteal length, popliteal height, and hip width are the dimensions used to design the tool. All dimensions were tested statistically. In the data sufficiency test, all data were declared valid, the data reliability test was declared reliable, and the data normality test stated that the data were normally distributed. The percentile used was the 50th percentile. Worker responses to the tool were evaluated using Kansei Engineering using nine Kansei words. All Kansei words were declared valid with values (0.407- 0.850) exceeding the r-table value, and the reliability test (0.707- 0.791) was declared greater than the Cronbach Alpha limit (5%), so all Kansei words were reliable. In conclusion, the ergonomic aids for packaging workers have a length of 43.65 cm, a height of 44.40 cm, and a width of 33.35 cm, while the evaluation of the aids produced seven descriptors with the highest scores, namely comfortable to use (0.940), safe to use (0.935), light (0.911), easy to use and move (0.913), simple design (0.920), flexible to use (0.951), and very functional when used in the workplace (0.938).
Co-Authors Al Fajar, Beni Alzamharir, Wiranda Amalia, Sastika Andriani, Meri Anta Maulana, Riza Ardhyan, Muhammad Zacky Arif, Zainal Aulia, Yuke Bukit, Ipak Neneng Mardiah Dandiansyah, Ahmad Delima Simanjutak, Oktavia Dewiyana Dewiyana, Dewiyana Dian, Dian Rifani Fadilah, Nahdah Fahriana, Nina Handayani, Nurlaila Harianda, M Fiqi Ilham, M Irawan, Heri Irwanda, Muhammad Fanny Juwairiah Juwairiah Khatami, Muhammad Masthura, Lely Mastura, Lely Meutia Dewi, Meutia Muhammad Ilham Muhammad Rivai Nanda, Novianda Nanda Nanda, Sri Handayani Nasution, Alya Salsabila Navia, Zidni Ilman Noor, Naufal Nugraha, Aidil Rizky Nurmalawati, Nurmalawati Pramanda, Ryan Purnaya, Adjy Putri, Dwi Chintia Rahmadani, Debi Revanza, Bayu Sabardi, Wiky Sari, Leni Putma Siallagan, Indah Agnesia Syamsiar, Syamsiar Taufan Arif Adlie Utami S, Wanda Yusnawati Yusnawati, Yusnawati Zeki, M.Zeki Zeki, Muhammad Zulfadhli Zulfadhli