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All Journal Jurnal Ekonomi Integra YUME : Journal of Management Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan International Journal Of Science, Technology & Management (IJSTM) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Economics and Digital Business Review Journal Economic and Strategy (JES) JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service ARRUS Journal of Social Sciences and Humanities Journal of Computer Science and Information Systems (JCoInS) Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) IIJSE
Broto, Bayu Eko
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Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia Pristiyono, Pristiyono; Kanchanawongpaisan, Sipnarong; Broto, Bayu Eko
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3630

Abstract

Peer to Peer lending is a financial service model that connects lenders and borrowers to engage in loan agreements directly using Indonesian rupiah through an electronic platform based on internet connectivity. This study investigates the factors that affect behavioral intention and customer satisfaction in the use of Peer-To-Peer (P2P) lending platforms. with a particular emphasis on the novelty of focusing on business actors located around Medan City who utilize P2P lending as an alternative source of capital and business expansion. Employing a quantitative research method. data were collected through online questionnaires distributed via Google Forms. The study targeted Micro, Small, and Medium Enterprises (MSMEs) based in Medan City. involving 504 respondents selected through purposive sampling. Data analysis was conducted using a path analysis model. The findings reveal that performance expectancy. effort expectancy. social influence. intrinsic motivation. and extrinsic motivation all have a positive and significant impact on behavioral intention to adopt P2P lending. Furthermore. behavioral intention was found to have a positive and significant effect on customer satisfaction in the context of P2P lending usage.
Analysis of the Effect of Service Quality, Product Availability, Location and Store Atmosphere in Increasing Customer Loyalty at the Labuhanbatu Distro Instore Store Surya, Adi; Broto, Bayu Eko; Arjuna, Syukron
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8725

Abstract

This study aims to analyze the influence of service quality, product availability, location, and store atmosphere in increasing customer loyalty at the Instore Distro Labuhanbatu Store. The background of this study is based on the increasingly fierce competition in the fashion retail business, so every business actor needs to pay attention to factors that can create a positive shopping experience and encourage the formation of customer loyalty. This study uses a quantitative method with a survey approach, involving customer respondents who have shopped at Instore Distro. Data were collected through questionnaires and analyzed using multiple regression techniques to determine the magnitude of the influence of each independent variable on customer loyalty. The results show that service quality, product availability, location, and store atmosphere have a positive and significant effect on customer loyalty. Friendly and professional service quality increases customer satisfaction, the availability of complete and appropriate products encourages repeat shopping interest, a strategic location facilitates accessibility, while a comfortable store atmosphere creates a pleasant shopping experience. Simultaneously, these four variables are proven to contribute to the formation of customer loyalty at the Instore Distro Labuhanbatu Store.
The Effect of Price, Quality, Service And Location on Consumer Buying Interest at UD Tasrif Labuhanbatu Selatan Sabrina, Ivo; Broto, Bayu Eko
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3705

Abstract

At UD Tasrif in Perlabian, South Labuhanbatu, we wanted to determine how factors such as price, product quality, service, and location influence customer purchase intention. This study employed an associative research design and quantitative methodology. One hundred respondents were selected using purposive sampling from a population of consumers who had shopped at UD Tasrif. Primary data were obtained through a survey using a Likert scale for measurement. Various data analysis tools were available, including multiple linear regression analysis, t-tests, F-tests, coefficient of determination, validity and reliability tests, and classical assumption tests. Location, price, product quality, and service were found to have a positive and statistically significant correlation with consumer purchase intention. Simultaneously, elements such as location, service, product quality, and price had a positive and strong impact on customer purchase intention. The coefficient of determination results indicated that the independent variables explained 64.7% of the variance in consumer purchase intention.
Co-Authors A Halim Arjuna, Syukron Artisih, Nehrisa Yenda Bayu, Sartika Hanum, Fauziah Harahap, Azidin Hati, Dita Kurnia Ihsan, Muhammad Ali Al Insani, Silvy Sutri Ivo Sabrina Kanchanawongpaisan, Sipnarong Lestari, Yunita Wahyu Linda Linda Lubis, Junita Melia, Yona Miftahul Jannah Munthe, Ida Royani Nasution, Novrihan Leily Pitriyani Pitriyani Pristiyono, Pristiyono Rahman, Fazrur Raja Saul Marto Hendry Rambe, Rossa haryaningsih Rejeki, Anita Sri Ritonga, Rudi Ibrahim Safri, Hayanuddin Simahatie, Mai Simanjuntak, Daslan Sukma, Melati Surya, Adi Syahputra, Aldy Pratama Wandani, Palguna Waruwu, Seti Nayanti Yudi Prayoga Zhalika, Zalikha