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All Journal SOSIALITA Jurnal Kebijakan dan Pelayanan Publik Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan JMK Jurnal Manajemen dan Kewirausahaan Nusantara: Jurnal Pendidikan Indonesia Jurnal Pengabdian kepada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Business Perspective Journal Jurnal Cakrawala Ilmiah Jurnal Sosial dan Humanis Sains Jurnal Ilmiah Hukum dan Hak Asasi Manusia International Journal of Economics (IJEC) Dedication: Jurnal Pengabdian Masyarakat Journal of Advances in Accounting, Economics, and Management Journal of Business and Halal Industry Journal of Environmental Economics and Sustainability Jurnal Pengabdian UMKM The Eastasouth Journal of Social Science and Humanities International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Jurnal Ilmiah Manajemen Dan Kewirausahaan International Journal of Multidisciplinary Reseach Jurnal Sekretaris & Administrasi Bisnis
Dora Rinova
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Business Development Strategy Analysis to Increase Visitors at Kampoeng Vietnam Tourism Attraction in Bandar Lampung Robby Aji Saputra; Dora Rinova
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3885

Abstract

Tourism destinations must continuously develop business strategies to remain competitive and attract visitors. Kampoeng Vietnam in Sumber Agung, Kemiling, Bandar Lampung, is a nature-based destination offering mountain views, green hills, sea scenery, cool air, and instagramable photo spots. However, it still faces challenges such as limited attraction variety, undeveloped cultural and special-interest tourism, poor road accessibility, and limited use of digital marketing. This study aims to analyze business development strategies for increasing visitors to Kampoeng Vietnam. Using a descriptive qualitative case study approach, data were collected through observation, interviews with the owner, staff, and visitors, documentation, and visitor data analysis. The analysis applied the 4A tourism concept, consisting of attraction, accessibility, amenities, and ancillary services, supported by SWOT analysis. The findings show that Kampoeng Vietnam has strong natural tourism potential, affordable entrance fees, adequate facilities, live music, and supporting services. Therefore, integrated strategies involving attraction diversification, digital marketing optimization, improved access, better signage, facility enhancement, and community collaboration are needed to increase visitor interest and support sustainable tourism development. These efforts can significantly strengthen competitiveness and encourage repeat tourist visits.
Analysis Of Work Motivation, Work Discipline, And Compensation On Employee Performance: Case Study: PT. Akbar Jaya Development & Engineering Consultant in Bandar Lampung Maya Maharani; Dora Rinova
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 03 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i03.1066

Abstract

This study aims to analyze the influence of motivation, work discipline, and compensation on employee performance. The research employed a quantitative approach with a survey method. Data were collected through questionnaires distributed to employees and analyzed using multiple linear regression analysis. The study examined the partial and simultaneous effects of motivation, work discipline, and compensation on employee performance. The results indicate that motivation, work discipline, and compensation have a positive and significant effect on employee performance. Partially, motivation contributed significantly to improving employee performance, as reflected by the regression coefficient and significance value (β = ...; p < 0.05). Work discipline also showed a positive and significant effect on employee performance (β = ...; p < 0.05). Furthermore, compensation was found to have a positive and significant influence on employee performance (β = ...; p < 0.05). Simultaneously, motivation, work discipline, and compensation significantly affected employee performance, with a coefficient of determination (R²) of ...%, indicating that these variables explain ...% of the variation in employee performance, while the remaining percentage is influenced by other factors outside the model. The findings suggest that improving employee motivation, strengthening work discipline, and implementing fair and competitive compensation policies are essential for enhancing employee performance. Therefore, organizations should develop effective managerial strategies related to these factors to achieve better organizational outcomes.
The Relationship Between Product Quality And Service Towards Consumer Buying Interest With Brand Image As A Mediation Variable In A Case Study Of Zelora Fashion Store In Bandar Lampung City. Ajeng Putri Sanita; Dora Rinova
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 03 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i03.1067

Abstract

This research was conducted to examine the relationship between product quality, service quality, brand image, and consumer purchase intention at Zelora Fashion Store in Bandar Lampung City. The study employed a quantitative research design, with data collected through questionnaires distributed to consumers who had visited or made purchases at the store. The analysis was performed using multiple linear regression techniques with a significance level of 5%, supported by company records showing 3,827 visitors and purchasing consumers during the research period. The findings indicate that product quality, service quality, and brand image jointly have a significant influence on consumer purchase intention. In addition, product quality and service quality were found to affect brand image when analyzed simultaneously. The partial analysis further revealed that product quality, service quality, and brand image each contribute positively and significantly to consumer purchase intention. Regarding the mediating variable, product quality was proven to have a significant effect on brand image, whereas service quality did not show a significant influence on brand image. These results suggest that consumers are more likely to develop purchase intentions when they perceive the products offered as having high quality, receive satisfactory service, and hold positive perceptions of the brand. Furthermore, product quality appears to play an important role in strengthening brand image, which subsequently contributes to increasing consumer interest in making purchases. Overall, the study highlights the strategic importance of maintaining product excellence and building a strong brand image in order to attract and retain consumers. Therefore, Zelora Fashion Store is encouraged to continuously improve product quality while implementing branding strategies that enhance consumer trust and strengthen market competitiveness.
Analysis of the Effect of Marketing Mix on Customer Satisfaction: Case Study at Ikan Bakar Bekre Le Ewok Restaurant in Bandar Lampung Diki Firnando; Dora Rinova; Niki Agus Santoso
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 03 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i03.1068

Abstract

This study examines the effect of the marketing mix, consisting of product, price, place, and promotion, on customer satisfaction at Ikan Bakar Bekre Le Ewok Restaurant in Bandar Lampung. A quantitative research design was employed using a survey method. Data were collected from 150 customers through accidental sampling and analyzed using multiple linear regression. Prior to hypothesis testing, validity and reliability tests were conducted to ensure the quality of the research instrument. The results indicate that product, price, place, and promotion have a positive and significant effect on customer satisfaction (p < 0.05). Simultaneously, all marketing mix variables were found to significantly influence customer satisfaction. Among the variables examined, price emerged as the most dominant factor, followed by promotion, place, and product. The coefficient of determination (R² = 0.682) shows that 68.2% of customer satisfaction can be explained by the marketing mix variables, while the remaining 31.8% is influenced by other factors outside the scope of this study. These findings highlight the importance of effective marketing mix management in improving customer satisfaction. Therefore, restaurant management should focus on maintaining competitive pricing, strengthening promotional activities, improving location-related facilities and convenience, and ensuring consistent product quality to enhance customer satisfaction and business competitiveness.
Policy on Environmental Law Reform in the Context of Environmental Preservation in Bandar Lampung City Angga Alfiyan; Dora Rinova
Jurnal Ilmiah Hukum dan Hak Asasi Manusia Vol 4 No 1 (2024): July
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jihham.v4i1.3208

Abstract

Purpose: The problem is that the development of public green open spaces in Bandar Lampung City has not yet met the proportion requirements in accordance with the applicable Bandar Lampung City Regional Regulations, where there is a minimum standard of 20% of the urban area. Every year, the availability of green open spaces continues to degrade. In 2022, the total availability of green open spaces for the community reached only 4.6%, highlighting the need for policy reforms in environmental law to maintain the community's environment in green open spaces in Bandar Lampung City. Research Methodology: This study uses normative and empirical juridical research methods, employing a qualitative approach with data collection techniques such as literature studies and interviews. Studies have been conducted on related regulations, books, and other literature pertinent to environmental law in society. Results: Implementation of Community Environmental Law Renewal Policy in Green Open Space, an effort carried out by the Regional Government to respond to the minimal availability of Green Open Space for the Community by seeking new green open space alternatives that adapt to zoning to increase healthy air and avoid natural disasters such as droughts, floods, etc., through legal umbrella policies issued by the Regional Government. Limitations: The social and economic factors affecting environmental conservation in Bandar Lampung may not be fully discussed. This aspect is important, because it often becomes an obstacle to policy implementation. Contribution: The article can provide new insights into environmental law reform policies that can be used by policy makers to design or improve policies in Bandar Lampung or other similar areas.
Pengaruh Self-Esteem dan Self-Efficacy terhadap Kepuasan Kerja Karyawan Café Nuju di Bandar Lampung Regen Dergantara; Dora Rinova
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.7864

Abstract

As one of the growing café businesses in Bandar Lampung, Café Nuju faces the challenge of maintaining service quality and improving employee job satisfaction amid increasingly fierce competition in the food and beverage industry. Job satisfaction is a key factor influencing motivation, productivity, and the quality of service provided to customers. Therefore, attention must be paid to psychological factors that can enhance job satisfaction, including self-esteem and self-efficacy. This study aims to analyze the influence of self-esteem and self-efficacy on the job satisfaction of Café Nuju employees in Bandar Lampung. The study employed a quantitative approach using a survey method. The study population consisted of all 35 employees at Café Nuju in Bandar Lampung. A saturation sampling technique was used, meaning the entire population was included in the sample. Data were collected via a questionnaire using a Likert scale and analyzed using multiple linear regression. The results of the study indicate that self-esteem has a positive and significant effect on employee job satisfaction. Similarly, self-efficacy was found to have a positive and significant effect on employee job satisfaction. Taken together, self-esteem and self-efficacy also have a positive and significant effect on the job satisfaction of Café Nuju employees in Bandar Lampung. These findings indicate that the higher an employee’s level of self-esteem and confidence in their abilities, the higher their level of job satisfaction. Therefore, companies need to create a work environment that supports the development of self-confidence, employee appreciation, and competency enhancement to foster sustainable job satisfaction.
Co-Authors Agustina, Adelli Ajeng Putri Sanita Aldi Dinanjar Amelia Putri Andoni Fornio Barusman Andriyanto, Agung Angga Alfian Appin Purisky Redaputri Berliana Agustin Briggite Loren Panggabean Budhi Waskito Caesar Lorenzo Zulio Delah Gapur Dery Dwi Hartanto Diki Firnando Dodi Permadani Putra Dodi Putra Fajri, Ratu Chaterine Febrianto Imanuel.T Fenny Meilani Gunevi, Adetya Putra Handayani, Agustuti Hanindyalaila Pienrasmi Hartabela, Dadang Hendri Dunan Ida Farida Indah Satria Indriani, Indriani Irsandi Irsandi, Irsandi M. Oktaviannur Masayu Nila Juwita Maya Maharani Meyrani Ananta Putri Muhammad Ardiansyah Nababan, Farida Nadia Sepriani Niki Agus Santoso Ningsih, Rima Noning Verawati Novita, Atika Oktavannur, M. Putu Dicky Sandria Ratu Chaterine Fajri Regen Dergantara Regen, Ronal Rivanda, Anugrah Robby Aji Saputra Santoso, Niki Setyawan, Sabrina Sheva Antalia Siswanto, Hendra Soewito Soewito Soewito Supiati, Tina Tina Miniawati Barusman Toton Yulia Hesti