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All Journal Justek : Jurnal Sains Dan Teknologi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Jurnal Bisnis Administrasi (BIS-A) Jurnal Masyarakat Indonesia International Journal of Economics and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mimbar Administrasi Journal Boas : Business, Economics, Accounting And Management INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Maulidina Maulidina
Universitas Sumatera Utara
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Factors to Increase Tourist Loyalty in North Sumatera Onan Marakali Siregar; Selwendri Selwendri; Maulidina Maulidina
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i3.1111

Abstract

North Sumatra Province is an area that has several attractions, both natural and cultural attractions. Some well-known tourist objects from abroad to foreign countries such as Lake Toba, and Mount Lawang with Sumateran orangutans. While is one of the gateways to reach tourist destinations in North Sumatra Province, including the city that has the Maimun City Palace and the Great Mosque that represents the history of the continuity of the Malay Kingdom, the Tjong A Fie House and the colonial colonial buildings that have talked about for years. This study aims to analyze and determine how to encourage tourists, destination images, and tourist satisfaction with tourist loyalty in North Sumatra Province. This research uses quantitative methods with data analysis methods. Multiple linear regression because it is based on two or more independent variables on variables, after that the data processing technique uses SPSS version 22 as a tool. This study found that the results consisted only of motivation variables which did not have a significant effect, while other variables had a significant effect on tourist loyalty. The results showed that the independent variables consisted of motivation variables (X1), destination image variables (X2), and satisfaction (X3) positively and significantly towards the variables supported by tourist loyalty (Y) visiting the tourist area of North Sumatra Province. This study obtained results consisting of the majority of visitors consisting of students aged 17 to 25 years. Lake Toba, Bukit Lawang, and Berastagi are the dominant mainstay sectors, and the level of tourist visits to the Province of North Sumatra is still categorized as low.
Keputusan Pembelian Smartphone Yang Dipengaruhi Oleh Harga Dan Kualitas Produk Maulidina; Yosafat Vitorio Simanjuntak
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 3 No. 02 (2023): Januari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v3i02.373

Abstract

It cannot be denied, the development of world technology is currently very rapid, especially the development of smartphones. Smartphones have become one of the important needs for the community, because with the existence of smartphones, people can be assisted in various activities and their daily activities. One of the well-known smartphone companies, namely Xiaomi Inc., with its product, Xiaomi. There are several reasons why people decide to buy Xiaomi, because they are influenced by competitive prices with guaranteed product quality. This study aims to determine the effect of price and product quality on purchasing decisions for Xiaomi brand smartphones in Medan Marelan sub-district. This study used a quantitative approach with data collection methods through questionnaires via G-form, which were distributed to 96 respondents using a purposive sampling technique. Testing the data in this study uses the Validity Test, Reliability Test, Multiple Linear Regression Test, T Test, F Test, and Coefficient of Determination Test. The variables in this study consist of Price (X1), Product Quality (X2) and Purchase Decision (Y). From the test results, it is obtained that the price variable (X1) and product quality variable (X2) have a positive influence on purchasing decisions (Y), with the multiple linear regression test equation Y = 5.236 + 0.084 X1 + 0.272 X2.
Keputusan Pembelian Minuman dan Ice Cream yang Dipengaruhi oleh Kualitas Produk dan Kualitas Pelayanan : (Studi Kasus Mahasiswa Konsumen Mixue Ice Cream & Tea di Politeknik LP3I Medan) Maulidina Maulidina; Faizatul Izzati
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1501

Abstract

This research discusses the influence of product quality and service quality on purchasing decisions for Mixue Ice Cream & Tea. The aim of this research is to determine the influence of product quality (X1) and service quality (X2) on purchasing decisions (Y). This research uses indicators from each variable. The indicators of Product Quality (X1) are color, appearance, portion, aroma, taste. Indicators of Service Quality (X2) are reliability, responsiveness, assurance, empathy, physical evidence. Indicators of Purchasing Decisions (Y) are product choice, brand choice, dealer choice, purchase time. This research uses quantitative methods with a population of 80 people and a sample of 80 people, while processing research data uses the SPSS version 26 program. Based on the research results, it can be seen that product quality variables and service quality variables partially have a significant effect on purchasing decision variables as proven in The results of the T test research with a calculated t value of 5.571 > t table 1.991 and a significant value of 0.000 < 0.05. And it is also known that the product quality variable and the service quality variable simultaneously have a significant effect on the purchasing decision variable from the F test with a significant value of 0.000 < 0.05 and a calculated F value of 168.657 > F table 3.12, so service quality has a positive influence on the decision. purchase. The results of the multiple linear regression test which has the equation Y = 2.211 + 0.529 Xı + 0.410 The results of the coefficient of determination test show that the value (R Square) obtained is 0.814 (81.4%) indicating that product quality and service quality have an influence on purchasing decisions by 81.4%.
Analysis of the Economic Impact and Management Strategies of Health Education Programs on the Formation of Environmentally Responsible Attitudes in Students Sitorus, Syahrial; Nasution, Monica Angelin; Maulidina
International Journal of Economics and Management Vol. 1 No. 02 (2023): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v1i02.23

Abstract

Health education programs play an important role in shaping students' attitudes and behaviors towards various aspects of health and well-being. This study aims to analyze the economic implications and management strategies of health education programs in shaping students' environmentally responsible attitudes. Environmental responsibility has become an important concern globally, and education is recognized as a key factor in creating awareness and internalizing sustainable behavior. This research adopted a mixed-methods approach, combining quantitative analysis of economic impacts with qualitative examination of management strategies. The quantitative aspect of the research involved assessing the cost-effectiveness of the health education program, taking into account the resources invested, the benefits derived, and the potential long-term savings due to behavior change. This economic analysis provides insight into the financial viability and potential return on investment of such a program. A qualitative phase explored the management strategies used in a health education program to encourage the formation of environmentally responsible attitudes. Through interviews, surveys, and content analysis, this study investigates how program design, communication methods, resource allocation, and stakeholder engagement contribute to program effectiveness. Results from this study are expected to reveal the economic benefits of health education programs that promote environmentally responsible attitudes in students. In addition, the findings will highlight management strategies that successfully increase the impact and sustainability of the program. By comprehensively understanding the economic dimensions and management aspects, educational institutions and decision-makers can make informed decisions regarding resource allocation and strategy implementation.
The Influence of Influencer Marketing on Interest in Purchasing Internet Package Services Maulidina; Putri, Hidayah Yoanna; Arista, Nabilla Dwi
Journal Boas : Business, Economics, Accounting And Management Vol. 2 No. 02 (2024): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v2i02.283

Abstract

The phenomenon of using influencer marketing is a form of promotional strategy that has been trending in recent years. The massive use of social media influences the way people make their purchasing decisions. Now people believe in one figure who is considered to have the right opinion. Therefore, this research will discuss the Influence of Influencer Marketing on Interest in Buying Internet Package Services, with a case study of LP3I Medan Polytechnic students who use Telkomsel internet package services. The purpose of this research is to find out whether Influencer Marketing (X) has an influence on Purchase Interest (Y). This research uses indicators from each variable. The indicators of Influencer Marketing are visibility, credibility, attractiveness, power. And indicators of Buying Interest are transactional interest, referential interest, preferential interest and exploratory interest. This research uses quantitative methods with a population of 35 people and a sample of 35 people. Meanwhile, to manage research data using the SPSS version 22 program. Based on the research results, it can be seen that the influencer marketing variable partially has a significant effect on the purchase interest variable as proven in the results of the T test research with a calculated t value of 14.441 > t table 1.692 and a significant value of 0.000 < 0.05. The results of a simple linear regression test which has the equation Y = a + bX shows that the influencer marketing variable shows a coefficient value of 0.914, which means that the influencer marketing variable has a positive influence on the purchase interest variable. The results of the coefficient of determination test show that the value (R Square) obtained is 0.863 (86.3%) indicating that influencer marketing has an influence on purchasing interest of 86.3%.
Implementasi Bisnis Model Canvas pada Produk Indomilk UHT Jeju Chocolate Yura, Annisya; Idris, Iswandi; Maulidina; Silalahi, Flora; Nirina
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 2 No. 3 (2022): Mei
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v2i3.842

Abstract

This study aims to analyze the business model of Indomilk UHT Jeju Chocolate products using the Business Model Canvas framework. This analysis was conducted to identify key elements that support the success of the product and formulate strategies that can be implemented to improve business performance. The research approach is descriptive qualitative with data collection methods through interviews, surveys, and document analysis. The collected data were analyzed using the Business Model Canvas framework and SWOT analysis. The results showed that product innovation and effective marketing strategies are the main success factors for Indomilk UHT Jeju Chocolate. The unique value of the product, such as Jeju chocolate flavor, is able to attract consumer attention and increase competitiveness in the market. However, this study has limitations in survey and interview data that may not fully represent the consumer population as a whole. Future research is recommended to expand the sample and use quantitative methods to obtain a more in-depth analysis. This research provides academic contributions in the form of literature on Business Model Canvas as well as practical benefits for Indomilk in formulating more effective business strategies, especially in product innovation and marketing strategies.
The Influence of Brand Identity and Brand Trust on Purchase Intention at Politeknik LP3I Medan Maulidina, Maulidina; Putri, Hidayah Yoanna
International Journal of Economics and Management Vol. 3 No. 01 (2025): International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i01.54

Abstract

The purpose of this study is to analyze the effect of brand identity and brand trust on purchase intention at Politeknik LP3I Medan. The study aims to address the problem of how branding influences students' decision-making in choosing an educational institution. Specifically, this research seeks to answer the following questions: (1) To what extent does brand identity impact students' purchase intentions? (2) How does brand trust affect students' purchase intentions? A quantitative research design was adopted, involving a survey of 100 respondents selected through random sampling. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling – Partial Least Squares (SEM-PLS) via SmartPLS software. The findings indicate that brand identity and brand trust have a significant positive effect on purchase intention, with brand trust exerting a greater influence. This study contributes to the fields of brand design and educational marketing by providing insights into how branding strategies can enhance student recruitment and institutional credibility.
THE EFFECT OF TOURIST PRODUCTS ON VISITOR SATISFACTION AT THE STATE MUSEUM OF NORTH SUMATRA PROVINCE Bancin, Desmianta; Maulidina
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.758 KB)

Abstract

Museums are cultural tourist attractions that provide education, which introduces historical relics that will certainly awaken the spirit of nationalism and add knowledge. The State Museum of North Sumatra Province provides visitor satisfaction with the attraction of objects and writings containing the history of the North Sumatra region. Not only that, the Museum also provides clean and comfortable facilities, plus access to visit the museum can also be reached by public and private transportation. The location in the middle of the city is quite strategic. The results showed that the attractiveness provided was significantly to the satisfaction of visitors to come The calculated t value for the Attractiveness variable (X1) of 2.229 is greater than the t table 2.020 (2.229>2.020) or the sig.t value for the Attractiveness variable 0.031 is smaller than 0.05 (0.031<0.05). Likewise with facilities where the t-count for the Facility variable (X2) is 4,199 greater than the t table 2,020 (4,199>2,020), or the sig.t value for the Facility variable 0.000 is less than 0.05. this means that the facility has a significant effect on visitor satisfaction for accessibility has a positive and significant effect on visitor satisfaction to the State Museum of North Sumatra Province. The calculated t value for the Accessibility variable (X3) is 4,060 greater than the t table 2,020 (4,060>2,020), or the sig.t value for the Accessibility variable 0.000 is less than 0.05. this means that Accessibility has a significant effect on visitor satisfaction Simultaneously, Attractiveness, Facilities and Accessibility have a positive and significant effect on visitor satisfaction at the North Sumatra State MuseumThis study used three variables, namely two free variables, and one bound variable, where Facilities (X1), Tourist Attraction (X2) are free variables, while visiting interests (Y) as bound variables. The tests used in, this study are reliability test, normality test, multicholinearity test, heteroskedasity test, coefficient determination (R2), Test (t), Test (F).
Penggunaan Mendeley dalam Penulisan Karya Tulis Ilmiah bagi Komunitas Akademik Simangunsong, Pandi Barita Nauli; Siagian, Novriadi Antonius; Sirait, Matias Julyus Fika; Maulidina; Pristiwanto
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i02.265

Abstract

Pelatihan Penggunaan Mendeley dalam Penulisan Karya Tulis Ilmiah bagi Komunitas Akademik dilaksanakan di Sekolah Tinggi Ilmu Kesehatan Darmo dengan tujuan untuk meningkatkan kompetensi dosen dalam mengelola referensi secara efisien dan sesuai standar akademik. Mendeley sebagai aplikasi manajemen referensi dipilih karena kemampuannya dalam menyusun sitasi dan daftar pustaka secara otomatis serta integrasinya dengan berbagai platform penulisan ilmiah. Pelatihan ini mencakup materi instalasi, pembuatan akun, penggunaan Mendeley secara manual, dan pemanfaatan fitur Web Importer. Metode pelatihan bersifat partisipatif dan berbasis praktik langsung. Hasil evaluasi menunjukkan bahwa 92% peserta merasa pelatihan ini sangat bermanfaat dan 89% tertarik untuk mengikuti pelatihan lanjutan. Selain itu, peserta mengusulkan agar kegiatan ini dijadikan program rutin untuk mendukung peningkatan mutu publikasi ilmiah dosen. Pelatihan ini terbukti efektif dalam membekali dosen dengan keterampilan teknis yang relevan dan mendorong terbentuknya budaya penulisan ilmiah yang profesional dan terstandar di lingkungan perguruan tinggi.
Analisis Pengaruh Digital Marketing Dan Peran Word Of Mouth Dalam Mendorong Pembelian Produk Camilan Sehat (Studi Pada Pt. Tamita Sukses Jaya Abadi) SE., M.Si, Hidayah Yoanna Putri,; SP., MM., Dr. Maulidina,; Safitria Yudha, Hadisya
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1583

Abstract

Kesadaran masyarakat terhadap gaya hidup sehat mendorong pelaku usaha lokal untuk mengembangkan strategi pemasaran yang efektif. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan word of mouth terhadap keputusan pembelian produk camilan sehat lokal yang diproduksi oleh PT Tamita Sukses Jaya Abadi. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis regresi linear berganda dan pengujian statistik seperti uji t, uji F, koefisien korelasi, dan determinasi (R²) melalui SPSS. Hasil penelitian menunjukkan bahwa secara parsial, digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dengan koefisien regresi 0,109 (sig. 0,036), sedangkan word of mouth lebih dominan dengan koefisien 0,865 (sig. 0,000). Secara simultan, kedua variabel berpengaruh signifikan terhadap keputusan pembelian, ditunjukkan oleh nilai F-hitung 698,086. Koefisien korelasi sebesar 0,972 menunjukkan hubungan yang sangat kuat, dan koefisien determinasi (R²) sebesar 0,945 menunjukkan bahwa 94,5% variasi keputusan pembelian dijelaskan oleh kedua variabel tersebut. Penelitian ini menegaskan pentingnya mengintegrasikan word of mouth dan digital marketing dalam strategi pemasaran, terutama melalui testimoni konsumen, influencer, serta konten digital yang edukatif dan menarik, guna meningkatkan minat beli produk camilan sehat secara berkelanjutan.
Co-Authors Ade Amaliah Harahap Andriansyah Andriansyah Arista, Nabilla Dwi Arya Ibrahim Siregar Azzahra, Nabila Bancin, Desmianta Barus, Apriwati Bebi Asdilvira Faizatul Izzati Gregorius Ariel Sebastian Pakpahan Hidayah Yoanna Putri Iswandi Idris Matias Julyus Fika Sirait Nasution, Monica Angelin Nirina Onan Marakali Siregar Pristiwanto Putri Chairani Nasution Safitria Yudha, Hadisya Selwendri Siagian, Novriadi Antonius Silalahi, Flora Simangunsong, Pandi Barita Nauli Siregar, Onan Marakali Sitorus, Syahrial Sri Eka Wulandari Yosafat Vitorio Simanjuntak Yura, Annisya