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All Journal Justek : Jurnal Sains Dan Teknologi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Jurnal Bisnis Administrasi (BIS-A) Jurnal Masyarakat Indonesia International Journal of Economics and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mimbar Administrasi Journal Boas : Business, Economics, Accounting And Management INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Maulidina Maulidina
Universitas Sumatera Utara
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Product Packaging on Consumer Purchase Intention of Salwa’s Egg Snack Maulidina; Azzahra, Nabila; Silalahi, Flora
Journal Boas : Business, Economics, Accounting And Management Vol. 3 No. 02 (2025): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v3i02.367

Abstract

This study aims to analyze the influence of product packaging on consumer purchase intention of Salwa’s egg snack, a traditional product sold in Medan, Indonesia. Packaging plays a crucial role in capturing customer attention and building brand perception. This research uses a quantitative method by distributing questionnaires to 31 respondents who have purchased the snack more than once. The results show that attractive and informative packaging significantly impacts purchase intention. The t-test result (t = 8.991 > t-table 2.048) confirms a positive and significant relationship. The regression equation Y = 12.205 + 1.025X further indicates that packaging improvements lead to increased interest. Findings suggest that enhancing visual design and adding product information such as nutrition facts and expiry date can strengthen consumer trust and increase repeat purchases.
Dampak Budaya Organisasi dan Kompensasi Finansial terhadap Peningkatan Kinerja Pegawai Kelurahan Tembung Maulidina; Barus, Apriwati; Sitorus, Syahrial
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1591

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Budaya Organisasi dan Kompensasi Finansial terhadap Kinerja Pegawai Kelurahan Tembung. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode asosiatif. Populasi penelitian adalah seluruh pegawai Kelurahan Tembung yang berjumlah 40 orang, dengan teknik pengambilan sampel menggunakan metode sampel jenuh sehingga seluruh populasi dijadikan responden. Data primer dikumpulkan melalui kuesioner berskala Likert lima poin yang telah diuji validitas dan reliabilitasnya, sedangkan data sekunder diperoleh dari literatur dan dokumen terkait. Analisis data dilakukan menggunakan regresi linier berganda dengan uji asumsi klasik, uji parsial (t-test), uji simultan (F-test), dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Budaya Organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai t hitung 3,021 > t tabel 2,028 dan signifikansi 0,005. Kompensasi Finansial juga berpengaruh positif dan signifikan dengan nilai t hitung 2,547 > t tabel 2,028 dan signifikansi 0,015. Uji simultan menunjukkan kedua variabel berpengaruh signifikan secara bersama-sama terhadap kinerja pegawai dengan F hitung 9,874 > F tabel 3,24 dan signifikansi 0,000. Nilai Adjusted R² sebesar 0,325 menunjukkan bahwa 32,5% variasi kinerja pegawai dapat dijelaskan oleh kedua variabel, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Temuan ini menegaskan bahwa penguatan budaya kerja dan pemberian kompensasi yang memadai merupakan strategi penting dalam meningkatkan kinerja aparatur kelurahan.
KEPUTUSAN MENJADI NASABAH BANK SYARIAH : TINJAUAN DARI PERSPEKTIF CITRA MERK, KUALITAS PRODUK DAN GAYA HIDUP (Studi Kasus : Bank Tabungan Negara Syariah Pekanbaru) Maulidina, Maulidina
Bis-a Vol. 13 No. 01 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i01.54

Abstract

Bagi sebagian masyarakat memilih untuk menjadi nasabah pada sebuah Bank, terutama Bank yang berbasis Syariah, merupakan hal yang penting dan di dasari oleh beberapa pertimbangan dalam pengambilan keputusan menjadi nasabah Menjadi nasabah bank tentunya dapat dipengaruhi oleh beberapa asalan, diantaranya Citra Merk dari Bank Syariah tersebut, Kualitas Produk Dan Gaya Hidup dari calon nasabah. Oleh karenanya, penelitian ini mengambil studi kasus pada salah satu Bank Syariah di Indonesia, yaitu PT. Bank Tabungan Negara (BTN) Syariah Cabang Pekanbaru. Tujuan dari penelitian ini untuk mengetahui pengaruh citra merk, kualitas produk dan gaya hidup dengan keputusan menjadi nasabah Bank BTN Syariah Pekanbaru. Jenis metode pengumpulan data yang digunakan adalah menggunakan metode kuantitatif, dengan menggunakan data primer melalui pembagian angket terhadap 45 responden, yang merupakan nasabah Bank. Dari hasil penelitian diketahui bahwa Citra merk berpengaruh positif dan signifikan secara parsial terhadap keputusan menjadi nasabah Bank BTN Syariah Pekanbaru. Kualitas produk berpengaruh positif dan signifikan secara parsial terhadap keputusan menjadi nasabah Bank BTN Syariah Pekanbaru. Gaya Hidup berpengaruh tidak signifikan secara parsial terhadap keputusan menjadi nasabah Bank BTN Syariah Pekanbaru. Citra merk, kualitas produk dan gaya hidup berpengaruh positif dan signifikan secara simultan terhadap keputusan menjadi nasabah Bank BTN Syariah Pekanbaru. Hasil regresi linier berganda : Y = 0,474 + 0,318 X1 + 0,667 X2 + 0,116 X3, Hasil uji determinasi menunjukkan bahwa angka adjusted R Square 0,734 yang dapat disebut koefisien determinasi yang dalam hal ini berarti 73,4% keputusan menjadi nasabah Bank BTN Syariah dapat diperoleh dan dijelaskan citra merk, kualitas produk dan gaya hidup sedangkan sisanya 26,6% dijelaskan oleh faktor lain atau variabel diluar model, seperti, lokasi, promosi dan lain-lain.
Determinasi Minat Kuliah Melalui Identitas Merek dan Ekuitas Merek (Studi Kasus : Politeknik LP3I Medan) Putri, Hidayah Yoanna; Maulidina , Maulidina
Bis-a Vol. 13 No. 01 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i01.58

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Identitas Merek dan Ekuitas Merek terhadap Minat Kuliah di Politeknik LP3I Medan. Penurunan minat berkuliah di perguruan tinggi swasta telah menjadi masalah yang semakin mencolok dalam beberapa tahun terakhir, dengan banyak perguruan tinggi swasta mengalami penurunan jumlah mahasiswa. LP3I Medan, meskipun memiliki prestasi seperti rekor MURI dan penghargaan sebagai Politeknik Swasta terbaik di Sumatera Utara, juga menghadapi fenomena penurunan jumlah mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis data SPSS untuk mengetahui pengaruh Identitas Merek dan Ekuitas Merek terhadap Minat Kuliah. Sampel yang digunakan dalam penelitian ini berjumlah 100 siswa alumni SMA/K/MA yang diambil menggunakan teknik accidental Sampling. Hasil penelitian menunjukkan bahwa baik Identitas Merek maupun Ekutas Merek berpengaruh positif dan signifikan terhadap Minat Kuliah, dengan nilai koefisien masing-masing sebesar 0.283 dan 0.377. Nilai R-Square sebesar 0.686 menunjukkan bahwa 68.6% variabilitas Minat Kuliah dapat dijelaskan oleh kedua variabel independen. Temuan ini memberikan implikasi strategis bagi institusi pendidikan tinggi dalam membangun identitas dan ekuitas merek yang kuat guna meningkatkan minat mahasiswa untuk melanjutkan pendidikan di perguruan tinggi tersebut.
The Effect Of Promotion On Sales Of Sport Utility Vehicle Cars Maulidina, Maulidina
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sports Utility Vehicle (SUV) cars are increasingly in demand by the public. SUVs are a type of car that combines two types of car, namely passenger and off-road. With this combination, the SUV can not only be driven on ordinary urban roads, but also on rough terrain such as rocky roads, many people use this type of car. This research discusses the influence of promotions on sales of Sport Utility Vehicle (SUV) cars at PT. Pahala Automotive International Dipo, which is limited to the Pajero car type. The purpose of this research is to determine the effect of promotions on company sales at PT. Automotive Pahala International Dipo. Where within a period of 6 (six) months there was fluctuation in sales of Pajero type cars. This research has 2 (two) variables, namely Promotion (Variable And Sales (Variable Y) with its indicators (increasing and deeper curiosity about the product and its advantages to find out more easily). This research used quantitative methods and a population of 43 respondents, and a sample of 43 respondents. This research uses a questionnaire to collect data from respondents. The results of this research shown by the Multiple Linear Regression Analysis model are Y = 7,749 + 12,898 (X). With the large influence of promotion through the coefficient of determination test of 0.797 or 79.7% while the remaining 20.3% is influenced by other variables. Based on the results of this research, the promotion variable is a variable that influences sales at PT. Dipo Internasional Pahala Automotive is proven by the results of the promotional t test which has an influence on sales.
THE INFLUENCE OF ADVERTISING ON REPURCHASE INTENTION OF LUWAK WHITE KOFFIE PRODUCTS AMONG CONSUMERS AMONG LP3I MEDAN POLYTECHNIC STUDENTS Maulidina Maulidina
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Repurchase interest is purchase interest that is based on previous purchasing experiences. Advertising is a form of personal or paid communication about an organization, goods, services, or ideas by a known social media or company. This research aims to determine "The Influence of Advertising on Repurchase Intention for Luwak White Koffie Products among Consumers Among LP3I Medan Polytechnic Students". The preparation of this research uses quantitative methods, where this research is to ask about the relationship between two or more variables by collecting data using statistical (numerical) data analysis to test a series of hypotheses that have previously been determined with the help of the SPSS 25.00 application. The population in the study were students in all study programs with the 2020 standard at the LP3I Medan Polytechnic and the research sample was 49 people. Based on the results of the partial test research (t test) it shows that the t value is 7.889 < t table value 1.677 with a sig probability of 0.000 > 0.05, so it can be said that Advertising has a significant eflect on Repurchase Intention for Luwak White Koffie Products among Consumers Among LP3I Polytechnic Students Field, thus H1 is accepted and H0 is rejected. And the value of R Square obtained is 0.570 (57%). This shows that the dependent variable (Repurchase Intention) has a strong ability (0.60-0.799) in explaining variations in the dependent variable in this study.
The Influence of Online Customer Reviews and Brand Trust on Purchase Decisions among Sibolang Durian Medan Consumers: Penelitian Arya Ibrahim Siregar; Ade Amaliah Harahap; Gregorius Ariel Sebastian Pakpahan; Putri Chairani Nasution; Onan Marakali Siregar; Maulidina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6864

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review dan Brand Trust terhadap Keputusan Pembelian pada konsumen Sibolang Durian Medan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen Sibolang Durian Medan yang pernah melakukan pembelian dan pernah melihat ulasan pelanggan secara online. Teknik pengambilan sampel menggunakan purposive sampling. Analisis data dilakukan menggunakan Statistical Package for Social Science (SPSS) yang meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji koefisien determinasi (R²), uji parsial (uji t), dan uji simultan (uji F). Hasil penelitian menunjukkan bahwa Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian karena ulasan pelanggan membantu konsumen memperoleh informasi dan mengurangi ketidakpastian sebelum melakukan pembelian. Brand Trust juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian karena kepercayaan terhadap kualitas dan kredibilitas merek meningkatkan keyakinan konsumen dalam memilih produk. Secara simultan, Online Customer Review dan Brand Trust berpengaruh signifikan terhadap Keputusan Pembelian pada konsumen Sibolang Durian Medan. Temuan penelitian ini menunjukkan bahwa pengelolaan ulasan pelanggan yang baik serta peningkatan kepercayaan merek menjadi faktor penting dalam mendorong keputusan pembelian konsumen pada bisnis kuliner berbasis digital
Sosialisasi Edukasi Digital Marketing Pada Sekolah SMA/SMK Yapim Taruna Sei Rokan Bebi Asdilvira; Maulidina; Hidayah Yoanna Putri
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v3i02.195

Abstract

This community service was carried out for students of class XII of SMA/SMK Yapim Taruna Sei Rokan. This community service activity was carried out on Wednesday, December 11, 2024. The theme of this community service is the Socialization of Digital Marketing Education at SMA/SMK Yapim Taruna Sei Rokan Schools. Digital marketing is a marketing concept that is carried out using social media to achieve market targets and needs. The community service method is carried out in three ways, namely preparation, implementation, and assessment. The results of this community service activity are expected to provide knowledge and insight as well as soft skills and hard skills to SMA/SMK Yapim Taruna Sei Rokan students, especially in the field of digital marketing so that they can meet the needs of the labor market who are experts and skilled in the field of digital marketing..
Digital Transformation and Destination Branding as Drivers of Destination Brand Experience: Evidence from Medan City, Indonesia Maulidina Maulidina; Onan Marakali Siregar; Sri Eka Wulandari; Hidayah Yoanna Putri
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2912

Abstract

The rapid advancement of digital technologies has transformed the tourism industry, requiring tourism destinations to strengthen their digital capabilities and branding strategies to create memorable visitor experiences. Despite the growing attention given to Digital Transformation and Destination Branding, empirical evidence examining their combined effects on Destination Brand Experience remains limited, particularly within the context of urban tourism destinations in Indonesia. Therefore, this study aims to examine the effects of Digital Transformation and Destination Branding on Destination Brand Experience among tourists visiting tourism destinations in Medan City, Indonesia. A quantitative explanatory research design was employed using a cross-sectional survey. Data were collected from 150 tourists through purposive sampling using a structured questionnaire. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis with IBM SPSS Statistics. The findings indicate that both Digital Transformation and Destination Branding have positive and significant effects on Destination Brand Experience. Digital Transformation positively influences tourists' experiences by enhancing digital communication, service accessibility, tourist interaction, and personalized tourism services. Likewise, Destination Branding strengthens destination identity, emotional attachment, perceived uniqueness, and effective communication, thereby improving tourists' overall destination experiences. The regression model demonstrates satisfactory explanatory power, indicating that both independent variables jointly contribute to explaining Destination Brand Experience. This study contributes to tourism marketing literature by integrating Digital Transformation and Destination Branding within a unified conceptual framework and provides practical implications for tourism destination managers and policymakers in developing digitally integrated and experience-oriented urban tourism destinations.
Sustainable Green Business Models in Rural Tourism for Economic Development: A Literature Review Onan Marakali Siregar; Maulidina Maulidina; Andriansyah Andriansyah
Justek : Jurnal Sains dan Teknologi Vol 7, No 4 (2024): Desember
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/justek.v7i4.29453

Abstract

Abstract:  Abstract: This literature review aimed to explore how sustainable green business models influence rural tourism and its contribution to economic development, emphasizing the importance of this topic in promoting long-term viability and resilience in rural communities. It focused on the critical elements of sustainable rural tourism, including infrastructure, community engagement, resource management, and economic collaboration. Utilizing a systematic review methodology grounded in the PRISMA framework, the study analyzes peer-reviewed literature from developing countries sourced from ScienceDirect, Emerald Insight, Taylor and Francis, and ProQuest. From an initial dataset of 20,433 records, 21 high-quality studies were selected based on their relevance to the review objectives. The analysis revealed challenges, such as balancing economic growth with environmental conservation and maintaining rural authenticity while identifying opportunities for economic diversification and support for small businesses. This review advocated a holistic approach integrating eco-friendly practices, community involvement, and technological advancement to achieve sustainable economic growth, environmental preservation, and cultural integrity in rural tourism.
Co-Authors Ade Amaliah Harahap Andriansyah Andriansyah Arista, Nabilla Dwi Arya Ibrahim Siregar Azzahra, Nabila Bancin, Desmianta Barus, Apriwati Bebi Asdilvira Faizatul Izzati Gregorius Ariel Sebastian Pakpahan Hidayah Yoanna Putri Iswandi Idris Matias Julyus Fika Sirait Nasution, Monica Angelin Nirina Onan Marakali Siregar Pristiwanto Putri Chairani Nasution Safitria Yudha, Hadisya Selwendri Siagian, Novriadi Antonius Silalahi, Flora Simangunsong, Pandi Barita Nauli Siregar, Onan Marakali Sitorus, Syahrial Sri Eka Wulandari Yosafat Vitorio Simanjuntak Yura, Annisya