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Pengaruh Pemberdayaan Masyarakat Melalui Pelatihan Bisnis Alternatif Terhadap Daya Beli Nelayan Bob Foster; Fitriani Reyta; Susan Purnama
Jurnal Bhakti Karya dan Inovatif Vol 1 No 1 (2021): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v1i1.376

Abstract

Masyarakat pesisir merupakan masyarakat majemuk yang umumnya terdiri atas nelayan, pembudidaya ikan, pengolah ikan, pedagang, dan pekerja pelabuhan, serta beberapa profesi lainnya. Masyarakat pesisir seringkali dipasangkan dengan kondisi ekonomi yang belum sejahtera dan kesehatan lingkungan yang tidak layak, serta pendidikan yang masih rendah. Dinamika masyarakat pesisir dengan kompleksitas permasalahan yang dihadapi memerlukan strategi yang komprehensif untuk menyelesaikan permasalahan tersebut. Pemberdayaan merupakan salah satu solusi dari permasalahan masyarakat pesisir; pemberdayaan terbukti mampu meningkatkan kinerja masyarakat. Arnold dan Randall (2010), mengungkapkan pemberdayaan mendorong karyawan untuk mempelajari berbagai keterampilan untuk memastikan kapasitas mereka memberikan kontribusi yang efektif terhadap kinerja organisasi. Didukung oleh Rollinson (2008) pemberdayaan meningkatkan keterampilan, energi, dan komitmen karyawan serta meningkatkan efektivitas dan efisiensi operasional. Masyarakat pesisir di Desa Sukahaji, Kecamatan Patrol, Kabupaten Indramayu, Jawa Barat, merupakan contoh masyarakat dengan taraf hidup di bawah rata-rata, yang hanya mengandalkan profesi nelayan dengan keterampilan terbatas dan daya beli rendah. Untuk itu diperlukan pengabdian kepada masyarakat yang bertujuan untuk mengembangkan keterampilan guna meningkatkan taraf hidup. Penelitian ini bertujuan untuk mengetahui apakah pemberdayaan melalui pelatihan usaha alternatif akan mempengaruhi taraf hidup nelayan, dengan menggunakan metode partial least square untuk menganalisis data dan quota sampling untuk pengumpulan data melalui kuesioner, diambil sampel sebanyak 50 peserta pengabdian masyarakat. Hasil penelitian membuktikan bahwa pemberdayaan melalui pelatihan usaha alternatif dapat meningkatkan daya beli nelayan di Desa Sukahaji Kecamatan Patrol Kabupaten Indramayu Jawa Barat sebesar 79,23%.
Deteksi Jenis Penyakit melalui Perubahan Warna Kuku dengan Teknik Image Processing Emil Herdiana; Lia Saniah; Fitriani Reyta
Jurnal Accounting Information System (AIMS) Vol. 5 No. 1 (2022)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/aims.v5i1.443

Abstract

Health is an important thing that is needed in order to maintain endurance, in the modern era types of diseases continue to grow very rapidly, these changes can be caused by several factors, these factors can be from food and lifestyle. , we can't deny the lifestyle in the modern era causes a person to forget to take care of their health, this is because the activities and activities are very dense, sometimes without realizing it makes the body's resistance to a disease less so that our body is susceptible to disease. viruses and diseases, this type of disease can attack and damage internal and external organs. Naturally, the body will respond to changes, these changes can show symptoms of an attack, diseases can be categorized from mild to high levels, for example, people who experience hair loss who continue to show cancer, either early or advanced cancer, another example is nail discoloration, for example. one yellow nail indicates the person has jaundice, another indication the nail has a long black line, this indication can be recognized. as a digestive problem in our body. For those who are experts, they will have experience in recognizing diseases and their indications, solutions will soon be found by buying preventive medicine, or other methods by directly consulting a doctor. The problem faced today is that a person is sometimes unconscious and does not observe changes in the body and even considers these changes to be normal, even though the body is trying to provide a natural warning system for the appearance of a disease symptom. image-processing based application, this application is used to identify changes in nail color and texture, these changes will be identified and processed using an image processing algorithm, this algorithm has a high accuracy value, the application will read nail color changes and identify and diagnose symptoms of disease in our body, the identification results have an accuracy of up to 85%.
Peranan Manajemen Pengetahuan dalam Peningkatan Kompetensi dan Kinerja Pimpinan Militer Andrey Satwika Yogaswara; Disman M.S; Eeng Ahman; Fitriani Reyta
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 5 No. 2 (2022)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v5i2.435

Abstract

The Army Military Police has the task of carrying out policies and carrying out the functions of the Military Police to support the implementation of the basic tasks of the Army. In creating value and producing competitive advantage or excellent performance within the Army Military Police, knowledge management is needed to meet the standards of the Army Leadership competencies in improving performance. In the past two years, the performance of the Military Police was considered to be unsuccessful, as seen from the rise of violations in the Indonesian Army. In this study, the population and sample were as many as 74 people who were leaders of the Military Police in Indonesia. The test was carried out using a partial least square approach, the results of the study indicated competence did not directly affect the performance of the leadership, the moderating variable required for knowledge management in improving the performance of the military police leadership.
Local Agricultural Product Packaging Innovation as an Effort to Improve Branding and Sustainable Excellence of Farmer Community Products in Ciburial Village, West Bandung Regency Fitriani Reyta; Susan Purnama; Bob Foster
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 6 No 1 (2024): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v6i1.1059

Abstract

The Joint Partners of Farmer Groups (Gapoktan) in Ciburial Village, West Bandung Regency, has great potential in selling horticultural agricultural products, one of the Gapoktans already has potential market demand is Cipta Mandiri. Gapoktan Cipta Mandiri has a high demand for organic vegetable products, digital media marketing increases awareness and expands the market quickly. The high demand creates new problems for Gapoktan Cipta Mandiri, namely product packaging that is not yet able to protect the product for long distance delivery, while consumer demand is not only from Bandung and its surroundings, as well as other large cities that are pretty far away, packaging innovations are needed that can protect the durability of organic vegetables, which are accessible from chemicals, where product spoilage is faster than non-organic products. Vacuum packaging innovations with cooling and anti-rotting systems need to be developed to support market demand which is already quite rapid. This innovation is expected to increase the potential for economic independence in other Ciburial village communities besides Gapoktan Cipta Mandiri. This research aims to determine the role of organic agricultural product packaging innovation in improving the branding and sustainable excellence of Gapoktan agricultural products. Ciburial Village, West Bandung Regency. A total of 100 samples were used from a population of 200 organic vegetable consumers in large cities, consisting of online consumers of organic products from Gapoktan Cipta Mandiri, Ciburial. The results of packaging innovation are proven to increase brand awareness and knowledge as well as the superiority of agricultural products by 78.25%. The branding strength formed from packaging innovation increases the product's competitive advantage by 85.16%. The indirect influence through the variable between branding has a path coefficient value that is greater than the direct influence path coefficient value. The branding strategy increases the impact of the packaging innovation strategy on the competitive advantage of Ciburial Village Gapoktan MSME products.
The Assessment of Components Affecting Interest in Reusing Video Conferencing Advancement Fitriani Reyta; Susan Purnama; Bob Foster; Aggi Panigoro Sarifiyono; Teguh Rahman Faiz; Wulan Julfiani
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 6 No 1 (2024): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v6i1.1060

Abstract

In the new normal era, the use of video conferencing technology has increased and become a new habit among Indonesians. However, despite a significant increase, the factors influencing the interest in reusing video conferencing technology after the new normal era are still in question. Thus, this study aimed to create a research model to explain factors influencing the interest in reusing video conferencing technology, including perceived ease of use, usefulness, self-efficacy, enjoyment, social influence, facilitating conditions, and user satisfaction. The population in this study was people who live in the Greater Jakarta area, with a total of 320 samples collected using the purposive sampling method through questionnaires on google forms. Then the data was processed using PLS. The results of data analysis using the structural equation modeling method show that self-efficacy and facilitating conditions have a positive effect on perceived ease of use, perceived enjoyment and social influence have a positive effect on perceived usefulness, system quality has a positive effect on user satisfaction, perceived ease of use has a positive effect on perceived usefulness, perceived usefulness has a positive effect on continuance intention, perceived usefulness has a positive effect on user satisfaction, and user satisfaction have a positive effect on continuance intention. However, perceived ease of use has an insignificant effect on continuance intention in reusing video conferencing technology.
Tata Kelola Perkotaan dan Ketahanan Ekonomi di Indonesia: Suatu Tinjauan Kualitatif Susan Purnama; Fitriani Reyta; Bob Foster; Johnson Sinaga
Economics Professional in Action (E-Profit) Vol 6 No 1 (2024): Economic Professional in Action (E-PROFIT)
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/eprofit.v6i1.831

Abstract

Urban communities face various challenges, one of which is strengthening economic resilience. The aim of this research is to reveal the relationship between economic resilience and good urban governance in Indonesia, especially the City of Bandung in the field of credit distribution policy. The findings in this research were conceptualized using qualitative descriptions. Based on the findings obtained, the implementation of good urban governance in the field of corporate credit programs is still not optimal and further development of policies and supervision of fund distribution officers, channeling institutions and recipients of financial support is still needed. The managerial implications for the Bandung city government are increasing credit distribution to the productive sector, especially the service sector, adding collateral before credit distribution, and increasing credit risk mitigation for young debtors, medium freeze debtors (Rp. 10 - 20 million/month), and debtors subject to interest rates. higher interest.
Peranan Desain Kemasan dan Branding dalam Peningkatan Citra Merek Produk Usaha Unggulan Bandung Selatan Bob Foster; Fitriani Reyta; Muhamad Deni Johansyah; Bernadetha Nadeak; Elferida Sormin
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 2 No. 2 (2020): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v3i1.2898

Abstract

Keunikan kemasan dan bahan kemasa yang berkualitas seringkali menjadikan produk tertentu dinilai memiliki citra merek yang baik di benak konsumen, sebaliknya produk yang di kemas seadanya dan bahan kemasan yang berkualitas rendah menjadikan suatu produk dinilai memiliki citra merek yang rendah. White tea merupakan salah satu produk unggulan yang diproduksi oleh usaha mikro di Bandung selatan tepatnya desa Gambung, Pangalengan. Perkebunan teh Gambung berada di Desa Cisondari, Kecamatan Pasir Jambu, Pangalengan, Kabupaten Bandung menjadi salah satu daerah dengan komoditas teh terbaik di Indonesia, bahkan sampai ke pasar mancanegara yaitu ke pasar komoditas teh di Inggris dan Amsterdam, dirintis oleh Rudolph Eduard Kerkhoven, warga Belanda pada abad 18. Kepemilikan perkebunan teh beragam di Gambung, milik pemerintah, swasta dan masyarakat lokal. Salah satu usaha yang berkembang dikarenakan permintaan tinggi adalah produk white tea. Kemasan produk teh asal Gambung masih dirata ratakan sederhana dan berbahan dasar dus atau kertas dan branding sederhana sehingga produk mahal menjadi terkesan murah, dan menurunkan citra merek juga permintaan produk. Penelitian ini merupakan hasil pengabdian masyarakat yang dilakukan oleh akademisi Universitas Informatika dan Bisnis Indonesia bekerja sama dengan Universitas Padjajaran Bandung, tujuan penelitian adalah untuk mengetahui faktor kemasan dan branding sebagai pendorong penningkatan citra yang dibentuk oleh kemasan dan branding tersebut, 100 responden diambil secara acak dari bagian populasi konsumen loyal di café di kota Bandung. Hasil pengolahan kuisioner menggunakan partial least square menyatakan ada pengaruh desain dan bahan kemasan juga branding terhadap citra merek produk teh putih yang diproduksi oleh usaha Menengah asal Gambung, Kab Bandung, Jabar. Kata Kunci : Desain kemasan, Branding, White tea, Pangalengan, Usaha Unggulan
Curriculum Development and Evaluation of the MBKM Program on Undergraduate Student Satisfaction Ratih Hadiantini; Fitriani Reyta
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 4 No. 4 (2024): Desember: Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v4i4.6653

Abstract

The Merdeka Belajar Kampus Merdeka (MBKM) program is a policy initiated by the Ministry of Education and Culture of Indonesia aimed at improving the quality of higher education through autonomous, flexible, and student-centered learning approaches. This study aims to analyze the impact of curriculum development and evaluation under the MBKM framework on student satisfaction levels in the Undergraduate Program of the Faculty of Economics and Business, Universitas Padjadjaran. The research employs a descriptive quantitative method with a survey approach using questionnaires. The results of this study are expected to provide deeper insights into student satisfaction regarding the implementation of MBKM and serve as an evaluation tool to enhance educational quality in higher education institutions, particularly in terms of service quality based on five dimensions: reliability, tangibility, responsiveness, assurance, and empathy.
Psycap and Marketing Innovation Impact on Start up Sustainable Competitive Advantages in Adopting Technology Disruption Ratih Hadiantini; Fitriani Reyta
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.498

Abstract

The startup business in Indonesia has grown quite rapidly in recent years. However, there are a number of problems the startup faces. One of the various problems faced, are funding, infrastructure, mentor networks, markets and technology disruption. Technological disruption has succeeded in transforming old technology that previously used more physical to digital technology that can produce a number of completely new things, which are more useful and more efficient, in a short period of time. To absorb all changes from technological disruption, psychological capital is also needed to absorb all changes quickly. The need for psycap is motivated by the desire to make a profit and for the organization to remain competitive, so companies need to manage talent and train professionals to become better leaders and subordinates and to become employees who can think innovatively and contribute to achieving organizational goals. Observation and evaluation of changes in the dynamic corporate environment are essential inputs and sources for the development of a sustainable competitive advantage related to strategy in the field of marketing and in the area of strategic management. Thus, research on the concept of sustainable competitive advantage is needed in order to analyze the technology disruption impact on the suistainable competitive advantages stages of start up in Indonesia. This study examine how psycap and innovation in marketing impact on sustainable start-ups competitive advantage in Indonesia, 390 startup were taken as samples from 20.692 startup population in Bandung City, using quantitative method and partial least square, the result shown that 82,7% psycap and marketing innovation impact to startup sustainability competitive advantages in Bandung City, Indonesia.