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All Journal Ta'dibi: Jurnal Manajemen Pendidikan Islam Jurnal Pendidikan Agama Islam Budimas : Jurnal Pengabdian Masyarakat BJRM (Bongaya Journal of Research in Management) Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Peka : Jurnal Pendidikan Ekonomi Akuntasi FKIP UIR Pekanbaru Indonesian Health Journal Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization UNM Journal of Technology and Vocational Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan
Nurhuda
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Pemberdayaan UMKM melalui Digitalisasi dan Inovasi Branding di Pondok Ranji, Ciputat Timur Mohammad Naufaldi; Yassin Syuhada Akbar; Thurisina Rahmawati; Ricky Budi Utomo; Muhammad Dwi Rizqi; Ernawati; Dhiya Aafreen Kaysan Jalil; Lutfillah Afiy Hidayanti; Faaris Hassan Kamal; Nurhuda; Yanti Budiasih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18708

Abstract

This community service program aims to empower small-scale micro businesses through digital transformation and branding enhancement. The program targets micro-entrepreneurs in Pondok Ranji, Ciputat Timur, who have limited knowledge of digital marketing and financial management. The method involves workshops, mentoring, and door-to-door assistance to introduce tools such as QRIS, Google Maps, and social media marketing. The results show that partners successfully adopted basic digital tools, created online business profiles, and improved their visual branding. The project fosters greater business visibility, stronger customer engagement, and enhanced financial literacy among participants.
MONEY ATTITUDE AND FINANCIAL BEHAVIOR TO SUPPORT THE FINANCIAL WELL-BEING OF SMES IN WEST SUMATRA Anggraini, Fivi; Wahyuni, Nengsih Sri; Yunilma; Nurhuda
CURRENT: Jurnal Kajian Akuntansi dan Bisnis Terkini Vol. 7 No. 1 (2026): Current : Jurnal Kajian Akuntansi dan Bisnis Terkini
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/current.7.1.122-136

Abstract

Financial well-being plays a crucial role in the sustainability of small and medium enterprises (SMEs). As such, it is considered one of the key factors supporting business continuity in Indonesia, particularly in West Sumatra. The concepts of money attitude and financial behavior are critical for SME owners in enhancing their financial well-being. Financial well-being can serve as an effective strategy for improving financial stability in the development of SMEs. This study aims to empirically examine the impact of money attitude on financial well-being, with financial behavior acting as a mediating variable. A purposive sampling method was employed, involving 178 SMEs operating in West Sumatra as respondents. Data were collected through a survey, where questionnaires were distributed directly to SMEs at their business locations, as well as via Google Forms for areas difficult to access by the researchers. The data analysis technique used was Partial Least Squares (PLS) version 3.0. The findings indicate that money attitude significantly influences financial well-being, with financial behavior mediating this relationship.
Co-Authors Adia Pramesti Ahmed Youssef Alfian Alfira Nambo Andi Ulfiana Utari Asrianti Dede Ratna Sari Dhiya Aafreen Kaysan Jalil Ernawati Faaris Hassan Kamal Firta Dewi Fivi Anggraini Lutfillah Afiy Hidayanti Mohammad Naufaldi Muhammad Asgar Muhammad Dwi Rizqi Muhammad Yahya Novi Arianti Nur Aisyah Prima Yusi Sari Raba Nathaniel Rasidin Ricky Budi Utomo Rida Ramli Sirajul Firdaus, Sirajul Siti Mariah Ulfah Sri Wahyuningsih Tesa Lonika Thurisina Rahmawati Wahyuni, Nengsih Sri Yanti Budiasih Yassin Syuhada Akbar Yunilma Yusuf Mappeasse Zawaqi Afdal Jamil