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All Journal Ta'dibi: Jurnal Manajemen Pendidikan Islam Jurnal Pendidikan Agama Islam Budimas : Jurnal Pengabdian Masyarakat BJRM (Bongaya Journal of Research in Management) Peka : Jurnal Pendidikan Ekonomi Akuntasi FKIP UIR Pekanbaru Indonesian Health Journal Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization UNM Journal of Technology and Vocational Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan
Nurhuda
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Pemberdayaan UMKM melalui Digitalisasi dan Inovasi Branding di Pondok Ranji, Ciputat Timur Mohammad Naufaldi; Yassin Syuhada Akbar; Thurisina Rahmawati; Ricky Budi Utomo; Muhammad Dwi Rizqi; Ernawati; Dhiya Aafreen Kaysan Jalil; Lutfillah Afiy Hidayanti; Faaris Hassan Kamal; Nurhuda; Yanti Budiasih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18708

Abstract

This community service program aims to empower small-scale micro businesses through digital transformation and branding enhancement. The program targets micro-entrepreneurs in Pondok Ranji, Ciputat Timur, who have limited knowledge of digital marketing and financial management. The method involves workshops, mentoring, and door-to-door assistance to introduce tools such as QRIS, Google Maps, and social media marketing. The results show that partners successfully adopted basic digital tools, created online business profiles, and improved their visual branding. The project fosters greater business visibility, stronger customer engagement, and enhanced financial literacy among participants.
Co-Authors Adia Pramesti Ahmed Youssef Alfian Alfira Nambo Andi Ulfiana Utari Asrianti Dede Ratna Sari Dhiya Aafreen Kaysan Jalil Ernawati Faaris Hassan Kamal Firta Dewi Lutfillah Afiy Hidayanti Mohammad Naufaldi Muhammad Asgar Muhammad Dwi Rizqi Muhammad Yahya Novi Arianti Nur Aisyah Prima Yusi Sari Raba Nathaniel Rasidin Ricky Budi Utomo Rida Ramli Sirajul Firdaus, Sirajul Siti Mariah Ulfah Sri Wahyuningsih Tesa Lonika Thurisina Rahmawati Yanti Budiasih Yassin Syuhada Akbar Yusuf Mappeasse Zawaqi Afdal Jamil