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Pelatihan Teknik Copywriting untuk Promosi Wisata Melalui Media Sosial Husen, Tamitha Intassar; Hadi, Fajri; Hidayat, Muhammad Rahmat; yusnaidi, yusnaidi; Fatmayanti, Fatmayanti
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 2 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v3i2.8488

Abstract

In the dynamic realm of modern tourism promotion, the influence of social media cannot be ignored. As the digital landscape continues to evolve, the art of copywriting is emerging as an indispensable tool for capturing audiences and driving target market engagement. This article discusses the implementation of copywriting training in the context of promoting tourist destinations on social media platforms. By exploring the interplay between persuasive language, storytelling, and the immersive nature of social media, this article highlights how effective copywriting techniques can transform ordinary travel narratives into engaging and irresistible tales. Through comprehensive analysis of successful campaigns, it uncovers strategies for creating compelling content that resonates with diverse audiences, elicits emotional connection, and ultimately fosters a desire to explore the causes on display. The implementation of this copywriting training has added insight to harness the power of words to arouse the desire to visit and inspire tourists to start a pleasant tour.
Digital Literacy Socialization for Health Workers in Simeulue Regency Muzammil, Abdul; Adib, Adib; Azwanda, Azwanda; Masykur, Masykur; Jayadi, Farid; Ridha, Arrazy Elba; Hadi, Fajri
Jurnal Pengabdian Bakti Akademisi Vol 1, No 3 (2024): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v1i3.40966

Abstract

This community service activity aims to enhance health workers' understanding of digital literacy and community empowerment techniques by utilizing digital access, thereby supporting more effective public health literacy. The activity was conducted at two health centers in Simeulue Regency, namely Teupah Selatan Health Center and Teupah Barat Health Center, on June 17, 2024, from 09:00 to 13:00 WIB, with a total of 44 participants. The method used in this activity involved adapting the Lasswell communication process, where information was conveyed by resource persons and health promotion officers to health workers offline. The activity was considered successful due to the enthusiasm shown by the participants. The evaluation results indicate an improvement in the participants' knowledge and skills, as well as a positive impact on their understanding of digital literacy
Analisis Multidimensi Kemiskinan Rumah Tangga Di Provinsi Aceh: Pendekatan Ekonometrika dan Indeks IPM dengan Data Mikro Ekonomi Hadi, Fajri; Fatmayanti, Fatmayanti; Hidayat, Muhammad Rahmat; Rusdi, Rusdi
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 8, No 2 (2024): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v8i2.12472

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengidentifikasi determinan multidimensi yang memengaruhi status kemiskinan rumah tangga di Provinsi Aceh dengan mengintegrasikan indikator sosial-ekonomi, kondisi perumahan, akses kesehatan, dan struktur keluarga. Penelitian ini menggunakan model regresi logistik biner dengan data rumah tangga dari berbagai kabupaten/kota di Aceh. Sebelas variabel independen dianalisis, mencakup kondisi perumahan, akses terhadap layanan kesehatan, status gizi anak, serta dinamika keluarga seperti status perceraian dan ketiadaan dukungan sosial pasca-cerai. Validitas model diuji menggunakan goodness-of-fit Hosmer–Lemeshow dan nilai Nagelkerke R². Hasil penelitian menunjukkan bahwa kesebelas indikator berpengaruh signifikan terhadap status kemiskinan rumah tangga. Rumah tidak layak huni (OR = 4,963), tidak memiliki akses layanan kesehatan (OR = 3,184), dan balita bergizi buruk (OR = 2,622) merupakan prediktor terkuat. Selain itu, kepala keluarga berstatus cerai tanpa dukungan sosial (OR = 2,352) memiliki kemungkinan lebih tinggi mengalami kemiskinan. Model ini mampu menjelaskan 28,4% variabilitas status kemiskinan (Nagelkerke R² = 0,284) dan lolos uji kecocokan model (p = 0,623). Kata Kunci:  Kemiskinan multidimensi, Regresi logistik, Stunting, Deprivasi perumahan, Dukungan sosial, Aceh, Malnutrisi 
Internalisasi Nilai Perjuangan Teuku Umar bagi Santri Dayah Darul Faizin Mengejar Cita-cita Suhendra, Noval; Syahril, Syahril; Noviar, Helmi; Hatmawan, Aglis Andhita; Alisman, Alisman; Mahrizal, Mahrizal; Ansari, Leli Putri; Hadi, Fajri; Arisna, Puput; Hartini, Hartini
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.660

Abstract

This community service activity aims to internalize the values of Teuku Umar's struggle as an inspiration for students in achieving their dreams. This activity is based on the problems faced by traditional dayah, coupled with the existence of skeptical assumptions from the community that can affect the motivation and self-confidence of students. The approach used is a participatory educational approach by actively involving students and fostering good communication. This activity consists of two main sessions, namely interactive seminars and training on planning goals. The results of the study showed that the values of Teuku Umar's struggle could be internalized by students of Dayah Darul Faizin and also the building of students' self-confidence increased after the training, motivating them to continue fighting despite their limitations. This activity received a positive response from all participants, including teachers, and was considered useful in shaping the character of students.