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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Bisnis dan Ekonomi KEUNIS Ekspektra: Jurnal Bisnis & Manajemen Jurnal SOLMA Stability: Journal of Management and Business Shirkah: Journal of Economics and Business JABE (Journal of Applied Business and Economic) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Madaniya Unri Conference Series: Community Engagement RATIO: Reviu Akuntansi Kontemporer Indonesia ALMUJTAMAE: Jurnal Pengabdian Masyarakat Journal of Social And Economics Research JURNAL ECONOMINA Dharma Jnana Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Student Research Exploration EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Studi Manajemen Bisnis Financial and Accounting Indonesian Research MEJ
Faridhatun Faidah
Universitas Muria Kudus
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Orientasi, Kompetensi, dan Strategi Kewirausahaan terhadap Kinerja UMKM Kopi Muria dengan Mediasi Keunggulan Bersaing pada Klaster Kopi Muria Kudus Munawaroh, Wahidatul; Edris, Mochamad; Faidah, Faridhatun
Jurnal Studi Manajemen Bisnis Vol 4, No 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12900

Abstract

This research aims to analyze the influence of orientation, competence and entrepreneurial strategy on the performance of Muria coffee MSMEs by mediating competitive advantage in the Muria Kudus Coffee Cluster. This research is descriptive statistics by testing hypotheses. The sample was 150 business actors. The sampling technique used Purposive Sampling. Data collection used in this research was the questionnaire method. Instrument testing uses validity tests, reliability tests and normality tests. Analysis of the data used (SEM) Structual Equation Modeling which is operated through the AMOS program. Based on the results of hypothesis testing in this study, it shows that (1) entrepreneurial orientation has no effect on the performance of MSMEs (2) entrepreneurial competence has an effect on the performance of MSMEs, (3) entrepreneurial strategy has an effect on the performance of MSMEs, (4) orientation has an effect on competitive advantage, ( 5) entrepreneurial competence influences competitive advantage, (6) entrepreneurial strategy influences competitive advantage, (7) MSME performance influences competitive advantage. Competitive advantage is able to mediate entrepreneurial orientation on MSME performance but its influence is weak, competitive advantage is able to mediate entrepreneurial competence on MSME performance but its influence is weak and competitive advantage is able to mediate entrepreneurial strategy on MSME performance but its influence is weak
Pengaruh Social Media Marketing, Fasilitas Live Music, dan Store Atmosphere terhadap Keputusan Pembelian melalui Brand Image sebagai Variabel Intervening (Studi pada Konsumen Kedai Kopi di Jepara) Arif, Ahmad Syaiful; Sutono, Sutono; Faidah, Faridhatun
Jurnal Studi Manajemen Bisnis Vol 4, No 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12738

Abstract

This study aims to analyze the influence of social media marketing, live music facilities and store atmosphere on purchasing decisions through brand image as an intervening variable. The object of research is a coffee shop in the city of Jepara. This type of research is quantitative research. The population in this study were consumers of coffee shops in Jepara whose number was unknown and the sample for this study was 150 respondents. The sampling technique in this study used non-probability sampling, namely purposive sampling. Data were analyzed using SEM AMOS 24 software. The results of this study were social media marketing had a positive and significant effect on purchasing decisions and brand image, live music facilities had a positive and significant effect on purchasing decisions and had a positive and insignificant effect on brand image, store atmosphere had a negative effect and not significant to the purchase decision and has a positive and significant effect on brand image, brand image has a positive and significant effect on purchasing decisions. brand image cannot mediate the influence between social media marketing and live music facilities and purchase decisions, brand image can mediate the influence between store atmosphere and purchase decisions.
Pelatihan Analisis Usaha, Penerapan Teknologi, Dan Digital Marketing Pada Usaha Mikro Pempek Whetyningtyas, Aprilia; Faidah, Faridhatun; Nadia, Linda Putri
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.267-272

Abstract

Entrepreneurial development can improve the community's economy by opening new jobs and helping increase economic growth. Business actors must be adaptive to technology to increase their turnover. The partner of this service activity is the Pempek micro business "Hanif," located at Muria Indah Housing, Kudus Regency. Partners have not implemented financial recording management in running their business, such as not doing business analysis calculations. In its production activities, the pempek business "Hanif" still uses a manual machine to grind fish meat, so it still takes a long time to make pempek. In addition, the pempek "Hanif" business has been selling its products offline through resellers and depositing them at Joy and Chyntia Bakery in Kudus. This service activity aims to provide solutions by providing training in business analysis calculations, the application of meat grinder machine technology to increase production capacity and digital marketing training to maximize sales and products that the wider community can know. The output of this community service activity is an increase in partner empowerment, namely increasing partner knowledge related to business analysis, increasing the number and capacity of production, increasing the number of assets, increasing partner sales turnover, and improving partner skills in digital marketing.
SME's PERFORMANCE DAN PRODUCT INNOVATION PADA UMKM KULINER DI KABUPATEN KUDUS: PENGARUH TRANSFORMATIONAL LEADERSHIP DAN ENTREPRENEUR ORIENTATION Fahira, Keke Tamara; Faidah, Faridhatun; Rusdianto, Hutomo; Nugroho, Dennyca Hendriyanto
KEUNIS Vol. 12 No. 1 (2024): JANUARY 2024
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/keunis.v12i1.5052

Abstract

The aims this research to test of transformational leadership and entrepreneurial orientation on SME's Performance through product innovation. Small and Medium Enterprises are one of the pillars and strengths that contribute to the Indonesian economy. The number of MSMEs in Kudus Regency is the lowest among the surrounding cities, only 990 MSMEs. MSMEs must be able to navigate changes in their business environment, which requires leaders who can take appropriate action. It is necessary to apply leadership styles, such as transformational leadership and innovate to improve the performance of MSMEs. Through Product Innovation and Entrepreneur Orientation, then MSMEs can keep up with developments in the era so they can present superior products that have a greater chance of attracting consumers. Data analysis uses the AMOS Structural Equation Model (SEM) using validity tests, reliability tests, classical assumption tests which include confirmatory factor analysis normality tests, full measurement models, hypothesis tests and intervening tests. The results of this research are that transformational leadership and entrepreneurial orientation have a significant positive effect on SME's Performance. However, transformational leadership and entrepreneurial orientation have an insignificant positive effect on product innovation. Product innovation is able to partially mediate transformational leadership and entrepreneurial orientation on SME's Performance.
PENGARUH ADVERTISING, PERSONAL SELLING, SALES PROMOTION, DAN PUBLICITY TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PELANGGAN UMKM MEBEL DI DESA MULYOHARJO) Yus Tiana, Melani; Arumsari, Nurul Rizka; Faidah, Faridhatun
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v8i2.3417

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh advertising, personal selling, sales promotion, dan publicity terhadap keputusan pembelian (studi kasus pada UMKM mebel di Desa Mulyoharjo) . Dalam penelitian ini, advertising, personal selling, sales promotion, dan publicity sebagai faktor independen, sedangkan keputusan pembelian sebagai variabel dependen. Purposive sampling digunakan dalam penelitian ini untuk memilih jumlah sampel 105 responden dengan kriteria pembelian minimal 1 kali, yang kemudian dilakukan analisis regresi. Teknik purposive sampling digunakan untuk menyeleksi pelanggan UMKM industri mebel di Desa Mulyoharjo. Pengujian validitas dan reliabilitas sebagai pertanyaan untuk setiap variabel diperiksa pada tahap pertama. Untuk mengetahui dampak advertising, personal selling, sales promotion, dan publicity terhadap keputusan pembelian pada (Studi UKM Mebel di Desa Mulyoharjo) tahap pengujian tahap ke dua. Hasil penelitian menunjukkan bahwa keputusan pembelian produk mebel di Desa Mulyoharjo dipengaruhi secara positif dan signifikan oleh pengaruh advertising, personal selling, sales promotion dan publicity. UMKM mebel di Desa Mulyoharjo diharapkan dapat rajin update informasi di media sosial mengenai produk mebel dan meningkatkan komunikasi yang baik dengan calon pelanggan maupun pelanggan. Sehingga dapat meningkatkan keputusan pembelian sehingga terjadi kepuasan pelanggan dalam membeli produk mebel
Purchasing decision behavior of kudus residents on amanda brownies Firda, Shynes; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 1 No. 2: July 2023
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v1i2.146

Abstract

This study aims to analyze the effect of brand image, price perception, and product quality on purchasing decisions for Amanda Brownies Kudus products. The problem in this study is that there was a decrease in the percentage of the top brand index value for the branded brownies category carried out by the frontier consulting agency, price perception by consumers who judge Amanda's brownies to be more expensive than another competitor. Several consumer reviews state that the quality of brownie products is still lacking. The sample in this study amounted to 110 respondents, using a purposive sampling technique. This study uses multiple linear regression analysis. The results of this study indicated that brand image has a positive and significant effect on purchasing decisions, price perceptions have a negative and insignificant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions. Brand image, price perception, and product quality positively and significantly affect purchasing decisions.
Impact of product design and sales promotion on eiger customer loyalty Adisti, Yuniar Rahma; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.242

Abstract

The needs of society and developing lifestyles will result in hobbies also developing, such as the hobby of adventuring in the wild. One brand of outdoor equipment is Eiger. This research analyzes the influence of Product Design and sales Promotion on Customer Loyalty through Consumer Satisfaction. The object of this research is the Eiger product in Kudus. The data used in this research was by distributing questionnaires via online form. The instrument test in this study used a reliability test and validity test. The analytical tool in this research uses SEM-AMOS. This research shows that product design has no effect on consumer satisfaction. Sales promotions have a positive and significant effect on consumer satisfaction. Product design has a positive and significant effect on customer loyalty. Sales promotions do not affect customer loyalty. Consumer satisfaction does not affect customer loyalty. Product design and sales promotions on customer loyalty through consumer satisfaction have a weak mediating influence. Product design, sales promotions, and consumer satisfaction are important in shaping consumer perceptions of loyalty. This perception will influence customer attitudes and behavior. Therefore, companies must design good strategies so that consumers can behave and behave as expected.
Impact of sales promotion and product quality on zoya customer purchase interest Rina, Rina Amalia Putri; Lusianti, Dina; Faidah, Faridhatun
Journal of Student Research Exploration Vol. 2 No. 1: January 2024
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v2i1.243

Abstract

This research analyses the influence of Sales Promotion and product Quality on Purchase Interest through Brand Awareness. This is a significant concern because product quality is an important thing that every company must strive for if it wants to compete in the market. The object of this research is Zoya Kudus. The sampling technique used purposive sampling with the rule of thumb formula to produce a sample of 120. The analysis tool in this research used SEM-AMOS. This research shows that Sales Promotion and Product Quality have a positive and significant effect on Brand Awareness. Sales Promotion and product quality have influenced purchase Intention. Sales promotion on purchasing interest through brand awareness influences partial mediation. Product quality on purchase intention through brand awareness has a mediating influence, but the influence is weak.
DETERMINAN MINAT GENERASI MILENIAL DALAM INVESTASI PASAR MODAL DI MASA PANDEMI COVID-19 Hening Karatri, Rhealin; Faidah, Faridhatun; Lailyah, Nurzahroh
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v6i2.3193

Abstract

Berinvestasi di pasar modal ini mulai diminati oleh generasi milenial, terutama di masa pandemi Covi-19 ini. Argumentasi ini disebabkan karena selama pandemi Covid-19 aktivitas hanya perlu dilakukan di dalam rumah. Tujuan untuk berinvestasi pada pasar modal yaitu menjaga keuntungan bahkan dari rumah saja. Tujuan dari peneltian ini untuk menunjukkan variabel yang mempengaruhi minat generasi milenial untuk investasi di pasar modal di masa pandemi Covid-19. Penelitian ini memakai metode kuantitatif dengan populasi sebanyak 14.478 dengan kriteria generasi milenial yang ada di Kabupaten Kudus dengan rentang usia kelahiran tahun 1982-2002. Teknik pengambilan sampel dengan purposive sampling. Data yang dikumpulkan melalui kuesioner online yang disebar kepada 100 responden milenial di Kabupaten Kudus. Data responden dianalisis memakai regresi linier berganda melalui software SPSS. Hasil penelitian menunjukkan bahwa faktor pengetahuan investasi dan motivasi tidak ada pengaruh pada minat investasi di pasar modal di masa pandemi Covid-19, sedangkan risiko investasi dan kemajuan teknologi berpengaruh pada minat generasi milenial dalam investasi di pasar modal pada masa pandemi Covid-19. Oleh karena itu, para milenial harus tertarik untuk menginvestasikan modalnya di pasar modal guna memberikan kesiapan jangka panjang atau peluang pendanaan di saat krisis dan pandemi. Implikasi dari penelitian ini pat memberikan kontribusi kepada masyarakat luas khususnya generasi muda agar lebih paham dan berminat dalam investasi di pasar modal.
Entrepreneurial Orientation and Strategy Channel Distribution to Success Entrepreneurship with Superiority Compete as Mediation on Center Coffee Muria Kudus Setiyanto, Aji; Lusianti, Dina; Faidah, Faridhatun
Journal of Applied Business and Technology Vol. 5 No. 1 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i1.144

Abstract

This study analyzes the influence of entrepreneurial orientation and distribution channel strategy on entrepreneurial success with competitive advantage as mediation in the Muria coffee center Kudus, Central Java, Indonesia. This research is descriptive statistically by testing hypotheses. The sample was 110 business actors. Sampling technique using Purposive Sampling The data collection used in this study is a questionnaire method. Test Instruments use validity tests, reliability tests, and normality tests. Analysis of data used Structural Equation Modeling operated through the AMOS program. The results are entrepreneurial orientation does not have a significant direct effect on competitive advantage. Distribution channel strategy directly affects competitive advantage, and entrepreneurial orientation has no significant direct effect on entrepreneurial success. Distribution channel strategy has a direct effect on entrepreneurial success. Competitive advantage has a direct effect on entrepreneurial success. Competitive advantage can mediate the influence of entrepreneurial orientation on entrepreneurial success, and competitive advantage can mediate the influence of distribution channel strategy on entrepreneurial success as partial mediation.
Co-Authors Adisti, Yuniar Rahma Ahmad Nilnal Munachifdlil Ula Ahmad Nilnal Munachifdlil'Ula Amir Mahmud Andika Rizky Ekaputra Prabantono Andri Irawan Aprilia Whetyningtyas Aprilia Whetyningtyas Arif, Ahmad Syaiful Azka Nawalia Puteri Cahyani, Nila Dennyca Hendriyanto Nugroho Diah Ayu Susanti Dian Alif Wilda Ningrum Dian Wismar’ein Dina Lusianti Dwi Cahyaningdyah Etni Marliana Evana Andriani Firda, Shynes Gilang Puspita Rini Hening Karatri, Rhealin Hutomo Rusdianto Hutomo Rusdianto Hutomo Rusdianto, Hutomo Ida Nur Aeni Ilham Alfariz Ferdian Indah Puspita Maharani Ivana Hemas Nandya Sukoco Joko Utomo Keke Tamara Fahira Khofsoh, Sania Kurniawati Amalia Lailyah, Nurzahroh Linda Putri Nadia Maesaroh, Titik Maesaroh Mochamad Edris Mohammad Khasan Munawaroh, Wahidatul Nadia, Linda Putri Nila Cahyani Nurul Rizka Arumsari Nurzahroh Lailyah Rhealin Hening Karatri Ridwan Rina, Rina Amalia Putri Salman Alfarisi Setiyanto, Aji SUPRIYONO Sutono Sutono Tri Utami Widi Savitri Andriasari Yus Tiana, Melani