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All Journal Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Pengabdian kepada Masyarakat Nusantara G-Couns: Jurnal Bimbingan dan Konseling Bisnis Net : Jurnal Ekonomi dan Bisnis ProBisnis : Jurnal Manajemen Borobudur Management Review Prosiding University Research Colloquium Jurnal Pengembangan Masyarakat Lokal Jurnal Studi Manajemen Bisnis PESHUM
Yuliana, Novita
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Social Sciences Other

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Edukasi Bisnis Berbasis Psikologi: Mempersiapkan Para Pelaku UMKM Lokal Untuk Tantangan Ekonomi Masa Depan Yuliana, Novita; Septanti, Annisya Lutfi; Ratri, Prapti Madyo
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

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Abstract

Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM Desa Colo melalui edukasi pemasaran digital dan penguatan psikologi bisnis dalam menghadapi perubahan ekonomi modern. Permasalahan utama yang ditemukan adalah rendahnya literasi digital, belum optimalnya penggunaan fitur bisnis pada media sosial, lemahnya kualitas konten promosi, serta hambatan mental seperti rasa takut gagal, rendahnya kepercayaan diri, dan fixed mindset. Kegiatan dilaksanakan pada 15 dan 18 November 2025 melalui metode edukatif, partisipatif, dan praktik langsung yang mencakup pelatihan digital marketing, pembuatan konten foto dan video, optimalisasi Instagram Business dan WhatsApp Business, serta sesi psikologi mengenai mental miskin versus mental kaya, growth mindset, grit, dan pengelolaan stres. Hasil pelaksanaan menunjukkan bahwa 80% peserta mampu membuat konten digital secara mandiri, 70% telah mengaktifkan akun bisnis digital, dan terjadi peningkatan signifikan pada kepercayaan diri serta kesiapan mental peserta. Selain itu, UMKM mulai memahami branding lokal dan storytelling sebagai strategi pemasaran. Temuan ini menunjukkan bahwa pendekatan terpadu digital marketing dan psikologi bisnis efektif dalam memperkuat daya saing UMKM dan layak dikembangkan sebagai model pemberdayaan berkelanjutan
FLUKTUASI KINERJA KEUANGAN PERBANKAN SYARIAH: ANALISIS PADA IMPLEMENTASI PROFIT LOSS SHARING DAN MANAJEMEN RISIKO Fajar, Maulana; Kusuma, Triana Hasty; Yuliana, Novita; Ratnawati, Dwi Puji
Jurnal Studi Manajemen Bisnis Vol. 3 No. 2 (2023): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v3i2.12118

Abstract

Profit Loss Sharing (PLS) plays a crucial role in determining the potential value of profits in Islamic banking. The PLS profit-sharing system indicates the success or failure in the financing investments undertaken by the banks. To generate profits from the financing investments, it is essential to have a reliable and sustainable risk management. In this study, the risk management variable will be comprehensively examined in relation to its impact on supporting the implementation of PLS systems (mudharabah and musyarakah) on financial performance. The analytical method employed is quantitative analysis with the support of the E-Views application program. The research sample includes 11 Islamic commercial banks in Indonesia, with an observation period from 2017 to 2022. The research analysis results demonstrate that mudharabah financing and musyarakah financing have a positive influence on financial performance. Risk management weakens the influence of mudharabah financing and musyarakah financing on financial performance. In terms of direct influence, risk management exerts the strongest impact compared to mudharabah financing and musyarakah financing. Mudharabah financing has the smallest impact on the value of financial performance.
Co-Authors Annisya Lutfi Septanti Bastianto Nugroho Daningrum, Eza Sakti Fajar, Maulana Habiba, Curie Kusuma, Triana Hasty Mohammad Roesli Mulyaningtyas Mu’allimah, Ni’matul Mu’allimah Nisa, Rizka Fatkhin Nugraha, Reinaldy Akbar Poluan, Stevi Jimry Pramonoputri, Alifiya Haura Pratama, Yusuf Agung Prayogo, Adhie Ratnawati, Dwi Puji Ratri, Prapti Madyo Salsabilla, Alya Sari Wijayanti Shofi, Azalea Almas Ulya makhmudah, Ulya Utomo, Muhammad Idharrudin