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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Ilmiah Manajemen Kesatuan MALA'BI JME JURNAL LENTERA AKUNTANSI Golden Ratio of Mapping Idea and Literature Format Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Paradoks : Jurnal Ilmu Ekonomi Journal of Business Management and Economic Development Jurmas Azam Insan Cendikia VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Journal Emerging Technologies in Education JER Journal of Islamic Economics and Finance
Naim, Muh. Rezky
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Journal : Journal of Islamic Economics and Finance

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THE EFFECT OF INTERET INTEREST RATES AND SERVICE QUALITY ON CUSTOMER SAVING DECISIONS AT BANK BRI Naim, Muh. Rezky
Journal of Islamic Economics and Finance Vol. 1 No. 4 (2025): Mei
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/joieaf.v1i4.2102

Abstract

The aim of this research is to determine the influence of interest rates and service quality on customers' decisions to save at Bank BRI Topoyo Unit, Central Mamuju Regency. This research uses quantitative methods by collecting data through questionnaires. This research was carried out at Bank BRI Topoyo Unit, Central Mamuju Regency with a sample size of 96 customers. Questionnaire data were analyzed with the help of the SPSS program. The results of the research show that interest rates have a significant effect on customers' decisions to save at Bank BRI Topoyo Unit, Central Mamuju Regency, service quality has a significant effect on customers' decisions to save at Bank BRI Topoyo Unit, Central Mamuju Regency and interest rates and service quality have a significant effect simultaneously on customer's decision to save at Bank BRI Topoyo Unit, Central Mamuju Regency. Keywords: Interest Rates, Service Quality, Saving Decisions
Co-Authors A, Salasiah Abdul Wahab ADINUGROHO, IWAN Andi Indra Martini Aryadi Aryadi Asma Astutik, Wahyuni Sri Dedi Kurniawan Syarif hasan, samsurijal Indah Kusuma Dewi, Indah Kusuma Isnaeni, Diana Karmilah , Karmilah Kurnia , Kurnia Muh. Tahir Nirwana, Nirwana Novitasari, Eni Nur Asia, Nur Nurlia, N. Putri, Librina Tria Safriansyah, - Sri Rejeki Suharlina Suharlina Syahrial, Yoppi Wahid, Areski