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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Ilmiah Manajemen Kesatuan MALA'BI JME JURNAL LENTERA AKUNTANSI Golden Ratio of Mapping Idea and Literature Format Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Paradoks : Jurnal Ilmu Ekonomi Journal of Business Management and Economic Development Jurmas Azam Insan Cendikia VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Journal Emerging Technologies in Education JER Journal of Islamic Economics and Finance
Naim, Muh. Rezky
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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PENGARUH KEAMANAN DAN KESELAMATAN KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PENANGGULANGAN BENCANA DAERAH (BPBD) KABUPATEN MAJENE Naim, Muh. Rezky; Asma
MALA'BI: Jurnal Manajemen Ekonomi STIE Yapman Majene Vol 2 No 1 (2019): Mala'bi Jurnal Manajemen Ekonomi STIE Yapman Majene
Publisher : SEKOLAH TINGGI ILMU EKONOMI YAPMAN MAJENE

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.038 KB)

Abstract

Adapun tujuan dalam penelitian ini mempunyai tiga tahap yang sangat penting, diantaranya adalah 1) Mendeskripsikan pengaruh Keamanan Kerja terhadap Kinerja Pegawai Pada Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Majene. 2) Menguraikan pengaruh Keselamatan Kerja Tehadap Kinerja Pegawai pada Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Majene. 3) Menjelaskan manakah variabel yang paling berpengaruh terhadap Kinerja Pegawai Pada Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Majene. Dalam penelitian ini menggunakan tiga instrumen penelitian yaitu: wawancara (interview), observasi  (observation), dan daftar pertanyaan (kusioener). Hasil penelitian ini menunjukkan Keamanan Kerja berpengaruh signifikan terhadap Kinerja Pegawai pada Kantor Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Majene­ dan Keselamatan Kerja berpengaruh signifikan terhadap Kinerja Pegawai pada Kantor Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Majene. Hasil penelitian menunjukkan bahwa Keamanan Kerja dan Keselamatan Kerja secara bersama-sama memberikan dampak positif terhadap peningkatan Kinerja Pegawai yakni Keselamatan Kerja
Analisis Pengaruh Keamanan, Kesehatan dan Keselamatan Kerja terhadap Kinerja Pegawai Kantor Penanggulangan Bencana Kabupaten Majene Safriansyah, -; Naim, Muh. Rezky
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 14 No. 1 (2019): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.136 KB) | DOI: 10.29244/mikm.14.1.62-68

Abstract

This research was conducted to improve ability quality security, occupational health and safety against the performance of an employe at the Office (OPD) disaster relief District of West Sulawesi Province of Majene. The purpose of this research was aimed to: analyse the influence of job security against the performance of an employe at the Office (OPD) Counter measure Bencana Regency of West Sulawesi Province of Majene, analyzing the influence of Safety against the performance of employees on Office (OPD) Counter measure Bencana Regency of West Sulawesi Province of Majene and outlines the influence of Safety against the performance of an employee at the Office (OPD) disaster relief District of West Sulawesi Province of Majene, as well as analyze that most independent variables which are the dominant influence on the dependent variables. The data used are the primary and secondary data. The population of the research was the entire corporate staff in Office Penanggulangan (OPD) Disaster Countries Majene West Sulawesi Province. The research is as many as 30 employees with sampling techniques. Data collection was done through kusioner, and documentation. Methods of data analysis using descriptive statistical analysis, and multiple linear regression using SPSS program 24.00. The results showed in simultaan (together) shows the difference job security of 30.0%, occupational health of 43% compared with 88.5% Safety or on top of 0.05 is proving the influential third on performance Clerk at the Office of District disaster management (OPD) Majene West Sulawesi province. This indicates there is influence together job security, occupational health and safety against the performance of the Employee so that the purpose of this research through analysis, description and a description of the three variables can influence can match with the results of the analysis particularly in the Office of the District disaster management (OPD) Majene West Sulawesi province
Pelatihan Go Digital, Foto Produk, dan Optimalisasi Melalui Media Sosial Bagi Pelaku UMKM di Kabupaten Majene Naim, Muh. Rezky; Adinugroho, Iwan
VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Vol. 1 No. 2 (2023): Desember 2023
Publisher : VINICHO MEDIA PUBLISINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61946/vidheas.v1i2.39

Abstract

Bisnis harus melakukan pemasaran melalui media online, yang disebut marketing digital, jika mereka ingin bisnis mereka berkembang. Untuk memasarkan produk melalui media online, foto produk harus menarik agar target sasaran tertarik. Dalam pengabdian ini, Dinas Tenaga Kerja dan Transmigrasi Kabupaten Majene, bekerja sama dengan Lembaga LPKP Mitra Rezky, berperan sebagai mitra. Sasaran pengabdian ini terutama ditujukan kepada pelaku UMKM di Majene yang bekerjasama dengan Dinas Tenaga Kerja dan Transmigrasi Kabupaten Majene belum melakukan pemasaran melalui media online dan belum menggunakan foto produk untuk mempromosikan produk mereka. Dengan harapan untuk meningkatkan penjualan, pengabdian ini bertujuan untuk mengajarkan para pelaku UMKM di Majene bekerja sama dengan Dinas Tenaga Kerja dan Transmigrasi Kabupaten Majene tentang pentingnya pemasaran online dan cara menggunakan foto produk yang menarik sebagai penguat komunikasi pemasaran online. Metode pengabdian ini dilakukan melalui ceramah, diskusi, dan tanya jawab serta foto produk melalui ponsel. Metode pengabdian ini dilakukan dengan melakukan ceramah, diskusi, dan tanya jawab serta mengambil foto produk dengan ponsel. Pengabdian ini mendapat respons yang sangat positif dari mitra dan peserta. Pelaku UMKM menjadi menyadari pentingnya melakukan komunikasi pemasaran online dan dapat mengambil foto produk dengan ponsel mereka dan mengunggahnya ke media sosial seperti Instagram dan aplikasi lainnya.
The Development of ESP Media Through Interactive HOTS e-Book Based on Local Wisdom in West Sulawesi Kurnia , Kurnia; A, Salasiah; Wahid, Areski; Naim, Muh. Rezky; Wahab, Abdul
Journal Emerging Technologies in Education Vol. 2 No. 5 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jete.v2i5.1403

Abstract

Background. The urgency of this research is developing an interactive media HOTS e-book based on the local wisdom in West Sulawesi. It is collaborative and participatory of interactive media HOTS e-book will improve interest in learning and motivate ESP students to master English skills. Purpose. The purpose of this research is to improve English language skills students orally and in writing, develop learning media with Higher Order Thinking Skill (HOTS) combined with local knowledge of West Sulawesi. Method. The method of R&D was applied by using the DDDE (Decide, Design, Develop, and Evaluate) model which was chosen to develop this HOTS interactive e-book for ESP learners based on local wisdom at West Sulawesi. The small-scale trial of the HOTS E-book was carried out by experts of teacher, lecturers and also a large-scale trial was carried out by 46 students. The test subject was determined using the purposive sampling technique. The collecting research is carried out by providing questionnaire tests that have been collected descriptively. Results. Results shows that the ESP interactive HOTS e-book based on local wisdom, developed using the DDD-E model, meets the validity criteria with an average score of 3.89, is deemed practical with an average score of 3.67, and shows the effectiveness with 86.8% from the score test results of the ESP students at Unimaju. Conclusion. The ESP interactive HOTS e-book based on local wisdom in West Sulawesi, developed using the DDD-E model, is valid, practical, and effective. It equips lecturers and other educators with innovative tools to enhance critical literacy and critical thinking and promoting better learning outcomes for the local culture of West Sulawesi.
Building Brand Engagement through Social Media Brandposts in Beauty Services Hasan, Samsurijal; Naim, Muh. Rezky; Aryadi, Aryadi; Putri, Librina Tria
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3165

Abstract

Promotional activities are vital in marketing beauty services and should be factual, honest, informative, and educational. While advertising through conventional and digital media is common, social media offers a broader reach. Beautiful House Nitri in Bangkinang City, however, has limited use of social media for promotion despite targeting a digitally savvy community. Its official Facebook and Instagram accounts lack professional management, contributing little to marketing performance. This study aims to analyze brand engagement through social media by examining brand posts, comments, replies, likes, and shares on Beautiful House Nitri’s Facebook and Instagram accounts. Using content analysis, the research finds that Instagram outperforms Facebook in generating brand engagement, evidenced by higher consumer responses such as product reviews and user-generated content due to more active interactions. Beautiful House Nitri prioritizes Instagram and Facebook for information sharing and consumer interaction, posting mostly neutral brand posts and leveraging these platforms as responsive online customer care channels. The brand engagement achieved remains at the awareness stage, with informational brand posts designed to introduce beauty services and encourage users to follow its social media platforms.
THE EFFECT OF INTERET INTEREST RATES AND SERVICE QUALITY ON CUSTOMER SAVING DECISIONS AT BANK BRI Naim, Muh. Rezky
Journal of Islamic Economics and Finance Vol. 1 No. 4 (2025): Mei
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/joieaf.v1i4.2102

Abstract

The aim of this research is to determine the influence of interest rates and service quality on customers' decisions to save at Bank BRI Topoyo Unit, Central Mamuju Regency. This research uses quantitative methods by collecting data through questionnaires. This research was carried out at Bank BRI Topoyo Unit, Central Mamuju Regency with a sample size of 96 customers. Questionnaire data were analyzed with the help of the SPSS program. The results of the research show that interest rates have a significant effect on customers' decisions to save at Bank BRI Topoyo Unit, Central Mamuju Regency, service quality has a significant effect on customers' decisions to save at Bank BRI Topoyo Unit, Central Mamuju Regency and interest rates and service quality have a significant effect simultaneously on customer's decision to save at Bank BRI Topoyo Unit, Central Mamuju Regency. Keywords: Interest Rates, Service Quality, Saving Decisions
The Effect of Financial Skill, Risk Management on Financial Literacy of MSME Actors in West Sulawesi Naim, Muh. Rezky
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1523

Abstract

This research aims to study how financial and risk management skills impact the financial literacy of MSME actors in West Sulawesi. Small and medium-sized businesses (MSMEs) that contribute to the local economy face many problems, especially concerning effective financial management. This study uses a quantitative approach and collects data through a survey of micro, small, and medium enterprise (MSME) owners in various districts in West Sulawesi. Financial expertise and risk management variables contribute to financial literacy. This was measured through multiple regression data analysis. The results show that financial skills and risk management have a positive and significant effect on the financial literacy of MSME players. Financial skills provide a greater influence than risk management in influencing financial literacy. These findings have significant consequences for developing programs to improve the capabilities of MSME actors that focus on improving financial management skills and understanding of risk mitigation strategies. This research is expected to assist policymakers in making useful interventions to improve the financial knowledge of small and medium-sized businesses (MSMEs) in West Sulawesi.
Pengaruh Digital Marketing Dan Inovasi Produk Terhadap Keputusan Pembelian Pada Sapo Puding Cunit’s Mamuju Dewi, Indah Kusuma; Naim, Muh. Rezky; Asia, Nur
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1454

Abstract

Rancangan penelitian ini merupakan penelitian kuantitafi yang bertujuan untuk mengetahui pengaruh digital marketing dan inovasi produk terhadap keputusan pembelian pada Sapo Puding Cunit’s Mamuju. Metode penelitian yang akan dipergunakan adalah metode kuantitatif dengan data primer yang diambil menggunakan kuesioner. Populasi adalah seluruh konsumen Sapo Puding Cunit’s Mamuju. Sampel penelitian ini adalah konsumen Pada Sapo Puding Cunit’s Mamuju sebanyak 96 orang. Data yang diperoleh akan dianalisis dengan uji validitas, uji reliabilitas, uji parsial dan uji simultan. Hasil penelitian diperoleh bahwa digital marketing berpengaruh signifikan terhadap keputusan pembelian pada Sapo Puding Cunit’s Mamuju karena memperoleh nilai thitung 2,453 lebih besar dari ttabel 2,051 dan nilai signifikansi 0,021 lebih kecil dari 0,05 sehingga hipotesis pertama yang diajukan diterima. Kemudian, inovasi produk berpengaruh signifikan terhadap keputusan pembelian pada Sapo Puding Cunit’s Mamuju karena memperoleh nilai thitung 2,947 lebih besar dari ttabel 2,051 dan nilai signifikansi 0,007 lebih kecil dari 0,05 sehingga hipotesis kedua yang diajukan diterima serta digital marketing dan inovasi produk berpengaruh signifikan secara simultan terhadap keputusan pembelian pada Sapo Puding Cunit’s Mamuju karena memperoleh nilai Fhitung 8,357 lebih besar dari nilai Ftabel 3,34 dan nilai signifikansi diperoleh 0,001 lebih kecil dari 0,05 sehingga hipotesis ketiga yang diajukan diterima.
Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian Pada Café Eat N Joy Kabupaten Mamuju Nirwana, Nirwana; Asia, Nur; Naim, Muh. Rezky
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1675

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel kualitas pelayanan dan promosi terhadap keputusan pembelian pada Cafe Eat N Joy Kabupaten Mamuju. Metode penelitian yang digunakan yakni metode kuantitatif dengan data primer atau kuesioner. Responden dalam penelitian ini ialah seluruh konsumen pada Café Eat N Joy Kabupaten Mamuju, dengan jumlah populasi tidak diketahui atau tidak terbatas, penentuan sampel sesuai pendapat convinance sampling dengan jumlah sampel 50 sebagai responden. Hasil dalam penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan secara parsial terhadap keputusan pembelian dengan nilai signifikansi 0,000<0,05 dan nilai thitung 4,555>ttabel 2,012. Promosi berpengaruh signifikan secara parsial terhadap keputusan pembelian dengan nilai signifikansi 0,003<0,05 dan nilai thitung 3,078>ttabel 2,012. Kualitas pelayanan dan promosi berpengaruh signifikan secara simultan terhadap keputusan pembelian pada Café Eat N Joy Kabupaten Mamuju dengan nilai signifikansi 0,000<0,05 dan nilai Fhitung 40,478>Ftabel 3,195.
The Influence of Brand Preference and Product Quality on Consumer Loyalty Nurlia, N.; Martini, Andi Indra; Naim, Muh. Rezky
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1739

Abstract

The objectives of this study are: 1. To determine the effect of brand preference and product quality on consumer loyalty of Beat Street motorcycles at Astra Honda Motor, Mamuju Regency. 2. To determine the effect of brand preference and product quality simultaneously on consumer loyalty of Beat Street motorcycles at Astra Honda Motor, Mamuju Regency. This quantitative study has two independent variables and one dependent variable. The test tools used are 1) validity test, 2) reliability test, 3) multiple linear regression test, t-test (partial), and f-test (simultaneous). The sample used in this study was 96 respondents.. The research data processing used multiple linear regression with SPSS software version 24.0 to partially read the direction of independent variables' influence on the dependent variable using t-test and F-test. The results of the study showed that brand preference has a partially significant influence on consumer loyalty of Beat Street motorcycles at Astra Honda Motor, Mamuju Regency. Product quality partially influences consumer loyalty to Beat Street motorcycles at Astra Honda Motor, Mamuju Regency. The results also showed that brand preference and product quality significantly influence consumer loyalty to Beat Street motorcycles at Astra Honda Motor, Mamuju Regency.
Co-Authors A, Salasiah Abdul Wahab ADINUGROHO, IWAN Andi Indra Martini Aryadi Aryadi Asma Astutik, Wahyuni Sri Dedi Kurniawan Syarif hasan, samsurijal Indah Kusuma Dewi, Indah Kusuma Isnaeni, Diana Karmilah , Karmilah Kurnia , Kurnia Muh. Tahir Nirwana, Nirwana Novitasari, Eni Nur Asia, Nur Nurlia, N. Putri, Librina Tria Safriansyah, - Sri Rejeki Suharlina Suharlina Syahrial, Yoppi Wahid, Areski