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All Journal Jurnal Bakti Saraswati JEM17: Jurnal Ekonomi Manajemen International Journal of Supply Chain Management Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM International Journal of Economics, Management, Business, and Social Science Jurnal Abdi Dharma Masyarakat Journal of Economics and Public Health Values EMAS SENEMA
Daniel Manek
Universitas Mahasaraswati Denpasar
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Values

 1 
PERAN MEDIASI KEPUASAN PELANGGAN PADA PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN PT. PELITA AIR SERVICE DENPASAR) Dewa Ayu Dwi Indra Swari; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Pelita Air Service Denpasar is an airline company that faces tight competition in the national aviation industry, so it needs to increase customer satisfaction and loyalty which can be formed through service quality and appropriate priceperceptions. This research aims to determine the role of customer satisfaction in mediating the influence of service quality andprice perception on customer loyalty. This research uses a quantitative approach with an associative design. The sample taken was 100 respondents with a sampling technique using purposive sampling, so that the respondents were customers of PT. PelitaAir Service Denpasar. The data collection method in this research isquestionnaires. The analysis technique used is path analysis. The results of this research show that 55.2% of the variation in customer loyalty of PT. Pelita Air Service Denpasar is influenced by service quality, price perception and customer satisfaction. Based on hypothesis testing in path analysis, the resultsobtained are: (1) service quality and price perception have a positive effect on customer satisfaction; (2) service quality, priceperception, and customer satisfaction have a positive effect on customer loyalty; (3) customer satisfaction is able to mediate the influence of service quality and price perception on customer loyalty at PT. Pelita Air Service Denpasar.
PENGARUH DIGITAL MARKETING, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG SERAYU DENPASAR I Gusti Ayu Dhita Puspita Dewi; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Purchasing decision making is a process consisting of several stages, namely problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. There are several factors that influence purchasing decisions, including digital marketing, product quality and service quality. This study aims to determine the effect of digital marketing, product quality and service quality on purchasing decisions at Warung Serayu Denpasar. The population used in this study is all consumers who had made purchases of Warung Serayu products. The number of samples in this study were 100 respondents who were determined using purposive sampling method with the Lemeshow formula. The analysis technique used in this research is Multiple Linear Regression Analysis, Coefficient of Determination (R2), t test. The results of the study show that Digital marketing has a positive and significant effect on purchasing decisions at Warung Serayu. Product quality has a positive and significant effect on purchasing decisions at Warung Serayu. Service quality has a positive and significant effect on purchasing decisions at Warung Serayu.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN PADA CV. BALI STARS PROMOSINDO CABANG GATOT SUBROTO DENPASAR, BALI I Nyoman Nesa Nirta Ardiana; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Digital printing is a modern printing technology that utilizes computers to directly print digital images onto physical surfaces, commonly referred to as printers. A study conducted at CV. Bali Stars Promosindo, Gatot Subroto Denpasar, investigates the influence of service quality, product quality, and customer experience on purchasing decisions. Data collection involved distributing questionnaires to 90 respondents, analyzed through multiple linear regression analysis. Results indicate that service quality significantly impacts purchasing decisions, suggesting improved service quality leads to increased purchases at CV. Bali Stars Promosindo. Similarly, product quality positively affects decisions, indicating higher product quality correlates with increased purchases. Enhanced customer experience also positively influences purchasingdecisions, suggesting improved experiences lead to increased purchases. Respondents recommend focusing on timely serviceand enhancing employee product knowledge. Future research should explore meeting and surpassing customer expectations for product quality and ensuring defect-free products for improved customer experience. Emphasizing employee responsiveness through training and strategic exploration can further boost purchasing decisions.
PENGARUH PENEMPATAN KERJA, KOMPETENSI KARYAWAN DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA KOPERASI PINANG SARI ABIANSEMAL, BADUNG Ni Kadek Ayuningsih; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Penelitian ini bertujuan untuk menganalisis pengaruh penempatan kerja, kompetensi karyawan, dan disiplin kerja terhadap produktivitas karyawan di Koperasi Pinang Sari Abiansemal, Badung. Populasi penelitian ini adalah seluruh karyawan Koperasi Pinang Sari Abiansemal, Badung, dengan sampel yang terdiri dari 32 karyawan. Data dihimpun dengan menggunakan kuesioner yang dibagikan kepada para responden dan dianalisis dengan memanfaatkan analisis regresi linier berganda. Temuan penelitian memperlihatkan bahwa: (1) Penempatan kerja memiliki dampak positif dan signifikan terhadap produktivitas kerja karyawan, yang berarti semakin baik penempatan kerja, maka semakin tinggi produktivitas yang diperoleh. (2) Kompetensi karyawan juga berpengaruh positif dan signifikan terhadap produktivitas, sehingga kompetensi yang lebih baik akan memperbaiki kinerja karyawan. (3) Disiplin kerja memiliki pengaruh yang positif dan signifikan terhadap produktivitas kerja karyawan, yang menunjukkan tingkat disiplin yang lebih tinggi akan meningkatkan produktivitas kerja. Berdasarkan hasil penelitian, peneliti menyarankan agar manajemen koperasi dapat terus memperbaiki penempatan kerja, mengembangkan kompetensi, serta meningkatkan disiplin kerja karyawan untuk mendukung peningkatan produktivitas secara keseluruhan.
Co-Authors Amin Kuncoro, Amin Anak Agung Made Karma Wijaya Anggi, Luh Nik Pradnya Anik Yuesti Arandika, I Wayan Wisma Dewa Ayu Dwi Indra Swari Gregorius Paulus Tahu Hofiatul Jannah I Gusti Ayu Dhita Puspita Dewi I Gusti Ngurah Angga Prastya I Kadek Agus Widiarta I Ketut Angga Septiana I Ketut Sumantra I Komang Rai Putra Yasa I Made Pratama, I Made I Made Wahyu Wijaya I Nyoman Nesa Nirta Ardiana I Putu Agus Putra Wirawan I Putu Widiadi Putra I Putu Yoga Pratama Putra Ida Bagus Prastha Bhisama Isti Fadah Kadek Dwi Candra Kirani Kadek Yunita Wendistha Komang Deby Andirawathi Kumara, I Dewa Gede Agung Gana Made Hendra Prayoga, Made Hendra Ni Kadek Ayu Sari Kanti Ni Kadek Ayuningsih Ni Kadek Henita Raina Yanti Ni Kadek Tyas Rafalina Ni Komang Purnamiasih Ni Luh Made Ayu Mirayani Pradnyadari Ni Luh Putu Febri Arista Dewi Ni Made Apta Nariswari Ni Putu Ari Jayanti Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Mira Khrisna Putri Ni Putu Wiryastuti Ni Wayan Candra Saraswati Dewi Novyantari, Ni Putu Widya Putri, Ni Luh Gede Ananta Eka Putu Sulistiawati Dewi Rayhan Maulana Alhafidz Sambriong, Maria Sari, Ni Made Winda Widiningsih, Ni Kadek Risma Wiratama, I Gusti Ngurah Made Wirawan, I Putu Agus Putra Yenny Verawati Yogi Yasa Wedha