Article Per Year (5 Year)
p-Index From 2020 - 2025
2.062
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Indonesian Journal of Mathematics and Natural Sciences Ultimacomm: Jurnal Ilmu Komunikasi Journal of Information System, Applied, Management, Accounting and Research Jurnal Peurawi : Media Kajian Komunikasi Islam Jurnal Digit : Digital of Information Technology Agri Wiralodra Jurnal Pengabdian Masyarakat Bangsa Research Horizon Indonesian Journal of Community Engagement Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat
Reynaldi, Reynaldi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
PENGARUH REBRANDING, KERAGAMAN PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MAKO CAKE & BAKERY DI MARGONDA DEPOK Reynaldi, Reynaldi; Karla, Eva; Stevianus, Stevianus
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1885

Abstract

The purpose of this study was to analyze the effect of rebranding, product diversity and price perception on purchasing decisions at Mako Cake & Bakery in Margonda Depok. The analysis method in this study used quantitative primary data, the test stages carried out were: normality test, multicollinearity test, heteroscedasticity test, T test, F test, and coefficient of determination. The data used in this study used a questionnaire instrument and valid data that was successfully collected as many as 100 respondents. The data collection technique used in this study was through a questionnaire. The testing tool used was SPSS software version 25. The results of the study showed that partially the Rebranding variable (X1) with a sig value of 0.000 <0.05, Product Diversity (X2) with a sig value of 0.005 <0.05. and price perception with a sig value of 0.000 <0.05 This means that partially Rebranding, Product Diversity and Price Perception have a positive and significant effect on Purchasing Decisions. Meanwhile, the simultaneous calculation obtained a sig value of 0.000 <0.05. This means that Rebranding, Product Diversity and Price Perception together (simultaneously) have a positive effect on Purchasing Decisions at Mako Cake & Bakery.
A Social Network Analysis of the #AllEyesOnRafah on X Social Media Wahyuddin, Wahyuddin; Reynaldi, Reynaldi; Marta, Rustono Farady; Engliana, Engliana; Iskandar, Iskandar
ULTIMA Comm Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3722

Abstract

Abstract The slogan ‘All Eyes on Rafah' went viral and became the talk of netizens on social media. The viral hashtag #AllEyesOnRafah on X social media was used to voice solidarity and concern for the humanitarian tragedy that befell the people of Rafah due to the Israeli army's attack. This study, conducted using the rigorous Social Network Analysis (SNA) method and incorporating the computer-mediated communication (CMC) theory and the Homophily theory, seeks to identify influential actors and analyze the communication network of the #AllEyesOnRafah on X social media. The primary data is the posts on social media X with the hashtag #AllEyesOnRafah dated from May 26th to July 4th, 2024. The data collection, processing, and analysis uses the web-based applications Netlytic.org and Gephi software. The SNA analysis reveals 305 nodes and 382 edges centered on several actors. The proximity between actors is 3, showing that the distance between actors is close. Therefore, the interactions are easy to occur. It was also found that the interactions between actors were few and considered uneven; this fact signifies one-way interactions. Such interaction is centered on 10 nodes with the most dominant of which is the @realmarcel1 account. In addition to that, the two most influential actors, @realmarcel1 and @Ta4leaHayam1, consistently scored highest in centrality on the basis of the analysis of degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The communication network encouraged X users to support Palestine and informed others.
Pendorong Pertumbuhan Bisnis Lokal: Optimalisasi Desain Outdoor Media untuk Meningkatkan Daya Tarik Pelanggan bagi Warung Ni'Rina Gracella, Silvia; Celloni, Alexa Princie; Gunawan, Farrel Alexander; Suryanto, Florencia Irena; Bintang , Muhamad Fachry Pratama; Michaela, Raissa; Reynaldi, Reynaldi; Rimadias, Santi
Indonesian Journal of Community Engagement Vol. 1 No. 2 (2025): (January) Indonesian Journal of Community Engagement
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/ijce.v1i2.26

Abstract

UMKM merupakan pondasi utama dalam perekonomian sebuah negara. Salah satu UMKM, Warung Ni’Rina yang berlokasi di Kelapa Dua, Tangerang, Banten yang menjual berbagai aneka masakan rumahan serta minuman memiliki potensi besar untuk berkembang. Dari hasil wawancara dan observasi ditemukan permasalahan utama pada Warung Ni’Rina adalah anggaran pemasaran yang terbatas sehingga kegiatan pemasaran UMKM kurang menarik bagi pelanggan potensial. Kegiatan pengabdian masyarakat dilakukan untuk menunjang pemasaran Warung Ni’Rina berupa optimalisasi desain Outdoor Media, yaitu spanduk sehingga mampu meningkatkan daya tarik pelanggan potensial pada lokasi dimana UMKM berada. Hasil pengabdian masyarakat sangat bermanfaat untuk UMKM Warung Ni’Rina dalam hal kemampuannya untuk menarik pelanggan potensial.
Pelatihan Ecobrick Sebagai Solusi Kreatif Pengolahan Sampah Plastik Di Lingkungan Kampus Universitas Merangin Putri Febriani, Widia; Ramahdan, Gion; Sasgita, Nabila; Satria, Deni; Naimah, Naimah; Taradipa, Maharani; Julianto, Tegar; Reynaldi, Reynaldi
Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat Vol 2 No 2 (2025): Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat
Publisher : PT. Meja Ilmiah Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70308/voxpopuli.v2i2.243

Abstract

Plastic waste is one of the most pressing environmental issues in Indonesia. Plastic is included in the category of non-organic waste that is very difficult to decompose, because it is made of non-renewable chemicals. In the campus environment, the high volume of plastic waste is getting worse because many food vendors still use plastic as packaging, and accompanied by a low level of student understanding of organic and non-organic waste sorting techniques. The increasing amount of plastic waste will certainly have a negative impact on the environment. One approach that can be applied to reduce plastic waste in the environment is through the 3R concept (Reduce, Reuse, Recycle). One form of the 3R concept is Ecobrick. The purpose of this Ecobrick training is as a creative solution for managing plastic waste in the Merangin University campus environment. This community service activity involved students of the Biology Study Program, Faculty of Science and Technology and students of the Biology Education Study Program, Faculty of Teacher Training and Education, Merangin University. The method used is a participatory approach consisting of 3 stages: preparation, implementation (socialization and counseling) and the final stage. The results obtained are that this Ecobrick-making training has a direct positive impact on the campus environment, increasing students' knowledge in managing inorganic waste with Ecobricks and forming students' habits of disposing of waste in the correct place and caring for the environment. Furthermore, through training and direct practice of Ecobrick-making not only enhances students' creativity. Students' active involvement in processing plastic waste into useful products such as chairs, tables, shelves and flower pots thus raises awareness that plastic waste can be processed into something of high value.
Co-Authors Agus Sevtiana Audita Nuvriasari Aulia Ramadhani B, Ahmad Nurul Ihsan Bintang , Muhamad Fachry Pratama Celloni, Alexa Princie Cindi, Cindi Deni Satria Elva Rahmah Engliana, Engliana Eva Karla, Eva Gracella, Silvia Gunawan, Farrel Alexander Gunawan, Muh. Tedy Hakim, M. Faris Al Iskandar Iskandar Jaya, Harman Julianto, Tegar Juswadi, Juri Latif, Das'ad Michaela, Raissa Mulyati, Neneng Sri Mulyati Naimah Naimah Natiara, Natiara Nurwaqiah, Nurwaqiah Putri Febriani, Widia Rahman, Syinta Ramahdan, Gion Rustono - Santi Rimadias Sasgita, Nabila Sembiring, Rinawati Septian, Willy Eka Stevianus Stevianus Suhardiman Suhardiman Suryanto, Florencia Irena Suwandi Suwandi Syafrizal, Wahyu Tajibu, Kamaluddin Taradipa, Maharani Wahyuddin Wahyuddin