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All Journal Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Indonesian Journal of Mathematics and Natural Sciences Ultimacomm: Jurnal Ilmu Komunikasi Journal of Information System, Applied, Management, Accounting and Research Jurnal Peurawi : Media Kajian Komunikasi Islam Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Digit : Digital of Information Technology Agri Wiralodra Jurnal Pengabdian Masyarakat Bangsa Research Horizon Indonesian Journal of Community Engagement Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat Journal of Islamic Banking, Economics and finances (JIBEF)
Reynaldi, Reynaldi
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PENGARUH REBRANDING, KERAGAMAN PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MAKO CAKE & BAKERY DI MARGONDA DEPOK Reynaldi, Reynaldi; Karla, Eva; Stevianus, Stevianus
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1885

Abstract

The purpose of this study was to analyze the effect of rebranding, product diversity and price perception on purchasing decisions at Mako Cake & Bakery in Margonda Depok. The analysis method in this study used quantitative primary data, the test stages carried out were: normality test, multicollinearity test, heteroscedasticity test, T test, F test, and coefficient of determination. The data used in this study used a questionnaire instrument and valid data that was successfully collected as many as 100 respondents. The data collection technique used in this study was through a questionnaire. The testing tool used was SPSS software version 25. The results of the study showed that partially the Rebranding variable (X1) with a sig value of 0.000 <0.05, Product Diversity (X2) with a sig value of 0.005 <0.05. and price perception with a sig value of 0.000 <0.05 This means that partially Rebranding, Product Diversity and Price Perception have a positive and significant effect on Purchasing Decisions. Meanwhile, the simultaneous calculation obtained a sig value of 0.000 <0.05. This means that Rebranding, Product Diversity and Price Perception together (simultaneously) have a positive effect on Purchasing Decisions at Mako Cake & Bakery.
A Social Network Analysis of the #AllEyesOnRafah on X Social Media Wahyuddin, Wahyuddin; Reynaldi, Reynaldi; Marta, Rustono Farady; Engliana, Engliana; Iskandar, Iskandar
ULTIMA Comm Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3722

Abstract

Abstract The slogan ‘All Eyes on Rafah' went viral and became the talk of netizens on social media. The viral hashtag #AllEyesOnRafah on X social media was used to voice solidarity and concern for the humanitarian tragedy that befell the people of Rafah due to the Israeli army's attack. This study, conducted using the rigorous Social Network Analysis (SNA) method and incorporating the computer-mediated communication (CMC) theory and the Homophily theory, seeks to identify influential actors and analyze the communication network of the #AllEyesOnRafah on X social media. The primary data is the posts on social media X with the hashtag #AllEyesOnRafah dated from May 26th to July 4th, 2024. The data collection, processing, and analysis uses the web-based applications Netlytic.org and Gephi software. The SNA analysis reveals 305 nodes and 382 edges centered on several actors. The proximity between actors is 3, showing that the distance between actors is close. Therefore, the interactions are easy to occur. It was also found that the interactions between actors were few and considered uneven; this fact signifies one-way interactions. Such interaction is centered on 10 nodes with the most dominant of which is the @realmarcel1 account. In addition to that, the two most influential actors, @realmarcel1 and @Ta4leaHayam1, consistently scored highest in centrality on the basis of the analysis of degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The communication network encouraged X users to support Palestine and informed others.
Pendorong Pertumbuhan Bisnis Lokal: Optimalisasi Desain Outdoor Media untuk Meningkatkan Daya Tarik Pelanggan bagi Warung Ni'Rina Gracella, Silvia; Celloni, Alexa Princie; Gunawan, Farrel Alexander; Suryanto, Florencia Irena; Bintang , Muhamad Fachry Pratama; Michaela, Raissa; Reynaldi, Reynaldi; Rimadias, Santi
Indonesian Journal of Community Engagement Vol. 1 No. 2 (2025): (January) Indonesian Journal of Community Engagement
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/ijce.v1i2.26

Abstract

UMKM merupakan pondasi utama dalam perekonomian sebuah negara. Salah satu UMKM, Warung Ni’Rina yang berlokasi di Kelapa Dua, Tangerang, Banten yang menjual berbagai aneka masakan rumahan serta minuman memiliki potensi besar untuk berkembang. Dari hasil wawancara dan observasi ditemukan permasalahan utama pada Warung Ni’Rina adalah anggaran pemasaran yang terbatas sehingga kegiatan pemasaran UMKM kurang menarik bagi pelanggan potensial. Kegiatan pengabdian masyarakat dilakukan untuk menunjang pemasaran Warung Ni’Rina berupa optimalisasi desain Outdoor Media, yaitu spanduk sehingga mampu meningkatkan daya tarik pelanggan potensial pada lokasi dimana UMKM berada. Hasil pengabdian masyarakat sangat bermanfaat untuk UMKM Warung Ni’Rina dalam hal kemampuannya untuk menarik pelanggan potensial.
Pelatihan Ecobrick Sebagai Solusi Kreatif Pengolahan Sampah Plastik Di Lingkungan Kampus Universitas Merangin Putri Febriani, Widia; Ramahdan, Gion; Sasgita, Nabila; Satria, Deni; Naimah, Naimah; Taradipa, Maharani; Julianto, Tegar; Reynaldi, Reynaldi
Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat Vol 2 No 2 (2025): Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat
Publisher : PT. Meja Ilmiah Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70308/voxpopuli.v2i2.243

Abstract

Plastic waste is one of the most pressing environmental issues in Indonesia. Plastic is included in the category of non-organic waste that is very difficult to decompose, because it is made of non-renewable chemicals. In the campus environment, the high volume of plastic waste is getting worse because many food vendors still use plastic as packaging, and accompanied by a low level of student understanding of organic and non-organic waste sorting techniques. The increasing amount of plastic waste will certainly have a negative impact on the environment. One approach that can be applied to reduce plastic waste in the environment is through the 3R concept (Reduce, Reuse, Recycle). One form of the 3R concept is Ecobrick. The purpose of this Ecobrick training is as a creative solution for managing plastic waste in the Merangin University campus environment. This community service activity involved students of the Biology Study Program, Faculty of Science and Technology and students of the Biology Education Study Program, Faculty of Teacher Training and Education, Merangin University. The method used is a participatory approach consisting of 3 stages: preparation, implementation (socialization and counseling) and the final stage. The results obtained are that this Ecobrick-making training has a direct positive impact on the campus environment, increasing students' knowledge in managing inorganic waste with Ecobricks and forming students' habits of disposing of waste in the correct place and caring for the environment. Furthermore, through training and direct practice of Ecobrick-making not only enhances students' creativity. Students' active involvement in processing plastic waste into useful products such as chairs, tables, shelves and flower pots thus raises awareness that plastic waste can be processed into something of high value.
Etika Komunikasi Mahasiswa Pada Dosen Di Media Sosial Whatsapp Reynaldi, Reynaldi; Latif, Das'ad; Tajibu, Kamaluddin
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 2 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v7i2.25980

Abstract

The study aims to provide an understanding of students about the importance of communication ethics in WhatsApp towards lecturers within the scope of the lecture room, looking deeper into the rules that students need to understand regarding the ethics of communicating with lecturers on WhatsApp. This research uses descriptive qualitative research methods, with a case study. The theory used in the article uses the theory of politeness strategy. Results showed that the rapid development of information brought changes in the form of communication between students and lecturers. The development makes every form of system that occurs in the world of lectures change, especially in contacting lecturers, formerly directly, now online. however, students often do not understand the ethics of communicating with lecturers on WhatsApp, so it needs to be emphasized and underlined by students within the scope of lectures. 7 basic ethics are important for students to understand in contacting lecturers on WhatsApp for the benefit of lectures, namely: 1) The right time, 2) Opening and closing greetings, 3) Apologize first, 4) Introduce yourself, 5) Using formal language 6) Follow the rarities, and 7) Rules that can be understood in the ethics of communicating with lecturers through WhatsApp media.
PENANGANAN MUATAN BERBAHAYA CURAH PADAT PALM KERNEL EXPELLER DIATAS KAPAL PADA PT. BAHARI EKA NUSANTARA CABANG BELAWAN Reynaldi, Reynaldi; Ginting, Dafid
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.34353

Abstract

Makalah ini menjelaskan tentang penanganan muatan berbahaya curah padat diatas kapal pada PT. Bahari Eka Nusantara Cabang Belawan. Metode yang di gunakan dalam penelitian ini adalah riset lapangan (field research), penulis melakukan observasi dan wawancara secara langsung kepada pihak perusahaan dan riset kepustakaan (library research), penulis mendapatkan materi atau bahan makalah dari buku-buku yang ada di perpustakaan POLTEK AMI Medan maupun sumber bacaan lainnya yang berkenan dengan pokok bahasan. Tujuan dari penelitian ini adalah untuk mengetahui proses penanganan administrasi muatan berbahaya curah kering di atas kapal. Penanganan muatan berbahaya bongkar maupun muat untuk tetap mengikuti dan memperhatikan segregation tabel yang sudah diatur didalam IMDG Code. Menghindari muatan bisa terkontaminasi, menyebabkan kebakaran, kerusakan dan kebocoran ruang muat (palka). Sedangkan jika didalam proses pemuatan tidak benar memahami prinsip pemuatan yang ada terutama didalam pemuatan barang berbahaya. Perlu penanganan khusus yang akan membahayakan kapal, muatan, bahkan ABK kapal itu sendiri. Peran PT. Bahari Eka Nusantara Cabang Belawan untuk muatan berbahaya ini sangatlah penting karena melalui PT. Bahari Eka Nusantara Cabang Belawan muatan berbahaya ini mendapat penangan khusus dari permohonan-permohonan yang dilakukan oleh PT. Bahari Eka Nusantara Cabang Belawan yang di ajukan ke Instansi terkait. Selain itu Peran dan pemahaman tentang muatan berbahaya awak kapal juga di khususkan terhadap nakhoda dan mualim I yang bertanggung jawab atas pemuatan sangantlah penting. Baik saat persiapan pemuatan dengan membuat loading plan, saat pemuatan, maupun saat pembongkaran. Studi pustaka dan dokumentasi, serta data deskriftif yang berupa tulisan dari beberapa orang sumber. Hasil pembahasan dapat disimpulkan  bahkan manajemen pemuatan yang maksimal seperti halnya penyiapan loading plan, Agent dan PBM yang memiliki sertifikat keahlian IMDG Code untuk penanganan muatan berbahaya baik dari gudang ke atas kapal maupun sebaliknya, pemuatan yang memperhatikan segregation table dengan merujuk dari sifat sifat barang berbahaya sesuai dengan IMDG Code yang baik ketika memuat  muatan dalam jumlah banyak diatas kapal yang dilakukan awak kapal akan tercapai keselamatan pelayaran, keselamatan kapal, muatan dan juga awak kapal itu sendiri.
Dampak Penggunaan Aplikasi BRImo Terhadap Prilaku Konsumtif Mahasiswa Institut Agama Islam Edi Haryono Madani Riau (INSTITUT EHMRI) Reynaldi, Reynaldi; Munthe, Marabona
Journal of Islamic Banking, Economics and Finance Vol. 1 No. 1 (2024): October 2024
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/jibef.v1i1.76

Abstract

This research aims to identify the influence of using the Brimo application on the consumer behavior of students at the EHMRI Islamic Institute (IAI). The Brimo application is a digital banking platform that provides various conveniences in financial transactions, such as fund transfers, payments and checking balances. This research uses quantitative methods with a survey design. The research sample consisted of 100 IAI EHMRI students who used the Brimo application. Data was collected through a questionnaire that measured the level of consumer behavior before and after using Brimo. Based on the output above, the tcount value is 16,060, while the ttable value is 1.668. This explains that tcount (16,060) > ttable (1.668) with sig 0.000 < sig 0.05 so it can be concluded that there is a significant influence of BRIMO on the Effect of using Brimo on the Consumptive Behavior of IAI Students. The results of this study indicate that the use of Brimo can provide maximum benefits if balanced with increased awareness and good financial management by students.
PENGARUH KUALITAS PELAYANAN DAN CUSTOMER EXPERIENCE DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUASAN PELANGGAN GRAB BIKE DI DEPOK Reynaldi, Reynaldi; Karla, Eva; Stevianus, Stevianus
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 4 (2025): JISAMAR (Journal of Information System, Applied, Management, Accounting and Resea
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i4.2147

Abstract

Tujuan penelitian ini adalah menganalisis pengaruh kualitas pelayanan, customer experience dan kemudahan transaksi terhadap kepuasan pelanggan Grab Bike di Depok. Metode analisis pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang dilakukan adalah: uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji T, uji F, dan koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan instrumen kuesioner dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah melalui kuesioner. Alat bantu pengujian yang digunakan adalah software SPSS versi 25Hasil penelitian menunjukan bahwa secara parsial variabel kualitas pelayanan (X1) dengan nilai sig 0,000 < 0,05, customer experience (X2) dengan nilai sig 0,001 < 0,05.serta kemudahan transaksi (X3) dengan nilai sig 0,000 < 0,05 Artinya bahwa secara parsial kualitas pelayanan, customer experience dan kemudahan transaksi berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Sedangkan perhitungan secara simultan diperoleh nilai sig 0,000 < 0,05. Artinya bahwa kualitas pelayanan, customer experience dan kemudahan transaksi secara bersama-sama (simultan) berpengaruh positif terhadap kepuasan pelanggan Grab Bike.
Co-Authors Agus Sevtiana Audita Nuvriasari Aulia Ramadhani B, Ahmad Nurul Ihsan Bintang , Muhamad Fachry Pratama Celloni, Alexa Princie Cindi, Cindi Deni Satria Elva Rahmah Engliana, Engliana Eva Karla, Eva Ginting, Dafid Gracella, Silvia Gunawan, Farrel Alexander Gunawan, Muh. Tedy Hakim, M. Faris Al Iskandar Iskandar Jaya, Harman Julianto, Tegar Juswadi, Juri Latif, Das'ad Michaela, Raissa Mulyati, Neneng Sri Mulyati Munthe, Marabona Naimah Naimah Natiara, Natiara Nurwaqiah, Nurwaqiah Putri Febriani, Widia Rahman, Syinta Ramahdan, Gion Rustono - Santi Rimadias Sasgita, Nabila Sembiring, Rinawati Septian, Willy Eka Stevianus Stevianus Suhardiman Suhardiman Suryanto, Florencia Irena Suwandi Suwandi Syafrizal, Wahyu Tajibu, Kamaluddin Taradipa, Maharani Wahyuddin Wahyuddin