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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis JURNAL PENDIDIKAN TAMBUSAI Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Informatika Ekonomi Bisnis Jurnal Kajian Manajemen dan Wirausaha JUKESHUM: Jurnal Pengabdian Masyarakat Operations Management and Information System Studies Marketing Management Studies Journal of Community Service Jurnal Informatika Ekonomi Bisnis
Yunita Engriani
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Pengaruh Influencer Media Sosial terhadap Minat Beli Konsumen Fashion Sabrina, Mila; Engriani, Yunita
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 1 (March 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i1.1097

Abstract

This study aims to analyze the influence of Informativeness, Credibility, Interactivity, Product Match Up, and Entertainment on consumer purchase intention, mediated by consumer attitudes toward the influencer Sashfir on social media, particularly in the fashion industry. This research employs a quantitative approach using Structural Equation Modeling (SEM). The study population consists of women actively using social media who have watched Sashfir’s videos. A purposive sampling technique was applied, resulting in 100 respondents determined using Cochran’s formula. Data were collected through questionnaires measured with a Likert scale. The findings reveal that all independent variables have a positive and significant effect on consumer purchase intention, both directly and through consumer attitudes as a mediating variable. These results highlight the crucial role of influencers with high credibility, informative content, active engagement, product relevance, and entertaining elements in shaping consumer attitudes and purchase intention. Consequently, this study contributes to the fashion industry and digital marketing strategies by providing insights into the effectiveness of influencers in attracting consumer interest through social media.
Pengaruh Ease of Use, Security, Trust, dan Perception of Benefits terhadap Interest in Using Mobile Banking dengan Lifestyle Sebagai Variabel Moderating Oktaviani, Mega; Engriani, Yunita
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 1 (March 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i1.1100

Abstract

This study aims to examine the effect of Ease of Use, Scurity, Trust, and Perception of Benefits on Interest In Using Mobile Banking with Lifestyle as a moderating variable on Padang City Students. This research is a quantitative study with a sample method, namely purposive sampling. The sample in this study were 121 respondents who were Padang State University students. The results of this study indicate that Ease of Use has no significant effect on interest in using Bank Nagari mobile banking in Air Tawar Padang, which means that this hypothesis is rejected because the p-value is 0.097> 0.05. The effect of Security, Trust, and Perception of Benefits has a significant positive effect on interest in using Bank Nagari mobile banking in Air Tawar Padang, which states that the p-value of each is
Pengaruh Service Quality, Company Image dan Product Quality terhadap Customer Loyalty yang Dimediasi Customer Satisfaction Pada Pelanggan Indihome Aslam, Zaura Muthia; Engriani, Yunita
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1099

Abstract

This study aims to determine the effect of Service Quality, Company Image and Product Quality on Customer Loyalty Mediated by Customer Satisfaction on Indihome Customers in Padang City using the Structural Equation Modeling (SEM) method. This research is an explanatory study that uses quantitative data with the sample selection technique used, namely purposive sampling. The sample in this study were 90 respondents who were Indihome customers in Padang City. Data collection using questionnaires distributed to Indihome customers. The results showed a positive and significant influence between Service Quality, Company Image and Product Quality on Customer Satisfaction. In addition, Customer Satisfaction also has a positive and significant effect on Customer Loyalty. Furthermore, Customer Satisfaction is proven to significantly mediate the relationship between Service Quality, Company Image, and Product Quality on Customer Loyalty. The implications of these findings can be a reference for Indihome in improving service strategies, strengthening company image, and improving product quality to maintain and increase customer loyalty.
Co-Authors A. Abror Afif Muhammad Adventure Arief Maulana Aslam, Zaura Muthia Aulia Restu Yohanda Chichi Andriani Dani Fajrul Arisyi Dara Putri Andini Dian Aisyah Erni Masdupi Fitri, Melyawati Harsilla Tiana Devino Ikhsan Rynaldo Indah Maharani Wulandari Lia Gustina Maiyulia Nurman Mardha Tillah Megawati Mona Ratu Chania Muhamad Fauzan Muhamad Luthfi Muhammad Aditya Fajar Muhammad Fauzan Muhammad Fauzan Pratama, Muhammad Fauzan Muhammad Habil Nadia Musfika Oktaviani, Mega Putra, Ridho Sunella Rahmi, Maulina Ririn Safira Meidiani Sabrina, Mila Seski Nadila Arani Shadiqah Islamy, Shada Triani, Mike Wahyu Dionaldo Yasril Yunus Yunia Wardi