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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis JURNAL PENDIDIKAN TAMBUSAI Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Informatika Ekonomi Bisnis Jurnal Kajian Manajemen dan Wirausaha JUKESHUM: Jurnal Pengabdian Masyarakat Operations Management and Information System Studies Marketing Management Studies Journal of Community Service Jurnal Informatika Ekonomi Bisnis
Yunita Engriani
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Journal : Operations Management and Information System Studies

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The effect of sales promotion, shopping lifestyle, hedonic shopping motivation, and customer engagement on impulse buying on online marketplace consumers Harsilla Tiana Devino; Yunita Engriani
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.99

Abstract

The purpose of this study was to determine the effect of Sales Promotion, Shopping Lifestyle, Hedonic Shopping Motivation, and Customer Engagement on Impulse Buying for Shopee consumers. The population in this study is all people who have made purchases at Shopee. The sampling technique used was the purposive sampling technique. The sample in this study amounted to 250 respondents. Data collection was carried out by distributing questionnaires. Research data were analyzed using SEM analysis with SmartPLS version 3.7 software. The results of this study indicate that Sales Promotion and Hedonic Shopping Motivation have a positive and insignificant effect on Impulse Buying, while Shopping Lifestyle and Customer Engagement have a positive and significant effect on Impulse Buying.
Trust, privacy, service quality, and brand image on the success of electronic customer relationship management Muhammad Habil; Yunita Engriani
Operations Management and Information System Studies Vol. 3 No. 3 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i3.128

Abstract

The purpose of this study was to analyze the effect of trust, privacy, service quality, and brand image on the success of E-CRM Lazada customers in the city of Padang with customer satisfaction as a mediating variable. The population in this study are Lazada application users in the city of Padang and have made transactions at Lazada in the last 6 months. The sampling technique used was purposive sampling. The number of samples in this study was 210 people. Data collection uses a questionnaire and is processed with SEM PLS4. The results of this study indicate that: (1) there is a significant influence between trust and E-CRM. (2) there is a significant influence between privacy and E-CRM. (3) there is a significant relationship between service quality and E-CRM. (4) there is a significant influence between Brand Image and E-CRM. (5) there is a significant relationship between trust and customer satisfaction. (6) there is a significant influence between privacy and customer satisfaction. (7) there is a significant influence between service quality and customer satisfaction. (8) there is a significant influence between brand image and customer satisfaction. (9) there is a significant influence between customer satisfaction and E-CRM. (10) There is a significant relationship between trust in E-CRM through customer satisfaction. (11) There is a significant influence between privacy on E-CRM through customer satisfaction. (12) There is a significant influence between service quality on E-CRM through customer satisfaction. (13) There is a significant influence between brand image on E-CRM through customer satisfaction.
Co-Authors A. Abror Afif Muhammad Adventure Arief Maulana Aslam, Zaura Muthia Aulia Restu Yohanda Chichi Andriani Dani Fajrul Arisyi Dara Putri Andini Dian Aisyah Erni Masdupi Fitri, Melyawati Harsilla Tiana Devino Ikhsan Rynaldo Indah Maharani Wulandari Lia Gustina Maiyulia Nurman Mardha Tillah Megawati Mona Ratu Chania Muhamad Fauzan Muhamad Luthfi Muhammad Aditya Fajar Muhammad Fauzan Muhammad Fauzan Pratama, Muhammad Fauzan Muhammad Habil Nadia Musfika Oktaviani, Mega Putra, Ridho Sunella Rahmi, Maulina Ririn Safira Meidiani Sabrina, Mila Seski Nadila Arani Shadiqah Islamy, Shada Triani, Mike Wahyu Dionaldo Yasril Yunus Yunia Wardi