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All Journal Jurnal Statistika Universitas Muhammadiyah Semarang Jurnal Bakti Saraswati BAREKENG: Jurnal Ilmu Matematika dan Terapan JTAM (Jurnal Teori dan Aplikasi Matematika) MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer WIDYABHAKTI Jurnal Ilmiah Populer Math Educa Journal Jurnal Matematika UNAND To Maega: Jurnal Pengabdian Masyarakat Jurnal Varian Madaniya Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Pengabdian kepada Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Etihad: Journal of Islamic Banking and Finance COVIT Journal of Innovation Research and Knowledge EXPLORE Jurnal Manajemen dan Ekonomi Terapan Amaluna: Jurnal Pengabdian Masyarakat
Hendayanti, Ni Putu Nanik
Institut Teknologi Dan Bisnis STIKOM Bali
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Journal : Etihad: Journal of Islamic Banking and Finance

 1 
Analysis of Customer Satisfaction Factors on Social Media Instagram Bank Syariah Indonesia Cahyani, Merlinda Putri Eka; Nurhidayati, Maulida; Hendayanti, Ni Putu Nanik; Mokan, Zaimudin Al Mahdi
Etihad: Journal of Islamic Banking and Finance Vol. 3 No. 1 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/etihad.v3i1.6153

Abstract

Introduction: Bank Syariah Indonesia, through the official Instagram account @banksyariahindonesia always provides information regarding messages, advertisements, promotions, and services, but according to some customers, this is inaccurate and less effective. Therefore this study aims to analyze the influence of customer satisfaction factors on Instagram social media of Indonesian Islamic banks. Research Methods: This research method uses quantitative research methods. The population in this study were followers of Bank Syariah Indonesia's Instagram. The sample size was 100 respondents with a purposive sampling method. The data collection method used a questionnaire. The data was analyzed using SPSS 22 software. Results: The results showed that the quality of information, complaint handling, and promotion through social media Instagram affected customer satisfaction of Bank Syariah Bank Indonesia both partially and simultaneously. Conclusion: This study concludes that for the quality of information, complaint handling, and promotion if it increases, it will also increase the satisfaction of Bank Syariah Indonesia customers.
Analysis of Customer Satisfaction Factors on Social Media Instagram Bank Syariah Indonesia Cahyani, Merlinda Putri Eka; Nurhidayati, Maulida; Hendayanti, Ni Putu Nanik; Mokan, Zaimudin Al Mahdi
Etihad: Journal of Islamic Banking and Finance Vol. 3 No. 1 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/etihad.v3i1.6153

Abstract

Introduction: Bank Syariah Indonesia, through the official Instagram account @banksyariahindonesia always provides information regarding messages, advertisements, promotions, and services, but according to some customers, this is inaccurate and less effective. Therefore this study aims to analyze the influence of customer satisfaction factors on Instagram social media of Indonesian Islamic banks. Research Methods: This research method uses quantitative research methods. The population in this study were followers of Bank Syariah Indonesia's Instagram. The sample size was 100 respondents with a purposive sampling method. The data collection method used a questionnaire. The data was analyzed using SPSS 22 software. Results: The results showed that the quality of information, complaint handling, and promotion through social media Instagram affected customer satisfaction of Bank Syariah Bank Indonesia both partially and simultaneously. Conclusion: This study concludes that for the quality of information, complaint handling, and promotion if it increases, it will also increase the satisfaction of Bank Syariah Indonesia customers.
Co-Authors Bagus Made Sabda Nirmala Cahyani, Merlinda Putri Eka Deviana Dewa Gede Bayu Krisna Putra Dian Pramana Erwin Suhendra Gde Yoga Hary Sedana Gede Suwardika Gusti Ayu Aghivirwiati Gusti Ayu Desi Saryanti Gusti Ayu Made Arna Putri Gusti Ngurah Ady Kusuma Habib Ratu Perwira Negara Herawati, Baiq Candra I Gede Suardika I Gusti Ayu Desi Saryanti I Gusti Ayu Desi Saryanti I Gusti Ngurah Adi Kusuma I Gusti Ngurah Ady Kusuma I Ketut Putu Suniantara I Ketut Putu Suniantara I Komang Budiarta I Made Ari Santosa I Made Hendra M. Pramayasa I Made Hendra Mahajaya Pramayasa I Made Pasek Pradnyana Wijaya I Made Rudita I Made Sudarsana I Wayan Gede Oksarya Ega Satrya Ismoen, Muhaimin Kadek Dwi Pradnyani Novianti Kadek Dwi Pradnyani Novianti Kadek Masakazu Kadek Masakazu LUH PUTU SAFITRI PRATIWI Made Liandana, Made Made Satria Wibawa Mokan, Zaimudin Al Mahdi Ni Kadek Sukerti Ni Luh Gede Pivin Suwirmayanti, S.Kom, MT, Ni Luh Gede Pivin Ni Putu Meina Ayuningsih Ni Wayan Ekayanti Nurhidayati, Maulida P.A. Andiena Nindya Putri Phyta Rahima Primajati, Gilang Putu Adi Guna Permana Putu Adi Guna Permana Putu Devi Novayanti Ricky Aurelius Nutanto Diaz, Ricky Aurelius Rosalia Hadi Siti Soraya Sufahani, Suliadi Firdaus T.M. Kusuma