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All Journal AbdimasMu UMTAS: Journal of Community Service
Muzaki, Mileon
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Humanities Education Public Health Other

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Digital Marketing Socialization and Business Identification Number (NIB) Creation for Micro, Small, and Medium Enterprises (MSMEs) Aspia, Ispi; Muzaki, Mileon; Purwadi, Chaerul Rizki; Muslim, Imam; Zakiyah, Yumi; Fauziah, Intan; Maharani, Rara; Saoqi, Fajar Syadad; Habibie, Alfadl; Lestari, Asti Tri; Pratiwi, Anggia Suci; Mujiarto; Irwansyah; Hakim, Lukmanul; Zuleha; Khairuddin; Fitriliana; Abdullah, Muhammad; Said, Fahmidin; Peka, Musrifa; Istiqamah; Prasong, Muthiah; Noval, Ahmad; Saputra, Jumadil
AbdimasMu UMTAS Vol. 5 No. 2 (2026): AbdimasMu UMTAS: Journal Of Community Service
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/amu.v5i2.8277

Abstract

The community service activities carried out by the Community Service Team in partnership with Micro, Small, and Medium Enterprises (MSMEs) in Rejasari Village aim to increase the capacity and competitiveness of MSMEs through business development workshops. This activity is motivated by the still limited knowledge of MSMEs regarding digital marketing strategies and the low ownership of Business Identification Numbers (NIB) as a form of business legality. Therefore, comprehensive and integrated socialization and training are needed, starting from increasing understanding of digital marketing to facilitating business legality. Through this community service activity, it is hoped that MSMEs will be able to optimize the use of digital technology in marketing, improve compliance with business legality, expand market reach, and develop economic potential in a sustainable manner. This activity is also expected to encourage synergy among MSMEs in Rejasari Village in building broader business networks and increasing the competitiveness of local products.
Co-Authors Anggia Suci Pratiwi Aspia, Ispi Asti Tri Lestari Fauziah, Intan Fitriliana Habibie, Alfadl Imam Muslim, Imam IRWANSYAH Istiqamah Khairuddin Lukmanul Hakim Maharani, Rara Muhammad Abdullah Mujiarto Noval, Ahmad Peka, Musrifa Prasong, Muthiah Purwadi, Chaerul Rizki Said, Fahmidin Saoqi, Fajar Syadad Saputra, Jumadil Zakiyah, Yumi Zuleha