Digital Marketing Socialization and Business Identification Number (NIB) Creation for Micro, Small, and Medium Enterprises (MSMEs)

Aspia, Ispi
Muzaki, Mileon
Purwadi, Chaerul Rizki
Muslim, Imam
Zakiyah, Yumi
Fauziah, Intan
Maharani, Rara
Saoqi, Fajar Syadad
Habibie, Alfadl
Lestari, Asti Tri
Pratiwi, Anggia Suci
Mujiarto
Irwansyah
Hakim, Lukmanul
Zuleha
Khairuddin
Fitriliana
Abdullah, Muhammad
Said, Fahmidin
Peka, Musrifa
Istiqamah
Prasong, Muthiah
Noval, Ahmad
Saputra, Jumadil

AbdimasMu UMTAS: Journal of Community Service
Vol. 5 No. 2 (2026): AbdimasMu UMTAS: Journal Of Community Service

The community service activities carried out by the Community Service Team in partnership with Micro, Small, and Medium Enterprises (MSMEs) in Rejasari Village aim to increase the capacity and competitiveness of MSMEs through business development workshops. This activity is motivated by the still limited knowledge of MSMEs regarding digital marketing strategies and the low ownership of Business Identification Numbers (NIB) as a form of business legality. Therefore, comprehensive and integrated socialization and training are needed, starting from increasing understanding of digital marketing to facilitating business legality. Through this community service activity, it is hoped that MSMEs will be able to optimize the use of digital technology in marketing, improve compliance with business legality, expand market reach, and develop economic potential in a sustainable manner. This activity is also expected to encourage synergy among MSMEs in Rejasari Village in building broader business networks and increasing the competitiveness of local products.