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All Journal Jurnal Ekonomi Modernisasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pariwisata IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan At-Tadbir : jurnal ilmiah manajemen EQIEN - JURNAL EKONOMI DAN BISNIS SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Valid Jurnal Ilmiah Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Preneur : Jurnal Ilmu Administrasi Bisnis TSARWATICA (Islamic Economic, Accounting, and Management Journal) International Journal of Economy, Education and Entrepreneurship (IJE3) JURNAL ILMIAH GLOBAL EDUCATION Golden Ratio of Mapping Idea and Literature Format BISMA (Bisnis dan Manajemen) Journal of Innovation in Management, Accounting and Business Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Economics and Business Journal IIJSE
Rita Komaladewi
Faculty Of Economic And Business, Universitas Padjajaran
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Travel Intention in Following of New Normal Era: The Role of Perceived Risk, Travel Motivation and Travel Constraints Puji Ratna Sari; Arief Helmi; Rita Komaladewi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7472

Abstract

There are behavioral changes in tourism in the new normal era, so questions arise related to tourist behavior. The purpose of this study is to examine risk perception in influencing tourist intention to visit, what motivates tourists to have the intention to visit and whether travel constraints become obstacles in influencing tourist intention to visit. The gap in previous research and the lack of research on how the relationship between variables in the new normal era. This research is a quantitative research method. descriptive and verification on 235 respondents on Bali tourism in the new normal era using structural equation model analysis or SEM (Structural Equation Modeling) processed using smartPLS. The results showed that (1) perceived risk has a negative effect on travel intention (2) travel motivation push factors have a positive effect on travel intention (3) travel motivation pull factors have a positive effect on travel intention (4) travel constraints have a positive effect on travel intention. Perceived risk tends to be low, travel constraints are quite high, so travel motivation, especially pull factors, is very influential in increasing tourist travel intention.
EFFECT OF LIVE STREAMING E-COMMERCE IN BUILDING CUSTOMER TRUST AND CUSTOMER ENGAGEMENT (STUDY ON TOKOPEDIA CONSUMERS) Jodhi Kartha Yudha; Rita Komaladewi; R. Thomas Budhyawan Yudha
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v6i1.20102

Abstract

In recent years, e-commerce in Indonesia is growing rapidly which makes the level of competition between e-commerce is also high and has resulted in the closure of several e-commerce because they are unable to compete. It can be said that live streaming is one of the innovations as a marketing strategy for new e-commerce. To avoid suspicions of different product characteristics photos, fake shops, fraudulent sellers and others and to increase customer trust, Tokopedia Play created a live shopping experience feature. And can increase customer engagement which ultimately consumers buy and revisit. This study aims to examine the effect of live streaming, customer trust, and customer engagement in making online purchases on Tokopedia e-commerce. The independent variable in this study is live streaming. The dependent variable is customer engagement. And the intervening variable is customer trust. Respondents in this study were people who had shopped online through live streaming on Tokopedia Play. This study uses quantitative research methods and PLS analysis. Using a minimum of 105 respondents. The results of the study show that: (1) Live streaming has a positive and significant effect on customer trust. (2) Customer trust has a positive and significant effect on customer engagement. (3) The effect of live streaming on customer trust and on customer engagement is significant and positive.
Value, Satisfaction, Customer Trust and Experience-Based Marketing of Blibli Customers in Bandung Fariz Pramadani; Sucherly Sucherly; Rita Komaladewi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7492

Abstract

This study aims to examine how customer value and experiential marketing can influence customer trust directly and through customer satisfaction. This study focuses on Blibli customers in Bandung City, the sample size in this study is 210 respondents. The data analysis techniques was carried out using the Structured Equation Model (SEM-PLS) using the SmartPLS 3.0 program with measurements of outer model: convergent validity, discriminant validity, composite reliability, and measurements of the inner model; Coefficient Determinant of (R2), Significance (t-value). The results of the study show that customer value has a direct effect on customer satisfaction, experiential marketing has a direct effect on customer satisfaction, customer value has a direct effect on customer trust, experiential marketing has a direct effect on customer trust, customer satisfaction has a direct effect on customer trust, customer value has an effect on customer trust through customer satisfaction and experiential marketing have an effect on customer trust through customer satisfaction, the conclusion is that customer value and experiential marketing have an effect on customer satisfaction so that Blibli's customer trust in the city of Bandung can increase.  
Etnosentrisme Konsumen, Kerentanan Pengaruh Normatif, Permusuhan Konsumen terhadap Kesediaan untuk Membeli Ledy Yolanda; R. Arief Helmi; Rita Komaladewi; Fachri Eka Saputra
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.4787

Abstract

This study aims to examine the impact of consumer ethnocentrism, vulnerability to normative influence, and consumer hostility towards purchasing foreign products in Indonesia in the context of Indonesian franchised products. This research method is quantitative. Questionnaires are used to collect sample data. 350 questionnaires were distributed by direct delivery survey to targeted respondents, and 208 were returned for processing. The data analysis used is PLS 3.3.0. The results showed, a) consumer ethnocentrism towards consumer hostility has a value of t count > t table, namely 2.193 > 1.96; b) susceptibility to normative influences on consumer hostility has a value of t count > t table, namely 2.144 > 1.96; c) consumer ethnocentrism towards purchasing foreign products has a value of t count > t table, namely 6.858 > 1.96; d) susceptibility to normative influence on the purchase of foreign products has a value of t count < t table, namely 0.827 < 1.96; e) consumer hostility towards purchasing foreign products has a value of t count > t table, namely 3.524 > 1.96. In conclusion, a) consumer ethnocentrism has a positive relationship with consumer hostility; b) susceptibility to normative influence is positively related to consumer hostility; c) consumer ethnocentrism has a negative relationship with purchasing foreign products; d) vulnerability to normative influences is not related to the purchase of foreign products; e) consumer hostility is negatively related to the purchase of foreign products. Keywords: Consumer Ethnocentrism, Susceptibility to Normative Influences, Purchase of Foreign Products, Consumer Hostility
Fraud Prevention For Being Excellent Service in Public Sector Putri Fajar Handayani; Rita Komaladewi; J Joeliaty
AFEBI Management and Business Review Vol. 8 No. 1 (2023): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The bureaucracy needs to reform to create anti-corruption and excellent service, and the organization needs to have a strategy for preventing fraud and good corporate governance. This research aimed to determine the effect of the organizational culture, accountability, and internal control affect the fraud prevention and the impact on government service. This study uses a quantitative approach. The quantitative research method aims to test the established hypotheses. The data was collected by secondary data from the results of evaluation integrity development of 54 divisions of ministry in Jakarta. The analysis used in this study is a structural approach to the Equation Model (SEM) assisted by the Smart PLS application. Based on the research that has been done, it can be concluded that there is a significant positive effect between the variables of Organizational culture, accountability, and Internal Control on Fraud Prevention. The performance is able to partially influence the relationship between Organizational Culture, Accountability, and Internal Control on Fraud Prevention and the fraud prevention has a significant positive impact on public services. Organization must design the integrity framework which integrates the organizational culture, accountability, and internal control as fraud prevention to build anti-corruption and excellent service.
SOCIAL MEDIA DAN CUSTOMER RELATIONSHIP MARKETING SEBAGAI STIMULUS DALAM MENINGKATKAN PURCHASE INTENTION Amani, Akbar Riskal; Komaladewi, Rita; Budhyawan, Thomas
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.294 KB) | DOI: 10.31955/mea.v6i2.2326

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana social media marketing dapat mempengaruhi purchase intention secara langsung dan melalui customer relationship, penelitian ini memfokuskan pada konsumen fashion Usaha Mikro kecil dan Menengah (UMKM) di Kota Bandung, analisis data dilakukan dengan menggunakan model PLS, dengan pengukuran outer model: convergent validity, discriminant validity, uji realibilitas, serta pengukuran inner model; Coeficient Determinant of (R2), Signifikansi (t-value). Hasil studi menunjukkan bahwa social media marketing berpengaruh langsung terhadap purchase intention dan social media marketing berpengaruh terhadap purchase intention melalui customer relationship
RETRACTED: Sustainable human resource management: A transformation perspective of human resource management functions through optimised artificial intelligence Adz Zikri, Arif Furqon Nugraha; Widianto, Sunu; Komaladewi, Rita
BISMA (Bisnis dan Manajemen) Vol. 16 No. 2 (2024)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v16n2.p167-189

Abstract

We would like to formally announce the retraction of the article “Sustainable Human Resource Management: A Transformation Perspective of Human Resource Management Functions Through Optimized Artificial Intelligence,” published in Volume 16, Issue 2, May 2024. This retraction arises from the discovery that the article was also published in the Jurnal Aplikasi Bisnis dan Manajemen, violating our policy regarding duplicate publication. As a result, the document associated with this article, including its content and any supplementary materials, has been retracted from the journal BISMA (Bisnis dan Manajemen). It is, therefore, essential to take appropriate steps to eliminate all references to this article.
The Effect of Social Commerce Constructs on Purchase Intention in Social Commerce in Bandung City Saputra, Febrian Eko; Komaladewi, Rita; Mulyana, Asep
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol 5 No 2 (2023): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v5i2.3202

Abstract

The purpose of this study was to determine the influence of the Social Commerce Construct on Purchase Intention with the Trust Variable as a Mediating Variable in Social Commerce in the city of Bandung. This study uses a causal research model, which is a research model to analyze the relationships between one variable and another, and this study uses quantitative data. The data collection in this study is based on two sources, primary data obtained from distributing online questionnaires to TikTok social media users and secondary data obtained from libraries, journals, and websites. The population in this study were all residents of Bandung City who would make product purchase transactions through the TikTok Shop social media, with the sampling technique being purposive sampling which produced 240 respondents. Data analysis used in this research is descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study are that Social Commerce Construct has a significant effect on Trust, Trust has a significant effect on Purchase Intention, Social Commerce Construct has a significant effect on Purchase Intention, and there is an indirect effect of Social Commerce Construct on Purchase Intention through Trust.
The Influence of Perceived Value And Team Identification on Purchase Intention Licensed Merchandise Persib Club Nugraha, Krisna Adhitia; Komaladewi, Rita; Budhyawan, Thomas
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol 5 No 2 (2023): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v5i2.3397

Abstract

The purpose of this study was to determine the effect of perceived value and team identification on the purchase intention of licensed merchandise for the PERSIB Bandung football club. The measurement model used in this study is a data analysis method using Smart PLS 3.0 software. Partial Least Square (PLS) is a statistical method of Structural Equation Modeling (SEM) based on variance designed to solve multiple regression. This research uses a quantitative approach with a descriptive research type. The data collected is in the form of primary data obtained through distributing questionnaires and secondary data obtained through research journals and scientific books. Data collection techniques use the distribution of Google Forms online. In this study, the population is infinite or infinite, where the number of individuals cannot be known with certainty. The population that is the focus of this research is the Persib Bandung club fans who are spread across various regions in Indonesia. The technique for calculating the minimum number of samples in the SEM model refers to the calculation of Hair et al. (1987), which uses multiplication of the number of indicators multiplied by five so that the minimum total sample used is 120 respondents. The research sample used is Persib Bandung football club fans who have visited the official store. The results of the study show that perceived value and team identification have a positive effect on the community's purchase intention of licensed merchandise for the PERSIB Bandung football club.
Strategi Pemasaran Melalui Flywheel Marketing Formula Pada Cv Tiga Rasa Gemilang (Cireng Cipok) Agustin, Melinda Yuni; Rita Komaladewi
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 6 No. 2 (2024): Vol. 6 No. 2 September 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v6i2.7927

Abstract

With the rapid development of time, business phenomena, especially in the food industry, have been evolving rapidly. So far, the marketing of CV Tiga Rasa Gemilang has been using a funnel marketing approach, which is deemed to have not produced optimal results. With the observation conducted, the author expands the marketing of Cireng Cipok using the flywheel marketing approach. The identified problems, design of the marketing plan, and analysis of the TOWS matrix are conducted. The research results project that the implementation of a flywheel marketing strategy focused on customer satisfaction can increase sales and achieve a 10% increase in revenue in the short term, with growth reaching 2.5 times in the medium term and 5 times in the long term. The development focus in the first month is on sales and online promotion. The growth of sales volume in the medium and long term develops exponentially by maintaining and expanding price variations, as well as expanding stores and implementing customer retention programs such as seasonal products, discounts, and membership.
Co-Authors Adz Zikri, Arif Furqon Nugraha Agatha, Fathia Agustin, Melinda Yuni Akbar Riskal Amani Aldina Shiratina Amani, Akbar Riskal Amar, Siti Chaerani Djen Anggie Irwansyah Arief Budiman , Adityo Asep Mulyana Asep Mulyana Bayu Perisha Budhyawan, Thomas Carla Elisabeth Stephanie Deborah, Irene Deru R Indika Dwi Kartini Emi Widya Yusuf Eugenia Clarissa Prabowo Fachri Eka Saputra Fariz Pramadani Firdaus, Gilrandy Andhika Ghea Putri Aliffia Gugyh Susandy Herdianie, Revalina Hilmy Mu’nis Jajang Burhanudin Jodhi Kartha Yudha Joeliaty Joeliaty Kirana, Laras Puspa Kurniadi, Stefanie Kurniatun, Taufani C. Ledy Yolanda Luki Ramdani Lumbantobing, Angelia Tio M Aqshel Revinzky Mulyani, Indah Putri Mulyawan, Sarah Anjani Naufal, Ariq Zulfahmi Nugraha Adz Zikri, Arif Furqon Nugraha, Krisna Adhitia Okviannas, Nadilla Prasetyo, Bilal Panji Puji Ratna Sari Putri Fajar Handayani R Thomas Budhayawan Yudha R. Arief Helmi R. Thomas Budhyawan Yudha R. Thomas Budhyawan Yudha Rahma Hanifa Dewi Raihan Fajri Ramadhan Ramos Purba Reni Dian Octaviani Rhiswandi, Rhandi Ruchiat, Yayat Saputra, Febrian Eko Saputra, Kiagus Ahmad Juan Sari, Intan Mala Setyadi, M. Aditya Silaban, Sonia Artha Ria Sucherly Sucherly Sucherly Sucherly Sulaeman Rahman Nidar Susi Yasmin Thomas Budhyawan Umi Kaltum Widianto, Sunu Yasmin, Annisa Yevis Marty Oesman Yudha, R. Thomas Budhyawan Yudi Aziz Yuyus Suryana