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All Journal Jurnal Media Wahana Ekonomika Jurnal Promosi Pendidikan Ekonomi Proceeding SENDI_U Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Performance Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen dan Profesional Journal of Business Studies and Management Review Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Hayuningtias, Kristina Anindita
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGARUH NILAI YANG DIRASAKAN DAN SENSITIVITAS HARGA TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA NIAT BELI ULANG Gustia, Dinda; Hayuningtias, Kristina Anindita
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1422

Abstract

Hadirnya teknologi komunikasi memberi kemudahan dalam kehidupan sehari – hari, sehingga kebutuhan alat komunikasi mengalami peningkatan pada setiap tahunnya. Hal ini mengharuskan perusahaan untuk terus memenuhi kebutuhan konsumen agar dapat menciptakan rasa puas dan niat untuk membeli kembali. Dilakukannya penelitian ini untuk menguji adanya pengaruh nilai yang dirasakan, sensitivitas harga terhadap kepuasan konsumen dan dampaknya pada niat pembelian ulang. Populasi penelitian mengacu pada pengguna smartphone Samsung, dengan teknik pengambilan sampel non probalility sampling yaitu purposive sampling berdasarkan kriteria yang telah ditentukan. Metode pengumpulan data yang digunakan yakni penyebaran kuesioner secara online melalui google form dengan skala pengukuran likert 1 – 5, sehingga didapat data responden sebanyak 135 orang pengguna smartphone Samsung. Adapun alat bantu yang digunakan untuk melakukan pengujian instrumen yaitu program SPSS versi 23. Hasil penelitian menunjukkan bahwa variabel nilai yang dirasakan berpengaruh positif dan signifikan pada kepuasan konsumen, kepuasan konsumen berpengaruh positif dan signifikan pada niat beli ulang. Hasil penelitian selanjutnya variabel sensitivitas harga tidak berpengaruh signifikan terhadap kepuasan konsumen. Hasil penelitian ini memberikan penjelasan mengenai semakin banyak konsumen menerima manfaat dari produk smartphone Samsung, maka akan berdampak pada niat untuk membeli kembali. Namun tingkat sensitivitas konsumen terhadap harga tidak menjadi pertimbangan untuk mengukur kepuasan konsumen.
Anteseden Niat Beli Konsumen pada Produk Janji Jiwa Razul Riza, Kautsar Isyraaq; Hayuningtias, Kristina Anindita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4293

Abstract

This article discusses research on three factors that influence consumers' purchase intentions for a coffee shop in Semarang City, these three factors consist of Social Media Marketing, Brand Image and Brand Awareness. Kopi Janji Jiwa is the object chosen in this research which was taken to distribute questionnaires to consumers in the city of Semarang. This research uses primary data obtained from the results of a questionnaire that was filled out by 100 consumers as respondents using the purposive sampling method as an approach. The data processing results from this research used SPSS version 25 software in testing validity tests, reliability tests, model tests and hypothesis tests. Research findings show that Social Media Marketing does not have a significant influence on Purchase Intention to Kopi Janji Jiwa. Brand Image also does not have a significant influence on Intention to Buy Janji Jiwa Coffee, while Brand Awareness has a significant influence on Intention to Buy Janji Jiwa Coffee. From the results of this research it can be concluded that not everyone has the intention to buy just by looking at the Brand Image or Social Media Marketing of a brand, but the majority of respondents have the intention to buy on the basis of brand awareness which can be recognized and remembered in various situations or environments..
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE, BRAND AWARENESS ON PURCHASE INTENTION OF PALETAS WEY ICE CREAM Ariyo, Reky Ifan; Hayuningtias, Kristina Anindita
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.23581

Abstract

Social media is a key platform for consumers to share product experiences and obtain information in today's digital era. This study examines how brand awareness, brand image, and electronic word-of-mouth (E-WOM) influence consumers' intention to purchase Paletas Wey ice cream. Purposive sampling and a quantitative approach were used to find respondents who knew Paletas Wey through offline retailers or social media. An online survey was used to collect data, and Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method was applied for analysis. The findings show that brand image and brand awareness have a positive and significant effect on purchase intention, and that E-WOM has a positive and significant effect on both variables. The majority of variation in consumer purchase intentions can be explained by this model. This research suggests that brand familiarity, brand image, and online reviews play an important role in shaping consumer purchase intentions. Keywords: Electronic Word-of-Mouth; Brand Image; Brand Awareness; Purchase Intention; Social Media
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi pada Pelanggan Astra motor Center Semarang) Wulandari, Dina Ayuning; Hayuningtias, Kristina Anindita
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.12089

Abstract

Penelitian ini membahas mengenai adanya dua faktor yang memengaruhi kepuasan pelanggan di Dealer Astra Motor Center Semarang, dua faktor tersebut terdiri atas kualitas pelayanan dan kualitas produk. Penulis memilih pelanggan Dealer Astra Motor semarang sebagai objek dalam penelitian ini, dengan cara menyebarkan kuesioner. Penelitian ini menggunakan data primer yang diperoleh dari hasil kuesioner yang telah diisi oleh 100 pelanggan sebagai responden dengan menggunakan metode purposive sampling sebagai pendekatan. di mana sampel dipilih berdasarkan pengalaman mereka mengunjungi dealer tersebut. Hasil olah data dari penelitian ini menggunakan perangkat lunak SPSS versi 25 dalam pengujian Uji Instrumen, Analisis Linier Berganda, Koefisien Korelasi (R), Koefisien Determinari (R2), Uji Simultan (Uji F), dan Uji Parsial (Uji t). Hasil dari penelitian penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh signifikan terhadap kepuasan pelanggan di Dealer Astra Motor Center Semarang. Kualitas produk juga memiliki pengaruh signifikan terhadap kepuasan pelanggan di Dealer Astra Motor Center Semarang. Dari hasil penelitian ini dapat disimpulkan bahwa kualitas pelayanan dan kualitas produk terbukti menentukan kepuasan pelanggan di Dealer Astra Motor Center Semarang
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ANAK PANAH KOPI TEMBALANG Nugroho, Dwiki Setyo; Hayuningtias, Kristina Anindita
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2754

Abstract

This study explores the extent to which price perception, product quality, and promotional efforts influence consumer purchasing decisions at Anak Panah Kopi Tembalang. A total of 100 visitors of the coffee shop were recruited based on specific criteria through purposive sampling. The collected data were analyzed using a multiple linear regression method to examine the influence of each independent variable. The results indicate that price perception and promotion significantly and positively affect consumer purchasing decisions, while product quality does not show a significant effect. Among the three factors, promotion was found to have the strongest influence. These results highlight the importance of implementing effective promotional strategies to encourage consumer purchases and enhance business sustainability in an increasingly competitive environment.
PENGARUH DIGITAL MARKETING, POTONGAN HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGGUNA SHOPEE Dewantara, Rezza Ananda; Hayuningtias, Kristina Anindita
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2771

Abstract

The purpose of this study is to analyze the influence of digital marketing, discounts, and product quality on purchasing decisions. This study focuses on consumers who actively use Shopee to shop for various product categories within a certain period. The population in this study is all Shopee users. This study used a purposive sampling technique. The data analysis technique used is multiple linear regression analysis. The results of the study can be concluded that digital marketing and discounts have a positive and significant influence on purchasing decisions, while product quality has no effect on purchasing decisions. These results explain that the more effective the digital marketing strategy and the more attractive the discounts offered, the more likely consumers are to make a purchase. Conversely, product quality does not show a significant influence on purchasing decisions, indicating that consumer purchasing decisions in the context of this study are more influenced by promotional aspects and price than product quality itself.
EXPLORING THE DIFFERENTIAL IMPACT OF VARIOUS USER-GENERATED CONTENT TYPES ON PURCHASE INTENTION THROUGH AWARENESS Aquinia, Ajeng; Sutedjo, Bambang; Widyasari, Suzy; Hayuningtias, Kristina Anindita; Putra, Harmanda Berima
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.49848

Abstract

This study investigates the role of brand awareness as a mediating variable between user generated content (UGC) and purchase intention among generation z consumers of local beauty brands. Employing a quantitative research design, data were collected from 206 respondents through online questionnaire and analyzed using partial least squares structural equation modeling (pls-sem). The measurement model shows high reliability and validity across all constructs, confirming the robustness of the data. The findings reveal that UGC has significant positive effect on both brand awareness and purchase intention, while brand awareness also positively influences purchase intention. Furthermore, the analysis confirms that brand awareness partially mediates the relationship between UGC on consumer behavior is strengthened through enhanced brand recognition and familiarity. these result highlights the crucial role of UGC in shaping consumer perception and purchase decision within the digital beauty market. The study highlights that generations Z consumers who are highly engaged with social media, respond more positively to authentic peer generated content than to traditional advertising. Therefore, local beauty brands are encouraged to utilize UGC-based marketing strategies to build stronger brand awareness and foster higher purchase intention among their target audience.
Co-Authors Aquinia, Ajeng Ariyo, Reky Ifan Bambang Sutedjo Bambang Sutejo, Bambang Dewantara, Rezza Ananda Endang Tjahjaningsih Euis Soliha Fahrizi, Irgi Farhan Amaruli Fitriati, Ika Rosyada Gustia, Dinda Jannah, Safira Aqiila Mansyur, Anwar Nugroho, Dwiki Setyo Nungki Pradita Pangestu , Virandani Bagas Adi Pratiwi, Dewi Ayu Putra, Harmanda Berima Putra, Hermanda Berima Razul Riza, Kautsar Isyraaq Robertus Basiya Sari, Diana Yunita Sari, Septi Kartika Suzy Widyasari Wulandari, Dina Ayuning Yuni Lestari