Article Per Year (5 Year)
p-Index From 2021 - 2026
2.663
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen IJIBE (International Journal of Islamic Business Ethics) Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia KACANEGARA Jurnal Pengabdian pada Masyarakat Inovator : Jurnal Manajemen International Journal of Islamic Business and Economics (IJIBEC) International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Advanced Multidisciplinary Research Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Golden Ratio of Marketing and Applied Psychology of Business Proceeding ISETH (International Summit on Science, Technology, and Humanity) Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Community Empowerment Journal Benefit: Jurnal Manajemen dan Bisnis
Fachrunnisa, Olivia
Unknown Affiliation
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Brand Ambassador, Social Media Marketing, and Product Innovation Effects on Purchase Decisions: The Mediating Role of Brand Image in the Indonesian Dairy Industry Wardani, Naili Rohmah Kusuma; Fachrunnisa, Olivia
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1812

Abstract

This study aims to comprehensively analyze the influence of Brand Ambassador, Social Media Marketing, and Product Innovation on Purchase Decision, with Brand Image positioned as a mediating variable. In an increasingly competitive market, companies must implement effective marketing strategies that not only attract consumer attention but also strengthen brand perception and drive actual purchasing behavior. Brand ambassadors are expected to enhance credibility and emotional attachment, while social media marketing plays a strategic role in delivering interactive and persuasive promotional content. Meanwhile, product innovation helps maintain relevance and competitive advantage in the marketplace. This research adopts a quantitative explanatory approach to examine the causal relationships among variables. Data were collected through structured questionnaires distributed to 250 consumers aged 18–40 years who are familiar with the brand ambassador representing the product. The sample was selected to represent active consumers who are frequently exposed to digital marketing. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), which is suitable for assessing complex models involving mediation effects. The findings indicate that Brand Ambassador, Social Media Marketing, and Product Innovation have a significant positive effect on Purchase Decision. Furthermore, the results confirm that Brand Image plays a mediating role, strengthening both the direct and indirect relationships between the independent variables and Purchase Decision. These findings suggest that an integrated marketing strategy focusing on credible ambassadors, engaging digital promotion, and continuous innovation can effectively enhance brand image and ultimately drive consumer purchasing decisions.
Peran Pemasaran Digital terhadap Customer Loyalty melalui Customer Involvement pada FORE Coffee Lismawati, Lismawati; Fachrunnisa, Olivia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6669

Abstract

terhadap Customer Loyalty dengan Customer Involvement sebagai variabel mediasi pada pelanggan FORE Coffee di Kota Semarang. Industri food and beverage di Indonesia saat ini menghadapi persaingan yang semakin ketat, khususnya di segmen kopi lokal yang terus berkembang pesat. Dalam kondisi tersebut, strategi pemasaran digital menjadi instrumen penting bagi brand untuk membangun loyalitas pelanggan secara berkelanjutan. Populasi dalam penelitian ini adalah masyarakat yang berdomisili di Kota Semarang, telah membeli atau menjadi pelanggan tetap produk FORE Coffee, aktif mengikuti akun media sosial resmi FORE Coffee, serta pernah memberikan atau membaca ulasan digital terkait produk mereka. Pendekatan kuantitatif digunakan dengan metode survei melalui penyebaran kuesioner kepada responden yang dipilih secara probability sampling. Data yang terkumpul kemudian dianalisis menggunakan teknik Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS), yang dipilih karena kemampuannya dalam menguji hubungan antar variabel secara simultan, termasuk efek mediasi. FORE Coffee dipilih sebagai objek penelitian karena merupakan salah satu brand kopi lokal yang secara aktif memanfaatkan platform digital sebagai bagian dari strategi pemasarannya, sehingga menjadi studi kasus yang relevan dan representatif. Hasil penelitian ini diharapkan dapat memberikan kontribusi teoritis dalam pengembangan ilmu pemasaran digital, sekaligus memberikan implikasi praktis bagi para pelaku usaha di industri food and beverage dalam merancang strategi pemasaran yang lebih efektif, berbasis data, dan berorientasi pada peningkatan loyalitas pelanggan jangka panjang.
Systematic Literature Review: The Importance of Work Motivation Need for Achievement to Performance Halim Maimun, Muhammad; Fachrunnisa, Olivia; Ratnawati, Alifah; Mulyana, Mulyana; veno, andri
Benefit: Jurnal Manajemen dan Bisnis Vol. 10 No. 2 (2025): Benefit : Volume 10 Desember No 2 tahun 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i2.16890

Abstract

The objective of this investigation is to conduct a comprehensive review and synthesis of empirical research regarding the significance of work motivation, specifically the need for achievement, in shaping employee performance in organizational settings. A systematic literature review (SLR) was conducted following the PRISMA guidelines by analyzing peer-reviewed journal articles published between 2020 and 2025 and indexed in Scopus, Web of Science, and Google Scholar. Articles were evaluated according to predetermined inclusion criteria that prioritized employee performance, motivation, and achievement. The review provides robust and consistent empirical evidence that the need for achievement has a positive and substantial impact on employee performance. In comparison to employees with lower achievement motivation, those with high achievement motivation are more likely to establish challenging objectives, exhibit a greater level of task commitment, and produce superior work results. The results reaffirm the ongoing relevance of achievement motivation theory in elucidating performance disparities across a variety of organizational settings and sectors. This study offers a focused contribution by consolidating fragmented findings into a coherent framework and providing an up-to-date synthesis of empirical evidence on the need for achievement and employee performance. It underscores the critical role of achievement-oriented motivation as a primary internal driver of performance and identifies directions for future research, particularly in examining contextual and individual-level moderators.
Co-Authors Abdul Ghafar Ismail Alifah Ratnawati Andri Veno Ardian Adhiatma BM, Nugroho Sumarjiyanto Damayanti, Adelia Ika Dina Lusianti Dwi Indriastuti, Dwi Fathulloh, Moh Reza Haidar, Safiradinda Hamidanti, Isni Rabika Hasan Abdul Rozak Ifada, Sarah Indah Susilowati Ken Sudarti Lismawati, Lismawati Luluk Muhimatul Ifada Maimun, Muhammad Halim Milatusakdiyah, Milatusakdiyah Mislan Cokrohadisumarto, Widiyanto bin Mubarok, Fikri Shofin Muhaimin, Ahmad Riza Mulyana Mulyana Mulyaningtyas, Belia Mutoharoh, Mutoharoh Muzaro’ah, Dela Amellya Nailil Muna Naufal, Irfan An Prameswari, Dita Pratama, Deni Qori’ah, Siti Rahayu, Indah Rosidi , Rosidi Sari, Yuli Indah Satria Avianda Nurcahyo Septiyani, Selvia Trimanah, Trimanah Wardani, Naili Rohmah Kusuma Yulianingsih, Dwi Indriastuti