Article Per Year (5 Year)
p-Index From 2021 - 2026
2.189
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) IJIBE (International Journal of Islamic Business Ethics) Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia KACANEGARA Jurnal Pengabdian pada Masyarakat Inovator : Jurnal Manajemen International Journal of Islamic Business and Economics (IJIBEC) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Advanced Multidisciplinary Research Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi eCo-Fin Proceeding ISETH (International Summit on Science, Technology, and Humanity) Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Community Empowerment Journal
Fachrunnisa, Olivia
Unknown Affiliation
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Public Relations Marketing Strategy in the Unissula New Student Admission Program Mubarok, Fikri Shofin; Trimanah, Trimanah; Fachrunnisa, Olivia
Journal of Advanced Multidisciplinary Research Vol 6, No 2 (2025): December 2025
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jamr.6.2.139-149

Abstract

The main source of income for Private Universities (PTS) is from payments received from students. Therefore, PTS must be more creative in attracting new students. Unissula is a private university in Central Java with the highest number of students during the 2023 New Student Admissions (PMB) period, reaching 7346. This figure far exceeds the target of 5698. Unissula's Marketing and Public Relations (PH) UPT is a unit mandated by the Rektor to be responsible for the overall PMB program. In practice, UPT PH synergizes with all leaders at the university level, faculties, study programs and other units. This research aims to describe the synergy of UPT PH with all internal stakeholders in achieving PMB targets. This research uses a qualitative case study approach. The data collection technique was carried out using in-depth interviews with 3 informants determined by purposive sampling and observation at PMB meetings. Data analysis techniques are carried out through data reduction, data presentation and drawing conclusions. The research results show that there is a strategic policy from the Rektor which is the driving force for the implementation of three marketing public relations strategies, namely pull strategy, push strategy and pass strategy. The results of this research can contribute to other private universities which are experiencing a decrease in the number of students or who want to increase the number of students
Co-Authors Abdul Ghafar Ismail Ardian Adhiatma Asyhari Asyhari, Asyhari Damayanti, Adelia Ika Dina Lusianti Dwi Indriastuti, Dwi Fathulloh, Moh Reza Haidar, Safiradinda Hamidanti, Isni Rabika Hasan Abdul Rozak Ifada, Sarah Ken Sudarti Luluk Muhimatul Ifada Milatusakdiyah, Milatusakdiyah Mislan Cokrohadisumarto, Widiyanto bin Mubarok, Fikri Shofin Muhaimin, Ahmad Riza Mulyaningtyas, Belia Mutoharoh, Mutoharoh Muzaro’ah, Dela Amellya Nailil Muna Naufal, Irfan An Oktavia, Laily Nur Prameswari, Dita Pratama, Deni Qori’ah, Siti Rahayu, Indah Rosidi , Rosidi Sari, Yuli Indah Satria Avianda Nurcahyo Septiyani, Selvia Siskawati , Septiana Trimanah, Trimanah Yulianingsih, Dwi Indriastuti