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All Journal JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen IJIBE (International Journal of Islamic Business Ethics) Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia KACANEGARA Jurnal Pengabdian pada Masyarakat Inovator : Jurnal Manajemen International Journal of Islamic Business and Economics (IJIBEC) International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Advanced Multidisciplinary Research Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Golden Ratio of Marketing and Applied Psychology of Business Proceeding ISETH (International Summit on Science, Technology, and Humanity) Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Community Empowerment Journal Benefit: Jurnal Manajemen dan Bisnis
Fachrunnisa, Olivia
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Upaya pencegahan pernikahan dini dengan metode Community Dialogue Fachrunnisa, Olivia; Fathulloh, Moh Reza; Milatusakdiyah, Milatusakdiyah; Qori’ah, Siti; Muzaro’ah, Dela Amellya; Muhaimin, Ahmad Riza; Ifada, Sarah
Community Empowerment Journal Vol. 2 No. 3 (2024)
Publisher : CV. Yudhistt Fateeh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61251/cej.v2i3.72

Abstract

Pernikahan dini, yang dilakukan oleh individu di bawah usia 19 tahun, masih menjadi isu serius di Indonesia meskipun telah diatur oleh Undang-Undang No. 16 Tahun 2019. Meskipun demikian, data menunjukkan bahwa jumlah pernikahan dini masih signifikan. Pernikahan dini memiliki dampak negatif baik dari segi fisik maupun mental, seperti risiko kesehatan,stunting, kesulitan dalam mengakses pendidikan, dan potensi kemiskinan. Faktor-faktor yang menyebabkan pernikahan dini antara lain kemiskinan, kurangnya akses pendidikan, budaya, ketidaksetaraan gender, dan konflik sosial. Pencegahan pernikahan dini menjadi penting sebagai perlindungan terhadap hak anak untuk tumbuh dan berkembang. Berbagai upaya telah dilakukan, termasuk program pemerintah seperti "JO KAWIN BOCAH", namun masih diperlukan kesadaran dan edukasi masyarakat yang lebih luas. Sebuah program pengabdian masyarakat telah dilaksanakan dengan tujuan memberikan penyuluhan dan sosialisasi tentang bahaya pernikahan dini serta cara pencegahannya kepada remaja, metode yang kami gunakan berupa Community dialogue atau dialog komunitas yang dilakukan bersama siswa siswi SMP yang berjumlah 33 orang dengan jenis kelamin 21 perempuan dan 12 laki-laki. Dari metode ini hasil yang kami dapat menunjukkan peningkatan pemahaman dan kesadaran mereka terhadap masalah tersebut. Early marriage, carried out by individuals under the age of 19, is still a serious issue in Indonesia even though it is regulated by Law no. 16 of 2019. However, the data shows that the number of early marriages is still significant. Early marriage has negative impacts both physically and mentally, such as health risks, difficulties in accessing education, and the potential for poverty. Factors that cause early marriage include poverty, lack of access to education, culture, gender inequality and social conflict. Preventing early marriage is important as protecting children's rights to grow and develop. Various efforts have been made, including government programs such as "JO KAWIN BOCAH", but wider public awareness and education is still needed. The community service program has been implemented with the aim of providing education and outreach about the dangers of early marriage and how to prevent it to teenagers. The method we use is Community Dialogue which is carried out with 33 junior high school students, 21 women and 12 men. man. From this method, the results we get show an increase in their understanding and awareness of the problem.
Peran mediasi brand experience terhadap pengaruh user-generated social media communication pada customer-based brand equity Haidar, Safiradinda; Fachrunnisa, Olivia
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1901

Abstract

The increasingly tight competition in the telecommunications industry, has encouraged companies to have a unique position in the minds of customers. This study aims to analyze the role of brand experience mediation in influencing user-generated social media brand communication towards brand customer-based brand equality on the Indibiz Telkom Instagram platform. The research design was cross-sectional, with a sample of 170 respondents from Indibiz Telkom customers and social media followers. Data were collected through questionnaires and analyzed using Smartpartial Least Square (SmartPLS). The results of the study showed that user-generated social media brand communication had a significant effect on brand experience (p = 0.000; β = 0.749; t> 1.96) but did not have a significant direct effect on customer-based brand equity (Y) (p = 0.264; β = 0.116; t <1.96). Brand experience (Z) has a significant influence on customer-based brand equity (Y) (p = 0.000; β = 0.761; t > 1.96) and plays a key role in mediating the relationship between user-generated social media brand communication and customer-based brand equity (p = 0.000; β = 0.570; t > 1.96). This shows that Brand Experience, which includes sensorial, emotional, intellectual, and behavioral experiences, is an important element in increasing customer-based brand equity. Model provides a new theoretical understanding of the dynamics of brand communication on digital platforms, which can be useful if applied.
Point of View Maslahah Mursalah Among Workers in Organizations: Exploring an Islamic Perspective with Humanistic Value Prameswari, Dita; Nurcahyo, Satria Avianda; Damayanti, Adelia Ika; Rahayu, Indah; Fachrunnisa, Olivia
IJIBE (International Journal of Islamic Business Ethics) Vol 10, No 1 (2025): March 2025
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.10.1.%p

Abstract

This study aims to improve maslahah mursalah in organizations, measured from the perspective of today's active workers, and how they view maslahah mursalah in their respective workplaces. Humanistic leadership and work recognition are important and influential in implementing Islamic HRM in organizations. This study is motivated by several research gaps, especially the lack of research on maslahah mursalah in Islamic HRM. The method used in this study is quantitative research with a sample of 120 active workers in Grobogan Regency. Meanwhile, the sampling technique used is purposive sampling, with the criteria of working for a minimum of 2 years, aged 21-35 years old. Data analysis in this study is conducted with the SmartPLS 4.1 analysis tool. The study results show that humanistic leadership significantly influences work recognition, humanistic leadership significantly influences maslahah mursalah, work recognition significantly influences maslahah mursalah, and work recognition mediates the relationship between humanistic leadership and maslahah mursalah. On the other hand, there are findings related to the new concept of maslahah mursalah in organizations based on the perspective of today's workers who place more emphasis on knowledge, recognition, and reward.
THE ROLE OF TRANSFORMATIONAL LEADERSHIP AND WORK CULTURE ON HUMAN RESOURCE PERFORMANCE WITH INTRINSIC MOTIVATION AS AN INTERVENING VARIABLE: A STUDY OF SERVICE COMPANIES IN PALEMBANG Pratama, Deni; Fachrunnisa, Olivia
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3788

Abstract

This research seeks to examine how transformational leadership and organizational culture affect human resource (HR) performance, with intrinsic motivation acting as a mediating factor in service companies in Palembang City. Using a quantitative explanatory approach, data were obtained from 64 respondents through a questionnaire and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The outcomes show that transformational leadership has a significant effect on intrinsic motivation, and intrinsic motivation has a significant impact on HR performance. However, work culture doesn’t have a significant impact on intrinsic motivation, and transformational leadership doesn’t directly have a significant impact on HR performance. Conversely, work culture has been shown to have a significant effect on HR performance. These findings reinforce the importance of building a strong organizational culture and maintaining intrinsic motivation as strategies to improve employee performance.
Strategi Strategi Pemasaran Jasa Pendidikan di MAN 2 Grobogan: Analisis SWOT dan Implementasinya Rosidi , Rosidi; Fachrunnisa, Olivia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2104

Abstract

Penelitian ini membahas tentang strategi pemasaran jasa pendidikan dan analisisi peningkatan daya saing pada MAN 2 Grobogan. Hal ini didasari peda persaingan lembaga pendidikan yang semakin ketat, dan pentingnya perencanaan strategi pemasaran pada lembaga pendidikan. Permasalahan utama dalam penelitian ini adalah bagaimana analisis SWOT, strategi pemasaran jasa pendidikan dan analisis peningkatan daya saing pada MAN 2 Grobogan. Pendekatan penelitian metode kualitatif. Sumber data adalah kepala/wakil kepala madrasah, guru/staf/pegawai, dan siswa, alat pengumpulan data yaitu pedoman wawancara; teknik pengumpulan data adalah observasi, wawancara, dan dokumentasi. Untuk mengetahui strategi pemasaran dan daya saing pada MAN 2 Grobogan penulis menggunakan metode analisis SWOT. Hasil penelitian menunjukkan bahwa: 1) Strategi pemasaran jasa pendidikan yang diterapkan di MAN 2 Grobogan adala strategi promosi dan strategi produk. 2) Hasil skor berdasarkan analisis SWOT internal-eksternal (IE matrix) diperoleh skor akhir IFAS adalah 0,98, sedangkan skor akhir EFAS adalah 0,33. Hasil ini menunjukkan bahwa posisi MAN 2 Grobogan berada di kuadran 1 (satu) yaitu Strenghts-Opportunities (SO) yang mendukung strategi agresif. 3) Daya saing MAN 2 Grobogan dilihat dari penerapan strategi pemasaran yang memnuhi keempat indikator peningkatan daya saing lembaga pendidikan. Hasil analisis menunjukkan terjadi peningkatan daya saing di MAN 2 Grobogan.
Business and Leisure “Bleisure” in Organization: Antecedents and Outcomes Adhiatma, Ardian; Muna, Nailil; Fachrunnisa, Olivia
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.19783

Abstract

The purpose of this study is to explore the concept of bleisure (business and leisure) in an organization along with its antecedents and outcomes. Bleisure is a combination of completing work and entertainment or a pleasant situation at the same time. The sample used in this study were 106 respondents who work in Event Organizer (EO). Data collection methods in this study used questionnaires. Data was analyzed by using regression test. The results of this study indicate that if people work in an organization that combines business and leisure (bleisure), they will have the creativity and high innovation performance, and the application of business and leisure (bleisure) can be achieved through mobile working style and gamification. Bleisure or a combination of fun activities and work can enhance creative intelligence and innovation performance for individuals in completing work, every person will be more creative and innovative. Leisure and work are related things, when individuals are burdened with assignments, the application of leisure in an organization is one of the effective things.
Pendampingan pembuatan kemasan produk dan penerapan aplikasi akuntansi pada UMKM batik di Kota Pekalongan Ifada, Luluk Muhimatul; Fachrunnisa, Olivia; Sudarti, Ken; Mutoharoh, Mutoharoh
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 7, No 3 (2024): Agustus
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v7i3.2155

Abstract

Permasalahan yang dihadapi oleh umkm kain batik di pekalongan adalah kemasan masih dibuat secara sederhana, dan Penyusunan laporan keuangan masih dilakukan secara manual dan seadanya. Tujuan pendabdian Masyarakat pada UMKM batik di pekalongan adalah untuk meningkatkan omset penjualan, memberikan penyuluhan serta pendampingan mengenai kemasan atau packaging dan penyusunan laporan keuangan dengan menggunakan aplikasi Si Apik. Metode pelaksanaan kegiatan pengabdian ini terdiri dari beberapa tahapan untuk mencapai target luaran yang diharapkan, melakukan observasi dan wawancara mendalam untuk menggali informasi, Tahapan pelatihan dan pendampingan kepada pelaku UMKM batik, Dan tahapan terakhir evaluasi, Evaluasi pada akhir kegiatan ini dilakukan untuk mengukur keberhasilan dari seluruh program pelatihan. Hasil kegiatan pengabdian Masyarakat yang telah dilaksanakan oleh Tim PKM pada UMKM Batik di Kota Pekalongan dapat disimpulkan bahwa pertama, Pelaksanaan kegiatan pengabdian pada masyarakat dengan memberikan pendampingan pembuatan kemasaan atau packaging dan Membuat laporan keuangan dengan aplikasi Si Apik berlansung baik dan responsif. 
Model Penurunan Intention to Leave Melalui Kerangka Kerja Penguatan Employee Engagement Hamidanti, Isni Rabika; Fachrunnisa, Olivia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i9.16379

Abstract

Penelitian merupakan literatur review yang menganalisis model peningkatan penurunan intention to leave melalui kerangka kerja penguatan employee engagement. Permasalahan dalam penelitian ini didasarkan adanya fenomena gap yaitu tingginya intention to leave tenaga kesehatan pada Klinik Pratama di Kota Semarang dan riset gap tentang upaya untuk menurunkan intention to leave. Pada penelitian ini hanya dilakukan penelitian untuk tenaga kesehatan Klinik Pratama Kapitasi 5000 se Kota Semarang. Penelitian ini menggunakan analisis Structural Equity Modelling (SEM), dengan menggunakan AMOS, untuk mengetahui apakah model yang digambarkan sesuai dengan realitas yang sebenarnya. Hasil penelitian ini menunjukkan bahwa workplace relationship quality, psychological empowerment leadership, dan meaningful work berpengaruh terhadap employee engagement. Pada penelitian ini kontribusi terbesar adalah meaningful work, meaningful work merupakan variabel yang dominan mempengaruhi employee engagement. Model penelitian tentang pengaruh workplace relationship quality, psychological leadership empowerment dan meaningful work terhadap employee engagement dalam menurunkan intention to leave layak diteliti dengan model yang fit menurut SEM. Hasil penelitian ini mempertegas hasil penelitian terdahulu yang menunjukkan hasil bahwa workplace relationship quality, psychological empowerment leadership dan meaningful work mempengaruhi employee engagement dalam menurunkan intention to leave.
Public Relations Marketing Strategy in the Unissula New Student Admission Program Mubarok, Fikri Shofin; Trimanah, Trimanah; Fachrunnisa, Olivia
Journal of Advanced Multidisciplinary Research Vol 6, No 2 (2025): December 2025
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jamr.6.2.139-149

Abstract

The main source of income for Private Universities (PTS) is from payments received from students. Therefore, PTS must be more creative in attracting new students. Unissula is a private university in Central Java with the highest number of students during the 2023 New Student Admissions (PMB) period, reaching 7346. This figure far exceeds the target of 5698. Unissula's Marketing and Public Relations (PH) UPT is a unit mandated by the Rektor to be responsible for the overall PMB program. In practice, UPT PH synergizes with all leaders at the university level, faculties, study programs and other units. This research aims to describe the synergy of UPT PH with all internal stakeholders in achieving PMB targets. This research uses a qualitative case study approach. The data collection technique was carried out using in-depth interviews with 3 informants determined by purposive sampling and observation at PMB meetings. Data analysis techniques are carried out through data reduction, data presentation and drawing conclusions. The research results show that there is a strategic policy from the Rektor which is the driving force for the implementation of three marketing public relations strategies, namely pull strategy, push strategy and pass strategy. The results of this research can contribute to other private universities which are experiencing a decrease in the number of students or who want to increase the number of students
The Effect of Gender and the Internet on the Level of Corruption in ASEAN 5 (1997-2019) Susilowati, Indah; Fachrunnisa, Olivia; BM, Nugroho Sumarjiyanto
Media Ekonomi dan Manajemen Vol 36, No 1 (2021): January 2021
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.15 KB) | DOI: 10.24856/mem.v36i1.1811

Abstract

The level of corruption in ASEAN countries, especially ASEAN 5, namely Indonesia, Malaysia, Thailand, Vietnam, and the Philippines, although gradually declining but still in the high category. This study aims to analyze the factors that influence the level of corruption in ASEAN-5 countries (Indonesia, Malaysia, Thailand, Vietnam, and the Philippines). The level of corruption is proxied using the Corruption Perception Index (CPI), while the independent variable is internet users, and gender is proxied by female labor force participation and male labor force participation. The results show that the increasing number of internet users will reduce the level of corruption as indicated by the increased CPI value. As for gender, increasing female labor force participation will reduce the level of corruption, but the opposite result is shown by the participation of the male labor force. The policy implication of this study is the need to expand the use of the internet and provide wider opportunities for women to work, especially in public offices, to reduce the level of corruption
Co-Authors Abdul Ghafar Ismail Alifah Ratnawati Andri Veno Ardian Adhiatma BM, Nugroho Sumarjiyanto Damayanti, Adelia Ika Dina Lusianti Dwi Indriastuti, Dwi Fathulloh, Moh Reza Haidar, Safiradinda Hamidanti, Isni Rabika Hasan Abdul Rozak Ifada, Sarah Indah Susilowati Ken Sudarti Lismawati, Lismawati Luluk Muhimatul Ifada Maimun, Muhammad Halim Milatusakdiyah, Milatusakdiyah Mislan Cokrohadisumarto, Widiyanto bin Mubarok, Fikri Shofin Muhaimin, Ahmad Riza Mulyana Mulyana Mulyaningtyas, Belia Mutoharoh, Mutoharoh Muzaro’ah, Dela Amellya Nailil Muna Naufal, Irfan An Prameswari, Dita Pratama, Deni Qori’ah, Siti Rahayu, Indah Rosidi , Rosidi Sari, Yuli Indah Satria Avianda Nurcahyo Septiyani, Selvia Trimanah, Trimanah Wardani, Naili Rohmah Kusuma Yulianingsih, Dwi Indriastuti