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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Promosi Pendidikan Ekonomi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL MANAJEMEN MOTIVASI Jurnal Pengabdian Pada Masyarakat JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) RANDANG TANA - Jurnal Pengabdian Masyarakat Revenue: Jurnal Manajemen Bisnis Islam Bisman (Bisnis dan Manajemen): The Journal of Business and Management ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) AKMENIKA Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat PENA ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Atma Inovasia Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Joong-Ki Aktiva: Jurnal Manajemen dan Bisnis PENG: Jurnal Ekonomi dan Manajemen COUNT: Journal of Accounting, Business and Management Jurnal Ragam Pengabdian Joong-Ki FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Farhan, Fikri
Department Of Management, Universitas PGRI Yogyakarta
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Journal : AKMENIKA

 1 
Pengaruh Citra Produk, Pengalaman Produk, dan Brand Tribalism Terhadap Loyalitas Produk Pada Produk Thrift Fashion Di Yogyakarta Zalzalah, Guruh Ghifar; Arum Sari, Pinesti Ragil; Farhan, Fikri
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 1 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i1.5969

Abstract

This research aims to determine the influence of product image, product experience, and brand tribalism on product loyalty in Thrift Fashion products in Yogyakarta. The study was conducted in the Special Region of Yogyakarta in 2023, with a sample size of 130 respondents. The technique used in this research employed non-probability sampling using purposive sampling method. Data analysis in this research used IBM SPSS Statistics 26 with multiple linear regression analysis technique at a significance level of α = 0.05. The results of the research indicate that partially, product image, product experience, and brand tribalism have a positive and significant effect on product loyalty. Simultaneously, product image, product experience, and brand tribalism have a significant effect on product loyalty. The magnitude of the influence of product image, product experience, and brand tribalism on product loyalty is indicated by the Adjusted R Square value of 56%.
The Impact of eWOM and Celebrity Endorsements on Cosmetic Purchase Intentions: Mediated by Brand Image Fikri Farhan; Wali, Safianti
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 22 No. 1 (2025): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v22i1.7463

Abstract

Despite its popularity, Emina, a cosmetic product, has yet to break into the league of top brands. Therefore, this research aims to investigate the factors influencing consumer purchase intention. Specifically, the study examines the direct and mediated effects of electronic word of mouth and celebrity endorsement on purchase intention, with brand image as a mediating factor. The study involved 200 respondents selected through a non-probability sampling method using purposive sampling techniques. Data collection was conducted using a questionnaire distributed via Google Forms. The analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the research model, and hypothesis testing was carried out using the Smart PLS version 3.2.9 analysis tool. The findings reveal that electronic word of mouth and celebrity endorsement positively and significantly impact brand image. Electronic word of mouth alone does not influence purchase intention, while celebrity endorsement and brand image positively and significantly affect purchase intention. Furthermore, electronic word of mouth and celebrity endorsement positively and significantly impact purchase intention when mediated by brand image.
Pengaruh Kualitas Layanan Elektronik dan Kepercayaan terhadap Loyalitas Pelanggan Shopee: Kepuasan Sebagai Variabel Mediasi Fikri Farhan; Alif Muhammad Wiken Alamsyah Putra; Slamet
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 22 No. 2 (2025): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v22i2.8382

Abstract

Shopee is the leading e-commerce platform in Indonesia in terms of user base. However, amid increasing competition and a declining trend in visitor numbers, maintaining customer loyalty has become a critical challenge. This study aims to examine the influence of electronic service quality and trust on customer loyalty, with satisfaction as a mediating variable. Data were collected through an online questionnaire distributed to 270 respondents in D.I. Yogyakarta who are active users of the Shopee application. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique, employing the SmartPLS 4.1.0.2 software. The findings reveal that both electronic service quality and trust have a positive effect on customer satisfaction. Trust and satisfaction also positively influence customer loyalty. However, electronic service quality does not have a direct effect on loyalty, but rather an indirect effect through satisfaction. These findings underscore the importance of building trust and ensuring customer satisfaction to sustain loyalty in the competitive e-commerce industry.
Pengaruh Citra Produk, Pengalaman Produk, dan Brand Tribalism Terhadap Loyalitas Produk Pada Produk Thrift Fashion Di Yogyakarta Zalzalah, Guruh Ghifar; Arum Sari, Pinesti Ragil; Farhan, Fikri
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 1 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i1.5969

Abstract

This research aims to determine the influence of product image, product experience, and brand tribalism on product loyalty in Thrift Fashion products in Yogyakarta. The study was conducted in the Special Region of Yogyakarta in 2023, with a sample size of 130 respondents. The technique used in this research employed non-probability sampling using purposive sampling method. Data analysis in this research used IBM SPSS Statistics 26 with multiple linear regression analysis technique at a significance level of α = 0.05. The results of the research indicate that partially, product image, product experience, and brand tribalism have a positive and significant effect on product loyalty. Simultaneously, product image, product experience, and brand tribalism have a significant effect on product loyalty. The magnitude of the influence of product image, product experience, and brand tribalism on product loyalty is indicated by the Adjusted R Square value of 56%.
Co-Authors Abdullah, Fadhil Ali Agung Nurrohman Alif Muhammad Wiken Alamsyah Putra Anggoro, Wahyu Dwi Anggraini, Elvina Anindita Imam Basri Arif Sudaryana Arrafi, Fitri Lutfi Arum Sari, Pinesti Ragil Astuti, Vina Dwi Bui, Vinsensia Elsiana Sibilia Erni Suwarni Fajri, Akromul Fitri Susilowati, Fitri Ginanjar Setyo Nugroho Guruh Ghifar Zalzalah Guruh Ghifar Zalzalah Gustina, Adin Hazmin, Gulam Inayat Hanum Indriati Indriati , Inayat Hanum Indriati, Inayat Hanum Jana, Padrul Laela Rahmawati M. Abdul Rofi’ulmuiz Mandasari, Aqila Miftakhul Huda Mukaromatud Daroini Murgiyanti Murgiyanti Natalia Ratna Ningrum Natalia Ratnaningrum Nindya Aryandha, Pradita Ningrum, Natalia Ratna Nurcahyaningrum, Syarifa Putri, Joselyn Hera Ramadan, Wachid Rahmad Ratnaningrum, Natalia Reni Fitri Yanti Rika Kurniasari Rukmanah, Yuyun Herdianti Septi Yawan, Andika Shalihah, Tamimah Nur Slamet Slamet Sudaryana, Arif Tantri Wardani Wahdiniatma, Ukek Dwi Wali, Safianti Wulandari, Azhari Putri Zalzalah, Guruh Ghifar Zalzalah, Guruh Gifar Zidni Husnia Fachrunnisa Zuliatun, Syafa