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All Journal Socia : Jurnal Ilmu-Ilmu Sosial Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Kreativitas PKM Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia Community Engagement and Emergence Journal (CEEJ) Dinasti International Journal of Digital Business Management Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Industri Pariwisata Jurnal Sosial dan Teknologi As-Sidanah : Jurnal Pengabdian Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Terapan Journal of Innovation Research and Knowledge Journal of Social And Economics Research INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Pada Masyarakat Jurnal Abdimas Terapan Barista : Jurnal Kajian Bahasa dan Pariwisata Qurthuba: The Journal of History and Islamic Civilization Holistik Analisis Nexus E-Amal: Jurnal Pengabdian Kepada Masyarakat journal of social and economic research
Imam Ardiansyah
Program Studi Hospitality & Pariwisata, Universitas Bunda Mulia
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Journal : Dinasti International Journal of Digital Business Management

 1 
Analysis of the Influence of Perceived Value on Gen Z's Revisit Intention with Customer Satisfaction as An Intervening Variable at The Museum Bahari Jakarta Melissa Priskila Saksono; Imam Ardiansyah
Dinasti International Journal of Digital Business Management Vol. 5 No. 6 (2024): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i6.2907

Abstract

The aim of this research is to analyze the influence of perceived value or perceptions related to the values that generation Z has and how to increase this value so that there is satisfaction that creates interest in returning to the Maritime Museum. The research method used is quantitative with questionnaires as a means of data collection. Data was distributed to 100 generation Z respondents who had visited the Jakarta Maritime Museum. The data analysis technique used is path analysis to test the relationship between the variables studied. The research results show that quality value has a significant effect on revisit intention with a p-value of 0.014. Then the quality value on customer satisfaction is significant with a p-value of 0.000. The emotional value of revisit intention is not significant with a p-value of 0.404. Then emotional value on customer satisfaction has a significant effect with a p-value of 0.000. The price value on revisit intention is also significant with a p-value of 0.029 and the price value on customer satisfaction is also significant with a p-value of 0.005. The latest results also show that customer satisfaction is significant on revisit intention with a p-value of 0.000. Based on the results of this research, it can be concluded that by increasing values such as quality, emotional and price, it will have an impact on the satisfaction that visitors feel, and if this satisfaction is in line with their expectations then there will be an interest in visiting again from generation Z. Museum Bahari Jakarta needs to focus on developing service quality, as well as presenting information that is not only educational but also interesting, as well as modernization efforts by combining digital elements in museum collections and exhibitions.
Co-Authors Aini, Ayu Nadia Alexander Mervin Cahyana Andhika Baruri Andika Purnama Angelica, Gloria Anita, Tiurida Lily Antonius Rizki Krisnadi Antonius Rizki Krisnadi Carren Siddik Christy Karunia Delvin Chandra Desnecia Hellena Margau DESSY NATALIA Dewanta Facrureza Dewantara Fachrureza Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Endah Fitriyani Eric Julianto Esther Shane Stevenson Facrureza, Dewanta Fahry Ahmad Febrianti Fortuna, Stephanie Gloria Angelica Hema, Lamtiar Heru Kurniadi Huda, Lailatul Idris, Nina Irene Amalia Chandra Iskandar, Hari Japcilia, Eriska Jocelyn Kartono Laurentsia, Angelica Liyandari, Suci Melissa Priskila Saksono Michelle Angelica Tiofanny Mohamad, Norhaya Hanum Muhammad Sutiyadi Natalie, Lia Nico Nico Novika Salina Nur Fitri Silmi Nurul Fauziah Oktariani, Oktariani Paulina Paulina Permata Sari, Mustika Prayogo Susanto Ratna Gema Maulida Rosanto, Stephanie Santi Rahmasari sari, yelfira Sariyowan, Noudricha Michelle Sharene, Sharene Silmi, Nur Fitri Siti Nurhaliza Sofiani, Sofiani Superwiratni Superwiratni Susanto, Prayogo Tan, Viony Valencia, Sthefanny Vania Magdalena Vishnuvardhana Soeprapto Vishnuvardhana, Vishnuvardhana Vivian Octariana Wijaya, Sherren Windy Ivana Weun