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All Journal Jurnal Pendidikan Ilmu Sosial IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Ibtida'iy : Jurnal Prodi PGMI Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan GANEC SWARA Jurnal TAMBORA EVOLUSI : Jurnal Sains dan Manajemen Jurnal Ekonomi dan Bisnis Indonesia Dinasti International Journal of Management Science TAJDID: Jurnal Pemikiran Keislaman dan Kemanusiaan IJORER : International Journal of Recent Educational Research Empiricism Journal Jurnal Kependidikan Jurnal Manajemen dan Budaya Golden Ratio of Social Science and Education PREVENIRE: Journal of Multidisciplinary Science Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Muammar Khadafie, Akhairuddin, Muammar Khadafie, Akhairuddin
Universitas Teknologi Sumbawa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Social Sciences Other

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Optimalisasi Potensi Masyarakat melalui Edukasi Digital bagi Pelaku UMKM di Wilayah Kabupaten Sumbawa secara Berkelanjutan Zulkieflimansyah Zulkieflimansyah; Muammar Khadafie
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 3 (2025): Juli : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i3.1937

Abstract

Digitalization has become a necessity across all sectors, in line with the rapid development of digital technology and the shift towards Society 5.0. The use of digital technology is now a crucial aspect in various activities, including the economic, social, and educational sectors. In the economic sector, in particular, the implementation of electronic data interchange (EDI) and the use of social media in marketing strategies have expanded to various business sectors, including micro, small, and medium enterprises (MSMEs). The shift in interaction patterns between consumers and sellers towards digital is both a challenge and an opportunity for MSMEs. However, the reality on the ground shows that most MSMEs in the regions, particularly in Sumbawa Regency, still experience gaps in digital literacy and human resource readiness in managing information technology. To address this challenge, digitalization outreach and training activities are being conducted for MSMEs and the general public in the region. These activities aim to improve understanding and basic skills related to the use of digital technology in running and developing businesses, such as online marketing, digital data management, and the use of e-commerce platforms. This outreach also emphasizes the importance of adapting to technological developments to increase the competitiveness and sustainability of MSMEs in the digital era. The results of this activity showed a 3% increase in participants' understanding of digitalization, as evidenced by a comparison of pre-test and post-test results. While this improvement is initial and modest, it reflects positive changes that can be further developed through follow-up programs and ongoing mentoring. Therefore, community empowerment through digital education is a strategic step in strengthening the role of MSMEs as key drivers of the local and national economy in the digital era.
GREEN INNOVATION AND MARKETING STRATEGIES: A SUSTAINABILITY-ORIENTED BIBLIOMETRIC ANALYSIS Zulkieflimansyah, Zulkieflimansyah; Khadafie, Muammar
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 1 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i1.6396

Abstract

Green marketing has emerged as a pivotal corporate sustainability and innovation strategy, influencing business performance, regulatory policies, tourism, and consumer behaviour. Companies increasingly integrate eco-friendly marketing approaches to enhance competitiveness, comply with regulations, and appeal to environmentally conscious consumers. Research highlights that green marketing fosters innovation strengthens corporate environmental commitments, and improves sustainability outcomes. Studies show businesses investing in sustainable branding, supply chains, and product development experience long-term profitability and resilience. Consumer trust is crucial in green marketing effectiveness, with transparent environmental labelling and ethical business practices driving customer loyalty. However, deceptive sustainability claims, or "greenwashing," pose reputational risks, emphasizing the need for authenticity in sustainability initiatives.
Innovation in Destination Marketing: Leveraging Visitor Satisfaction and Electronic Word-of-Mouth (E-WOM) for Competitive Advantage, Moderated by External Factors Zulkieflimansyah; Muammar Khadafie
Journal of Multidisciplinary Science Vol. 4 No. 2 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v4i3.484

Abstract

This study explores the role of innovation management in enhancing the marketing effectiveness of tourist destinations by analyzing the interplay between visitor satisfaction, Electronic Word-of-Mouth (E-WOM), and external moderators. Focusing on a rural village in Yogyakarta, the research evaluates how innovative digital marketing strategies such as social media marketing, SEO, and content marketing—can drive destination popularity through systematic innovation adoption. Employing a quantitative survey method, purposive sampling was used to select 200 respondents aged 20+ who visit the destination at least twice annually. Data were analyzed using PLS-SEM. The findings reveal that nine of eleven hypotheses significantly contribute to positive outcomes: content marketing innovation strongly influences E-WOM and visitor satisfaction, while SEO innovation impacts E-WOM, satisfaction, and social media marketing. However, the moderating effects of external factors on E-WOM and destination popularity were negligible. These results highlight the strategic importance of innovation in tourism service design, emphasizing the need to align services with evolving tourist expectations. The study also proposes future research to investigate how service landscape innovation can further enhance visitor satisfaction, offering actionable insights for managing innovation in destination marketing.
Implementation of the Independent Curriculum through the Merdeka Mengajar Platform at the Early Childhood Education Level in West Sumbawa Regency, Indonesia Ratna, R.; Khadafie, Muammar
Golden Ratio of Social Science and Education Vol. 5 No. 2 (2025): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i2.1499

Abstract

Implementing the Merdeka Curriculum at the Early Childhood Education (PAUD) level is a strategic step toward shaping Indonesia's golden generation from an early age. This curriculum emphasizes child-centered learning tailored to individual needs and interests while fostering positive character development through meaningful experiences. Sumbawa Barat Regency, one of the regions adopting the Merdeka Curriculum in PAUD institutions, demonstrates a strong commitment to supporting national educational transformation. The Merdeka Mengajar Platform is a digital tool to assist teachers in understanding, planning, and implementing learning activities aligned with the principles of Merdeka Curriculum. PAUD teachers can access teaching modules, self-paced training, inspirational videos, and diagnostic assessments to design contextual and engaging learning activities through this platform. It also supports continuous teacher competency development. In practice, PAUD teachers in Sumbawa Barat Regency have shown high enthusiasm for using the Merdeka Mengajar Platform. However, challenges such as limited digital infrastructure, technological literacy gaps, and the need for intensive mentoring remain obstacles to overcome. Sustained support from local governments and educational institutions is crucial to optimizing the platform's potential. This study highlights the positive impact of the Merdeka Curriculum and Merdeka Mengajar Platform on enhancing PAUD learning quality, though room for improvement exists. By strengthening teacher training and infrastructure, the platform can become a key driver of adaptive and relevant early childhood education transformation, keeping pace with modern advancements.
Manajemen Pendidikan Islam: Membangun Generasi Rabbani di Era Digital Lesnawati, Lesnawati; Khadafie, Muammar
Jurnal Manajemen dan Budaya Vol 5 No 2 (2025): Jurnal Manajemen dan Budaya
Publisher : STAI Darul Kamal NW Kembang Kerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/manajemen.v5i2.716

Abstract

This research aims to understand and describe the management of Islamic education at SDIT Samawa Qur'ani, focusing on efforts to build a Rabbani generation in the digital era. This research uses a qualitative method with a phenomenological approach. The data collection techniques used were in-depth interviews with teachers, staff, students, and parents, participant observation in class and religious activities, and document studies related to the curriculum, learning programs, and activity reports of SDIT Samawa Qur'ani. The data analysis technique used is thematic analysis. The results show that SDIT Samawa Qur'ani implements comprehensive Islamic education management, with a focus on instilling Islamic values and developing student character. Efforts to build a Rabbani generation in the digital era are carried out through various programs and activities, such as the integration of technology in learning, Islamic value-based character development, and spiritual mentoring of students. This research contributes to understanding and improving the effectiveness of Islamic education management at SDIT Samawa Qur'ani, with a focus on efforts to build a generation of Rabbani in the digital era.
Innovative Model of Tiered Early Childhood Education (ECE) Training: A Case Study of the West Sumbawa Regency Education and Culture Office Armiaty; Khadafie, Muammar
Golden Ratio of Social Science and Education Vol. 5 No. 2 (2025): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i2.1629

Abstract

This research investigates the implementation of tiered training programs for early childhood education (PAUD) teachers and their effectiveness in enhancing professional competence. Employing a qualitative case study design, the study provides an in-depth analysis of how such training influences teachers' academic qualifications, particularly in the domains of knowledge, pedagogical skills, and professional attitudes. The findings reveal that the tiered training approach significantly contributes to the development of teachers' capacities by addressing their practical needs in the classroom. Teachers reported substantial benefits, including improved understanding of child development, the ability to design innovative lesson plans (RPP), and the application of effective and contextualized learning strategies. Furthermore, the incorporation of innovative training methods such as case studies, simulations, and the integration of digital technologies ensures that the training remains both relevant and applicable to contemporary educational contexts. Overall, the study concludes that the innovation embedded in the tiered training program has been systematically and strategically designed, resulting in measurable improvements in teachers' performance and professional growth. These outcomes underscore the critical role of structured capacity-building initiatives in advancing the quality of early childhood education.
Character Education through the Main Jaran Tradition: Child Jockeys' Role in Sustainable Cultural Tourism and Youth Empowerment in Sumbawa Supriadi, Supriadi; Khadafie, Muammar
IJORER : International Journal of Recent Educational Research Vol. 6 No. 6 (2025): November
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v6i6.1035

Abstract

Objective: This ethnographic study investigates the dual role of the Main Jaran (traditional horse racing) tradition in Sumbawa, Indonesia, as both a medium for character education and a cultural tourism asset. The study aims to Examine how Main Jaran fosters character development in child jockeys (ages 7–15) through its training and rituals. Assess its potential as a cultural tourism attraction, considering both opportunities and challenges. Propose an integrative model for sustainable development that balances cultural preservation, youth empowerment, and ethical tourism. Method: The study employs in-depth interviews and field observations with 12 child jockeys, their families, community leaders, and cultural experts. Additionally, survey data from 150 were targeted and 77 were usable fromdomestic and international touristswere analyzed to evaluate Main Jaran’s tourism appeal. This survey also provided a quantitative validation of the qualitative findings. A SWOT analysis was conducted to identify strengths, weaknesses, opportunities, and threats. Results: Main Jaran serves as a formative social space, instilling discipline, responsibility, courage, cooperation, and cultural pride in young jockeys. Training routines emphasize physical endurance, strict schedules, and empathy for horses, embedding values through lived experience. 78% of surveyed tourists (n=77) expressed interest in Main Jaran due to its uniqueness and educational value. The tradition symbolizes local wisdom, historically linked to agricultural rituals, and acts as a vehicle for intergenerational value transmission. Concerns include child safety risks and the ethical implications of commercialization, necessitating community-based regulation and safeguards. Novelty: This study introduces an integrative model that synergizes character education, sustainable cultural tourism, and child protection. It highlights Main Jaran as a dynamic intersection of tradition, identity, and innovation, offering a blueprint for heritage preservation, youth development, and local economic empowerment. The findings underscore the potential of community-based traditions to serve dual purposes educating youth while attracting ethical tourism—when developed with cultural sensitivity and ethical oversight.
Co-Authors AFRILIANA, NOFI Aliyah, Rhaudatul ANDRI DARMANSYAH Apriadi Apriadi Apriadi Apriadi Armiaty AYU LARASATI, MINTEN Edi Irawan HARANI, IKA Jasardi Gunawan Jaya, Ahmad Ariga KARTAPATI, KARTAPATI LALU ADITYA PANDU ROSY KUMBARA Lesnawati, Lesnawati M. Feri Firmansyah M. Sobry Nurhasida, Wiwin Ratna, R. Sofyan Hadi Supriadi Supriadi Syamsu, Badrus Tagara, M. Arifin Umar Umar UMAR UMAR UMAR UMAR Zulkieflimansyah Zulkieflimansyah Zulkieflimansyah Zulkieflimansyah