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All Journal MODELING: Jurnal Program Studi PGMI Jurnal Mandala Pharmacon Indonesia Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Media Bina Ilmiah Inovasi Jurnal Pengabdian Masyarakat (IJPM) JEBD Indonesian Journal of Community Empowerment Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Tamaddun: Jurnal Ilmu Sosial, Seni, dan Humaniora Padaidi: Journal of Tourism Dedication Padaidi: Journal of Tourism Dedication
Astrid, Astrid
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH KEPERCAYAAN DAN KEMUDAHAN PENGGUNAAN TERHADAP LOYALITAS PENGGUNA DANA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI: STUDI PADA MAHASISWA DI KOTA PALANGKA RAYA Astrid, Astrid; Kristinae, Vivy; Mahrita, Ani; Syamsudin, Achmad
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 12 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i12.3692

Abstract

DANA is one of the most popular e-wallet in Indonesia, with over 190 million users. This study aims to examine the influence of trust and perceived ease of use on user loyalty, with customer satisfaction serving as a mediating variable. The research employed a quantitative survey design with a total of 100 respondents, and data were analyzed using PLS-SEM through SmartPLS 4.0. The findings reveal that trust has a positive and significant effect on user loyalty toward the DANA application, whereas perceived ease of use shows a positive but insignificant effect on user loyalty. Nonetheless, both trust and perceived ease of use exert a positive influence on customer satisfaction, which in turn mediates and strengthens their relationship with user loyalty. These results highlight that trust and customer satisfaction are essential determinants in fostering long-term loyalty among DANA application users.
Co-Authors Adinda Wafiq Zahira Ananda, Ananda Anas, Muh. Andi Ardiansyah Arifin Arya Arya, Arya Aurlicia Liando Ayustiawati, Ayustiawati Betti Megawati Deti, Deti Dianafitry Hasan, Lily Fatmawati, Kiki Gloria Blessing Gosal Manopo Hafizi, M. Zainul Hasrianti, Happy Sri Hikma, Nurul Johannes Kurniawan Jordhi Yuza Pratama Kristinae, Vivy Magfirah Indah R Magnalia, Mutiara Maharani, Agisti Mahrita, Ani Manaf, Syahrial Michrun Nisa Muna, Siti Nabila, Andi Ningsi Nanda Nanda Nurfadillah Nurfadillah Nurhayati Nurhayati Ramadani, Magfirah Indah Ruwaidah, Ruwaidah Sapar Sapar Siti Misra Susanti Stephanie Theodora Mulyono Sulla, Franklin Yohanes Suraidah Suraidah, Suraidah Syamsudin, Achmad Yanti, Dewi Zaenal, Faisal Akbar Zainal, Tuti Handayani Zulkarnain, Riziki