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All Journal Jurnal Manajemen Bisnis Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Sinergitas PkM & CSR Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Business Studies Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Journal of Sustainable Community Development (JSCD) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Manajemen dan Pemasaran Jasa Jurnal Manajemen Maranatha

Chairy Chairy

President University

Author-ID : 1232847

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Investigating consumer intentions on online power bank rental self-service retailing Gienzka Azzahra Wibowo Putri; Chairy Chairy
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The growth of online rental self-service business models used to borrow various kinds of goods has been growing in Indonesia. The online rental self-service utilizes sophisticated technology and logistics to provide the right products in the form of a digital platform. This digital platform allows online rental self-service to be more efficient, influencing consumer behavior intentions. Based on the theory of reasoned actions, technology acceptance model, expectancy-value and perceived risk, this study aims to investigate behavioral beliefs that can cause them to form favourable intentions in the online rental self-service power banks. In this research, 149 samples of survey results were obtained from users of ReCharge, the power bank online rental self-service in Indonesia. Partial least squares structural equation modelling (PLS-SEM) was used for this study. Results emphasize that relative advantage, compatibility, psychological ownership, and ecological importance have a significant relationship with the intention to rent a power bank online and can be mediated by user attitude. Subjective norms and perceived risk also have a significant relationship in renting a power bank online. However, perceived ease of use and perceived usefulness do not have a significant relationship with the intention to rent a power bank online. This study offers appropriate business strategies that can be designed to increase consumer engagement in adapting the digital growth and expanding the market.

Exploring the role of loneliness, depression, and ideal self-image congruence on online game addiction: psychological ownership as mediating variable Sutat Manalom Sadewa; Chairy Chairy
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Online gaming has become a popular form of electronic entertainment for people around the world. However, the growing reputation of online gambling can lead to addiction in certain situations. This is a topic that has received a lot of attention. The purpose of this research is to bring the meaning of psychological ownership as a joint mediator of loneliness, depression, and psychological ownership closer to video game addiction (OGA). Using the partial least squares structural equation modeling technique, we tested the survey model for 154 valid responses from a Google Forms survey. Searches show that depression and ideal self-image are undoubtedly related to the psychological responsibility of online game addiction. The curvilinear relationship between psychological ownership and OGA means that higher psychological ownership is associated with better OGA. This study provides practical advice and solutions to address the OGA's growing concern. In the first place, their environment must encourage them to participate in external activities consisting of sports tournaments and offline cosplay video games to help them overcome loneliness and take ideal images, not 2d, families should know that OGA exists in their homes. OGA could be the way they deal with depression. In addition, this is the first study to investigate the horrifying aspects of a gambling organization that lends out spiritual property to keep players hooked on the game.

Influence of celebrity endorsement on intention to vote in presidential election in Indonesia Ahmad Kevin Prawira; Chairy Chairy
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The aim of this research specifically discusses the impact of celebrity endorsement on the intention to vote among voters in the presidential election in Indonesia. The source credibility model is adopted as the theoretical framework. In the study, the model is modified by adding variable celebrity familiarity and celebrity likeability on attitude toward celebrity endorsement and intention to vote. This study uses the quantitative method. The primary data collection technique was carried out through a survey with a questionnaire as a research instrument. The population is Indonesian citizens entitled to become voters in the 2024 presidential election. The data was collected from 140 respondents and analyzed with a partial least square (PLS)-structural equation model (SEM). The findings of this empirical study illustrate that celebrity trustworthiness, celebrity expertise, and celebrity familiarity have a significant impact on the intention to vote indirectly through attitude toward celebrity endorsement. The variable that has a more positive impact on intention to vote is celebrity familiarity compared to celebrity trustworthiness and celebrity expertise. Findings from this research are expected to enrich the literature about political marketing on the celebrity endorsement approach. The managerial implication that can be applied by politicians and campaign team is using celebrity endorser that is trusted, has the expertise, and are known well in the presidential campaign.

The effect of travel risk perception and destination image on visit decision in the new normal Ridha Suci Anzani; Filda Rahmiati; Chairy Chairy; Purwanto Purwanto
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The Indonesian government is serious about promoting tourism as a leading industry until COVID-19 outbreak have a huge impact on the tourism industry. Research on risk perceptions in pandemic-affected destinations is required to influence tourists in making decisions also the destination image. Thus, this study aims to examine the Travel Risk Perception on Visit Decision to an Island Tourism Destination in The New Normal. Ninety data was collected using Google Form with purposive sampling technique and analyzed using PLS-SEM. The result shows that Health Risk and Socio-psychological Risk have a direct and indirect influence through Destination Image on the Visit Decision. Financial Risk has a direct and indirect influence through Destination Image (Affective Image), whereas no indirect influence through Cognitive Image on Visit Decision. Lastly, the result of Destination Image both Cognitive and Affective Image influence Visit Decision. The study proved that perceived risk and destination image are essential for opening tourism areas in the new normal condition.

Does customer who defends our brands tends to be loyal? Muhammad Dino Putra Nurcahya; Chairy Chairy
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v3i1.3930

This Study is to examine whether customer who tend to defend the brands, often called advocacy tend to be loyal or not. This study proposes the extention of previous study. The Previous study using situational Brand Engagement which consist of Affective, Cognitive, And Behavior to strengthen the Advocacy and to examine the influence of advocacy to form loyal customer. In Order to test the relationship within the variable accurately and reliably, A questionnaire was developed and distributed to 350 retail bank customer who are SME merchant of which 203 valid responses were returned to the researcher. The Questionnaire were done using existing scales from previous literature about situational brand engagement and advocacy. Partial Least Square Structural Equational Modeling (PLS-SEM) were used for this study.The result are Affective, Cognitive, and Behavior impact to Advocacy significantly, but advocacy impact to loyalty not significantly, this is contrast from previous research that state whether strong advocate consumer tends to be loyal. The other results and implications are summarized in the discussion part of the paper in which recommendation are provided.

Pengaruh website quality terhadap perceived trust dan dampaknya pada repurchase intention pada website Matahari Mall Sudiyono, Freddy; Chairy, Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i1.4746

The purpose of this study was to determine the effect of website quality on perceived trust and its impact on repurchase intention with website brand and perceived value as the moderate variables. This is an explanatory type of research, using a partial least square (SEM-PLS) analysis technique which is measured with the help of SmartPLS 3.0 software. The data collection method is by distributing questionnaires with probability sampling techniques taken from the unknown population of Matahari Mall website visitors, questionnaires were distributed from May to August 2017 so that been collected the number of 100 respondents who deployed in May 2017. The results of this study indicate a significant and positive direct effect of website quality and perceived trust on the repurchase intention of the Matahari Mall website. Perceive value also has a significant impact on moderating the relationship between perceived trust and repurchase intention. Moreover, website quality has the biggest impact directly on repurchase intention. Advice given to the Matahari Mall website is firstly to improve website quality through product content and description evaluation and make the rules for business partners about the standard of product content and description information, and also, they have to improve the supervision of website content and description information.

Analisis citra merek, kualitas produk, dan bauran promosi terhadap keputusan pembelian pasta gigi Pepsodent (Studi kasus di perumahan Ciledug Indah 2 periode Maret-Mei 2015) Loekman, Priscilla; Chairy, Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i1.4749

Increased business development in toothpaste, all businesses strive to attract customers and retain customers in various ways. Pepsodent toothpaste always strives to provide a brand image such as quality superior to other brands. Pepsodent toothpaste is a quality product that organizes dental health events and optimizes the promotion mix always informing new products. The purpose of this research is an analysis of brand image analysis, product quality, and promotion mix of its effect on to purchase decision of Pepsodent toothpaste. This research is done by literature study, observation, interview, and spreading of the questionnaire. This population is the competitor users of Pepsodent Toothpaste in Ciledug Indah Estate 2. The sample used is 67 people selected using probability sampling, precisely using simple random sampling. Simple correlation analysis tool to know the relationship between variables. Multiple linear regression analysis is useful to know the effect of the dependent variable. Variables of brand image and quality partially have a significant influence on the public interest in using Pepsodent toothpaste. The promotional mix variable partially has no significant effect on the public interest in using Pepsodent toothpaste. The regression equation formed is Y = 3.548 + 0.26 (X1) + 0.497 (X2). Brand image variable (X1) has a positive effect on purchasing decisions. Product quality variables (X2) also have a positive effect on purchasing decisions. Brand image variables and product quality simultaneously have a significant influence on the public interest in using Pepsodent toothpaste.

Community-Based Sustainable Tourism Village through Nature and Culture Tourism Rahmiati, Filda; Ismail, Yunita; Amin, Grace; Goenadhi, Felix; Chairy, Chairy
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol 23, No 1 (2023)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.2023.231.13537

The decline in visitors during the COVID-19 outbreak is one of the factors affecting the profitability of tourist destinations. This condition is challenging for developing tourist villages, especially the Hegarmukti tourist village. Several activity restrictions during the COVID-19 outbreak have made community-based tourism development programs experience obstacles. Through this community service activity, the 4C model analysis (Conservation, Community, Culture, and Commerce) is to be applied to optimize the growth of the Hergarmukti tourist village. The activity begins with a semi-formal interview process and observations to gather information. Through this activity, it was revealed that some potential has not been exploited, especially in terms of natural and cultural tourism. Socialization activities by conducting capacity-building workshops for preserving natural ecosystems through waste management were conducted with the Situ Rawa Binong residents. Besides, cultural promotion activities through local art performances displayed by the Cahaya Gumilar Art Gallery also attract tourists. To run a sustainable tourism village, the community requires soft skills training in tourism and marketing. The study also offers several possible tourist attractions to stimulate the local economy.

Pengukuran Destination Awareness Wisatawan Domestik pada Candi Muaro Jambi Hetty Karunia Tunjungsari; Frangky Selamat; Chairy Chairy
Jurnal Komunikasi Vol. 11 No. 2 (2019): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v11i2.5796

This research focuses on measuring the destination awareness of domestic tourists in a number of tourist destinations in Indonesia. Questionnaire-based survey was conducted by researchers to find out how domestic tourists' destination awareness of tourist destinations: Borobudur, Monas, Ulundanu Temple, Tana Toraja, and Muaro Jambi Temple. The main purpose of this destination awareness measurement is to confirm presupposition that in general there are still very limited domestic tourists who are aware of Muaro Jambi Temple as one of tourist’s destination in Indonesia. Research hypothesis is proposed with the allegation that there are differences in the destination awareness of domestic tourists towards the tourist destinations of Borobudur, Monas, Ulundanu Temple, Tana Toraja, and Muaro Jambi Temples. Muaro Jambi Temple is suspected to have the lowest level of awareness compared to other tourist destinations. The hypothesis in this study is supported by data, the level of awareness of domestic tourists over Muaro Jambi Temple is lower than the level of awareness of the Borobudur, Monas, Ulundanu Temples, and Tana Toraja. Theoretically the results of this study bring scientific contributions related to the field of destination marketing, specifically related to the destination awareness of a domestic tourist destination. Practically, the results of this study can become the basis for establishing destination marketing policies aimed at increasing domestic tourist awareness of various tourist destination in Indonesia. Penelitian ini berfokus pada pengukuran destination awareness wisatawan domestik sejumlah destinasi wisata di Indonesia. Survei berbasis kuesioner dilakukan oleh peneliti untuk mengetahui bagaimana destination awareness wisatawan domestik terhadap destinasi wisata Candi Borobudur, Monas, Pura Ulundanu, Tana Toraja, dan Candi Muaro Jambi. Tujuan utama pengukuran destination awareness ini adalah untuk mendapatkan dukungan terhadap dugaan peneliti bahwa secara umum wisatawan domestik yang mengenal Candi Muaro Jambi sebagai pilihan destinasi wisata di Indonesia masih sangat terbatas. Hipotesis dalam penelitian ini diajukan dengan dugaan bahwa terdapat perbedaan destination awareness wisatawan domestik terhadap destinasi wisata Candi Borobudur, Monas, Pura Ulundanu, Tana Toraja, dan Candi Muaro Jambi. Candi Muaro Jambi diduga memiliki tingkat awareness yang paling rendah dibandingkan dengan destinasi wisata lain yang diteliti. Hipotesis dalam penelitian ini didukung oleh data, tingkat awareness wisatawan domestik atas Candi Muaro Jambi lebih rendah dibandingkan dengan tingkat awareness atas Candi Borobudur, Monas, Pura Ulundanu, dan Tana Toraja. Secara teoretis, hasil penelitian ini memberikan kontribusi ilmiah terkait dengan bidang pemasaran destinasi, khususnya terkait dengan destination awareness suatu destinasi wisata domestik. Secara praktis, hasil penelitian ini dapat menjadi dasar pembentukan kebijakan pemasaran destinasi yang bertujuan untuk meningkatkan awareness wisatawan domestik terhadap berbagai destinasi wisata yang ada di Indonesia.

THE FACTORS OF WILLNGNESS TO BUY SUSTAINABLE FASHION IN INDONESIA Nida, Intan Syafinatun; Rahmiati, Filda; Chairy, Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.31412

Sektor aplikasi fesyen mendominasi pasar dan menguasai lebih dari 73% bagi hasil dunia pada tahun 2021. 2% PDB dunia dihabiskan untuk fesyen. Meski berkontribusi terhadap PDB dan lapangan kerja, sektor fesyen merusak lingkungan. Sektor fesyen menghasilkan 92 juta ton limbah tekstil setiap tahunnya, atau satu truk pakaian setiap detiknya. Sekitar 72% dari seluruh pakaian terbuat dari serat sintetis yang tidak dapat terurai secara hayati, seperti poliester, yang memiliki waktu penguraian yang sangat lama, yaitu 200 tahun. Tujuan dari penelitian ini adalah untuk menguji pengaruh pengetahuan, sikap, dan kemauan harga terhadap kesadaran lingkungan terhadap pembelian fashion berkelanjutan di Indonesia. Hasil penelitian menemukan bahwa pengetahuan, sikap, dan harga mempunyai hubungan positif terhadap kesadaran lingkungan. The fashion application sector dominated the market and controlled over 73% of the worldwide revenue share in 2021. Two percents of world GDP is spent on fashion. Despite contributing to GDP and employment, the fashion sector damages the environment. The fashion sector produces 92 million tons of textile waste annually, or one truck of clothing every second. Approximately 72% of all apparel is made of synthetic fibers that are not biodegradable, such as polyester, which has a shockingly long breakdown time of 200 years. The purpose of this research is to examine the impact of environmental awareness knowledge, attitude, and price willingness to buy sustainable fashion in Indonesia. The result of this study found that knowledge, attitude, and price had a positive relationship toward environmental awareness.

Co-Authors Adrianty, Olivia Novrida Ahmad Kevin Prawira Alam, Meilisa Eka Nur Amin, Grace Aryfatul Khoir Bagus Mulyawan Bunga Geofanny Fredereca Filda Rahmiati Frangky Selamat Frangky Selamat Frangky Selamat Freddy Sudiyono Genoveva, Genoveva Ghina Rizky Gienzka Azzahra Wibowo Putri Ginta Ginting, Ginta Goenadhi, Felix Hanif Adinugroho Widyanto Hetty Karunia Tunjungsari Islamiyati, Dina Karsa Dwitara, Syirot Kennedy Lianto Lilis Mega Setiawati Loekman, Priscilla Muhammad Dino Putra Nurcahya Nida, Intan Syafinatun Paramita, Risma Jayanti Pratama, Stephen Priscilla Loekman Purwanto Purwanto Rabulizat, Tritanio Nizar Reliano Aldoreno Ridha Suci Anzani Rozy, Ryo Fadhlur Selamat, Frangky Siska Purnama Manurung Sonny Sonny Sudiyono, Freddy Sutat Manalom Sadewa Syahrivar, Jhanghiz Utama, Didi Widya Wella, Six Finish Yuling Wei Yunita Ismail, Yunita

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