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All Journal Jurnal Manajemen Bisnis Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Sinergitas PkM & CSR Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Business Studies Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Journal of Sustainable Community Development (JSCD) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Manajemen dan Pemasaran Jasa Jurnal Manajemen Maranatha

Chairy Chairy

President University

Author-ID : 1232847

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude Lilis Mega Setiawati; Chairy Chairy; Jhanghiz Syahrivar
DeReMa (Development Research of Management): Jurnal Manajemen Vol 14, No 2 (2019): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v14i2.1738

The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in this study is primary data using a questionnaire as a research instrument. The researchers surveyed 230 Muslim respondents of millennial age at President University. The sampling technique used in this study is judgment sampling method. Data analysis was performed using Partial Least Square-Structural Equation Model (PLS-SEM) software, namely SmartPLS version 3.2.8. The hypotheses were tested through path coefficient, t-Significance, p-Value, and determination coefficient (R²). Based on the results of this study, it is found that: 1) halal awareness has a significant effect on attitude towards halal food, 2) religiosity, halal awareness and attitude towards halal food each has a significant effect on purchase intention of halal food and finally, 3) halal awareness as mediated by attitude towards halal food has an effect on purchase intention of halal food. Whereas the relationship between religiosity and attitude towards halal food and the relationship between religiosity and purchase intention of halal food as mediated by attitude towards halal food cannot be supported. The result of this research is useful to predict the future of the halal industry in Muslim-majority countries. It is recommended that food marketers should consider these elements when producing and preparing marketing campaigns for halal foods.Bahasa Indonesia Abstrak: Meningkatnya populasi Muslim akhir-akhir ini berakibat pada meningkatnya permintaan terhadap makanan halal. Studi ini dimaksudkan untuk mengetahui pengaruh religiositas, kesadaran terhadap makanan halal, dan sikap terhadap makanan halal, terhadap intensi membeli makanan halal di kalangan generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survai. Data yang digunakan merupakan data primer yang diperoleh dengan menggunakan kuesioner sebagai instrumen penelitian. Sampel penelitian adalah 230 orang Muslim dari generasi milenial di President University. Teknik sampling yang digunakan adalah judgment sampling method. Analisis data dilakukan dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) software, yaitu SmartPLS version 3.2.8. Hipotesa penelitian diuji dengan melihat nilai koefisien jalur, nilai t, nilai p, dan koefisien determinsasi (R²). Berdasarkan hasil analisis data, ditemukan bahwa: 1) kesadaran halal mempengaruhi sikap terhadap makanan halal secara signifikan, 2) religiositas, kesadaran halal, dan sikap terhadap makanan halal, masing-masing memiliki pengaruh yang signifikan terhadap intensi membeli makanan halal, 3) sikap terhadap makanan halal memediasi pengaruh kesadaran halal terhadap intensi membeli makanan halal. Hasil penelitian juga memperlihatkan bahwa pengaruh religiositas atas sikap terhadap makanan halal tidak didukung data, demikian pula sikap terhadap makanan halal tidak memediasi pengaruh religiositas terhadap intensi membeli makanan halal. Hasil penelitian ini diharapkan bermanfaat untuk memperkirakan masa depan industri Halal di negara yang berpenduduk mayoritas Muslim. Para pemasar makanan perlu mempertimbangkan variabel yang digunakan dalam penelitian ini ketika menghasilkan dan mempersiapkan kampanye pemasaran untuk makanan halal.

COVID-19 DAN DAMPAKNYA BAGI PERILAKU KONSUMEN DI INDONESIA TAHUN 2021 [COVID 19 AND THE IMPACT TO CONSUMER BEHAVIOR IN INDONESIA IN 2021] Sonny Sonny; Genoveva Genoveva; Chairy Chairy; Hanif Adinugroho Widyanto; Siska Purnama Manurung
Jurnal Sinergitas PKM & CSR Vol 5, No 2 (2021): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i2.4333

This Community Service is organized by the Marketing Study Center (PUSKA) of President University to the public through a webinar (online). The purpose of this PKM is to provide guidance to business practitioners and the public, how to behave in the midst of this pandemic, product sales are decreasing from month to month, government regulations prohibiting people from leaving their homes temporarily, and public panic. Having business practitioners invited to be speakers, who also experienced the same decline but managed to bring their product sales back to normal, gave a lot of enlightenment to the people who attended the webinar.BAHASA INDONESIA ABSTRACT: PKM ini diselenggarakan oleh pusat kajian (PUSKA) marketing universitas Presiden kepada masyarakat melalui webinar (online). Tujuan dari PKM ini adalah memberikan pengarahan kepada praktisi bisnis dan masyarakat, bagaimana harus bersikap di tengah pandemik ini, dimana penjualan produk menurun dari bulan ke bulan, aturan pemerintah yang melarang masyarakat untuk keluar dari rumah sementara waktu, serta kepanikan masyarakat. Dengan adanya praktisi bisnis yang diundang menjadi pembicara, yang juga mengalami penurunan yang sama namun berhasil membuat penjualan produknya kembali normal, memberikan banyak pencerahan kepada para masyarakat yang hadir di webinar.

Pengembangan Kemasan Produk dalam Rangka Membangun Merek Nasi Minyak Instan di Jambi Frangky Selamat; Hetty Karunia Tunjungsari; Bagus Mulyawan; Chairy Chairy
Journal of Sustainable Community Development (JSCD) Vol 2 No 2 (2020): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v2i2.22

Krisis ekonomi yang dipicu oleh krisis kesehatan telah menciptakan banyak masalah bagi pelaku UKM di Indonesia. Berubahnya pola konsumsi masyarakat karena melemahnya daya beli konsumen diikuti dengan ketakutan mengkonsumsi sejumlah produk karena virus COVID-19, memunculkan gelombang penutupan usaha pada berbagai skala, dari mikro hingga besar. Sektor usaha kuliner salah satunya. Usaha nasi minyak yang merupakan makanan khas Jambi turut merasakan dampak tersebut. Berubahnya kondisi memaksa UKM tersebut mengubah cara pemasaran agar dapat bertahan. Cara luring dengan pengemasan produk seadanya tidak dapat dipertahankan, jika ingin bertransformasi dengan cara daring. Kegiatan PKM ini dilakukan untuk membantu UKM binaan agar dapat bertahan dalam situasi saat ini melalui pengembangan kemasan produk. Kemasan produk yang bagus dapat dimanfaatkan untuk aktivitas pemasaran daring, yang diperkirakan akan semakin intens pemanfaatannya sekalipun pandemi telah berakhir.

Pengembangan Kemasan Produk Untuk Memperkuat Brand Stik Tempoyak Cap Cus di Jambi Frangky Selamat; Chairy Chairy; Hetty Karunia Tunjungsari
Journal of Sustainable Community Development (JSCD) Vol 3 No 1 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i1.25

ABSTRAK Krisis ekonomi yang dipicu oleh penyebaran virus SARS-Cov2 belum juga dapat dikendalikan. Kondisi ini telah menciptakan banyak masalah bagi pelaku UKM di Indonesia. Melemahnya daya beli konsumen dikuti dengan perubahan pola konsumsi masyarakat mendatangkan sejumlah masalah. Sektor kuliner menjadi salah satu yang terdampak berat. Usaha stik tempoyak yang merupakan hasil kreasi dari seorang ibu rumah tangga di Jambi yang ingin menciptakan oleh-oleh penganan ringan khas Jambi turut merasakan dampak tersebut. Berkurangnya jumlah kunjungan wisatawan ke Jambi dan pembatasan kegiatan masyarakat memaksa UKM ini untuk mengubah cara pemasaran. Cara luring dengan kemasan produk yang sederhana tidak dapat dipertahankan. Kegiatan PKM ini dilakukan untuk membantu UKM binaan agar dapat bertahan sekaligus melakukan inovasi pengembangan produk. Kemasan produk yang menarik dapat dimanfaatkan untuk aktivitas pemasaran daring, yang diperkirakan akan semakin intens pemanfaatannya sekalipun pandemi telah berakhir. Kata Kunci: Kemasan Produk, UKM, Pemasaran ABSTRACT The economic crisis triggered by the spread of the SARS-Cov2 virus has yet to be controlled. This condition has created many problems for SME entrepreneurs in Indonesia. The weakening of consumer purchasing power followed by changes in public consumption patterns has created a number of problems. The culinary sector is one of the hardest hit. The tempoyak stick business, which was the creation of a housewife in Jambi who wanted to create a typical Jambi snack, also felt the impact. The reduced number of tourist visits to Jambi and restrictions on community activities forced these SMEs to change their marketing methods. The simple way of offline with product packaging is untenable. This community service activity is carried out to help fostered SMEs to survive while at the same time making product development innovations. Attractive product packaging can be used for online marketing activities, which are expected to be more intense even though the pandemic has ended. Keywords: Product Packaging, SME, Marketing.

THE ROLES OF VIRTUAL CHALLENGE AND DIVERSION IN PAY TO PLAY (P2P) PRACTICES AMONG INDONESIAN MOBILE GAMERS Ghina Rizky; Jhanghiz Syahrivar; Yuling Wei; Chairy Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 6, No 1 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i1.16477

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat bermain dan membayar (P2P) pada game seluler. Pasar game seluler sedang tumbuh dan menguntungkan. Dalam hal pendapatan, Indonesia adalah salah satu pasar game terbesar di Asia Tenggara. Namun, perusahaan game lokal hanya memiliki persentase pasar yang sangat kecil. Beberapa konsep yang terkait dengan P2P dimasukkan dalam penelitian ini, yaitu fleksibilitas waktu, pengalihan, dan tantangan. Penelitian kuantitatif ini menggunakan teknik purposive sampling dan berhasil mengumpulkan 324 mobile gamer bergenre Strategy, Multiplayer Online Battle Arena (MOBA) dan Action. Untuk menganalisis data, penelitian ini menggunakan Structural Equation Modeling (SEM) melalui software SPSS dan AMOS. Hasil penelitian menunjukkan bahwa 1) Tantangan memiliki efek positif terhadap niat bermain game seluler dan niat membayar barang virtual 2) Niat bermain game seluler memiliki efek positif terhadap niat membayar barang virtual 3) Pengalihan memiliki efek positif terhadap niat membayar barang virtual dan 4) Niat bermain game seluler memediasi secara parsial hubungan antara tantangan dan niat membayar barang virtual. This research aims to investigate factors influencing the intention to play and pay (P2P) in mobile games. The mobile games market is growing and lucrative. In terms of revenue, Indonesia is one of Southeast Asia's biggest gaming markets. However, local gaming companies only own a very small percentage of the market. Several P2P-related concepts are incorporated in this research, namely time flexibility, diversion, and challenge. This quantitative research used a purposive sampling technique to recruit 324 mobile gamers from Strategy, Multiplayer Online Battle Arena (MOBA) and Action genres. To analyse the data, this research employed Structural Equation Modelling (SEM) via SPSS and AMOS software. The results show that 1) Challenge has positive effects on the intention to play mobile games and the intention to pay for virtual items 2) The intention to play mobile games has a positive effect on the intention to pay for virtual items 3) Diversion has a positive effect on the intention to pay for virtual items and 4) The intention to play mobile games partially mediates the relationship between challenge and the intention to pay for virtual items.

Pengaruh Website Quality terhadap Perceived Trust dan Dampaknya pada Repurchase Intention pada Website Matahari Mall Freddy Sudiyono; Chairy Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this study was to determine the effect website quality to perceive trust and its impact to repurchase intention with website brand and perceive value as the moderate variables. This is explanatory type of research, using partial least square (sem-pls) analysis technique which is measured with the help of SmartPLS 3.0 software. Data collection method is by distributing questionnaires with probablity sampling techniques taken from the unknown population of Matahari Mall website visitors, questionnaires is distributed during the time period of may to august 2017 so that been collected the number of 100 respondents who deployed in may 2017. The results of this study indicate a significant and positive direct effect of website quality and perceive trust on repurchase intention of Matahari Mall website. Perceive value also have significant impact of moderating the relation between perceive trust and repurchase intention. More over website quality has the biggest impact directly on repurchase intention. Advice that given to the Matahari Mall website is firstly to improve website quality through product content and decription evaluation and make the rules for business partner about standard of product content and description information, and they have to improve the supervision of website content and description information.

Analisis Citra Merek, Kualitas Produk, dan Bauran Promosi Efeknya terhadap Keputusan Pembelian Pasta Gigi Pepsodent (Studi Kasus di Perumahan Ciledug Indah 2 Periode Maret – Mei 2015) Priscilla Loekman; Chairy Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Increased business development in toothpaste, all businesses strive to attract customers and retain customers in various ways. Pepsodent toothpaste always strive to provide brand image such as quality superior to other brands. Pepsodent toothpaste has a quality product that organizes dental health events and optimizes the promotion mix always informs new products. The purpose of this research is analysis of brand image analysis, product quality, and promotion mix of its effect to purchase decision of Pepsodent toothpaste. In this research is done by literature study, observation, interview, and spreading of questionnaire. This population is the competitor users of Pepsodent Toothpaste in Ciledug Indah Estate 2. The sample used is 67 people and selected using Probability Sampling, precisely using simple random sampling. Simple correlation analysis tool to know the relationship between variables. Multiple linear regression analysis is useful to know the effect of dependent variable. Variables of brand image and quality partially have a significant influence on the public interest using Pepsodent toothpaste. The promotional mix variable partially has no significant effect on the public interest using Pepsodent toothpaste. The regression equation formed is Y = 3.548 + 0.26 (X1) + 0.497 (X2). Brand image variable (X1) has a positive effect on purchasing decisions. Product quality variables (X2) also have a positive effect on purchasing decisions. Brand image variables and product quality simultaneously have a significant influence on the public interest using Pepsodent toothpaste.

The Impact of Discount Frame and Type of Product on Purchase Intention Reliano Aldoreno; Chairy Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 1 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i1.10229

In this modern era, shifting the type of product from physical to digital has been popular. As an example, a textbook that been used by students in university may be acquired in the digital form which is an e-book. Marketing promotion is not only for a textbook, yet e-book should be treated the same. Online seller in Indonesia does promotion which is price discount to attract customer. Accordingly, there are two types of price discount frames which are % form or absolute form. Both may attract customers differently. Therefore this research aimed to find the impact of discount frame and type of product on customer purchase intention. The sample number is 92 students who take management Master's Degree at Tarumanagara University and the object of this research is purchase intention. This research used experimental design 2x2 factorial. SPSS program is used to do an ANOVA analysis. The first independent variable is the discount frame with two sub-factorials which are % discount and Rp discount. The second independent variable is the type of product with two sub-factors which are textbooks and e-book. The result showed that type of product has a significant effect on customer purchase intention. There is no significant effect of the discount frame on purchase intention. The research result also showed that type of product does not moderate the relationship between discount frame and customer purchase intention. Pada zaman modern saat ini, perkembang bentuk produk dari bentuk fisik menjadi digital semakin banyak. Sebagai contoh, textbook yang dapat diakses digital dan dikenal dengan istilah e-book. Promosi marketing tidak hanya berlaku untuk textbook, melainkan e-book juga. Penjual online di Indonesia melakukan promosi yaitu diskon harga untuk menarik perhatian konsumen. Terdapat dua jenis discount frame yaitu diskon % atau potongan harga dimana dapat menarik perhatian konsumen secara berbeda. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh discount frame dan type of product terhadap minat beli konsumen. Jumlah sampel adalah 92 siswa yang mengambil gelar Magister Manajemen di Universitas Tarumanagara dan objeknya adalah minat beli konsumen. Penelitian ini menggunakan desain faktorial 2x2. Program SPSS digunakan untuk melakukan analisis ANOVA. Variabel independen pertama adalah discount frame dengan dua sub-faktorial yaitu diskon % dan diskon Rupiah. Variabel independen kedua adalah type of product dengan dua sub-faktor yaitu buku textbook dan e-book. Hasil analisa menunjukkan bahwa type of product memiliki efek yang siginifikan terhadap purchase intention. Tidak ada pengaruh yang signifikan antara discount frame dan purchase intention. Hasil analisa juga menunjukan bahwa type of product tidak memoderasi hubungan antara discount frame dan purchase intention.

Pengaruh Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Khusus Pria di Online Shop elvicto.id Aryfatul Khoir; Chairy Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 2 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i2.11179

Globalization is causing changes in various fields, starting from the transportation system and also the trading system. Online shopping grows unstoppable like mushrooms in the rainy season. The characteristics of consumers with modern social and educational backgrounds tend to like everything that is simple and fast, giving birth to a more modern trading system. It takes a marketing strategy that is appropriate and accurate with a data and analysis that is tested in a sales decision. A perception of quality is built as an initial introduction to a product, using public figures through various social media. The actual quality of the product in the end is something that must be proven to consumers according to the perception that is built as a commitment which then becomes positive reviews and reports that will return to the seller in the form of the intention to buy consumers. Globalisasi menyebabkan perubahan dalam berbagai bidang, mulai dari sistem transportasi dan juga sistem perdagangan. Online shopping bertumbuhan tak terbendung seperti jamur di musim hujan. Karakteristik konsumen dengan latar belakang sosial dan pendidikan yang modern cenderung menyukai segala hal yang bersifat simple dan cepat, melahirkan sebuah sistem perdagangan yang lebih modern. Dibutuhkan strategi pemasaran yang sesuai dan akurat dengan sebuah data dan analisa yang teruji dalam sebuah keputusan penjualan. Sebuah persepsi kualitas dibangun sebagai awal pengenalan sebuah produk, dengan menggunakan para public figure melalui berbagai media sosial. Kualitas produk yang sebenarnya pada akhirnya adalah hal yang harus dibuktikan kepada para konsumen sesuai persepsi yang dibangun sebagai sebuah komitmen yang kemudian menjadi ulasan dan report positif dalam online review yang akan kembali kepada para penjual dalam bentuk intensi membeli para konsumen.

Faktor Yang Mempengaruhi Intensi Mengonsumsi Kopi Organik Di Kalangan Anak Muda Chairy Chairy
Jurnal Manajemen Vol. 21 No. 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i2.234

Recently coffee of Indonesia become major attention of world coffeeimportersas Indonesia has variety of specialty coffee. Drinking coffee is believed as one of trending activities of young people in urban area. This study examined factors affecting intention to consume organic coffee. The sample was 200 undergraduate students of Universitas Tarumanagara who are coffee drinkers.The dependent of this research is intention to consume. Independent variables consist of four variables, they are spirituality, environmental concern, helath concern, and lifestyle. By using regression analysis, this study revealed that spirituality and lifestyle affect intention to consume organic coffee significantly. On the other hand, contrary to previous research, the effect of environmental concern and health concern on intention to consume organic coffee was not significant. This research finding may help marketers of organic coffeein designing theirmarketing program. They may pay more attention to spirituality and lifestyle aspects in order to suceed in gaining more market share.

Co-Authors Adrianty, Olivia Novrida Ahmad Kevin Prawira Alam, Meilisa Eka Nur Amin, Grace Aryfatul Khoir Bagus Mulyawan Bunga Geofanny Fredereca Filda Rahmiati Frangky Selamat Frangky Selamat Frangky Selamat Freddy Sudiyono Genoveva, Genoveva Ghina Rizky Gienzka Azzahra Wibowo Putri Goenadhi, Felix Hanif Adinugroho Widyanto Hetty Karunia Tunjungsari Islamiyati, Dina Kennedy Lianto Lilis Mega Setiawati Loekman, Priscilla Muhammad Dino Putra Nurcahya Nida, Intan Syafinatun Paramita, Risma Jayanti Pratama, Stephen Priscilla Loekman Purwanto Purwanto Rabulizat, Tritanio Nizar Reliano Aldoreno Ridha Suci Anzani Rozy, Ryo Fadhlur Selamat, Frangky Siska Purnama Manurung Sonny Sonny Sudiyono, Freddy Sutat Manalom Sadewa Syahrivar, Jhanghiz Utama, Didi Widya Wella, Six Finish Yuling Wei Yunita Ismail, Yunita

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