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All Journal Jurnal Manajemen Bisnis Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Sinergitas PkM & CSR Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Business Studies Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Journal of Sustainable Community Development (JSCD) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Manajemen dan Pemasaran Jasa Jurnal Manajemen Maranatha
Chairy Chairy
President University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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FACTORS INFLUENCING PURCHASE INTENTION AND ACTUAL PURCHASE OF FREE TO PLAY GAMES: THE CASE OF VALORANT GAMES Rabulizat, Tritanio Nizar; Chairy, Chairy; Rahmiati, Filda; Goenadhi, Felix
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.32265

Abstract

Pasar game terus berkembang selama bertahun-tahun, menyumbang pendapatan signifikan dari penjualan "item dalam game". Pendapatan dari penjualan "item dalam game" di Valorant dianggap sangat tinggi, mengingat bahwa Valorant adalah game First Person Shooter (FPS) gratis. Penelitian ini bertujuan untuk mengidentifikasi pengaruh ekspektasi kinerja, motivasi hedonis, dan pengaruh sosial terhadap niat beli dan pembelian aktual pemain Valorant di Indonesia. Penelitian ini menggunakan metode purposive sampling, mengumpulkan 215 responden menggunakan Google Forms untuk mendistribusikan kuesioner di komunitas game di Facebook dan Discord yang telah memainkan Valorant selama lebih dari satu tahun, dan telah menggunakan item dalam game selama lebih dari satu tahun. Partial Least Squares Structural Equation Modeling (PLS-SEM) digunakan untuk analisis statistik. Hasil penelitian ini menunjukkan bahwa motivasi hedonis dan pengaruh sosial memiliki pengaruh positif terhadap niat beli dan pembelian aktual. Namun, harapan kinerja tidak mempengaruhi baik niat beli maupun pembelian yang sebenarnya. Ditemukan bahwa gamer Indonesia lebih cenderung melakukan pembelian jika mereka melihat keuntungan yang nyata.   The gaming market has continued to grow over the years, contributing significant revenue from selling “in-game items”. The revenue from selling “in-game items” in Valorant is considered very high, knowing that Valorant is a free First Person Shooter (FPS) game. This research aims to identify the influence of performance expectancy, hedonic motivations, and social influence on Valorant players' purchase intention and actual purchases in Indonesia. This research used a purposive sampling method, collecting 215 respondents using Google Forms to distribute questionnaires within gaming communities on Facebook and Discord having played Valorant for over a year, and having used in-game items for over a year. Partial Least Squares Structural Equation Modeling (PLS-SEM) employed for statistical analysis. The result of this research shows that hedonic motivations and social influence have a positive influence on purchase intention and actual purchase. However, performance expectancy did not influence both purchase intention and actual purchase. It was found that Indonesian gamers are more likely to make purchases if they perceive tangible advantages
NAVIGATING UNCERTAINTY: PROMOTING INDONESIAN FAMILY BUSINESSES THROUGH TIKTOK AS A SOCIAL COMMERCE PLATFORM Syahrivar, Jhanghiz; Rozy, Ryo Fadhlur; Chairy, Chairy
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5600

Abstract

Family businesses, especially those that fall under the small and medium-sized enterprise (SME) classification, play a crucial role in numerous countries worldwide by fostering regional growth, driving innovation, and creating employment opportunities, all of which positively impact the national economy. The rapid advancements in the digital era have enabled family business practitioners to leverage digital sophistication to expand their businesses amidst political and economic uncertainties. This study aims to understand the motivations behind Indonesian family businesses' choice of TikTok as a social commerce platform and to explore their online promotional strategies utilizing this platform. Employing a qualitative approach, the research delves into why and how family businesses in Indonesia utilize TikTok for their marketing efforts. The findings reveal several factors that make TikTok an advantageous platform for family businesses. Firstly, TikTok is recognized as the most popular social media platform in Indonesia, making it a highly effective tool for attracting potential customers. Secondly, despite the technical challenges associated with digital platforms, TikTok is perceived as user-friendly. Thirdly, TikTok provides unique features that distinguish it from other social media platforms. Fourthly, TikTok is regarded as a cost-effective means of business promotion. Lastly, TikTok enhances customer engagement. Additionally, this paper examines various online promotional strategies employed by local family businesses on TikTok. The study provides valuable managerial insights for family business practitioners.
Brand loyalty as mediator of brand image-repurchase intention relationship of premium-priced, high-tech product in Indonesia Hetty Karunia Tunjungsari; Jhanghiz Syahrivar; Chairy Chairy
Jurnal Manajemen Maranatha Vol 20 No 1 (2020): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v20i1.2815

Abstract

This research aims to examine whether there is a mediating role of brand loyalty in the relationship between brand image and repurchase intention of premium-priced, high-tech product in Indonesia. We chose Apple brand in this research through a preliminary study involving 50 respondents. From the self-administered survey, we concluded Apple were perceived as the premium-priced, high-tech product. After the preliminary study, we collected 210 users of Apple products to participate in our research. Hypotheses testing were done using linear regression in IBM SPSS Statistics version 24 and Hayes’ Macro Process version 3.3 model 4. Research findings show that all hypotheses were supported by the data, brand image significantly and positively influences repurchase intention and brand loyalty mediates the influence of brand image on repurchase intention. Research implications are discussed further in this article.
Pengujian efek kualitas dan risiko keamanan pada intensi pembelian makanan dengan mediasi traceability Hetty Karunia Tunjungsari; Kennedy Lianto; Chairy Chairy
Jurnal Manajemen Maranatha Vol 21 No 1 (2021): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v21i1.4073

Abstract

There are several consumer considerations in buying and consuming food such as the quality and safety of the food and traceability of the food itself. This study examines the effect of food quality and perception of food risk on purchase intention. We also examine mediating effect of traceability in the influence of quality and safety on consumer purchase intentions. The survey was conducted online to obtain data consisting of 100 fast food consumers. The research hypothesis testing was carried out using SmartPLS statistical software. The results showed food quality and perception of food risk have significant influence on purchase intention. However, there was no mediating effect of traceability in the influence of food quality and safety on consumer purchase intentions. This research theoretically expands the literature in the field of consumer behavior, particularly related to food marketing. The results of this study can practically be used as a basis for formulating food marketing strategies, especially related to steps that can be used to maintain food quality, safety, and traceability as an effort to increase consumer purchase intentions.
Community-Based Sustainable Tourism Village through Nature and Culture Tourism Rahmiati, Filda; Ismail, Yunita; Amin, Grace; Goenadhi, Felix; Chairy, Chairy
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol. 23 No. 1 (2023)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.2023.231.13537

Abstract

The decline in visitors during the COVID-19 outbreak is one of the factors affecting the profitability of tourist destinations. This condition is challenging for developing tourist villages, especially the Hegarmukti tourist village. Several activity restrictions during the COVID-19 outbreak have made community-based tourism development programs experience obstacles. Through this community service activity, the 4C model analysis (Conservation, Community, Culture, and Commerce) is to be applied to optimize the growth of the Hergarmukti tourist village. The activity begins with a semi-formal interview process and observations to gather information. Through this activity, it was revealed that some potential has not been exploited, especially in terms of natural and cultural tourism. Socialization activities by conducting capacity-building workshops for preserving natural ecosystems through waste management were conducted with the Situ Rawa Binong residents. Besides, cultural promotion activities through local art performances displayed by the Cahaya Gumilar Art Gallery also attract tourists. To run a sustainable tourism village, the community requires soft skills training in tourism and marketing. The study also offers several possible tourist attractions to stimulate the local economy.
Co-Authors Adrianty, Olivia Novrida Ahmad Kevin Prawira Alam, Meilisa Eka Nur Amin, Grace Aryfatul Khoir Bagus Mulyawan Bunga Geofanny Fredereca Filda Rahmiati Frangky Selamat Frangky Selamat Frangky Selamat Freddy Sudiyono Genoveva, Genoveva Ghina Rizky Gienzka Azzahra Wibowo Putri Goenadhi, Felix Hanif Adinugroho Widyanto Hetty Karunia Tunjungsari Islamiyati, Dina Kennedy Lianto Lilis Mega Setiawati Loekman, Priscilla Muhammad Dino Putra Nurcahya Nida, Intan Syafinatun Paramita, Risma Jayanti Pratama, Stephen Priscilla Loekman Purwanto Purwanto Rabulizat, Tritanio Nizar Reliano Aldoreno Ridha Suci Anzani Rozy, Ryo Fadhlur Selamat, Frangky Siska Purnama Manurung Sonny Sonny Sudiyono, Freddy Sutat Manalom Sadewa Syahrivar, Jhanghiz Utama, Didi Widya Wella, Six Finish Yuling Wei Yunita Ismail, Yunita