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Hartono, Arif
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The Process Evaluating Training & Development of Post Covid-19 Employees at PT. Indocement Tunggal Prakarsa Tbk. (Plant-12) Kalsel Muzdalifah, Adani Fildza; Hartono, Arif
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 5 (2024): Volume 2, No. 5, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i5.79

Abstract

This study aims to determine the process of evaluating training & development of post-covid-19 employees at PT Indocement Tunggal Prakarsa Tbk (P-12). This company is located in Tarjun Village, Kotabaru Regency, South Kalimantan. This research uses a descriptive qualitative approach method. Data collection techniques were carried out by conducting observations during the implementation of the internship, conducting interviews with three resource persons from PT Indocement Tunggal Prakarsa Tbk. (P-12). The form of training during the covid-19 pandemic switched to digital platforms such as google meet, zoom and microsoft teams, for the types of training programs that have proven successful, namely those related to SAE, Soft Competency, Engineering and Technical. The obstacles during the covid-19 pandemic are signal networks, minimal interaction, no practice and less than optimal training.
Kepercayaan, Kepuasan dan Pengorbanan Pelanggan Terhadap Chatbot: Layanan Pelanggan Berbasis Artificial Intelligence pada E-commerce Shopee Rizqy, Rahmatin Sabila; Hartono, Arif
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17311

Abstract

The development of artificial intelligence (AI) technology has driven the creation of AI-based customer service on e-commerce. Several researchers have tried to reveal customer experience triggers using AI-based customer service, but there are still inconsistencies in the research results. Therefore, this study aims to examine the triggering factors for AI-based customer experience in e-commerce and to test customer trust, satisfaction, and sacrifice as mediator variables of this relationship. The research method used convenience sampling and obtained 251 research samples from chatbot users on the Shopee e-commerce through an online survey and analyzed using SPSS and PLS-SEM with the SmartPLS device. The results of this study indicate that service quality, trust, and customer satisfaction have a positive and significant effect on AI-based customer experience. There was no positive and significant relationship between perceived sacrifice and customer experience. In addition, customer trust and satisfaction can mediate the relationship between AI-based service quality and e-commerce customer experience. This study enriches the marketing literature and provides recommendations to marketing managers to manage customer experience triggers in the context of AI-based customer service in e-commerce.
The Influence of Perception of Ease, Usefulness, Enjoyment, and Interaction on User Satisfaction and Purchase Intention Through the Chatbot “Tanya” on the Tokopedia Platform Jennah, Raihanatul; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7492

Abstract

The rapid growth of digital technology has accelerated the use of artificial intelligence in customer service, particularly through chatbots on e-commerce platforms. This study examines the effects of Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and Interaction on user Satisfaction, as well as their influence on Purchase Intention, with a focus on Tokopedia's "TANYA" chatbot. Using a quantitative approach, data were collected via an online survey from 195 users who had interacted with the chatbot and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Perceived Ease of Use, Perceived Usefulness, and Interaction significantly and positively affect Satisfaction, while Perceived Enjoyment does not. Furthermore, both Satisfaction and Interaction have a significant impact on Purchase Intention. These findings offer practical insights for enhancing AI-based chatbot strategies to improve user satisfaction and stimulate purchasing behavior in e-commerce settings.
Antecedents of User Trust in MITA Chatbot: A Study of Bank Mandiri Digital Services Ranelita, Mariska Nanda; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7325

Abstract

Digital transformation has driven financial institutions to adopt chatbot technology to enhance service efficiency and customer satisfaction. This study aims to analyze the influence of service quality, interface design, perceived risk, and structural assurance on user trust in chatbots, focusing on the MITA WhatsApp Business chatbot of Bank Mandiri. A quantitative approach was employed, involving 262 respondents selected through purposive sampling. The participants were Bank Mandiri customers who had used the MITA chatbot service. Data were collected through questionnaires using a five-point Likert scale and analyzed using SPSS and Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS software. The hypothesis testing results indicate that service quality and interface design significantly impact user trust in the chatbot. In contrast, perceived risk and structural assurance do not significantly influence user trust. Furthermore, chatbot trust positively affected behavioral intention and user satisfaction. This study is expected to provide insights for marketing managers in developing strategies to foster user trust in chatbot services within the banking sector and understand its implications for user behavior and future digital service development.
Anteseden Loyalitas dan Keterlibatan Pelanggan terhadap Penggunaan Chatbot “MITA” Bank Mandiri Azizah, Alfimalia Nurul; Hartono, Arif
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11136

Abstract

This study aims to evaluate the influence of trust on customer loyalty and engagement in the use of the “MITA” chatbot by Bank Mandiri trough WhatsApp Business. The analyze factors include privacy and security concerns, dispositional trust, technology fear, and ubiquity. Using a quantitative method with PLS-SEM analysis, data were collected trough an online survey of Bank Mandiri customers who have used the MITA chatbot. The findings reveal that privacy and security concerns, as well as technology fear, negatively affect trust, while dispositional trust and ubiquity have a positive impact. Furthermore, user trust in the chatbot plays a crucial role in enhancing customer loyalty and engagement with digital banking services.
Analysis of the Altman, Springate, Zmijewski, and Grover Methods in Predicting Bankruptcy in Retail Electronics Sub Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2022 Period Hartono, Arif; Dita, Wahyu Riskina; Ulfah, Ika Farida
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 2 (2025): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i2.2025.pp341-353

Abstract

Companies with good financial conditions are able to maintain the stability of their operational activities so that profits can increase so that the company avoids the possibility of bankruptcy. The purpose of this study is to predict the potential for bankruptcy using the Altman, Springate, Zmijewski, and Grover methods and to measure the level of accuracy of each method in predicting bankruptcy in Electronic Retail Subsector Companies listed on the IDX for the 2019-2022 period. Bankruptcy is a condition that is not expected to occur in a company where the company is unable to carry out operational activities and its financial management stops. To analyze bankruptcy predictions, researchers use the Altman, Springate, Zmijewski, and Grover methods as measuring tools for predicting potential bankruptcy. This study uses a quantitative analysis method with a descriptive research type. The sample used in this study was 6 Electronic Retail Subsector companies listed on the IDX for the 2019-2022 period with a sampling method using saturated samples. Namely, all members of the population are sampled. The data collection method in this study uses financial report documentation. The results of the study show that the company that is predicted to have the most potential to go bankrupt is PT. Globe Kita Terang tbk using all four prediction methods. The bankruptcy prediction method used in this study with the highest level of accuracy is the Zmijewski and Grover method of 66.67%.
The Influence of Intrinsic and Extrinsic Motivation on Performance Through Satisfaction at Brawijaya Hospital Saharjo Ramadhani, Nesha Yama; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6133

Abstract

The purpose of this study was to determine and analyze the effect of intrinsic and extrinsic motivation on performance through satisfaction at Brawijaya Saharjo Hospital. This study uses a quantitative approach using primary data types. The sampling technique was carried out using the census method and all members of the population were used as research samples. Sampling was carried out using a questionnaire distributed via Google Forms. Data on nurses who were successfully interviewed amounted to 275 samples. The data analysis model used in this study is Structural Equation Modeling (SEM) using SmartPLS 3.0. The results of the study tested the hypotheses and found that (1) intrinsic motivation has a positive and significant effect on job satisfaction, (2) extrinsic motivation has a positive and significant effect on job satisfaction, (3) intrinsic motivation has a positive and significant effect on nurse performance, (4) extrinsic motivation has no effect on nurse performance, (5) job satisfaction has a positive and significant effect on nurse performance, (6) intrinsic motivation has a positive and significant effect on nurse performance through job satisfaction, (7) extrinsic motivation has a positive and significant effect on nurse performance through job satisfaction.These results highlight the importance of intrinsic and extrinsic motivation in efforts to improve job satisfaction and performance of nursing staff.
Analysis of the Role of Communication Competence, Credibility, and Information Quality Of The “Tanya” Chatbot on Tokopedia Consumers’ Purchase Intention: A Mediating Approach Through User Satisfaction in the Era of Smart E-Commerce Rany, Diajeng Mustika; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8024

Abstract

The development of digital technology has driven the adoption of chatbots as one of the innovations in customer service within e-commerce platforms. Tokopedia, as one of Indonesia’s leading e-commerce platforms, introduced the chatbot “TANYA” to enhance user experience. However, the effectiveness of chatbots in influencing users' purchase intention remains a question, considering various factors that may affect online purchase decisions. Therefore, this study examines the influence of communication competence, information quality, and credibility on purchase intention, with satisfaction as a mediating variable among Tokopedia chatbot users. This research employs a quantitative method using a survey approach with 195 respondents who are users of the “TANYA” chatbot on Tokopedia. Data analysis was conducted using PLS-SEM with SmartPLS software. The results indicate that communication competence, credibility, and satisfaction positively and significantly affect purchase intention, while information quality positively affects satisfaction. Furthermore, satisfaction is proven to mediate the relationship between information quality and purchase intention. This study contributes to enriching the digital marketing literature on the effectiveness of chatbots in shaping consumer satisfaction and purchase intention. It also provides managerial implications for e-commerce platform managers in optimizing chatbot features to increase purchase transactions.
The Implementation of Marketing Mix Strategies and Loyalty Programs in Enhancing Sales and Customer Loyalty at PT Sekar Bengawan Setyo Aji, Wirayuda Tamaam; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8076

Abstract

This study aims to gain a comprehensive understanding of the company’s strategy for maintaining customer loyalty, particularly through the implementation of a marketing mix strategy and customer loyalty programs. This internship was conducted to observe how PT Sekar Bengawan, a company in the textile industry, implements marketing mix strategies and customer loyalty programs. To gain this understanding, the author conducted direct observations and collected data from five key informants as part of the data validation process. A qualitative approach was employed in compiling this report, supported by triangulation techniques to ensure the credibility of the data. The analysis consisted of three main stages: data reduction, data presentation, and conclusion. The findings indicate that the implementation of marketing mix elements, namely product, price, place, and promotion, along with customer loyalty initiatives, has contributed positively to enhancing the company’s marketing performance and sustaining long-term customer relationships.
PENGARUH OPINI AUDIT, PERGANTIAN AUDITOR DAN LABA/RUGI PERUSAHAAN TERHADAP AUDIT DELAY (STUDI EMPIRIS PADA PERUSAHAAN SEKTOR PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BEI TAHUN 2019-2021) Hidayah, Nurul; Muntiah, Nur Sayidatul; Hartono, Arif
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.15311

Abstract

Public companies have the obligation to submit financial reports to OJK on time. Delay in submitting financial reports is called audit delay. There are still several companies that are late in submitting their financial reports to the OJK. This research aims to test empirically the effect of audit opinion, auditor turnover and company profits/losses on audit delay partially and simultaneously. The population in this study were all property and real estate sector companies listed on the IDX as many as 81 companies. The sampling technique in this study was purposive sampling, namely sampling based on criteria. The criteria used are companies that reported their finances consecutively on the IDX during 2019-2021. The type of data used is secondary data with data collection using the documentation method. The data used is the financial statements of property and real estate companies for 2019-2021. The data analysis method used is logistic regression analysis, and hypothesis testing using the help of variables with the SPSS application. The results of the study show that the first hypothesis is rejected, meaning that audit opinion has no effect on audit delay. Hypothesis 2 is rejected indicating that auditor change has no effect on audit delay. Hypothesis 3 is accepted, meaning that the company's profit or loss affects the occurrence of audit delay. The fourth hypothesis is accepted, meaning that simultaneously the variables of audit opinion, auditor turnover and company profits/losses affect audit delay.
Co-Authors Ananda Ramadhan, Syahfara Arinasari, Rani Azizah, Alfimalia Nurul Azkiah, Mutiara Rifki Desriyanto, Eka Dita, Wahyu Riskina Ika Farida Ulfa, Ika Farida Jennah, Raihanatul Kriestince, Denada Sari Puspita Kusumawardhani, Ratih Masrufah Masrufah Muntiah, Nur Sayidatul Muzdalifah, Adani Fildza Nisa, Naura Fitri Nur Rachman, Naba’il NURUL HIDAYAH Nurul Utami Pertiwi, Rizki Novia Prihatin, Wijiasih Putra, Hendy Kurnia Rahayu, Ema Lukyta Ramadhan, Muhammad Rafly Agung Ramadhani, Nesha Yama Ranelita, Mariska Nanda Rany, Diajeng Mustika Rizqy, Rahmatin Sabila Rosa, Hielda Faristria Setyo Aji, Wirayuda Tamaam Suhartini Suhartini Tasyrin, Syadan Rizqi Taufik, fiqri Titin Eka Ardiana, Titin Eka Ulfah, Ika Farida Wijianto Wijianto Zahirah, Fairuza