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Kepercayaan, Kepuasan dan Pengorbanan Pelanggan Terhadap Chatbot: Layanan Pelanggan Berbasis Artificial Intelligence pada E-commerce Shopee Rizqy, Rahmatin Sabila; Hartono, Arif
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17311

Abstract

The development of artificial intelligence (AI) technology has driven the creation of AI-based customer service on e-commerce. Several researchers have tried to reveal customer experience triggers using AI-based customer service, but there are still inconsistencies in the research results. Therefore, this study aims to examine the triggering factors for AI-based customer experience in e-commerce and to test customer trust, satisfaction, and sacrifice as mediator variables of this relationship. The research method used convenience sampling and obtained 251 research samples from chatbot users on the Shopee e-commerce through an online survey and analyzed using SPSS and PLS-SEM with the SmartPLS device. The results of this study indicate that service quality, trust, and customer satisfaction have a positive and significant effect on AI-based customer experience. There was no positive and significant relationship between perceived sacrifice and customer experience. In addition, customer trust and satisfaction can mediate the relationship between AI-based service quality and e-commerce customer experience. This study enriches the marketing literature and provides recommendations to marketing managers to manage customer experience triggers in the context of AI-based customer service in e-commerce.
Anteseden Loyalitas dan Keterlibatan Pelanggan terhadap Penggunaan Chatbot “MITA” Bank Mandiri Azizah, Alfimalia Nurul; Hartono, Arif
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11136

Abstract

This study aims to evaluate the influence of trust on customer loyalty and engagement in the use of the “MITA” chatbot by Bank Mandiri trough WhatsApp Business. The analyze factors include privacy and security concerns, dispositional trust, technology fear, and ubiquity. Using a quantitative method with PLS-SEM analysis, data were collected trough an online survey of Bank Mandiri customers who have used the MITA chatbot. The findings reveal that privacy and security concerns, as well as technology fear, negatively affect trust, while dispositional trust and ubiquity have a positive impact. Furthermore, user trust in the chatbot plays a crucial role in enhancing customer loyalty and engagement with digital banking services.
Analysis of the Altman, Springate, Zmijewski, and Grover Methods in Predicting Bankruptcy in Retail Electronics Sub Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2022 Period Hartono, Arif; Dita, Wahyu Riskina; Ulfah, Ika Farida
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 2 (2025): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i2.2025.pp341-353

Abstract

Companies with good financial conditions are able to maintain the stability of their operational activities so that profits can increase so that the company avoids the possibility of bankruptcy. The purpose of this study is to predict the potential for bankruptcy using the Altman, Springate, Zmijewski, and Grover methods and to measure the level of accuracy of each method in predicting bankruptcy in Electronic Retail Subsector Companies listed on the IDX for the 2019-2022 period. Bankruptcy is a condition that is not expected to occur in a company where the company is unable to carry out operational activities and its financial management stops. To analyze bankruptcy predictions, researchers use the Altman, Springate, Zmijewski, and Grover methods as measuring tools for predicting potential bankruptcy. This study uses a quantitative analysis method with a descriptive research type. The sample used in this study was 6 Electronic Retail Subsector companies listed on the IDX for the 2019-2022 period with a sampling method using saturated samples. Namely, all members of the population are sampled. The data collection method in this study uses financial report documentation. The results of the study show that the company that is predicted to have the most potential to go bankrupt is PT. Globe Kita Terang tbk using all four prediction methods. The bankruptcy prediction method used in this study with the highest level of accuracy is the Zmijewski and Grover method of 66.67%.
PENGARUH OPINI AUDIT, PERGANTIAN AUDITOR DAN LABA/RUGI PERUSAHAAN TERHADAP AUDIT DELAY (STUDI EMPIRIS PADA PERUSAHAAN SEKTOR PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BEI TAHUN 2019-2021) Hidayah, Nurul; Muntiah, Nur Sayidatul; Hartono, Arif
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.15311

Abstract

Public companies have the obligation to submit financial reports to OJK on time. Delay in submitting financial reports is called audit delay. There are still several companies that are late in submitting their financial reports to the OJK. This research aims to test empirically the effect of audit opinion, auditor turnover and company profits/losses on audit delay partially and simultaneously. The population in this study were all property and real estate sector companies listed on the IDX as many as 81 companies. The sampling technique in this study was purposive sampling, namely sampling based on criteria. The criteria used are companies that reported their finances consecutively on the IDX during 2019-2021. The type of data used is secondary data with data collection using the documentation method. The data used is the financial statements of property and real estate companies for 2019-2021. The data analysis method used is logistic regression analysis, and hypothesis testing using the help of variables with the SPSS application. The results of the study show that the first hypothesis is rejected, meaning that audit opinion has no effect on audit delay. Hypothesis 2 is rejected indicating that auditor change has no effect on audit delay. Hypothesis 3 is accepted, meaning that the company's profit or loss affects the occurrence of audit delay. The fourth hypothesis is accepted, meaning that simultaneously the variables of audit opinion, auditor turnover and company profits/losses affect audit delay.
The Influence Of Knowledge Sharing, Technological Capabilities, And Innovation Strategies On The Smes Performance, Mediated By Open Innovation Tasyrin, Syadan Rizqi; Hartono, Arif
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8208

Abstract

SMEs play a very important role in the Indonesian economy, but often face challenges in utilising technology and adopting innovations needed to remain competitive. This study aims to examine the influence of knowledge sharing, technological capabilities, and innovation strategy on SME performance in Yogyakarta, with open innovation as a mediating variable. Using a quantitative approach, this study collected data from 106 respondents who are SME owners and employees who are active in innovation activities. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the relationship between variables. The results showed that knowledge sharing has a positive and significant effect on open innovation and SME performance. In addition, technological capabilities are also proven to have a significant effect on open innovation and SME performance. Although innovation strategy has a positive effect on open innovation, its effect on SME performance is not significant. Open innovation was found to have a significant influence on SME performance. This finding indicates that SMEs that are active in knowledge sharing and have good technological capabilities, as well as implementing open innovation, will have better performance. This research provides insights for practitioners and academics in formulating strategies to improve SME performance through strengthening knowledge sharing, technology utilisation, and implementing open innovation.
The Influence of Organizational Culture and Work Motivation on Employee Performance with Job Satisfaction as a Mediation Variable at PT. Bengkulu Kokoh Perkasa Rachmad, Rachmad Julius Fikri; Hartono, Arif
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.777

Abstract

This research aims to analyze the influence of organizational culture and work motivation on employee performance with job satisfaction as an intervening variable. This research was conducted at PT Bengkulu Kokoh Perkasa, with a population of 64 employees, namely all employees and 64 respondents. This data was collected using a 1-6 Likert Scale questionnaire. Data analysis used the SEM-PLS quantitative method with the help of PLS 4.0 software. Based on the test results and data analysis of this research, it was found that 1) organizational culture has a positive and significant effect on employee performance, 2) work motivation has a negative and insignificant effect on employee performance, 3) organizational culture has a positive and significant effect on job satisfaction, 4) work motivation has a positive and significant effect on job satisfaction, 5) job satisfaction has a positive and significant effect on employee performance, 6) job satisfaction can mediate the relationship between organizational culture and employee performance, 7) job satisfaction can mediate work motivation on employee performance.
Factors Influencing First-Year Students’ Acceptance of University-Managed Social Media Marketing Emal HS, Megawati Putri; Hartono, Arif
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.1567

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This study aims to investigate the impact of college social media marketing on first-year students. In higher education, social media marketing activities mainly focus on creating or building brand equity. This study uses TAM theory. The samples in this study were first-year students (freshmen) of a private university in Yogyakarta. There were 190 data collected and analyzed using PLS-SEM with SmartPLS 4. The results of this study reveal that motivation, ease of use have a positive and significant effect on the intention to follow social media. Intention to follow social media has a positive and significant effect on social media effectiveness and university social media acceptance. Meanwhile, usefulness was found to have a negative influence on the intention to follow university social media. In addition to expanding the study of social media marketing in higher education, this research also offers insights related to the application of social media as a marketing medium for higher education.
Pengaruh Persepsi Kemudahan, Kegunaan, Kesiapan Teknologi Informasi, serta keamanan dan Kerahasiaan terhadap Kepatuhan Wajib Pajak Pribadi dalam Penggunaan E-Filing Ramayanti, Deviana Eka; Wafirotin, Khusnatul Zulfa; Hartono, Arif
JAPP: JURNAL AKUNTANSI, PERPAJAKAN DAN PORTOFOLIO Vol. 1 No. 1 (2021): Februari
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/japp.v1i1.4104

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemudahan, kegunaan, kesiapan teknologi informasi, serta keamanan dan kerahasiaan terhadap kepatuhan wajib pajak pribadi dalam penggunaan e-filing di Kabupaten Ponorogo. Populasi penelitian adalah seluruh aparatur sipil negara di wilayah Kementrian Agama Kabupaten Ponorogo yang terdaftar sebagai wajib pajak pribadi sebanyak 742 orang, dan dihtung menggunakan rumus slovin diperoleh sampel sebanyak 260 orang. Metode analisis data secara kuantitatif menggunakan uji validitas dan relibilitas, uji asumsi klasik (normalitas, multikolinieritas, dan heterokedasitas), serta uji hipotesis (regresi linier berganda, uji T, dan uji F) dengan menggunakan bantuan program SPSS. Hasil penelitian menunjukkan bahwa persepsi kemudahan, persepsi kegunaan, dan persepsi keamanan dan kerahasiaan berpengaruh secara signifikan terhadap kepatuhan wajib pajak pribadi dalam penggunaan e-filing. Hasil penelitian juga menunjukkan bahwa persepsi kesiapan teknologi informasi tidak berpengaruh secara signifikan terhadap kepatuhan wajib pajak pribadi dalam penggunaan e-filing. Wajib pajak belum siap secara tekologi informasi dalam membayar pajak pribadi menggunakan e-filing. Sedangkan persepsi kemudahan, kegunaan, kesiapan teknologi informasi, serta keamanan dan kerahasiaan berpengaruh secara signifikan terhadap kepatuhan wajib pajak pribadi dalam penggunaan e-filing di Kabupaten Ponorogo. Berdasarkan nilai determinasi R2 persepsi kemudahan, kegunaan, kesiapan teknologi informasi, serta keamanan dan kerahasiaan berpengaruh terhadap kepatuhan wajib pajak pribadi dalam penggunaan e-filing sebesar 31,2%.
Analisis Efektivitas, Trend, dan Kontribusi Pajak Serta Retribusi Daerah Terhadap Pendapatan Asli Daerah (PAD) Di Kabupaten Ponorogo Tahun 2016-2020 Hartono, Arif; Ul'hasanah, Anisa; Hidayah, Nurul
JAPP: JURNAL AKUNTANSI, PERPAJAKAN DAN PORTOFOLIO Vol. 1 No. 02 (2021): Agustus
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/japp.v1i02.4436

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas, trend, dan kontribusi pajak serta retribusi daerah terhadap Pendapatan Asli Daerah (PAD) di Kabupaten Ponorogo. Data yang digunakan dalam penelitian ini yaitu data sekunder yang berupa Laporan Realisasi Anggaran Pendapatan dan Belanja Daerah (LRAPBD) Kabupaten Ponorogo tahun 2016-2020 dan data primer diperoleh dari wawancara. Metode analisis data dalam penelitian ini menggunakan metode deskripif kuanitatif dengan alat analisis berupa analisis efektivitas, analisis trend, dan analisis kontribusi. Hasil dari analisis efektivitas pajak dan retribusi daerah menunjukkan bahwa rata-rata tingkat efektivitas pajak dan retribusi daerah di Kabupaten Ponorogo pada tahun 2016-2020 termasuk dalam kriteria sangat efektif. Hasil dari analisis trend pajak dan retribusi daerah menunjukkan bahwa terjadi trend peningkatan pajak dan retribusi daerah di Kabupaten Ponorogo pada tahun 2021-2023. Hasil dari analisis kontribusi pajak daerah menunjukkan bahwa rata-rata tingkat kontribusi pajak daerah terhadap Pendapatan Asli Daerah (PAD) pada  tahun 2016-2020 termasuk dalam kriteria sedang. Hasil dari analisis kontribusi retribusi daerah menunjukkan bahwa rata-rata tingkat kontribusi pajak daerah terhadap Pendapatan Asli Daerah (PAD) pada  tahun 2016-2020 termasuk dalam  kriteria sangat kurang.  
Analisis Implementasi Perlakuan Akuntansi Aset Tetap PSAP No. 07 Berdasarkan PP No. 71 Tahun 2010 Ulfi, Eka; Hartono, Arif; Hidayah, Nurul
JAPP: JURNAL AKUNTANSI, PERPAJAKAN DAN PORTOFOLIO Vol. 2 No. 1 (2022): Februari
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/japp.v2i1.4890

Abstract

Penelitian ini bertujuan untuk mengetahui implementasi perlakuan akuntansi asset tetap menurut Peraturan Pemerintah No. 71 Tahun 2010 pada Dinas PMPTSP Kabupaten Ponorogo serta melihat ada tidaknya kesesuaian perlakuan akuntansi asset tetap pada Dinas PMPTSP Kabupaten Ponorogo dengan PP No. 71 Tahun 2010. Penelitian ini memakai metode deskriptif kualitatif. Hasil analisis menemukan bahwa perlakuan akuntansi asset tetap yang meliputi pengakuan, penyusutan, serta penghentian dan pelepasan asset tetap yang diterapkan pada Dinas PMPTSP Kabupaten Ponorogo telah sesuai dengan Peraturan Pemerintah No. 71 Tahun 2010.Â