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Hartono, Arif
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Journal : IIJSE

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The Influence of HESQUAL on Student Image and Satisfaction: Implications for the Intention of Recommending The Universitas Islam Indonesia Study Program Khusaini, Rayhan Aditya; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4847

Abstract

This research investigates the key factors that influence students' intention to stay at a university and their intention to recommend the university, especially in the context of Universitas Islam Indonesia. This research emphasizes the importance of the quality of university services in creating meaningful relationships between students and the university. The proposed research model tests the relationship between university service quality (HESQUAL), brand image, satisfaction, and their impact on student's intention to stay and recommend the university. The results of the analysis show that university service quality has a positive and significant influence on the university's brand image and student satisfaction. Apart from that, the university's brand image also has a positive and significant effect on student satisfaction. Student satisfaction, in turn, has a positive and significant influence on their intention to stay and recommend the university. This research provides important insights for universities in understanding the factors that influence student loyalty and recommendations.
The Influence of Organizational Identification, Reputation, Costs, and Infrastructure Factors on New Student Satisfaction at Private Universities Cindrakasih, Nabilah Amanah; Hartono, Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5383

Abstract

This study aims to test and analyze the influence of organizational identification factors, university reputation, tuition fees, and infrastructure on the satisfaction of new students who will later recommend private universities. The research method used is quantitative. This study involved 164 respondents from new students of the 2023 batch of the Islamic University of Indonesia. Data were collected through an online questionnaire using a Google form and analyzed using SPSS and PLS-SEM with SmartPLS software. The results of this study state that organizational identification and tuition fees have a positive and significant effect on student satisfaction. However, the university's reputation and infrastructure do not show a direct positive relationship with student satisfaction. In addition, the results of this study also highlight that student satisfaction has a positive and significant effect on their intention to recommend the university to prospective students. This is very important for university management because it shows that efforts to increase organizational identification and set affordable tuition fees, will later encourage them to recommend the university. This study contributes to the enrichment of higher education marketing literature. This study also recommends marketing managers improve the factors that make students satisfied at the university.
Co-Authors Adhiguna, Harmay Ahmad Sudrajat, Yusuf Alfrida Retnodiani, Anadya Ambar Lukitaningsih Ananda Ramadhan, Syahfara Ari Setiawan Arinasari, Rani Astuti, Hera Puji Astuti, Nuryani Dwi Aziz, Mohd Kasturi Nor Abd Azizah, Alfimalia Nurul Azkiah, Mutiara Rifki Cindrakasih, Nabilah Amanah Desriyanto, Eka Dita, Wahyu Riskina Dwi Wahyuni Emal HS, Megawati Putri Ika Farida Ulfa, Ika Farida Khusaini, Rayhan Aditya Kriestince, Denada Sari Puspita Kusumawardhani, Ratih Mami Hajaroh Marzuki Marzuki Masrufah Masrufah Muhammad Rusdi Mujakar, Sogin Bayu Muntiah, Nur Sayidatul Mustikasari, Erni Ayu Muzdalifah, Adani Fildza Nisa, Naura Fitri Nur Rachman, Naba’il NURUL HIDAYAH Nurul Utami Nuryana, Harum Pertiwi, Rizki Novia Prihatin, Wijiasih Putri, Dheya Kusuma Arianing Rachmad, Rachmad Julius Fikri Rahayu, Ema Lukyta Rahmi, Tazkia Lailia Ramadhan, Muhammad Rafly Agung Ramayanti, Deviana Eka Rizqy, Rahmatin Sabila Rosa, Hielda Faristria Suhartini Suhartini SYAIFUL BAHRI Tasyrin, Syadan Rizqi Taufik, fiqri Titin Eka Ardiana, Titin Eka Ul'hasanah, Anisa Ulfah, Ika Farida Ulfi, Eka Wafirotin, Khusnatul Zulfa Wijianto Wijianto Yuli Prihatni Zahirah, Fairuza